Of course, this is a very good thing. Using cutting-edge technology to complete some complicated operations must be the general trend of refined operations in the AI era. However, if sellers don't fully master the techniques of using AI, don't enter appropriate reminders, and don't include their own thoughts, they may make Listing look like a serious homogenized standard answer. This may make it difficult for consumers who come to Amazon to make choices.

When product titles from different sellers of the same product are filled with the “right nonsense” of Premium Quality (Premium Quality), Durable (Rugged and Durable), and Perfect Gift (perfect gift choice), the consumer's decision-making efficiency not only doesn't improve, but rather declines. Faced with a perfect page that is largely the same, consumers are forced to return to the original screening criteria: price comparison, comparison of positive reviews. If your product looks more and more like a Best Seller (best seller), but the reviews are only one-tenth of it, and the price is about the same, why should consumers buy your product?

What we need to do, of course, is not to overthrow AI, but to simply call it “emotion” based on AI and adding “condiments” that differentiate the two flavors.
Speaking of these two terms, many sellers probably have to jump up and refute: most consumers who come to Amazon shopping have specific and clear shopping needs. As long as they see the products that meet their needs, they may buy them. The entire shopping period won't take long, and they won't carefully study the copy and images of the products. Is that really the case?Sellers themselves also shop, and they themselves are consumers. As long as they stand from the consumer's point of view, there will be no such objections.

A consumer who cooks regularly wanted to buy a knife that was easy to use on Amazon. She searched for Chef's Knife (Chef's Knife) and came up with a bunch of products. She looked at several products, all filled with “Made of High Carbon German Steel. Ultra Sharp Edge. Ergonomic Handle. Rust resistant. The images on the A+ page are all similar, with descriptions such as “(made of high-carbon German steel, ultra-sharp blade, ergonomic handle, long-lasting rust resistance).

But why would this consumer want to buy a knife?Because at Christmas, relatives and friends had dinner at her house. When she was cutting tomatoes, because the knife wasn't sharp enough, a lot of tomato juice came out. Not to mention that the cutting board is very dirty; more importantly, the juice is the soul of tomatoes, and losing too much will affect the taste of the dish.

From a physical point of view, tomatoes have an extremely thin and tough outer skin, and the inside is high-pressure juice. If the knife is not sharp enough or the blade geometry is unreasonable, the moment it is cut is not cutting the fiber, but squeezing the cell wall. From a psychological point of view, such an outcome can be frustrating for those who are cooking.

Therefore, when this consumer comes to buy a new knife, if she sees a description of a product that “understands her,” she is likely to make a quick decision to buy rather than get caught up in those one-size-fits-all, correctly described words.

The description of this product can be a simple, easy-to-understand comparison image or an inspiring video ad. This kind of suggestive marketing often works wonders, and the secret is the two ingredients of “vivacity” and “emotion.”

In holiday scenes such as Easter, Thanksgiving, and Christmas, where there may be large gatherings, the appeal as a host is not only to make a table to eat, but also to be able to maintain decency and calm in the midst of the hustle and bustle. If the knife isn't good enough, the preparation process is like fighting a war, and this frustration will continue to the table.

So don't expect to be able to persuade consumers by writing a pale phrase “Best Christmas Gift (Christmas Gift Choice),” but instead act as an extension of a real scene to impress target users, such as: From Prep to Party, Without the Stress. (From preparation to party, easy and worry-free)

You can ask Rufus or other AI tools if this consumer pain point exists. I saw this voice in a public forum: “Tomato Slicing (tomato slicing)” is a benchmark for measuring whether a knife is really sharp (sharp). At first glance, this statement is just a user's daily discussion, but as a seller, you need to have a keen “sense of smell” — be able to capture potential “new selling points” clues from seemingly scattered user comments such as forum posts, comments, and social media hits. After discovering clues, the next step is to gather more pain points. Whether it's continuing to go deep into forums, reviews, or social media, it is basically determined that this is a pain point that can be expressed through a selling point, which is what we often call a “buying point,” and then experiment with corresponding content and observe data feedback.

There are many more examples of this, and the usual description for dog beds is “Soft Plush Material, Orthopedic Memory Foam, Non-slip Bottom. (Soft plush fabric, orthopedic grade memory foam, non-slip bottom)” But if you add the two “condiments” of “lively” and “emotional,” then it will take into account that dogs have separation anxiety and damage when the owner is not at home, so you can add text similar to “Calms Anxiety Anxiety (Immediate Anxiety Relief).”

The conventional description for men's socks is “Men's Cotton Dress Socks, Breathable, Moisture Wicking, 5-Pack Black. (Men's cotton dress socks, breathable, moisture-wicking, black 5-pair pack)” But if you consider users' pain points like “socks get old”, you can add “Men's Stay-Up Business Socks - Never Adjust Your Socks in a Meeting Again” on the A+ page. Contextual graphics like “(Men's anti-slip business socks, no need to secretly carry socks at meetings again).”