Seller Stories
SELLER STORIES
New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceAmazon Latin-America (Mexico & Brazil)
Sail into Latin America, Seize Market Opportunities
Amazon Latin-America Fast-Track Onboarding Program
Project Vamos
In 2026, the program will serve 3,000 Chinese brands committed to long-term development. It delivers end-to-end Latin America expansion solutions, including assistance with registering Chinese-controlled local entities in Brazil, optimized RFC tax ID solutions for Mexico, up to USD 12,000 in onboarding subsidies, reduced Fulfillment by Amazon costs, and end-to-end account manager support. It helps Chinese brands overcome barriers in Latin America related to compliance, taxation, logistics, and operations, establish deep roots in Mexico and Brazil, and make the leap from “testing the waters in Latin America” to “taking root in Latin America.”
Marketplace Overview
MARKETPLACE INTRODUCTION
Amazon Mexico Marketplace
A Decade of Leadership in Mexico: New Business Opportunities Across Multiple Models
Market Overview
● Mexico is Latin America’s second-largest e-commerce market. Its 2025 e-commerce revenue is projected to reach USD 23.9 billion, with an average annual growth rate of 13%. 1
● The average age in Mexico is 29. Residents under 25 account for 41.3% of the total population, and those under 35 make up over 50%, forming a huge consumer base of digital natives. 1
● Amazon is one of the most popular e-commerce brands among Mexican consumers. 2
Logistics & Operational Convenience
● North American Unified Account: Use the same account for the US, Canada, and Brazil. Sync listings with one click, with no additional registration required.
● Amazon North America Remote Fulfillment (NARF): Ship directly from US FBA inventory to Mexico to reduce inventory costs.
● Amazon provides global expansion tools covering onboarding, logistics and operations to help you grow your business efficiently on the Mexico Marketplace!
Top-Selling Categories & Promotional Events
● Home goods, electronics and kitchenware are top-selling categories (e.g. robot vacuums, smart watches, kitchen storage).
●Hot Sale: Held between May and June, offering discounts of up to 50%, plus exclusive perks for Prime members. In addition, there are multiple global and Mexico-exclusive major sales events, delivering year-round strong sales momentum!
Incentive Policies & Benefits
● Amazon offers a wide range of benefits for new sellers on the Mexico Marketplace, spanning onboarding, logistics, operations and tax-related services. Substantial incentives help you launch and scale your business efficiently.
Amazon Brazil Marketplace
Now Is the Time to Tap into Brazil’s Market
Market Overview
● Brazil is Latin America’s largest e-commerce market. Its 2025 market size is projected to reach USD 86.53 billion, with an annual growth rate of 20.7%.
● It has 120 million online shoppers, 48% of whom are under 30, and 62% of cross-border goods sold in Brazil come from China. 1
● Amazon is one of the most popular e-commerce brands among Brazilian consumers. 2
Logistics & Operational Convenience
● North American Unified Account: Use the same account for the US, Canada, and Brazil. Sync listings with one click, with no additional registration required.
● Amazon North America Remote Fulfillment (NARF): Ship directly from US FBA inventory to Brazil to reduce inventory costs.
● Fulfillment by Amazon (FBA): One-on-one FBA onboarding support makes it easy to get started with local FBA!
Top-Selling Categories & Promotional Events
● Key categories include consumer electronics, home & living, and daily essentials.
● Traffic from Major Sales Events: Chinese sellers see remarkable sales growth during Prime Day, Black Friday, and other major sales events. Brazil-specific shopping festivals such as Consumer Week also help you drive strong sales!
Incentive Policies & Benefits
● Reduced commission rates for 17 categories including mobile devices and home goods, with a minimum rate as low as 10%. Lowered FBA fees
(fixed rate as low as BRL 5.95 per unit for products priced below BRL 79).
(fixed rate as low as BRL 5.95 per unit for products priced below BRL 79).
● Amazon provides numerous benefits for new sellers on the Brazil Marketplace covering onboarding, logistics and operations. Substantial incentives support efficient launch and rapid business expansion.
Data Sources:
1. Statista
2. Similarweb
1. Statista
2. Similarweb
Getting Started
BEFORE YOU START
Account registration is the first step in launching your Amazon cross-border business. Please review and prepare the required documents in advance based on your business stage to complete account registration smoothly.
