How to improve Amazon's natural single ratio

December 31, 2025

Reading time about 4 minutes

Last week, a seller followed the instructions I gave. In 7 days, the natural position of its product was raised from 8th place to 2nd place, then the share of advertising sheets plummeted from 75% to 32%, directly earning tens of thousands of dollars. Do you want to know how Ye Ge naturally placed this seller's ad on the homepage?Today I'm going to show you how to optimize organic order volume on the Amazon website by analyzing search term reports and adjusting advertising strategies, so that your advertising can be more accurate and effective.

Well, the first step is to download the search term report. This report is very useful. The downloaded report is an Excel table. We can use it to filter in the column of customer search terms and enter b0, which is the ASIN code of our product. In this way, we can summarize all the impressions and hits from the ASIN code and filter out all the customer search terms that don't include b0. Why do we do this?Because in the search term report, there are two types of traffic entrances. One is a keyword, and the other is an ASIN. Let's summarize the data of impressions and clicks related to the keyword, so you can analyze whether most of the orders come from similar products or keywords. Well, this step is critical. It can help us determine whether advertising is suitable for product placement or keyword placement.

Well, the second step is to contrast the ASIN order keywords. Sometimes when you analyze the original keywords and search results pages, you'll find that the organic link position is good when there is no ad, but after you start the ad, the ad link goes to the front, and the natural link goes to the back, so all the clicks that would have led to the organic link are taken away by the ad link, and it accounts for a high proportion of ad orders. At this time, you will need to base your own order on the better keywords. Adjust the intensity of the advertisement, how to adjust it. Let's first take a look at the exposure ranking and proportion that this term has received on the entire website. If the number one ranking is still very high, then we can appropriately lower the intensity of the advertisement. If the traffic of the word is scattered and the number one accounts for only 20%, then we need to widen the gap with the second place, and even increase our marketing efforts, accounting for 10% 20%. This situation is also common. If the conversion rate and ACOS value of this term are excellent, then we need to step up even more effort. The point is just the right word, prepare the dish, you have Refine down to specific words and adjust the advertising strategy according to the circumstances of each word. Only then can such advertising achieve the results we want.

Note: The KOL case in this article is a case example. It is not a real data guarantee. Actual results vary depending on the product and market conditions, and are for reference only.

The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.