MoonSees Neptune's style of play: It's not about picking up omissions at a low price, nor is it a strategy that prioritizes leveraging maximum traffic with minimal cost!

October 9, 2025

Reading time about 6 minutes

Sometimes I see the misunderstandings of some sellers and friends. They think that Aquaman's style of play is “picking up omissions at a low price”, or “selling sea words”. This view is too one-sided. If you don't understand it well, then use it. Naturally, it won't achieve the desired results, which makes people anxious. It doesn't matter, after reading this article, I believe it can help you solve more puzzles~

1. Why is “Aquaman's style of play” not equal to “picking up omissions at a low price” or “selling sea words”?

If you use fishing as an analogy: in terms of bidding, picking up omissions at a low price: throwing a small net at random, hoping to catch a few scattered orders. It's more passive Buddhist. Neptune's style of play: First, find the best fishing spots where you can catch the most fish, then place relatively low bids to continuously optimize and expand, and take the initiative.

Low bids do not mean that any product can be reduced to the lowest bid, but rather that words with little competition but high traffic are found through reasonably low bids. For example, some categories may have a minimum bid of 0.02 and have also been exposed; some categories have reached 0.2 and have not been exposed. Because the categories are different, new sellers and old sellers are not the same.

In terms of word count, sea wording is spreading all the bait into every possible body of water, hoping to catch fish somewhere. However, this often results in excessive consumption, low conversion rates, and an unsatisfactory input-output ratio. Aquaman's style of play: First, analyze water flow and fish swarm activity, find places with real big fish, and place bait accurately, so every attempt is more effective.

For example, if you sell a “yoga mat,” if you use 100 small words, it may bring in a total of 1,000 traffic and a CPC of $0.3 every day, but the conversion is not high. But if you can find a high-volume word, or a core competitor ASIN, that one word can bring in thousands of traffic. Even with a CPC of $0.4, it's more worth advertising than 100 small words.

However, due to competition, sometimes you may not be able to find that perfect high-volume word, so let's win by using it (we can also carefully evaluate whether the product is suitable). However, every time you have to have this awareness and process, don't give up on this kind of thinking because you can't find one product and switch to another; you will fall into a vortex of subjective prejudice.

2. Why do we sometimes still need lots of keywords?

The Aquaman style of play does not require a large number of keywords, but instead uses flexible multi-point marketing on the premise of strategically screening high-potential traffic entrances to further optimize traffic sources:

The testing period requires a larger data pool. By putting in a large number of keywords, observe which words actually bring in high traffic, gradually eliminate invalid words, and retain high-value words.

Non-standard products are suitable for wide coverage. The search paths for non-standard products are scattered, and user search habits vary greatly, so through extensive keyword coverage, products can appear in more scenarios.

Highly competitive categories require more layout. In some highly competitive categories (such as 3C, home, sports, etc.), a single high-volume word may be too competitive, so multiple secondary high-volume terms require synergy.

Multi-point targeting increases advertising weight, and through multiple advertising campaign coverage such as keywords, ASINs, and categories, Amazon's algorithm can more quickly identify the product's market positioning and increase exposure.

3. Aquaman's practical case

There are 2 points to keep in mind during practice:

How effective is this wave of operation?We have three real-life examples:

Case 1: Using Neptune's style of play to hit keywords
In this clothing category case, CPC was successfully lowered to $0.3, and ACOS was lowered to 14.66%.

Case 2: Using Neptune's style of play to automatically advertise
In the “women's short sleeve” case in the clothing category, CPC was successfully lowered to $0.21 and ACOS was reduced to 13.15%.

Case 3: Using Neptune's style of play to launch products
In the product “shower curtain” case, the CPC was successfully lowered to $0.26 by advertising selected related products.

The essence of the Aquaman style of play is to prioritize the use of relatively low bids to find keywords and ASINs that can actually generate large traffic based on each seller's different background (such as different budgets and categories), so as to drive maximum traffic at minimal cost.

Using the Aquaman style of play can help sellers keep their cost per click (CPC) far below the industry average and achieve considerable profits. It is suitable for sellers who want to further expand traffic entry or reduce CPC. Specific operations require the following points:

SKU selection
Choose strong SKUs, that is, SKUs that are active, have many tags, and many listings (so they are more suitable for older products).

Traffic targeting
Divide traffic levels and manufacture multi-layer traffic systems related to products.

Tag correlation
Through tagging, traffic is linked to products, so that the system approves the planned traffic structure in traffic targeting.

Enlarged delivery
Use multiple ad campaign types to perform Neptune gameplay operations to amplify traffic value.

It requires sellers to have some advertising experience, have a clear understanding of traffic, and be very clear about the product market. For example, how do you understand which are “strong SKUs”?Which one should be selected as the main model for multi-variant products?How to classify traffic levels?How to label products well?

Only with thorough understanding can it be applied freely.

It is possible that many discussions on the Internet about how to play Aquaman are not comprehensive enough, so some friends misunderstood it. If you really want to broaden the product's traffic mindset, I recommend studying the latest edition of the Neptune Knowledge Point.

4. How to find “high-traffic keywords” and “high-traffic ASINs” in the right way?

Here are a few simple ideas.

How to find high-traffic keywords?
🔹 Automate ad reports with Amazon Ads
Run automated ads for a period of time and download the search term report to see which terms bring in the most traffic (highest impressions, stable CTR).
Find words with relatively low bids and good ACOS performance, and move them to manual ad focus.
🔹 Watch search trends within the station
Enter the main keyword in the Amazon search box, look down the high-frequency search terms that appear in the Amazon search box, and find keywords with high traffic.
Combined with Amazon Brand Analytics (Brand Analytics) (if there is a brand record)
Check the market rankings for different search terms to find popular terms with relatively manageable competition.
🔹 Competition analysis
Use a third-party tool to analyze the advertising keywords of competing ASINs to find out which keywords bring them the most orders.

Observe the advertising direction of the competitor. If a competitor is advertising under a certain keyword for a long time, it means that it has a lot of traffic, you can try using low bids to get some traffic.

How to find high-traffic ASINs?
🔹 Find top contestants with average reviews
If your competition is in the top 10 pages for a certain keyword and has a low rating (such as 3.5 stars), then you can use ASINs to grab its traffic at a lower price.
Customers competing for this type of product may hesitate because of poor reviews, and if your product is better (lower price, better reviews), it may be converted.
🔹 Find competitors that are more expensive than you
When the product is launched, target competitive ASINs that are more expensive than yours, so you can grab traffic from some cost-effective buyers.
🔹 Launch into complementary products
For example, if you sell “yoga mats,” you can sell them on popular ASINs for yoga clothes and yoga balls to reach out to interested users who buy yoga supplies.

Once you've found these terms and ASINs, then sort them and sort them, you can build your own keyword library, and don't forget to keep it updated later~

Note: The pictures and data in this article are mainly from screenshots of Principal Lin's practical case

The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.