You need to set aside sufficient time for data preparation, registration, qualification review (identity review, video verification, address verification), and due to the special policies of some sites, you will also need to spend additional time supplementing relevant materials. Before completing all verification and officially opening a store, you also need some time and effort to choose the right logistics plan, learn to create high-quality listings, and register a brand to take an efficient first step. Therefore, it is recommended that all sellers try to set aside 1 month to prepare materials and 1-2 months to prepare to open a store. The sooner you start preparing to open a store, the better!

We usually need to prepare “5 big pieces”
(1) A color scan of the company's business license: must be issued by mainland China, Hong Kong, and Taiwan;
(2) A color scan of the legal representative's ID card: The name matches the name of the legal representative of the business license and the name on the registered Amazon account;
3. A valid credit card that can be used for international payments ● Visa or Mastercard
(4) Bank accounts used to receive payments: Optional: domestic bank accounts, valid overseas or Hong Kong bank accounts, deposit accounts supported by third party service providers;
(5) Accurate and up-to-date contact information: Contact person's email address, phone number; company address, contact number.

Amazon also has plenty of learning channels for unsold sellers!You can choose the 7x24 online self-taught seller encyclopedia (https://gs.amazon.cn/learn/seller-university), or choose the official live broadcast where you can learn with your manager and ask questions anytime (https://gs.amazon.cn/resources/live-broadcast)，对于学习有较高需求、想要老师系统性教学的卖家，还可报名官方讲堂精品付费课程 ( https://gs.amazon.cn/service/education)，最后别忘了订阅“亚马逊全球开店”微信公众号，新规动态一手掌握!

No, sellers are advised to register by registering another business license (such as a business license for mainland Chinese companies).

For new sellers, you can open 18 major sites with one registration, namely North America (US; Canada), Latin America (Mexico; Brazil), Europe (UK; Germany; France; Italy; Spain; Sweden; Netherlands; Poland; Belgium; Ireland), Japan, Australia, Saudi Arabia, and the UAE; the registration process is simple and efficient. Under a global account, you can enjoy a preferential monthly fee policy. The total amount is not more than 39.99 US dollars. In addition, we also have an Indian website. Seller friends can register separately for the India website as needed (different email addresses are required), and after registration is complete, they can also connect to an account to enjoy the monthly fee discount.

Amazon has opened 19 overseas sites for Chinese sellers. Each site has its own advantages. You can choose the site that suits you according to your supply chain advantages, industrial belt advantages, or interest preferences:
- Many sellers choose the North American site as their first stop because the North American site covers the two major sites in the US and Canada and has a population of 370 million+, and the North American site has a perfect system, mature operation, and many consumers.
- The European site is also the first choice for many new sellers, because of the top 10 e-commerce markets in the world, 8 are European countries. Amazon Europe includes 10 major sites (English, French, German, Italian, Dutch, Polish, Swedish, Belgium, and Ireland). With or without interconnection between sites, you can efficiently manage the business of multiple sites.
- Due to the advantage of being close to home with few things, many sellers choose to embark on a cross-border trip at the Japan station.
- Sites such as Australia, the United Arab Emirates, Saudi Arabia, and India are full of “money”, have a young population, and strong spending capacity. It is a rare new blue ocean for cross-border e-commerce!
-Latin America, Mexico, and Brazil have a population of 340 million+, with sufficient demographic dividends and high potential for e-commerce growth. Many North American sellers have taken the lead in expanding their business and have eaten the “first crab”!

