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Don't let GTIN, UPC, EAN get stuck in your listing
Amazon sellers are required to set up 4 barcodes. Ge Ye solemnly tells you today that Amazon barcodes are not random numbers. Many people fail to list, have been rejected, and inexplicably restricted. It's not that the product doesn't work or doesn't operate well, but that they haven't even figured out the lowest level of product codes. What is GTIN?What is UPC again?What's the difference between EAN and GS1?85% of Amazon sellers are stuck with this trifle, and many old sellers don't even know the differences.
A bar code is equivalent to a product's global ID card. It is directly related to brand compliance, product identity, inventory management, and even whether a new ASIN can be created and whether FBA can enter the warehouse normally. All cards are in this step. Today I'm going to explain it to you all at once in plain language. After listening to it, you'll never have to be foolish and confused.
First, GTIN is the global trade item code for a product. Simply put, it is a global ID card for a product. People need a passport when they go abroad, and when goods are distributed across borders around the world, they must have an exclusive identification code. This code is GTIN. When we usually buy products in supermarkets, scanning the code on the bottom of the product package is a form of GTIN. One of the most important functions is to use a single string of numbers to lock in a specific product. Please pay attention to key points, not by brand or category, but by specific items, specifications, sets, and variants. One code for each product. If the specifications change, the code needs to be changed. The package is different, and the code also needs to be changed, so don't be lazy. Apply one barcode to all products, and problems will definitely occur later.
Second, what is GS1?Many people mistakenly confuse GTIN with GS1, which is actually quite easy to understand. GTIN is a code number, and GS1 is an international authority that makes this set of rules. Amazon only accepts barcodes officially registered under the GS1 system. Amazon does not approve shared codes, used codes, and low-priced codes of unknown origin that are resold online. For regular sellers in China, only the China Item Coding Center is reliable. Barcodes applied for joining the GS1 system are approved by Amazon. Therefore, don't save a few hundred yuan to buy cheap barcodes at will, save a small amount of money in the early stages, ASINs are restricted in the later stages, the review fails, and the store's risk control loss is not a little bit.
The third point is the relationship between GTIN, UPC, and EAN. Please don't make the mistake of thinking that these three are three parallel barcodes. GTIN is a general term. UPC and EAN are all specific types below GTIN. For example, fruits are generic terms, apples, bananas, and oranges; they are specific types. Please simply note the common types of GTINs below.
A bar code is equivalent to a product's global ID card. It is directly related to brand compliance, product identity, inventory management, and even whether a new ASIN can be created and whether FBA can enter the warehouse normally. All cards are in this step. Today I'm going to explain it to you all at once in plain language. After listening to it, you'll never have to be foolish and confused.
First, GTIN is the global trade item code for a product. Simply put, it is a global ID card for a product. People need a passport when they go abroad, and when goods are distributed across borders around the world, they must have an exclusive identification code. This code is GTIN. When we usually buy products in supermarkets, scanning the code on the bottom of the product package is a form of GTIN. One of the most important functions is to use a single string of numbers to lock in a specific product. Please pay attention to key points, not by brand or category, but by specific items, specifications, sets, and variants. One code for each product. If the specifications change, the code needs to be changed. The package is different, and the code also needs to be changed, so don't be lazy. Apply one barcode to all products, and problems will definitely occur later.
Second, what is GS1?Many people mistakenly confuse GTIN with GS1, which is actually quite easy to understand. GTIN is a code number, and GS1 is an international authority that makes this set of rules. Amazon only accepts barcodes officially registered under the GS1 system. Amazon does not approve shared codes, used codes, and low-priced codes of unknown origin that are resold online. For regular sellers in China, only the China Item Coding Center is reliable. Barcodes applied for joining the GS1 system are approved by Amazon. Therefore, don't save a few hundred yuan to buy cheap barcodes at will, save a small amount of money in the early stages, ASINs are restricted in the later stages, the review fails, and the store's risk control loss is not a little bit.
The third point is the relationship between GTIN, UPC, and EAN. Please don't make the mistake of thinking that these three are three parallel barcodes. GTIN is a general term. UPC and EAN are all specific types below GTIN. For example, fruits are generic terms, apples, bananas, and oranges; they are specific types. Please simply note the common types of GTINs below.
Identifier type
Common digits
Main areas of use/application
UPC/GTIN-12
12th
North American market, Amazon global usage
EAN/GTIN-13
13th
Exclusive access to European supermarkets and Amazon
GTIN-8
8th place
Special code for small size products
GTIN-14
14th
Outer box, non-retail package, integrated package coding
You don't need to memorize complicated terms; Amazon doesn't try to memorize your concepts; you only look at one thing: barcodes are legal; only you use them.
Fourth, why should we pay attention to GTIN?It directly affects 4 important things. First, whether we can successfully list new ASINs. The vast majority of categories require a GTIN, and the code is invalid and illegal, which directly causes us to have no chance of listing. In severe cases, our ability to create ASINs will be restricted. Second, determine the compliance and safety of the store. Amazon strictly checks the authenticity of product information. Once it detects false barcodes, shared barcodes, or duplicate barcodes, it directly triggers review and removal, or even closing the store and freezing funds. Third, influence inventory and overall supply chain management. Regular GS1 barcodes can open up online e-commerce, overseas warehouses, logistics circulation, and subsequent multi-site layout to enable long-term brands to go overseas. This is the underlying foundation. Fourth, it is related to preventing follow-up sales in the later stages. For brand protection, if you want to set up a transparent plan to block counterfeit sales at the source, the premise is to have a regular and verifiable GTIN code. If not, you won't even get through the threshold.
Fourth, why should we pay attention to GTIN?It directly affects 4 important things. First, whether we can successfully list new ASINs. The vast majority of categories require a GTIN, and the code is invalid and illegal, which directly causes us to have no chance of listing. In severe cases, our ability to create ASINs will be restricted. Second, determine the compliance and safety of the store. Amazon strictly checks the authenticity of product information. Once it detects false barcodes, shared barcodes, or duplicate barcodes, it directly triggers review and removal, or even closing the store and freezing funds. Third, influence inventory and overall supply chain management. Regular GS1 barcodes can open up online e-commerce, overseas warehouses, logistics circulation, and subsequent multi-site layout to enable long-term brands to go overseas. This is the underlying foundation. Fourth, it is related to preventing follow-up sales in the later stages. For brand protection, if you want to set up a transparent plan to block counterfeit sales at the source, the premise is to have a regular and verifiable GTIN code. If not, you won't even get through the threshold.
As soon as many sellers enter the market, they only research keywords, main images, and advertising styles, but ignore the most basic compliance codes. Anyone who really specializes in Amazon knows that operational skills are the icing on the cake, and compliance is the ultimate foundation for long-term development. The barcode appears to be a small number; in fact, it is the first ID card for a product to go overseas. If the ID card is illegal, subsequent operations may be blocked and risk control triggered at any time. Don't try to save trouble for a moment; use unknown barcodes to plant time bombs on yourself. Only when compliance starts steadily can we make products, rank, and make long-term profits with peace of mind.
The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.
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