2) We use business opportunity detectors to calculate market segmentation conversion rates
Step 1: Download the table in “Products” and calculate the total number of market segment hits = market segment clicks/click share;

Step 2: Download the table in the “Search Terms”, calculate the total number of orders for each keyword = total number of search volumes* search conversions, then sum to obtain the total number of orders in the market segment;
Step 3: Average category conversion rate = total number of orders in the segment/total number of clicks in the segment;
Category review conversion rate reference values also provide direction and data reference for seller listing optimization, advertising optimization, and product selection.

Koharu believes that account security/account compliance are all low-level buildings that determine whether your Listings can continue to sell steadily for a long time.

1. Account Health Status:
AHR (Account Health Rating): Once the account status rating drops to a 'risky' or 'unhealthy' level, the account may be suspended. What about the conversion?Sellers can check their store's rating score on their own in the Amazon back office via the following link: https://sellercentral.amazon.com/performance/dashboard
2. Seller Feedback (Feedback):
Stores with excellent feedback indicators will give customers a strong sense of trust, which is a factor that cannot be ignored in the conversion path. Especially for FBM self-shipping sellers, be sure to pay attention to the store's feedback.
3. Policy compliance:
Follow the Amazon seller sales policy and code of conduct. If you do not act in violation of regulations, the link can stay on sale for a long time and won't lay mines for your store.
Additionally, attention should be paid to intellectual property compliance, customer service response, return dissatisfaction rates, etc.

Koharu believes that the listing page is one of the parts of the operation that can be controlled most finely.

1. visual presentation
1) “E-commerce is a sales map”, this statement is not without reason. Main image, video, A+ page, brand story, Amazon creator plan, brand color, brand logo, brand flagship store layout and presentation, brand credentials, product packaging design, 3D model function, etc., every field is worth our time to study. Visual presentation is often the customer's first impression when they come into contact with the brand. A friendly and customer-friendly visual presentation will make customers more willing to spend time understanding your products.

Optimization suggestions: The visual presentation itself is very big. Due to limited space, Xiaochun took a pain point with links to many sellers as an example. That is the text layout of the main attached image. Many sellers often pile up too many selling points on one image, causing customers to not be able to get to the main selling point of the product when browsing. Sellers are advised to try to express one selling point in one picture. The main attached image can be placed at most 9. Priority can be given to expressing some of the main selling points of the product. There are also advanced A+ pages and videos that can explain more detailed product selling points in detail. Came right Koharu's ideas are presented in a figurative way.

2) One very important point that Kochun would like to mention here is that since there is more and more mobile traffic (sellers can check the mobile traffic share of their links from Amazon Business Reports), the mobile phone image size must be selected to make it easy for customers to browse.
3) At the same time, sellers can also use “demographic statistics” in Amazon brand analysis to query and analyze their customer base to develop and optimize more visual presentations.

2. Copywriting content expression
1) Copywriting is still a part that cannot be ignored. The refined expression of selling points, explanations in local language, title, five-point description, use of keywords, company profile, and even store main information are all points that can be optimized. The direction of optimization is accurate and concise.

Optimization suggestions: Listing copywriting is also a big topic. Kochun has met some sellers and companies that pursue the ultimate, and will have special overseas staffing to check and guide whether the listing page can be made better and more readable; due to limited space, one aspect that many sellers will overlook is the store's Business Profile!The picture below is a profile of a certain brand store. In the actual situation, I found that many seller stores are blank. You can find the B2B Business Profile in the back office tool bar and then fill in the relevant company information.

2) Xiaochun believes that the first point of copywriting is accuracy. It may not be succinct, but it must be accurate. This is closely related to actions such as the customer's use of the “Ask Rufus” function, customer browsing emotions, inclusion of link keywords, and advertising.
3) Many sellers make the mistake of thinking that if there is enough copywriting, it seems “great”. However, this is exactly the selling point that is not simple enough, does not reflect the core enough. The text is packed up, and the wordy expressions affect the customer's browsing experience.

3. Pricing/Promotions/Coupons/Bundles/Flash Deals/Big Promotions/Subscription Savings:
These are one of the core factors affecting conversion rates. Similarly, prices also have a threshold. This is related to the category itself, to your product itself, and even to customer psychology.

