Take our end table as an example. It may have a drawer and one without a drawer. There are some iron and wood combinations, pure wood, and this white modern design style, some with wood grain, industrial style, and some functional differences, such as an invisible row. These are all product categories, many, many. The larger the market category, the more market segments there are actually. In this situation, how should we select one of our products?

First of all, the first point must focus on keyword data metrics. Can everyone understand it?The data behind each keyword actually represents its market segment data, so when we select products, we judge the degree of competition in the market segment through the dimensions of the keyword. First of all, the first point is whether the keyword development trend is an upward trend. If so, we will consider it.

Another point is that we will refer to the supply-demand ratio data in some product selection tools, or the supply-demand ratio. For this indicator, we will only select the one greater than one, because the larger the value greater than one, the more represents that the market is actually a market with less supply than demand. In another case, we will also consider the monopoly situation of the entire keyword and click on the monopoly degree. This indicator should be controlled within 40%.

Another point is that the average price of our entire CPC compared to our customer unit price is at least 1:10. In other words, if the side indicates that our conversion rate is 10%, our customer unit price of 10 US dollars remains at a reasonable level.