Note: If you wish to register for Amazon Mexico and/or Brazil marketplaces, you must first create an Amazon US marketplace account. Please refer to the required documents and key steps below for details:
Note: If you wish to register for Amazon Mexico and/or Brazil marketplaces, you must first create an Amazon US marketplace account. Please refer to the required documents and key steps below for details:
1. Determine whether you plan to sell in Mexico/Brazil through the Amazon North American Remote Fulfillment (NARF) program, or by self-fulfillment.
(1) If you do not yet have a North American Unified Account
Register for a North American Unified Account immediately through official channels. Once your account is activated, you can access the Mexico and Brazil marketplaces.The registration process is irreversible; you cannot go back to previous steps once you have submitted information.
Prepare all the documents mentioned above before registration, and read Amazon’s official registration guide carefully to avoid unnecessary errors while completing the registration form.
Prepare all the documents mentioned above before registration, and read Amazon’s official registration guide carefully to avoid unnecessary errors while completing the registration form.
You will need to provide the following information:
● Country of company incorporation, company type and company name
● Registration number, business address, legal representative’s full name, primary contact phone number
● Identity information and residential address of the legal representative, beneficial owner information
● Credit card details and payee account information
● Store and product information
● Country of company incorporation, company type and company name
● Registration number, business address, legal representative’s full name, primary contact phone number
● Identity information and residential address of the legal representative, beneficial owner information
● Credit card details and payee account information
● Store and product information
(2) If you have completed registration and already have a North American Unified Account
● Step 1: Log in to Seller Central with your North American Unified Account, and select the Mexico/Brazil marketplace from the North America account dropdown menu. Make sure your Mexico/Brazil marketplace is “Active” in the unified account.
● Step 2: Add payout and payment information for the Mexico/Brazil marketplace
● Step 3: Upload your products to Mexico/Brazil marketplaces using Amazon’s official Listing sync tool
● Step 2: Add payout and payment information for the Mexico/Brazil marketplace
● Step 3: Upload your products to Mexico/Brazil marketplaces using Amazon’s official Listing sync tool
2. Determine whether you plan to sell on the Mexico/Brazil marketplaces via Fulfillment by Amazon (FBA)
Mexico Marketplace: You may launch local FBA on Mexico Marketplace through a cross-border entity or a local Mexican entity.
Option 1
(1) Following the steps above, create your North American Unified Account and add payment and payout methods for Mexico Marketplace
(2) Upload your RFC tax ID
Path: Log in to Seller Central > Settings > Account Info > Tax Information > Upload your RFC ID and Fiscal Situation Certificate (CSF)
(2) Upload your RFC tax ID
Path: Log in to Seller Central > Settings > Account Info > Tax Information > Upload your RFC ID and Fiscal Situation Certificate (CSF)
Option 2
Fill out the “Mexico Local FBA Registration Link” below. An official account manager will contact you within 7 business days to provide step-by-step guidance for local FBA registration
Brazil Marketplace: You may launch local FBA on Brazil Marketplace through a local Brazilian entity
If you want to enable local FBA for Brazil Marketplace, you need to create a local Brazilian account. Fill out the “Brazil Local FBA Registration Link” below. An official account manager will contact you within 7 business days to provide step-by-step guidance for local FBA registration.
Fees & Costs
COST OVERVIEW
Operating stores on the Amazon Mexico and Brazil marketplaces involves four core types of fees:
Monthly Subscription Fee
No additional fees. A monthly subscription of USD 39.99 grants access to 19 marketplaces, including those in North America and Latin America.
Selling Commission
Amazon charges category-specific selling commissions. Please refer to the commission policies for each marketplace for details.
Logistics Fees
Overseas delivery incurs various logistics charges. Amazon offers multiple logistics solutions and promotions to help sellers minimize logistics costs.
Product Advertising Fees
To accelerate your business growth, Amazon recommends activating advertising, coupons and other promotional tools, as well as brand-building tools within 90 days of product listing. Amazon has rolled out multiple incentive policies to help sellers reduce promotion costs.
