New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
2023 Japanese site seller entry support major launch!
A sales refund of up to 50,000 US dollars, and a direct reduction in sales commissions, FBA logistics fees, and other exclusive Japanese packages are not to be missed!
4,900 yen/month (Amazon Japan site opened separately)
Strict quality control, MIFUN and Amazon successfully established their own brand
MIFUN hopes to become the TOP50 seller in Japan through 2-3 years of hard work. This is not out of reach; it is only necessary to continue to adhere to two principles: 1. For the main automotive products, strictly abide by the local quality supervision system of Amazon and Japan; 2. Make full use of Amazon's in-house tools, such as advertising and marketing tools such as product promotion and flash sales, and take advantage of Amazon's high traffic to achieve sales results with less using a reasonable budget.
“Since entering Japan in February 2016, MIFUN's overall sales have increased by 860% as of July. ”
“Since entering Japan in February 2016, MIFUN's overall sales have increased by 860% as of July. ”
MIFUN is a company that sells automotive products. Its products include REXING driving records, LETSCOM brand adapters, and multi-port chargers. Since they entered Amazon's “Global Store” Japan site in February 2016, their overall sales volume has grown rapidly. In order to let everyone know more about MIFUN, we specifically conducted an exclusive interview with MiFUN's general manager, William Lin. Through him, we learned the secrets of MIFUN's rapid development on Amazon Japan. How did they achieve the miracle of an overall increase of 860% in monthly sales?
(MIFUN General Manager William Lin)
Sales increased by leaps and bounds at the beginning of the launch, and confidence in the future doubled
Q: Please briefly introduce MIFUN's background and current operations on the Amazon site.
MIFUN: We, MIFUN, have been in the multinational offline B2B business for many years before entering Amazon's global store, then moved to Amazon and started the automotive product business at several of its sites. Since entering the Japanese site in February 2016, we have maintained a high growth rate. From February to July, overall monthly sales increased by 860%! This growth gave us a strong sense of confidence, and made us believe that with the gradual improvement and enrichment of the product line, growth will be even more rapid in 2017.
MIFUN: We, MIFUN, have been in the multinational offline B2B business for many years before entering Amazon's global store, then moved to Amazon and started the automotive product business at several of its sites. Since entering the Japanese site in February 2016, we have maintained a high growth rate. From February to July, overall monthly sales increased by 860%! This growth gave us a strong sense of confidence, and made us believe that with the gradual improvement and enrichment of the product line, growth will be even more rapid in 2017.
Selected sites to accurately predict future industry trends
Q: What led MIFUN to enter Amazon's global store in Japan?
MIFUN: Before entering Amazon Japan, we had no experience exporting to Japan. However, the accumulation of offline B2B business in Europe and the US has helped us to a certain extent in the process of exploring new regional business formats. Before entering Amazon Japan, we tried other e-commerce websites, but in terms of price and target customer group positioning, it didn't match our company's positioning very well. After a comprehensive analysis of site traffic and customer base characteristics, we chose Amazon. We first started with Amazon's US site, and after a year and a half of operation, we officially entered the Japan site.
Specifically, the reason for entering the Japanese site is mainly because Amazon has a huge influence in the Japanese e-commerce industry. Due to the special advantages of the Japanese region, we also anticipate that Amazon will pay more and more attention to the Japan region. Under this premise, sellers who enter early can naturally get more website bonuses. Furthermore, as an economic giant like Japan, the e-commerce industry accounts for a small share of the economy, and there is still a lot of room for improvement. At the same time, MIFUN is also confident in conquering Japanese consumers with our products in a country that adheres to the detailed quality of products.
MIFUN: Before entering Amazon Japan, we had no experience exporting to Japan. However, the accumulation of offline B2B business in Europe and the US has helped us to a certain extent in the process of exploring new regional business formats. Before entering Amazon Japan, we tried other e-commerce websites, but in terms of price and target customer group positioning, it didn't match our company's positioning very well. After a comprehensive analysis of site traffic and customer base characteristics, we chose Amazon. We first started with Amazon's US site, and after a year and a half of operation, we officially entered the Japan site.