1. It is recommended to prepare all of the above materials before registration to ensure smooth registration. For example, during the authentication phase, a legal representative is required to carry out the original business license (original or copy) and the original ID.
2. Please ensure that the information completed and submitted in Seller Central is complete, true, and valid. The information entered on the registration interface must be consistent with the information on the submitted documents. The submitted documents are the documents presented during authentication (company business license and legal representative ID card), so please do not change them midway;
3. We recommend using the recommended browser (Google/Apple Safari) to register. If you encounter a web page error, unable to load, white screen, etc., please check that the network environment is normal, then try refreshing the interface, clearing the browser cache, changing the browser or device, etc.;
4. If registration is interrupted due to lack of materials, failure to fill out, personal reasons, etc., you can close the page, choose a convenient time to re-enter the registration link, log in using the email address of the registration link and the password you set (instead of re-registering), and continue to register from the interrupted interface. Please complete the information within 100 days after registration starts. Submission on the “Store Information” page is considered to have completed the registration information. If you have not completed the registration information for more than 100 days, you will need to fill in the registration information again.
5. Please do not click the “Cancel Registration” button during the registration process; after clicking, you will not be able to continue your registration;
6. Some steps in the registration process are irreversible and cannot be changed. Please check the information carefully and click Next after it is correct;
Example: Sellers in Hong Kong, China should select “Hong Kong” in the country/region where the company is located (this information cannot be changed after submission; incorrect selection may cause verification to fail)
7. If the interface does not clearly prompt you to fill in Chinese, please fill in all information in Pinyin or English;
8. Before starting authentication, make sure that the device (such as a mobile phone and/or computer equipped with a camera, etc.) has a working photo/video function;
9. If you have any questions during registration, you can click the “Get Support” button on the page or contact your account manager to get corresponding support;
10. After successfully entering the back office, a “Provide Tax Information” notice will be displayed at the bottom of the North American website homepage. Please fill in and submit the tax review information to complete the preparation before listing

1) Original business documents and color scans or color photographs
● Mainland Chinese companies: business license
● Companies in Hong Kong, China: Company Registration Certificates and Business Registration Regulations
● Taiwanese companies: Limited company establishment registration form, registration form for the establishment of a joint-stock company, registration form for changes to a limited company, registration form for changes to a joint-stock company, approval letter for sole proprietorship registration, approval letter for partnership business, limited partnership establishment/change registration form, unlimited company establishment/change registration form, registration form for establishment of/change to a limited partnership, registration form for establishment of/change to a closed joint-stock company
Note: These materials must be produced by mainland China, Hong Kong, and Taiwan, and should be at least 45 days before the expiration date. At the same time, make sure that the company registered on the business license is in existence. You can check the National Enterprise Credit Information Publicity System. The commercial documents mentioned above are only applicable to business sellers in mainland China, Hong Kong, and Taiwan.

2) The original ID of the legal representative and a color scan or color photograph
● The name on the ID card must match the name of the legal representative on the business license
● The name on the ID must match the name on the registered Amazon account exactly
● Sellers in Hong Kong and Taiwan can provide passport personal information pages
Note: Make sure these documents are issued by mainland China, Hong Kong, and Taiwan, and that the ID card must be valid.

3) Credit/debit cards that can be used for international payments
● Visa or MasterCard, VISA is recommended
Note: ① You must confirm that you have activated the payment function in the currency of the country of sale. If you open multiple stores on the Amazon site at the same time, we recommend using a credit/debit card that can support multi-currency payments; ② Make sure your credit/debit card has not expired and has sufficient credit limits, and there are no restrictions on online or mail order payments. 3. Don't use virtual credit cards.

4. Accurate and up-to-date contact details
● Contact person's email
● Contact person's phone number (it is recommended to enter the phone number of the corporation)
● Company address, contact number

5. The bank account used to receive payments
● Bank accounts in mainland China: Using Amazon's own payment tool - Amazon Global Payment, domestic bank accounts directly receive refunds from Amazon's top 10 global sites in RMB. Bank Address Select the seller's local bank account in China
● Bank account in Hong Kong, China or overseas: Use a valid bank account overseas or in Hong Kong, China to receive Amazon sales payments in local currency
● Third-party deposit account: Use the bank account provided to the seller by the payment service provider participating in the “Payment Service Provider Program”. In this case, please select the bank address as the country where the bank account opened with the seller by the payment service provider is located.

European Value Added Tax (VAT) is a type of tax levied on consumer spending. It is collected by VAT-registered sellers for their sales within Europe and paid to national tax authorities through VAT returns.
Cross-border e-commerce sellers are required to register for VAT under the following circumstances:
Whether your business license is registered in China or overseas, you are required to comply with the requirements of government tax authorities to fulfill your VAT obligations.
Since the implementation of the withholding and payment policy in July 2021, when you use Amazon Logistics (FBA) services, or store products in overseas warehouses in Europe, or sell products to business buyers, or conduct cross-border transactions in the EU, or sales exceed a certain threshold, it will trigger VAT registration obligations.
These are not exhaustive of the common situations that trigger VAT obligations; Amazon recommends that you contact your tax advisor to learn more about VAT obligations in each country where you sell products.