Onboarding Benefits at a Glance
Incentive
Amazon Mexico Marketplace
Amazon currently offers a range of benefits for sellers joining Mexico Marketplace, covering account registration, logistics and warehousing, and operations. Click below to view detailed benefit terms. For further information, please check Seller Central for the Mexico Marketplace.
Amazon Brazil Marketplace
Amazon currently offers a range of benefits for sellers joining Brazil Marketplace, covering account registration, logistics and warehousing, and operations. Click below to view detailed benefit terms. For further information, please check Seller Central for the Brazil Marketplace.
Logistics & Warehousing
LOGISTICS & INVENTORY
Amazon sellers have two options for delivering goods to overseas consumers: Fulfillment by Amazon (FBA) or Merchant Fulfillment Network (MFN).
Fulfillment by Amazon (FBA)
Amazon offers the following logistics solutions for the Mexico and Brazil marketplaces: Fulfillment by Amazon (FBA), Amazon North America Remote Fulfillment (NARF), and Merchant Fulfillment Network (MFN).
With FBA,
you leverage local Amazon fulfillment facilities in Mexico and Brazil to deliver goods to customers quickly. Amazon stores your inventory. Once an order is placed, Amazon handles picking, packing and delivery, as well as buyer inquiries and returns, helping you save labor, resources, and money. Click here to learn more
*Important note: To sell on Mexico Marketplace, you must first obtain a Mexican RFC tax identification number.
FBA Onboarding Process for Mexico Marketplace
If you already have an Amazon Mexico Marketplace account, follow these two steps.
If you have not yet registered for Amazon Mexico Marketplace, contact your account manager to activate the marketplace. After activation, follow Steps 1 and 2 above.
FBA Onboarding Process for Brazil Marketplace
Prepare the documents below and contact your account manager to activate the marketplace.
1. Brazilian company business license
2. Brazilian legal representative’s ID document
3. Brazilian bank account statement/Articles of Association (document proving the legal representative’s residential address)
4. Credit card (cards issued by domestic or overseas banks are acceptable, provided they are issued by international card-issuing organizations, such as Visa, Mastercard, JCB, etc.)
5. Brazilian corporate bank account (personal accounts are not accepted)
6. New email address (using an international email service is recommended for easier email delivery,
e.g. Gmail, Yahoo, Outlook)
e.g. Gmail, Yahoo, Outlook)
7. Mobile phone number (Brazilian or Chinese numbers are both acceptable for receiving two-factor authentication codes. If you do not receive the verification SMS, try an alternative number, as delivery may be affected by telecom-related issues.)
Amazon North America Remote Fulfillment (NARF)
Amazon North America Remote Fulfillment is a logistics solution designed to help sellers tap into North American and Latin American business opportunities and expand their reach.
Sellers can sell inventory stored in Amazon US FBA warehouses directly to customers on the Amazon Mexico and Brazil marketplaces. This allows you to conduct low-cost market tests for your US bestselling products on these two marketplaces to assess sales potential.It also eliminates the need to manage inventory across multiple marketplaces, arrange cross-border shipments, and handle import duties. Click here to learn more
Sellers can sell inventory stored in Amazon US FBA warehouses directly to customers on the Amazon Mexico and Brazil marketplaces. This allows you to conduct low-cost market tests for your US bestselling products on these two marketplaces to assess sales potential.It also eliminates the need to manage inventory across multiple marketplaces, arrange cross-border shipments, and handle import duties. Click here to learn more
Merchant Fulfillment Network (MFN)
Sellers ship products directly to buyers upon receiving customer orders. Sellers manage the full workflow including inventory management, product packaging, cross-border shipping, customer service, and return and exchange processing. For Brazil Marketplace sellers: You must use Amazon-pre-approved PRC logistics providers for shipments.
Alternatively, sellers may ship goods to overseas third-party warehouses and then, depending on inventory levels, transfer them to Amazon FBA or ship them directly to customers.
Alternatively, sellers may ship goods to overseas third-party warehouses and then, depending on inventory levels, transfer them to Amazon FBA or ship them directly to customers.
Product Selection Insights
SELECTION
● Amazon releases monthly product selection trend reports for the Mexico and Brazil marketplaces.
