Are you ready to prepare for the new product advertisement?

October 9, 2025

Reading time about 5 minutes

When should ads step in?Hello everyone. Today I'm going to talk to you about when advertising should be involved. This is a problem that many novice sellers are prone to, but it's not clear when to intervene in advertisements. Today, let's take a detailed look at how advertising should be involved. First, we need to understand the essence of advertising. It is definitely not a wishing pool; it is a traffic amplifier. It can amplify the advantages of our products, which can accelerate our acquisition of accurate customers, and how our products should gain an advantage in the early stages. Let's take a look at it from a different perspective, why do customers click on our products and why do they buy our products?If we think about it carefully, the factors that drive customers to buy are none other than those. Listing's main image, video, price, and 5-point description, right?Are our images appealing?Are there any figurative scene maps, are the 5 point descriptions in our title written well, are they grasping the key points, and are they reflecting our selling points?

I. Basic page construction

Therefore, before advertising is involved, our most basic listing and A+ pages need to be fully completed. For example, when we write a listing or display some images, we need to include some scene maps or some function maps or selling point maps. These are examples that can be as figurative as possible. For example, how big is your product, but the customer probably doesn't have a certain impression of this, but if you compare a reference, he probably has a certain understanding of the size. Your direct specific number is probably incomprehensible to the customer. Of course, the exact number can be reflected in the 5 points of the product or in the description, but it might be better if we try to give him a reference on the image, but the listing page actually has a very important point, which is the marked price. Many sellers should have noticed how should I fix the marked price?

Don't directly set the lowest price you can accept; you need to leave profit margin for yourself. After placing a few orders, we can revise our price to the target price we will eventually sell at. In this case, it will form a marked price.

Early marked prices can bring a certain advantage to our products. Also, you can actually open a coupon for our new products in the early stages. We can just choose an appropriate amount of coupons here. 10% 15% is about the same, and we don't need to open too many coupons, because coupons can also bring a certain degree of competitiveness to our new products in the early stages.

II. EVALUATION

Let's talk about the second section. Evaluate this section. In fact, we need to do some preliminary reviews for the products we want to promote. We can sign up for Vine through the official Vine Program and then get reviews. However, when using the Vine plan, we need to guarantee that the quality of our products is absolutely OK. Because of the Vine Program, what it can guarantee is that as long as someone receives it, they will review it, but it doesn't guarantee that it will be a good review. Therefore, we try our best to ensure that there are no problems with the quality of our products.

Good reviews are very helpful in the early stages of our new products. For 1 product, I don't need how many previous reviews are there, 5, 10 or a few hundred. It doesn't matter; you must at least ensure that your star rating is at least 4.2 points or higher, so you can have a competitive advantage. For example, in the market you entered, your competition was 4.5 stars or higher, and your score of 4.2 or 4.3 was actually low, so we need to analyze it based on the specific categories of the specific market.

3. Start an advertising campaign

Finally, let's talk about the third part. Now that we've written our listing, our marked price has also been made, and our coupons have started, so we can start our advertising campaign. How should we launch our advertising campaigns in the early stages? This involves the question of building an advertising framework. Simply put, for new products, we try to ensure that we have more traffic entrances in the early stages, and then try to ensure that our traffic is relatively accurate in the early stages, because we may still need to focus on conversion in the early stages, and we still value conversion. If new products in the early stages, we don't need to pay too much attention to ACOS, or do we focus more on conversion, so in the early stages of advertising framework construction, we need to focus on the two indicators of clicks and conversions, then analyze our Are there any issues with the listing.

Because many new sellers will encounter a problem, should I optimize or revise my listing?In fact, whether to revise or not is actually judged based on data. How did the data come from, we need advertising. After getting data feedback, we can only know if our listing needs to be optimized. The data memory is huge, not that we need to optimize after a dozen clicks and find out if it doesn't work. No, this data is too little, there is no representation. We can use automatic ads to search for deviations in our listing terms. If there is a deviation, our listing, title, and 5 points may all need to be adjusted again. The click-through rate conversion rate of ads is used to judge our main image video. Whether these need to be adjusted or optimized. Being an Amazon must require continuous learning and continuous optimization. It is a process of learning and breaking tricks. We have more and more data, and after our optimization becomes more and more perfect, our products will climb to the top.

The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.