New Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
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    • Start Selling

      How to Start Selling

      • Cross-Border Selling Basics
        A one-stop guide for new sellers
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        Know the rules, avoid the risks
      • Choose Your Marketplace
        All 19 Amazon marketplaces at a glance
      • Latest Product Trends
        Spot opportunities and build best sellers
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      • New Seller Incentives

      Get Your First Sales

      • Enroll in Brand Registry
        Unlock brand tools and automated protection
      • Use Fulfillment by Amazon (FBA)
        Start with FBA to win traffic early
      • Build High-Quality Detail Pages
        Showcase products to drive traffic and conversion
      • Earn Quality Reviews
        Build product trust with Amazon Vine
      • Advertise & Run Promotions
        Boost sales with ads and promotion tools

      Selling Costs

      • What It Costs to Start
        Formulas to help you plan your budget
      • Monthly Subscription Fee
        $39.99 opens all 19 marketplaces
      • Referral Fees
        8%-15% of each sale
      • Fulfillment & Storage Fees
        Calculate your logistics costs in one click
      • Other Selling Costs
        Production, sales, and operating costs

      Watch video

      New Seller Registration Guide

      Prepare your documents and learn the sign-up steps for a smooth start.
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      Seller FAQ
    • Business growth

      Increase traffic and sales

      • Amazon Product Selection Solution
        Free product selection tool, official data is true and reliable
      • Enhance brand advantage in all aspects
        Drive high-quality brand growth and continuous brand protection
      • Listing Optimization Guide
        Improve and optimize listing to further increase sales
      • Amazon promotional tools
        Help accelerate the launch of new products and quickly increase exposure
      • Amazon Business
        Connect with business customers
      • More Amazon tools and services

      Optimizing operations and costs

      • Supply chain solutions
        The preferred cross-border supply chain solution for high-quality overseas travel
      • Product compliance and safety certification
        Ensure product compliance and unlock popular markets such as Europe/North America
      • Amazon Financial Solution
        Enjoy a safer, more convenient and transparent payment experience
      • Amazon Seller Growth Service
        Customized, systematic, time-efficient and ultra-accurate official exclusive advisors
      • SPN Service Provider Network
        Help you quickly find a trustworthy cross-border service provider

      Streamline supply chain management processes

      Choose Amazon's overall supply chain solution that is easier to operate, faster, and lower in cost.
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      Seller FAQ
    • Sell globally

      Amazon Marketplaces Worldwide

      • North America Marketplace
        Mature ecosystem and support system—ideal for new sellers
      • Europe Marketplace
        One-click access to 10 European marketplaces
      • Japan Marketplace
        Significant advantages in logistics time and operating costs
      • UAE & Saudi Marketplace
        Covering five Gulf countries with higher profit margins
      • Mexico & Brazil Marketplace
        Rising Latin American markets with huge growth potential
      • Australia Marketplace
        The go-to market for Western sellers expanding internationally
      • India Marketplace
        Unlimited business opportunities in high-end categories
      • Expand Globally Now
        Instantly explore the world's top 20 overseas sites

      Global expansion of convenient services

      • One-click listing for global access
        Help you easily expand your cross-site business
      • Detailed explanation of sales destination country policy
        Understand policies and compliance requirements to avoid sales restrictions
      • Cross-border resilient supply chains
        Empower sellers to efficiently reach the global consumer market
      • Traffic Support Across Amazon Marketplaces Worldwide
        Leverage rich resources to accelerate on-site and off-site traffic growth
      arrow_outward
      Seller FAQ
    • Seller Education & News

      Learning Resources

      • Seller encyclopedia
        Learn comprehensive operational knowledge online for free
      • Official live course
        Step-by-step hands-on guidance for every stage of launching your store
      • Training Academy Courses
        Full lifecycle hands-on talent training
      • Seller Training Center
        One-stop practical course training service
      • View all learning resources

      Popular courses

      • Promotion tools and methods of use
        Learn more about promotional tools and their benefits
      • Data-based product selection analysis
        Say goodbye to guesswork and improve your product selection success rate
      • Find all keywords
        Learn how to find and optimize keywords