● Amazon’s official product selection methodology
Amazon has launched the Five-Three Product Selection Method. It guides you through market demand analysis, product evaluation and scientific product testing in three steps. Plus, five benefits are available for you to claim!
Product & Tax Compliance
COMPLIANCE
Tax Compliance Guidelines
Tax compliance is critical for businesses operating on the Amazon Mexico and Brazil marketplaces. It affects sellers’ eligibility for tax incentives and their ability to reduce operating costs, as well as corporate reputation and long-term growth.
Dedicated Support
PROGRAM SUPPORT
Efficient Operations Guide for New Sellers
Helps new accounts and new products generate sales quickly.
Plan your annual operations in advance.
A one-stop resource for systematically learning about operations.
Official seller community offering diverse
community events and extensive learning resources.
community events and extensive learning resources.
Exclusive Services
Helps sellers quickly connect with high-quality third-party service providers to address challenges related to product compliance, taxation, logistics and warehousing, trademark registration, and brand registration.
One-stop B2B model, connecting you with over 5 million high-quality business buyers.
Latest News
THE LATEST NEWS
FAQs
Account Registration
If I want to register to sell on the Mexico or Brazil marketplace, do I need to create a separate account?I already have a US Marketplace account. Do I need another account to sell on the Canada, Mexico, and Brazil marketplaces?
1. If you do not have a US Marketplace account, you may create a brand-new North American Unified Account. Once registered, you can sell on the US, Canada, Mexico, and Brazil marketplaces while paying only one subscription fee.
2. If you already have a US Marketplace account, you do not need to create a new account to sell in Latin America. Select the Mexico or Brazil Marketplace from the North American Unified Account drop-down menu.
2. If you already have a US Marketplace account, you do not need to create a new account to sell in Latin America. Select the Mexico or Brazil Marketplace from the North American Unified Account drop-down menu.
How do I create a North American Unified Account?
Please refer to this page: https://gs.amazon.cn/sell
After activating Mexico or Brazil Marketplace, what further settings are required?
1. Payout and payment information:
Seller Central > Settings > Account Info > Deposit Methods
Mexico Marketplace: You may reuse the same payout and payment information as your US Marketplace account.
Brazil Marketplace: Supported deposit methods are limited to US-issued bank cards and third-party payment tools.
2. For self-fulfilled sellers: Complete general shipping settings and shipping template settings under Seller Central > Settings > Shipping Settings.
Seller Central > Settings > Account Info > Deposit Methods
Mexico Marketplace: You may reuse the same payout and payment information as your US Marketplace account.
Brazil Marketplace: Supported deposit methods are limited to US-issued bank cards and third-party payment tools.
2. For self-fulfilled sellers: Complete general shipping settings and shipping template settings under Seller Central > Settings > Shipping Settings.
Account & Store Settings
Do I need a local trademark in Latin America?
If you hold a US trademark and have completed Amazon Brand Registry, you may link your US Marketplace brand authorization to the Mexico/Brazil Marketplace to access brand-building features.
For long-term business development, we recommend registering a local trademark as early as possible to unlock Amazon brand protection features.
For long-term business development, we recommend registering a local trademark as early as possible to unlock Amazon brand protection features.
Can I sync US Marketplace listings to the Mexico or Brazil Marketplace?
Yes. Using “Create International Product Listings”, you can sync eligible ASINs from the US Marketplace to the Canada, Mexico, and Brazil marketplaces in five steps. The system will automatically translate key content such as titles and descriptions.
Can I receive payments in US dollars for the Mexico and Brazil marketplaces?
Both marketplaces support USD-denominated payments.
Logistics
When I receive orders on the Amazon Mexico or Brazil Marketplace, what delivery options are available?
1. FBA: Set your products to FBA in Seller Central. Use third-party inbound shipping services to deliver inventory to local Amazon fulfillment centers. Amazon stores your goods. Once customers place orders for FBA-fulfilled products, Amazon handles picking, packing, and last-mile delivery.
You may also fulfill orders via self-fulfillment. After customers place orders, you pack and ship the goods and enter tracking numbers in the system so customers can track shipment progress.
