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Amazon special project
Oh hey Japan!Japanese Consumer Culture Lecture Hall
If you want to sell well, you have to know Japan!
Course Overview
“Oh hey Japan!“Japanese Consumer Culture Lecture Hall” series
With 4 chapters of the course book and 4 live broadcasts, it covers a full range of topics such as Japanese clothing, food, lodging, and travel culture, the characteristics and consumption behavior of Japanese consumers, and product selection characteristics under Japanese aesthetics, to help sellers accurately grasp Japanese culture and the “careful thoughts” of Japanese consumers, select popular products, optimize operations to enhance the consumer experience, and “ride the waves” in the Japanese commercial sea!
Four themes to understand Japan
| Lecture 1: An Overview of Japanese Culture and Its Impact on Consumer Behavior
Contemporary Japanese culture creates unique Japanese consumers and consumer behavior
From pursuing famous brands to pursuing cost-effective products that are simple, simple, and casual, from personalized consumption to focusing on social sharing... How has Japanese consumer culture changed in recent years, and what are the trends in Japanese consumption views and consumption behavior?
Japanese clothing culture, it turns out they are all following these trends/designs/fabrics!
Maybe you've heard of Muji style, simple style - how much do you know about other Japanese fashion culture?We'll also explain important tributaries of Japanese costume culture, such as kimono, Japan's most prominent cultural asset, standard suits for Japanese workers, and Japanese “non-mainstream” Harajuku style!
In Japanese food culture, only these products can be put on the table and in the kitchen!
Japanese people believe that food is first tasted with the eyes, and they pay more attention to and pursue the shape, color, and style of food utensils. What kind of products are appealing to Japanese consumers?
Japanese living culture, a business opportunity that Japanese families love to use, which you may have overlooked!
What are the characteristics of traditional Japanese houses and modern houses?Why are Japanese people particularly fond of wood-colored products?What kind of product demand does the storage culture breed?Under Japanese sitting culture, which furniture is more popular?
What are Japanese consumers buying in the context of Japanese travel/outdoor culture, nature, and cities?
Cycling along with the subway is the most common way for Japanese people to travel. The travel culture has made bicycles and cycling accessories, and products such as headphones, business bags, and handkerchiefs in the subway scene popular with Japanese consumers. Japanese people who love nature are also used to activities such as camping, fishing, and bonfire parties. Products such as fishing rods, surfboards, tents, portable kitchen utensils, picnic mats, BBQ grills, and small refrigerators have unlimited business opportunities.
For more rich content, download and read “Ohaha Japan!Full text of “Japan Consumer Culture Lecture Hall”!A more detailed explanation, lock in “Oh hey Japan!“Japan Consumer Culture Lecture Hall” live
| Lecture 2: Characteristics of Japanese Consumer Groups and Consumer Behavior
Characteristics of the Japanese consumer population
Exploring the blue ocean of the market from the scale of consumption in Japan (consumption power, share of online consumption), the age group, gender structure, shopping family roles, and characteristics of male and female consumers shows portraits of Japanese consumers in multiple dimensions, and I understand them better than they do!
Japanese consumer attitudes
More realistic, refined, and practical. Why is the Japanese concept of consumption like this?Analyze the consumer claims of Japanese consumers on different categories, and specifically analyze the long-term impact of the 2020 pandemic on Japanese consumer attitudes!
Characteristics of Japanese consumer behavior
● How to reach Japanese consumers?Please understand their online media usage habits
● How to make payments smoother?You need to understand their payment preferences
● Before talking about the repurchase rate, you need to understand the shopping cycle of Japanese consumers in different categories
● How to improve conversions?You might as well seize consumers' desire for points first
● The long-term impact of the 2020 pandemic on consumer behavior in Japan
For more rich content, download and read “Ohaha Japan!Full text of “Japan Consumer Culture Lecture Hall”!A more detailed explanation, lock in “Oh hey Japan!“Japan Consumer Culture Lecture Hall” live
| Lecture 3: Group characteristics and consumer behavior characteristics of Japanese specialty consumers
Under the aging trend,
Consumption behavior of middle-aged and elderly people
● The characteristic consumption habits of Japanese middle-aged and elderly customers based on the concept of selfishness
● Old people buy, the secret of online shopping lists for Chinese and Lao customers
The consumption behavior of people living alone
● Japanese people who live alone are not miserable; they love to buy buy buy
● A brief discussion on the “one person” business opportunity created by Japanese-style “Dokuraku”
The consumption behavior of otaku
● Japanese otaku are not to be underestimated; they may also be your loyal customers
● It turns out that otaku prefer this kind of online shopping experience and products
For more rich content, download and read “Ohaha Japan!Full text of “Japan Consumer Culture Lecture Hall”!A more detailed explanation, lock in “Oh hey Japan!“Japan Consumer Culture Lecture Hall” live
| Lecture 4: Product characteristics that meet the aesthetics of Japanese consumers
What basic colors do Japanese consumers prefer
and color matching
● More than Ukiyo-e, Japanese consumers prefer these colors and combinations
● Under the Japanese aesthetic, they pursue different colors for the categories
What features do Japanese consumers prefer
and style design
● Profound influence on Japanese designers and their design ideas
● Implementing the Japanese aesthetic spirit, product functions and style design sought after by Japanese consumers
What Japanese consumers think about products
Do you pay attention to size and weight?
● Under Japanese storage culture, consumers have strict requirements for product size and weight
● Demand for the size and weight of products purchased by people living alone in Japan
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