Specifically, the reason for entering the Japanese site is mainly because Amazon has a huge influence in the Japanese e-commerce industry. Due to the special advantages of the Japanese region, we also anticipate that Amazon will pay more and more attention to the Japan region. Under this premise, sellers who enter early can naturally get more website bonuses. Furthermore, as an economic giant like Japan, the e-commerce industry accounts for a small share of the economy, and there is still a lot of room for improvement. At the same time, MIFUN is also confident in conquering Japanese consumers with our products in a country that adheres to the detailed quality of products.
Relying on Amazon's proven experience to bridge regional differences
Q: There is a certain difference between the Japanese station and the European and American stations you are familiar with before. How did MIFUN adapt and succeed in Japan?
MIFUN: There must be differences, but Amazon's proven technical support and data support made it very easy for us to overcome these differences.
For example, the most direct difference in consumer consumption behavior. To enter a new region, we must first understand the consumption habits of consumers here. The Amazon investment team provided many support services in this regard, such as category introduction and analysis of popular products, and combined with our own experience to help us effectively conduct a preliminary analysis of the consumer preferences of Japanese consumers. Until the operation team matured, they accumulated exchanges and shared experiences with peers, and eventually gradually formed their own unique product data analysis model. This model was inspired and helped by Amazon in the beginning, and it played a very important role in our process of winning over Japanese consumers.
In other areas, we have also solved many problems with Amazon's own extensive resources. For example, in terms of logistics channels , we rely on the FBA logistics system. The FBA service provided by Amazon has solved many problems for us. We currently use FBA 100% of our local logistics and delivery. First, considering the cost, it's not much higher than overseas warehousing, or even lower than third-party logistics; after using FBA, our customer praise rate has clearly increased.
Another example is dealing with language differences. In addition to the fact that our own operation team at Amazon Japan has hired Japanese language professionals, the website and back office of the Amazon Japan site are also in Chinese, which makes our operation easier.
In terms of marketing and promotion , Amazon itself has quite a wealth of resources, such as flash sales, product promotion, and DISPLAY ADS. These marketing methods have all helped us a lot.
There are also many details, and Amazon has saved us both worry and effort. For example, support in terms of policies and regulations, and our own certified company resources established during the B2B period, soon ensured that all products met the formal licensing and regulations of the Japanese region.
MIFUN: There must be differences, but Amazon's proven technical support and data support made it very easy for us to overcome these differences.
For example, the most direct difference in consumer consumption behavior. To enter a new region, we must first understand the consumption habits of consumers here. The Amazon investment team provided many support services in this regard, such as category introduction and analysis of popular products, and combined with our own experience to help us effectively conduct a preliminary analysis of the consumer preferences of Japanese consumers. Until the operation team matured, they accumulated exchanges and shared experiences with peers, and eventually gradually formed their own unique product data analysis model. This model was inspired and helped by Amazon in the beginning, and it played a very important role in our process of winning over Japanese consumers.
In other areas, we have also solved many problems with Amazon's own extensive resources. For example, in terms of logistics channels , we rely on the FBA logistics system. The FBA service provided by Amazon has solved many problems for us. We currently use FBA 100% of our local logistics and delivery. First, considering the cost, it's not much higher than overseas warehousing, or even lower than third-party logistics; after using FBA, our customer praise rate has clearly increased.
Another example is dealing with language differences. In addition to the fact that our own operation team at Amazon Japan has hired Japanese language professionals, the website and back office of the Amazon Japan site are also in Chinese, which makes our operation easier.
In terms of marketing and promotion , Amazon itself has quite a wealth of resources, such as flash sales, product promotion, and DISPLAY ADS. These marketing methods have all helped us a lot.
There are also many details, and Amazon has saved us both worry and effort. For example, support in terms of policies and regulations, and our own certified company resources established during the B2B period, soon ensured that all products met the formal licensing and regulations of the Japanese region.
