How much start-up capital do new sellers on Amazon need to get started

October 9, 2025

Reading time about 3 minutes

If you're just starting out on Amazon, how much start-up capital do you need? Today I'm sharing one of my own experiences. OK, hello everyone, I'm Regan, and today we'll talk about a financial situation for newbies starting up. In fact, in my opinion, it's divided into two sections. The first section is basic start-up capital, such as some business license costs and bookkeeping costs for stores. Then the second section talks about the cost of our normal procurement and promotion of products.

I. Basic start-up capital

Well, let's talk about the first section, which is our products. If our store wants to register, we need to register a business license and we need an agent bookkeeping, then the business license is probably between 500 yuan and 800 yuan. The different regions are not the same. Even if you are an accountant, then it helps you apply for a business license for free, so if you use agent bookkeeping, it's almost 1,500 yuan to 3,000 yuan a year. You can inquire and ask questions yourself. Then the total cost of the two sections is about 2,000 to 3,000 yuan. This is the first one.

Other than that, after our store is registered, Amazon has a rule, which is to link, that is, there is only one store under one person's name. People may think that I only have one store, but if you connect to another network, Amazon may form an IP link, so Amazon determines that you and another seller. It's not OK for your store to have the same person behind it. We generally control these as a basic fee for Amazon as a whole.

In addition to this, another point that cannot be ignored is the monthly rent for the Amazon store. Once our Amazon store is registered, we have to pay a monthly fee of 39.99 US dollars every month, which is almost 200 yuan. This is basic. Of course, about 200 yuan is charged every month.

II. Product procurement and promotion

Then next is the cost of our entire product promotion. The purchase cost is based on the selling price of one of our products. For example, if we want to make a customer unit price of 30 US dollars, then our procurement costs are generally in the 30 to 50 yuan range, right?Well, our upfront investment may be 100 pieces of goods, 200 pieces of goods, 300 items, so in the case of our fake equipment, we have a purchase cost of 30 yuan. Plus one of our logistics costs may be 50 yuan, 50 yuan, then if we add 15,000 yuan, 15,000 yuan plus one of our promotion and advertising expenses, I suggest that everyone can start with a budget of 5 to 10 US dollars and slowly roll up the entire link like a snowball. So it probably also costs about 15,000 yuan, or 30,000 yuan RMB. Aiming at the form of one or two SKUs, everyone ran the whole link, because our product definitely doesn't mean that you can be 100% successful by choosing one product. We have a success rate, so generally we may have to prepare a basic budget of 30,000 to 50,000 to run our first round, and wait until we finish the entire first round, then slowly snowball development. OK, have you learned it?Hope this helps everyone.

The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.