Why does my ad account for a high proportion of orders?You may have the following reasons. The first one is probably a problem with your ad framework, that is, your advertising framework probably doesn't have manual ads corresponding to some of the core keywords, because we need to understand one thing. How did it come about, right?It's not searching for an ASIN; it's searching based on a keyword before we can find our products to buy. Our core is this keyword. We promote products. In the end, we promote the natural ranking of keywords. We need to weight the keywords through advertising, which in turn allows us to get more natural positions and organic traffic under the keyword, and so on. So it's possible that some manual ads don't have a core keyword in your ad framework. They may be tied to a broad range of phrases or words that run automatically. You may have seen that ACOS is pretty good in every aspect, but in reality, you don't have a real core to promote this keyword. What do you think of this?In fact, we can also view it with a third-party plug-in, or without using a third-party plug-in, directly through the ABA data analysis in the Amazon backend. We can enter our ASIN through a performance query in the brand analysis. We can see what are some of the keywords for submitting orders for contributions below our ASIN. Let's take a look at our core keywords, right?For example, you can take a look at A1, A2, and A3. Then click in and we can see our click share under this keyword. Sometimes you feel that your conversion under this keyword is good, but in reality you don't even get 3% or 1% of the keyword. Amazon's natural position under the keyword may not be given to you, so we need to work harder on this keyword to get more clicks and orders from other sellers.

Then in the second case, manual keywords, the core keywords, which you type, are also reflected in your advertising framework, but they are probably “not fed”, “not fed”. What does this mean?Here we need to introduce a concept called CPR (Cost Per Revenue). What does CPR mean?In other words, if the natural position of our product is to appear on the first page under this keyword, the order quantity required for 8 days. For example, my CPR is 40 orders. I have 40 orders a day divided by 8, which is 5 orders every day. I need to get at least 5 orders under this keyword every day before I can make my product appear in front of the customer. That is, when the customer searches for the keyword, I can let him see me in front. So how do we solve this problem at times like this?First, let's first assume that these 5 orders are all ad lists. You don't need to rely on natural orders. Let's first manage the ad list. You use your current conversion rate, and what is the approximate purchase price of CPC, then push back. How many clicks and budget do you need to pay for this ad in a day, and then push it back. This is how much budget you need to pay. This is how the budget is given. For example, the three keywords for your core ABC are in the same ad group, and then you put 10 beauty in the same ad group every day gold Or let them run for 20 dollars. Seems like every data works pretty well. Converting ACOS is fine, but the problem is that you probably haven't fully fed these three keywords, that is, they haven't reached a particularly high position. Stimulated by advertising orders, it hasn't been converted into more effective organic traffic. We must use advertising to get more orders for this keyword, place orders through advertisements, and then feed back to our natural position, then let us get more organic traffic under this keyword. In this case, our natural position and nature Only then will traffic come higher, so our weight will naturally rise. After a long period of operation, we will naturally go up. This is to explain why “not fed”, “not fed” is what it means. You seem to be pushing everything, but in reality, you are always moving forward, because organic traffic is definitely limited. You can buy paid traffic with money; organic traffic is not always limited.