Amazon offers the Amazon Business Purchase service for Amazon Professional seller accounts only. Because Amazon Business Shopping serves high-quality corporate and institutional buyers, including the world's top 500 companies, governments, medical institutions, and educational institutions, have high requirements for products and services, please contact us for more information about the project.

Amazon Business purchases do not limit the minimum order quantity for business buyers, and you can buy one product at a time. Sellers can set volume discounts to attract more purchases and repurchases from business buyers. B2B orders are shipped similarly to B2C orders, and both can be self-shipped by FBA or MFN. If a single order is too large and exceeds the amount of existing FBA inventory, the seller can ship the item as an MFN directly to the buyer through back-office operations.

Yes.

You can check the qualifications, certifications, and requirements for the products you sell or expect to sell through Amazon's compliance tool “Compliance Reference”. This function currently supports inquiries from relevant policies and service providers in the seven major destination markets of Japan, the United States, the United Kingdom, Germany, France, Spain, and Italy.

Before you start a cross-border e-commerce business and register as a seller to sell globally on Amazon, the costs you need to consider may include
(1) Product cost: roughly between 20-30%.
(2) Sales commission: Approximately between 8-15%.
(3) Commission for opening a store: It is recommended that you select “One-click registration to access the world”, so you can open 17 major sites for 39.99 US dollars per month.
(4) Logistics tariff costs: including first-way logistics costs, warehousing costs, last-end logistics costs, import customs clearance taxes, destination country consumption tax, etc., accounting for about 15-20%.
(5) Advertising and marketing costs: roughly between 10-15%.

For the first month, you'll pay a $39.99 monthly subscription fee for the Professional Selling Plan. Beginning in the second month: If you don't have any active products for the month, you won't pay this fee for that month; Amazon will charge you this fee every month starting from the month you have sellable products. If you expand your sales to other regions, you will be required to pay a total of approximately $39.99 (or currency equivalent) for Professional Selling Global Subscription fees for all marketplaces.

FBA main cost components
1. Inbound costs: The inbound configuration service fee is the cost of Amazon helping you transfer inventory to a fulfillment center closer to the consumer.
2. Storage fees: Storage fees are calculated based on the space and storage time your products take up in Amazon warehouses. It is divided into two types:
Monthly storage fee: Charged monthly, and the rate varies seasonally.
Long-term storage fee: An additional fee is charged for items that have been in the warehouse for more than 365 days.
3. The delivery fee covers the entire process from the Amazon warehouse to the customer, including packaging, shipping, etc. Fees are calculated based on the size and weight of the item.
4. Returns processing fees Amazon charges a processing fee when a customer returns an item. This includes product inspection, repackaging, etc.
5. Removal and disposal fees When you need to remove or dispose of products from Amazon's warehouses, you incur appropriate fees.

2024 FBA Fee Update Amazon recently announced some 2024 fee adjustments:
- Reduced recommended rates for clothing products: Starting January 15, 2024, the recommended rate for apparel products priced under $20 will be reduced. The rate for items under $15 was reduced from 17% to 5%, and for items $15-20, the rate was reduced from 17% to 10%.
- Low Inventory Level Fee (effective April 1, 2024): Introducing a new fee for standard-sized products to encourage sellers to maintain appropriate inventory levels.
- Adjustment of storage fees and long-term storage fees: Please follow Amazon's official notice for specific changes.
- Changes in the FBA New Product Program: May affect the promotion strategy for new products.
- Adjustments to removal, disposal and manual handling fees: These fees are subject to change.

Starting January 15, 2025, Amazon will reduce the Inbound Placement Service Fee for oversized products, with an average reduction of $0.58 per item for single point of entry.