Excellent products stem from strict quality control standards
Q: Why did MIFUN win the recognition and favor of Japanese consumers on Amazon?
MIFUN: Due to Amazon's own authority, Amazon will strictly monitor the quality of our products. Therefore, we must not be careless about the quality of our products.
Let's first talk about how we implement quality control. Any new product launched will be tested by engineers for 1-3 months before samples are confirmed. Only products that have been tested and confirmed by the company's decision makers can be imported. During the product introduction process, 100% of the product line was localized in the language. Of course, this also limited the speed of our new launch to a certain extent; after all, slow work and meticulous work.
We test all products in the three stages of production, before shipment, and in the company's storage, and have our own quality testing standards. Specifically, if the NG rate for the first test order of our new product is above 30%, we will require the supplier to make corrections to meet our quality standards.
As an example, the REXING driving recorder is a good product we sell in Japan. A batch of 500pcs orders of a certain model were found to have batch problems with the microSD card slot when entering the company's warehouse for a second inspection, and the design was dangerous. At the risk of being sold out, we still chose to return all of them to the factory for processing, and required the supplier to change the internal structure to meet our requirements before shipping.
MIFUN: Due to Amazon's own authority, Amazon will strictly monitor the quality of our products. Therefore, we must not be careless about the quality of our products.
Let's first talk about how we implement quality control. Any new product launched will be tested by engineers for 1-3 months before samples are confirmed. Only products that have been tested and confirmed by the company's decision makers can be imported. During the product introduction process, 100% of the product line was localized in the language. Of course, this also limited the speed of our new launch to a certain extent; after all, slow work and meticulous work.
We test all products in the three stages of production, before shipment, and in the company's storage, and have our own quality testing standards. Specifically, if the NG rate for the first test order of our new product is above 30%, we will require the supplier to make corrections to meet our quality standards.
As an example, the REXING driving recorder is a good product we sell in Japan. A batch of 500pcs orders of a certain model were found to have batch problems with the microSD card slot when entering the company's warehouse for a second inspection, and the design was dangerous. At the risk of being sold out, we still chose to return all of them to the factory for processing, and required the supplier to change the internal structure to meet our requirements before shipping.
Therefore, all performance indicators of MIFUN sellers are good, the praise rate is 99%-100%, and the overall return rate is less than 3%. Only when users approve our products and services can we develop healthily in the Japanese region.
A better future, thanks to today's small efforts
Q: What is MIFUN's long-term vision and plans for 2017?
MIFUN: Through 2-3 years of hard work, MIFUN hopes to become the TOP50 seller on all Nichia sites. Through our efforts in 2016, we have laid a very good foundation in Japan and Asia. In the coming year 2017, we will continue to actively develop our free brand product line and strive to become our own brand based on the influence of Amazon's e-commerce website.
There are no perfect people or perfect teams in the world. The coexistence of strengths and weaknesses determines the need for close cooperation between teams to learn from each other's strengths and weaknesses. Leave professional matters to professional people. Amazon and MIFUN have their own advantages. Amazon has its own unique resources, and MIFUN has rich experience in developing markets and serving customers. MIFUN makes full use of Amazon's resources and invests more of its energy in the fields where it excels. The two have joined forces to achieve today's successful situation.
MIFUN: Through 2-3 years of hard work, MIFUN hopes to become the TOP50 seller on all Nichia sites. Through our efforts in 2016, we have laid a very good foundation in Japan and Asia. In the coming year 2017, we will continue to actively develop our free brand product line and strive to become our own brand based on the influence of Amazon's e-commerce website.
There are no perfect people or perfect teams in the world. The coexistence of strengths and weaknesses determines the need for close cooperation between teams to learn from each other's strengths and weaknesses. Leave professional matters to professional people. Amazon and MIFUN have their own advantages. Amazon has its own unique resources, and MIFUN has rich experience in developing markets and serving customers. MIFUN makes full use of Amazon's resources and invests more of its energy in the fields where it excels. The two have joined forces to achieve today's successful situation.
Getting Started: New Seller Guide
Global business opportunities
