In the past, running an Amazon store was relatively easy to get traffic growth. As long as it is in stock, in store, and on the shelves, with basic advertising, sales can grow rapidly. However, in recent years, many sellers have clearly felt that it is becoming more and more difficult to get traffic. Advertising investment continues to increase, but it is becoming more and more difficult to improve rankings; new product launches are likely to quickly face follow-up and price wars, and profit margins are seriously squeezed.

On Amazon's huge “shelf,” the vast majority of sellers just “display product information.” Top brands, on the other hand, are telling brand stories, building emotional connections, and creating unique consumer experiences. Your images and videos are the most powerful weapons in this silent battle. The purpose of this article is to teach you how to transform visual materials from “cost” to “brand assets” to achieve true competitive differentiation.