Foreword: For Amazon operators, ad search term reports and promoted product reports are a daily must-read, but the hourly SP ad data report (hereinafter referred to as the hourly ad report) is an easily overlooked treasure, containing a wealth of information and optimization potential. The purpose of this article is to thoroughly analyze hourly advertising reports, from basic data interpretation to visual display, to disassembly and analysis at the actual application level, and transform them into an executable operating plan. Core analysis revealed that there are significant cyclical patterns in consumers' shopping behavior and conversion intentions at different times of the day and on different days of the week. Accurate identification and utilization of these rules can help improve the advertising investment ratio and promote the healthy growth of the overall business.

The reference price is the price with a delete line on the product detail page (marked price). The effect is to visually create a “sense of discount” and let buyers perceive how much money has been saved. The marked price will appear on the search results page and product detail page at the same time, which has a significant impact on increasing the click-through rate and conversion rate.