      Seller Information

      • Asia Pacific Innovation Center
        Cross-border e-commerce innovation hub
      • Seller story
        Learn from the seller's real operating experience
      • Amazon China News Center
        Bringing together Amazon's latest news, business developments, and media information in China
      • LATEST NEWS
        Stay up date on events and services
      • Cross-border knowledge hub
        Gathering practical experience and insight in cross-border e-commerce
      • Third-party creator column
        Expert insights and hands-on tips

      Amazon official livestream

      Official account managers and lecturers teach operational knowledge online for free, and provide different live streaming topics and series of courses every day.
      arrow_outward
      Seller FAQ
    • Log in
    • Sign up
    New Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
      • Start Selling

        How to Start Selling

        • Cross-Border Selling Basics
          A one-stop guide for new sellers
        • Account Health & Seller Code of Conduct
          Know the rules, avoid the risks
        • Choose Your Marketplace
          All 19 Amazon marketplaces at a glance
        • Latest Product Trends
          Spot opportunities and build best sellers
        • Register & Get Verified
          Step-by-step help through sign-up
        • New Seller Incentives

        Get Your First Sales

        • Enroll in Brand Registry
          Unlock brand tools and automated protection
        • Use Fulfillment by Amazon (FBA)
          Start with FBA to win traffic early
        • Build High-Quality Detail Pages
          Showcase products to drive traffic and conversion
        • Earn Quality Reviews
          Build product trust with Amazon Vine
        • Advertise & Run Promotions
          Boost sales with ads and promotion tools

        Selling Costs

        • What It Costs to Start
          Formulas to help you plan your budget
        • Monthly Subscription Fee
          $39.99 opens all 19 marketplaces
        • Referral Fees
          8%-15% of each sale
        • Fulfillment & Storage Fees
          Calculate your logistics costs in one click
        • Other Selling Costs
          Production, sales, and operating costs

        Watch video

        New Seller Registration Guide

        Prepare your documents and learn the sign-up steps for a smooth start.

        Business growth

        Increase traffic and sales

        • Amazon Product Selection Solution
          Free product selection tool, official data is true and reliable
        • Enhance brand advantage in all aspects
          Drive high-quality brand growth and continuous brand protection
        • Listing Optimization Guide
          Improve and optimize listing to further increase sales
        • Amazon promotional tools
          Help accelerate the launch of new products and quickly increase exposure
        • Amazon Business
          Connect with business customers
        • More Amazon tools and services

        Optimizing operations and costs

        • Supply chain solutions
          The preferred cross-border supply chain solution for high-quality overseas travel
        • Product compliance and safety certification
          Ensure product compliance and unlock popular markets such as Europe/North America
        • Amazon Financial Solution
          Enjoy a safer, more convenient and transparent payment experience
        • Amazon Seller Growth Service
          Customized, systematic, time-efficient and ultra-accurate official exclusive advisors
        • SPN Service Provider Network
          Help you quickly find a trustworthy cross-border service provider

        Streamline supply chain management processes

        Choose Amazon's overall supply chain solution that is easier to operate, faster, and lower in cost.

        Sell globally

        Amazon Marketplaces Worldwide

        • North America Marketplace
          Mature ecosystem and support system—ideal for new sellers
        • Europe Marketplace
          One-click access to 10 European marketplaces
        • Japan Marketplace
          Significant advantages in logistics time and operating costs
        • UAE & Saudi Marketplace
          Covering five Gulf countries with higher profit margins
        • Mexico & Brazil Marketplace
          Rising Latin American markets with huge growth potential
        • Australia Marketplace
          The go-to market for Western sellers expanding internationally
        • India Marketplace
          Unlimited business opportunities in high-end categories
        • Expand Globally Now
          Instantly explore the world's top 20 overseas sites

        Global expansion of convenient services

        • One-click listing for global access
          Help you easily expand your cross-site business
        • Detailed explanation of sales destination country policy
          Understand policies and compliance requirements to avoid sales restrictions
        • Cross-border resilient supply chains
          Empower sellers to efficiently reach the global consumer market
        • Traffic Support Across Amazon Marketplaces Worldwide
          Leverage rich resources to accelerate on-site and off-site traffic growth

        Seller Education & News

        Learning Resources

        • Seller encyclopedia
          Learn comprehensive operational knowledge online for free
        • Official live course
          Step-by-step hands-on guidance for every stage of launching your store
        • Training Academy Courses
          Full lifecycle hands-on talent training
        • Seller Training Center
          One-stop practical course training service
        • View all learning resources