Cost optimization suggests proper inventory control:
- Choose an appropriate inbound plan, and consider the comprehensive cost of warehousing. You can choose the “Amazon Optimized Shipment Splitting” option to be exempt from the storage configuration fee.
- Avoid long-term backlogs and reduce unnecessary storage fees.
- Optimized packaging: Properly designed product packaging may reduce delivery costs.
- Use the FBA New Product Inventory Promotion Program: You can enjoy a certain fee discount for eligible new products.
- Pay attention to seasonal changes: Storage fees vary from season to season, and arrange inventory reasonably.
- Clean up slow-selling products regularly: Prevent overage inventory and avoid long-term storage fees.
*For more practical guidelines on FBA fee optimization, please check: 2025 Amazon FBA Fee Optimization Guide
• What benefits does Amazon have?
To encourage sellers to add more products to the Amazon Marketplace, Amazon has launched a number of benefit programs, including a new seller starter pack, a new product entry discount program, and a self-packaged shipping plan.
You can find the benefits you're eligible for on the Seller Benefits page in Seller Central.
You can also use Amazon's “Scavenging Wool” guide to answer four questions and get a tutorial on how to use the benefits.

No, it's not mandatory to have a brand to open a store, but having a brand brings more marketing and protection advantages. Sellers will find that they need to fill in the brand name when creating a listing. Sellers can directly check “This product has no brand name” (that is, Generic, but the brand name or unbranded type cannot be updated and modified after selecting the brand name or unbranded type)

For trademark applications, you can search for relevant law firms or service providers, or log on to Seller Central -> Partner Network → Find Apps and Services to view relevant service providers. Once you have obtained a trademark, you register the Amazon Brand, and Amazon does not charge a fee.
IPA link: https://sellercentral.amazon.com/gspn/searchpage/IP%20Accelerator?&ref_=sc_gspn_na_iplst

Not necessarily, but Amazon recommends registering an overseas trademark first; this is the first step in establishing a brand overseas!Only owning a local trademark can effectively protect the various legal rights and interests of a brand.
By submitting valid trademarks and various materials from local countries on Amazon, after completing Amazon brand registration, you can automatically enable brand protection and open access to 30+ brand building tools at the same time to help you gain more exposure and conversion opportunities, expand your brand advantage, and achieve high-quality growth!

How do I register my brand on Amazon?
The main steps for registering a brand with Amazon are:
- Obtaining a valid trademark through a compliant law firm
- Prepare brand information (name, trademark number, product category, etc.)
- Log in to Seller Central and go to the “Brands” section to apply for registration
- Fill out the form and upload the required documents
- Wait for Amazon to review (usually 2-10 business days)
Once approved, you can use features such as the brand's flagship store, Amazon brand analysis, brand promotion ads, and customized brand promotions. Take care to ensure that all information is accurate; different countries may have specific requirements.

Amazon provides brand sellers with more than 30 exclusive brand development tools in 6 core sectors, covering the entire brand growth cycle.

If there is no problem with the general information, one week is OK (the estimated time limit is for reference only; the actual time required may be affected by various factors)

The Amazon Global Selling Platform provides Chinese sellers with two main logistics models: Fulfilment by Amazon (FBA) and seller-self-delivery (MFN).
Fulfilment by Amazon (FBA) is Fulfilment by Amazon, where sellers only need to send products to Amazon warehouses, where Amazon is responsible for storage, packaging, delivery, and customer service.
Fulfillment by Amazon (FBA) advantages
FBA provides sellers with a full range of business growth support through the three advantages of high-quality traffic conversion, high-speed order delivery, and efficient after-sales operation.
📈 High quality traffic conversion
• Increased sales: average sales growth of 20%-25%
• Prime TouchUp: Covering over 200 million premium Prime members
⚡ High speed order delivery
• Leading timeliness: Achieve same-day or next-day delivery of more than 9 billion products in 2024
• Infrastructure: Global logistics investment exceeds 100 billion US dollars, covering 200+ countries and regions
• Smart delivery: fastest delivery in 11 minutes, delivery in 15 minutes
• Cost advantage: 70% lower than other next-day delivery services
🛡️ Efficient after-sales operation
• Global customer service: 7×24 hours service, supports 27 languages
• Return escrow: providing diversified secondary sales channels
• Exclusive tools: support for operational tools such as VINE and return analysis

