First, let's take a look at products with a long life cycle. Take the US site as an example, such as furniture, kitchen, tools, office supplies, etc. The characteristic of such products is that the sales period of the products is greater than three years, the core needs of consumers change slowly, and are less affected by changing factors such as technological fashion trends. So let's take a look at a chart. Well, through the chart, we can quickly find the golden advertising period for this type of product, so in advertising promotion, we need to pay more attention to advertising in each life cycle, focus on brand building, focus on keyword rankings, and at the same time pay more attention to the intrinsic value of the product and need to stand the test of time. Well, the review and rating of this type of product is also very important, and the listing needs to emphasize the quality assurance of the product.

Let's take a look at products with a short life cycle. The sales period for such products is usually less than three years. The core needs of consumers change relatively quickly, and the higher degree will be affected by volatile factors such as technological fashion trends. Well, the operational focus of this type of product should be to thoroughly understand consumer needs and carry out product development and product iteration. Then we need to pay more attention to managing the inventory cycle and avoid inventory backlogs as much as possible. For example, beauty products, holiday products, Halloween, Christmas products, etc. from the US site.

Next, let's take a look at the third type, seasonal products. The life cycle trend chart for this type of product shows obvious cyclical changes. Product sales peak in specific seasons, while others experience low peak seasons. The operating focus of this type of product is to accurately predict demand trends in each season, and adjust stocking volumes reasonably according to sales forecasts to avoid slow sales or shortages. To increase promotion efforts during peak season, new products must be released before peak season, so the advertising rhythm for such products requires formulating targeted advertising according to the peak sales season, focusing on keyword placement during peak season, and paying close attention to keyword placement, conversion volume and search volume. Well, the advertising rhythm for this type of product requires formulating targeted advertising according to the peak sales season of the product, paying close attention to keyword search volume and conversion, appropriately increasing keyword bids and sales during the peak season, and reducing them appropriately during the off-season, such as clothing, footwear, fishing gear, summer cooling products, etc. on US sites.