2. Remote Fulfillment Program: To support sellers doing business across the Americas (US, Canada, Mexico), FBA offers the Amazon Remote Fulfillment Program. You may use your Amazon US FBA inventory to ship products to sellers in Canada and Mexico. Search for “Remote Fulfillment” in the top-right search bar of Seller Central, locate Amazon Remote Fulfillment, and start registration to learn more about the program.
3. Merchant Fulfillment Network (MFN): After receiving customer orders, sellers ship products directly to buyers. Sellers manage the full workflow including inventory management, product packaging, cross-border shipping, customer service, and return and exchange processing. For Brazil Marketplace sellers: You must use Amazon-pre-approved PRC logistics providers for shipments.
Alternatively, sellers may ship goods to overseas third-party warehouses and then, depending on inventory levels, transfer them to Amazon FBA or ship them directly to customers.
You may also fulfill orders via self-fulfillment. After customers place orders, you pack and ship the goods and enter tracking numbers in the system so customers can track shipment progress.
2. Remote Fulfillment Program: To support sellers doing business across the Americas (US, Canada, Mexico), FBA offers the Amazon Remote Fulfillment Program. You may use your Amazon US FBA inventory to ship products to sellers in Canada and Mexico. Search for “Remote Fulfillment” in the top-right search bar of Seller Central, locate Amazon Remote Fulfillment, and start registration to learn more about the program.
3. Merchant Fulfillment Network (MFN): After receiving customer orders, sellers ship products directly to buyers. Sellers manage the full workflow including inventory management, product packaging, cross-border shipping, customer service, and return and exchange processing. For Brazil Marketplace sellers: You must use Amazon-pre-approved PRC logistics providers for shipments.
Alternatively, sellers may ship goods to overseas third-party warehouses and then, depending on inventory levels, transfer them to Amazon FBA or ship them directly to customers.
Are there any logistics service providers that officially partner with Amazon?
In the Seller Central menu, open Partner Network and scroll down to Explore Services. Select the service you need (e.g. International Shipping) to view the corresponding service partners.
Are there any fee-reduction incentive programs for new FBA sellers?
Refer to the Latin America Welcome Incentives at the top of the page for the FBA new-seller support program.
What are the requirements for local FBA in Mexico?
To use local FBA in Mexico, you must register for an RFC (Mexican taxpayer identification number).
What are the requirements for local FBA in Brazil?
The local FBA service in Brazil is available only to Amazon Professional Seller accounts registered under local Brazilian entities. Required documents for registration:
- Business documents (for micro and small businesses, only those registered in the states of São Paulo, Rio de Janeiro, Paraná, and Rio Grande do Sul are accepted; for regular businesses, only those registered in the state of São Paulo are accepted)
- Legal representative’s identity document (Brazilian ID)
- Credit card for payments
- Contact information (Brazilian phone number)
- Bank account for receiving payments (local Brazilian bank account or Brazilian-based third-party payment institution)
For questions regarding local account registration in Brazil, please contact your Brazil Marketplace account manager.
- Business documents (for micro and small businesses, only those registered in the states of São Paulo, Rio de Janeiro, Paraná, and Rio Grande do Sul are accepted; for regular businesses, only those registered in the state of São Paulo are accepted)
- Legal representative’s identity document (Brazilian ID)
- Credit card for payments
- Contact information (Brazilian phone number)
- Bank account for receiving payments (local Brazilian bank account or Brazilian-based third-party payment institution)
For questions regarding local account registration in Brazil, please contact your Brazil Marketplace account manager.
About Brazil Marketplace FBA
How do I create a local account?
The local account registration process is largely consistent with Amazon Global Selling account registration. Please contact your Brazil Marketplace account manager for local entity solutions and account registration guidance.
Is video verification required for local account registration?
Identity verification steps have been updated to photo upload or facial video recording. We recommend sellers choose to record and upload a video. A small number of sellers may be prompted for live video verification after this step.
Can a credit card issued in mainland China be used to set up a payment method in the system?
Some sellers have successfully paid monthly platform fees using multi-currency credit cards issued by banks in mainland China, but these cards can become invalid. We recommend prioritizing credit cards issued by local Brazilian banks.
The legal representative information field requires an ID expiration date, but Brazilian ID cards do not show an expiration date.
