Then we need to keep three things in mind:
First, tell the brand story well. Use videos and big images on the first screen of the homepage to tell customers who I am and why I can be trusted.
Second, plan shopping routes. Like a design shopping mall, clean and clear shopping areas, promotion pages, new product areas, and package areas guide customers through shopping.
Third, set up a pre-set search scenario, predict in advance what words customers will search for during peak season, such as Christmas gifts, fall season changes, and winter warmth, create exclusive flagship store page links, so that your ads can accurately point here. Remember that a professional flagship store can directly double your ad conversion rate.

The second detail is the new A+ page weapon, the shopping portfolio module, the traditional brand story section, the separation of images and text. Users need to return to the detail page to make additional purchases, and only add the text content of the image or ASIN. Well, the new version of Shoppable Collections is a disruptive feature. Seller friends can add videos to this section, so that customers can experience the specific usage scenarios or adaptation scenarios that the product can be used in a more immersive way, and can also combine products into a series according to the theme to stimulate timely desire to buy, and upgrade all of your brand stories to a version with video images right before peak season.

Finally, the third detail is also the most central shift in thinking. To do a brand promotion advertisement, you must not only look at the advertisement itself, but you must create a closed loop of traffic. Do you think increasing bidding and burning money like crazy can bring in orders?This is the most “dumb” method during peak season. Well, the experts all play like this. The first step is to use the brand flagship store advertisement to guide the traffic purchased at a high price to the brand flagship store that we have just optimized. Here, we need to pay attention. Whether you use SBV (brand promotion product collection advertisement), SBC (brand promotion video advertisement) or SBS (brand flagship store focus mode advertisement), the landing page must check the brand flagship store as your traffic provider.

The second step is to guide customers to pay attention to your brand through beautiful design and the temptation of discounts in the brand's flagship store. This step is very important. Once the customer pays attention to your brand, it becomes your “private asset”. In the future, when he searches for products, your new products may be shown to him first, and Amazon will also actively promote your promotional information to him, thus forming a perfect closed loop. Acquire customers through advertising → cultivate loyal fans → reach at low cost → promote repeat purchases, so every time you spend on advertising is saving energy for the future, not a one-time consumption. Traffic is so expensive during peak season, and you have to make it have long-term value.

OK, let's quickly summarize the details of the three brands that must be polished before peak season. One is the reorganization of the brand's flagship store and design it as your own online official website; two A+ page upgrades, immediately use shoppable collections to seize brand dividends; three changes in advertising thinking, use SB advertising to create a closed loop of traffic focusing on remarketing. Don't just worry about stocking up and bidding. The optimization of brand details is the fast track for you to overtake cars during peak season, so these three things are completely within your reach now.