        Popular courses

        • Promotion tools and methods of use
          Learn more about promotional tools and their benefits
        • Data-based product selection analysis
          Say goodbye to guesswork and improve your product selection success rate
        • Find all keywords
          Learn how to find and optimize keywords

        Seller Information

        • Asia Pacific Innovation Center
          Cross-border e-commerce innovation hub
        • Seller story
          Learn from the seller's real operating experience
        • Amazon China News Center
          Bringing together Amazon's latest news, business developments, and media information in China
        • LATEST NEWS
          Stay up date on events and services
        • Cross-border knowledge hub
          Gathering practical experience and insight in cross-border e-commerce
        • Third-party creator column
          Expert insights and hands-on tips

        Amazon official livestream

        Official account managers and lecturers teach operational knowledge online for free, and provide different live streaming topics and series of courses every day.
        • Select your preferred language

          • English - US
          • 中文 - CN
        • Log in
        • Sign up
      • {"blocks":[{"key":"aoj83","text":"Amazon logo","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}{"blocks":[{"key":"aoj83","text":"Amazon logo","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}
        • Hot Searches:
          • How to Start a Store
          • Fulfillment by Amazon (FBA)
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        ✕

        Registered sellers can do it here
        Sign in to Seller Central

        North America Seller Platform
        European Seller Central
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        UAE Seller Platform
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        ✕

        You can start selling in these marketplaces.

        Select a marketplace, go and start registering!
        North America marketplace registration
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        UAE marketplace registration
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        India marketplace registration
        While registering for the marketplace, scan the QR code to connect with an account manager and join the group for registration guidance and other support resources!
        ✕
        Join Amazon India's official Q&A group right away. Someone will help you open a store in India!

        Aron ginger ginger @姜姜在学做跨境

        7 years of experience in the cross-border e-commerce field, senior Amazon seller, good at Amazon store 0-1 construction and entry planning, familiar with Amazon operations, and experience in creating many popular Bestseller products
        ●
        Founder of Julang International Trading Co., Ltd.
        Individual sellers must learn to be an Amazon seller!Pyramid skill model, practical game with monthly sales of 10,000 US dollars from 0 to 10,000 US dollars!
        Are many individual sellers stumped when they first started Amazon?You also need to select products and make plans. You also need to count profits, run advertisements, gather a little bit from east to west, and finally lose money even if you haven't done anything?In fact, I started a personal store in the early days. No one brought anyone to teach me. I only earned 30 yuan by selling scrap for half a year. Later, I came up with this pyramid skill model, from basic to advanced levels, and finally achieved monthly sales of 10,000 US dollars. Today, I spent 5 minutes breaking through each layer of actual combat experience. Beginners can do it directly, and quickly collect it!

        May 30, 2026
        ✕
        Explore selling on Amazon around the world
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        Explore selling on Amazon around the world

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        Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.

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        Select your preferred language

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        Getting Started: New Seller Guide
        Learn cross-border selling basics
        Amazon Selling Policies
        Choose your target marketplace
        Discover the latest product selection trends
        Complete account registration in 4 steps
        Complete brand registration
        Using Fulfillment by Amazon (FBA)
        Create high-quality product listing pages
        Get quality reviews to help convert
        Ongoing marketing, traffic generation, and promotions
        Understand startup costs
        Business growth
        Amazon Product Selection Solution
        Enhance brand advantage in all aspects
        Listing Optimization Guide
        Amazon promotional tools
        Amazon Business
        Supply chain solutions
        Sales destination country policy requirements
        Amazon Financial Solution
        Amazon Seller Growth Service
        SPN Service Provider Network
        Global business opportunities
        North America Marketplace
        Europe Marketplace
        Japan Marketplace
        UAE & Saudi Marketplace
        Mexico & Brazil Marketplace
        Australia Marketplace
        India Marketplace
        One-click listing for global access
        Multi-marketplace compliance solutions
        Cross-border resilient supply chains
        Traffic Support Across Amazon Marketplaces Worldwide
        Seller education and information
        Seller encyclopedia
        Official live broadcast
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        Seller Training Center
        Asia Pacific Innovation Center
        Seller story
        Amazon China News Center
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