Select the latest available date in the year/month/day fields.
Is BAP review applicable?
Yes. After account registration, some sellers will undergo a second-round identity verification and need to submit documents as requested on the page.
What steps must be completed before creating an FBA shipment on Brazil Marketplace?
· Before creating an FBA shipment, sellers must complete invoice setup. Amazon’s fulfillment service will issue invoices to consumers on sellers’ behalf based on the invoice information. Incorrect information will prevent inventory from being received at the fulfillment center and orders from being delivered. Before configuring invoices, consult your service provider or accountant to confirm your company’s tax status and prepare your A1 electronic certificate (NF-e). Electronic certificates have validity periods. Please renew and re-upload the certificate each year before it expires. If it expires and all listings become inactive, re-upload a valid certificate and refresh product prices to restore selling status. Please follow the setup guidelines below.
· When creating FBA listings for Brazil Marketplace, sellers must provide product NCM codes and country-of-origin information. Please enter these details accurately based on the customs declaration information. Certain categories require approval to sell and cannot be listed directly. If this requirement is triggered when adding a listing, click to apply for approval and provide product information as prompted. For categories subject to certification requirements, please enter the certification type and certificate number in the External Test Certificates field under Product Information > Safety & Compliance.
· When creating FBA listings for Brazil Marketplace, sellers must provide product NCM codes and country-of-origin information. Please enter these details accurately based on the customs declaration information. Certain categories require approval to sell and cannot be listed directly. If this requirement is triggered when adding a listing, click to apply for approval and provide product information as prompted. For categories subject to certification requirements, please enter the certification type and certificate number in the External Test Certificates field under Product Information > Safety & Compliance.
How do I schedule FBA inbound shipments for Brazil Marketplace?
After creating an FBA listing, sellers can create a “Send to Amazon” order. Sellers can schedule an inbound delivery time and arrange for a third-party logistics provider to deliver the goods to an Amazon fulfillment center on time; this method has no regional restrictions. Alternatively, sellers can use the pickup service (recommended), in which an Amazon partner logistics provider collects the shipment. Currently, the pickup service is available only in São Paulo State. Before delivery, make sure box labels are properly applied, and include a packing slip and shipping invoice with your shipment. If you encounter issues, please contact your Brazil Marketplace account manager.
Tax-Related Questions
Is registering a Mexican RFC tax identification number mandatory for operating on Amazon Mexico Marketplace?
It is not mandatory. You do not need an RFC tax ID if you sell via Amazon Remote Fulfillment (NARF) or cross-border self-fulfillment from outside Mexico. However, you must obtain an RFC tax ID if you use an overseas warehouse in Mexico or hold FBA inventory in Mexico. Please refer to this article for detailed tax requirements.
How are taxes charged for sellers opening a Brazil Marketplace account?
- Consumption tax: Cross-border accounts registered by sellers that are Chinese companies are exempt from consumption tax.
- There is no requirement for VAT/GST-type tax IDs; sellers with entities in mainland China can open stores without local tax IDs.
- Import duty: Per current Brazilian customs regulations, import duties apply to imported goods. Please check official Brazilian customs websites for specific duty rates. We also recommend you stay updated via Amazon’s official channels for upcoming incentives for the Brazil marketplace, which will help you cut costs and boost efficiency.
*Please note that the information above is for reference only. It does not constitute tax, legal or other professional advice and shall not be used as such. Should you have questions or require further details, please consult your professional advisor.
- There is no requirement for VAT/GST-type tax IDs; sellers with entities in mainland China can open stores without local tax IDs.
- Import duty: Per current Brazilian customs regulations, import duties apply to imported goods. Please check official Brazilian customs websites for specific duty rates. We also recommend you stay updated via Amazon’s official channels for upcoming incentives for the Brazil marketplace, which will help you cut costs and boost efficiency.
*Please note that the information above is for reference only. It does not constitute tax, legal or other professional advice and shall not be used as such. Should you have questions or require further details, please consult your professional advisor.
Other Questions
I have further questions. Where can I get more information?
Click the Help button in Seller Central to find answers to your questions, review seller training materials, or contact our Seller Support team for additional assistance.
Getting Started: New Seller Guide
Global business opportunities