4. Reviews (Reviews) and Q&A (Q&A):
1) “To be Amazon is to do a review”, you can see the importance of reviews for Amazon links.
2) Customer reviews are an integral part of the Amazon customer shopping experience. Buyers use these reviews to learn more about products and make informed purchasing decisions. Sellers use these reviews to understand what buyers think about their products and what areas need to be improved. Therefore, in order to guarantee the authenticity and impartiality of reviews, Amazon has established strict policies to regulate buy/seller behavior. For us sellers, requesting reviews in a compliant manner will help increase buyers' trust and repurchase rates; on the contrary, manipulating reviews through rewards or other illegal methods will not only disrupt the fair environment, but may also cause account functionality to be restricted, products removed, and even account suspension when the situation is serious. Currently Amazon allows sellers to request reviews from buyers in a neutral manner, and all requests must comply with Amazon policies.
2.1) Automated system delivery: Amazon's system automatically requests reviews from buyers for most products.
2.2) Use the “Request a Review” function: In the Seller Central dashboard, go to Menu → Order → Manage Orders → Order Details → Click the “Request a Review” button to send a review request.
2.3) Buyer-Seller Message (Buyer-Seller Message): Comments can be requested via buyer-seller messages, limited to once per order, and Request a Review has not been used
2.4) Participation in the Amazon Vine Program: If the program is available in your region, you can obtain reviews from Amazon Verified Buyers.
2.5) Product package insert: Attach a neutral worded card or note to the package inviting the buyer to leave a review (subject to strict compliance with the policy).
(Note: The above content is from the Amazon Global Selling WeChat account article “Analysis of Common Problems with Amazon Product Reviews, Seller Feedback, and Buyer Communication”)
3) Regularly actively manage and respond to Q&A, answer all questions customers may be concerned about in advance, and respect and emotional care for every customer.

5. Delivery method and delivery time
1) For most categories, Xiaochun suggests giving priority to the FBA delivery method, which will help you increase your conversion rate. In addition, many non-Amazon e-commerce websites are also gradually connecting to the Amazon delivery network, which shows the strength of FBA.
2) If the quantity of the initial shipment is too small, the Amazon Delivery Network will not transfer inventory between warehouses for you. As a result, the seller address is different, and the delivery time will not be the same, which may reduce the overall conversion of the link.

6. Number of linked sellers
1) Links being faked and sold is a huge headache for every seller. It directly affects conversion and sales. If the shopping cart is stolen, then ads cannot be placed on the site.
2) The relevant features of Amazon Brand Registry (in particular, reporting violations) and the Transparency Transparency Program can help sellers resolve this issue.

7. Whether it is out of stock
Amazon's low inventory level fee policy requires sellers to maintain inventory levels at 28 days of sales. Sellers who actually implement it will benefit from this policy.

8. Whether to obtain an Amazon system label
1) For example, the most discussed by sellers is the Amazon's Choice label. Amazon's explanation for the AC label is “Amazon's Choice highlights highly rated, well-balanced products available to ship immediately.” , reviews, value for money and delivery time.
2) In addition, Kochun would like to mention that many sellers will change categories to obtain BS labels. It is recommended not to change categories frequently, especially unrelated categories. Kochun has seen quite a few actual cases where sellers frequently changed unrelated category nodes many times and was judged to be uncompliant.

9. Upload instructions

10. All products associated with the listing page: If a competitor's ad appears on your page, this will cause link conversion loss. It is recommended to do the best advertising defense.

11. Sellers are advised not to mention warranty related information on the listing page.

1. The accuracy of ad keyword traffic.
1) Inaccurate advertising keywords will undoubtedly reduce advertising data and ultimately reduce overall link conversion.
2) In addition, it is also necessary to do a good job of a regular negative thesaurus.

2. Redundancy of advertising architectures
It is necessary to continuously take separate advertising actions for keywords that meet the performance standards to ensure that good traffic is retained, and that the performance of good words is not reduced due to the inefficiency of other words.

3. Distribution of ad slots
In the course of Amazon's operation, many sellers find that when ad slots are on the product page, clicks and conversions are very low. If this happens, then continuous bidding and ad spot bid adjustments are needed to gradually return clicks to the search page. (Of course, there are also many situations. The conversion rate is good on the product page, and specific issues need to be analyzed)

(In-site advertising is a large section. Most sellers and operators should master the most important skills are page creation and advertising. Because of limited space, Kochun doesn't explain too much here)

1. Off-site traffic is best “good traffic”; otherwise, a large amount of “bad traffic” enters the link, which is definitely harmful to the link.
2. Off-site brand building is a big sector, and sellers who are in a position to do so will definitely continue to do their own brand marketing work.
3. Using discounts to rank is very helpful for many categories. It quickly increases sales speed, thereby boosting the natural ranking of links, and ultimately driving the conversion of organic traffic within the site.