The first capital, capital, is the lifeblood of overall risk control. Controlling your capital means controlling your risk. For novice Xiaobai, when you first started an Amazon business, you must slowly expand your capital from a small amount of capital, because any startup project from 0 to 1 has the most pitfalls and the greatest risk. As far as funding is concerned, Amazon is divided into two directions. The first one is fixed capital, such as your brand registration, your VAT fee, your monthly store rent, etc. These funds are actually very small, and the overall cost will not exceed 5,000 yuan. The second is your working capital, including your Amazon commissions, including your purchasing costs, including your expenses for shipping overseas, including shipping costs to customers, including your taxes and commissions, etc., as well as your operating costs. These funds are the real majority of capital.

Basically, our purchases, freight, etc. may account for 30% to 50% of this capital, our advertising fees may account for 20% to 30%, and our commissions are between 10% and 30% of our taxes, etc. This is a product we have recently operated. Overall, it has slowly begun to make a profit this week, with an average of about 100 orders per day, and the money we now spend is already around 100,000 yuan. This 100,000 yuan is basically 50,000 yuan of our procurement costs and our shipping costs. 40,000 yuan is our advertising fee, and there is still 10,000 yuan left Money is our drawing costs, all kinds of miscellaneous expenses.

The second is the number of products made. For Amazon, it must be done very accurately. For each link, it is recommended that everyone use at most 3 to 5 products a year. How to do these 3 to 5 products. From the first month to the third month, you can choose 1 to 3 products to test and see which products perform better. From April to June, you can choose complementary products that perform well among these products, or products of the same type. From July to September, you can really work hard and run the product that really brings you absolute profit. The 28 rule also exists in Amazon stores. 80% of profits are only contributed by 20% of products.

Therefore, at this time of July-September, you need to vigorously launch products that can actually contribute to your profits, and then actually collect profits from October to December. Basically, your profit in these three months may account for 2/3 of the whole year, so you have increased your efforts over the past few months to complete orders for products that you can actually make a profit.

For example, we only made two products throughout 2025, and these two products brought him more than 1,000 orders every day, so you need to understand that Amazon must select products accurately, operate accurately, and focus on building their own products. If you just try out every product, you'll find that you can't make any money at all.

The third is inventory. When the product is new, you can use a fast ship to ship in small batches and multiple times. When your link is stable, you can slowly convert it to a slow boat. Before the peak season arrives, you'd better put 1/2 of your goods in the Amazon warehouse in advance, because during the peak season, it's really expensive and the transportation time is slow. Our company will definitely evaluate all of these quantities of the relatively stable and excellent products in this year before September. We may have already shipped the 2/3 peak season goods, or put them in Amazon warehouses, or our own overseas warehouses, use this method to ensure that the goods are not broken.