Seller Self-Fulfilment (MFN) Benefits
- Flexible investment costs: Sellers can choose logistics carriers, delivery methods, customer service, etc. according to their own circumstances, and flexibly plan investment costs.
- Freedom of storage methods: Freely decide to store products in domestic warehouses or overseas warehouses, and choose more suitable storage methods for different products.
- Easy to test new products: It is convenient to test the market popularity of new products, reduce the cost of trial and error, and prepare for creating popular models.
- Wide range of products: Flexible product selection, sales at 17 major sites, and large orders.
- Free delivery methods: You can choose Amazon's official “buy and ship” service, or independently contact a third-party logistics carrier to meet different delivery needs

What is FBA: FBA (Fulfillment by Amazon) is Fulfilment by Amazon. Sellers only need to send products to Amazon warehouses, where Amazon is responsible for storage, packaging, delivery, and customer service.
Advantages:
📈 High quality traffic conversion
• Increased sales: average sales growth of 20%-25%
• Prime TouchUp: Covering over 200 million premium Prime members
⚡ High speed order delivery
• Leading timeliness: Achieve same-day or next-day delivery of more than 9 billion products in 2024
• Infrastructure: Global logistics investment exceeds 100 billion US dollars, covering 200+ countries and regions
• Smart delivery: fastest delivery in 11 minutes, delivery in 15 minutes
• Cost advantage: 70% lower than other next-day delivery services
🛡️ Efficient after-sales operation
• Global customer service: 7×24 hours service, supports 27 languages
• Return escrow: providing diversified secondary sales channels
• Exclusive tools: support for operational tools such as VINE and return analysis

How to use: Go to Seller Central, go online, create an FBA shipment, find a freight forwarder to send the shipment, receive the goods, and put them on the shelf.
Benefits: With multiple benefits such as the New Seller Starter Package, Amazon Logistics (FBA) New Product Storage Promotion Program, and Self-Packaging Delivery Plan, European stations can use Pan-EU (save about 50% of remote distribution costs). You can find the benefits you're eligible for on the Seller Benefits page in Seller Central. You can also use Amazon's “Scavenging Wool” guide to answer four questions and get a tutorial on how to use the benefits.
Can I use other fulfillment methods after using Fulfillment by Amazon (FBA)?
Yes. The same account, or even the same product under the same account, can use both Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN) at the same time. The choice is yours.

Multi-channel delivery provides merchants with the opportunity to use the Amazon Logistics delivery service to deliver to other sites, so that customers who are not on the Amazon site can also enjoy the same delivery experience as shopping on Amazon, and can help sellers operating multiple sites enhance their customer experience and expand sales. In addition, unified inventory also makes it easier for sellers to manage the supply chain more effectively. Multi-channel delivery is suitable both for sellers who already operate multiple sites and for sellers who want to expand more sales channels. In terms of products, multi-channel delivery can be used for any product that meets the warehousing conditions.

FBA shipping guide highlights
1. Prepare products
- Make sure the product complies with Amazon's packaging and labeling requirements
- Apply the correct Amazon barcode label to each item
- Follow Amazon's guidelines for proper packaging and protection
2. Create a shipping plan
- Log in to Seller Central and select “Inventory” > “Manage Inventory”
- Select the items you want to send and click “Replenish”
- Follow the system prompts to complete the creation of the shipment plan
3. Select shipping method
- Small packages: suitable for a small number of items, you can choose UPS, FedEx, etc.
- Trucking (LTL/FTL): suitable for large quantities of goods
4. Prepare shipping documents
- Print and attach packing slip
- Prepare the necessary customs documentation (if applicable)
5. Ship to Amazon warehouse
- Shipped according to Amazon's designated warehouse address
- Make sure the correct shipping label is attached to the outside of the box
6. Track shipments
- Check shipment status regularly in Seller Central
- Resolve any issues or differences that may arise

Doing a good job of packing and labeling products is a key step in ensuring the smooth entry of products into the warehouse. First, when packaging a single item, it is necessary to properly package the product as required, ensure the airtightness, strength, and safety of the package, and attach the necessary warning labels. Special packaging treatment is required for special products such as packaged products, liquids, and powders.

Second, when packing, the size of the carton must not exceed the standard, and oversized items must be placed on the tray. It is recommended to use the double-layer tray carton stacking method recommended by Amazon to ensure that the boxes are tidy and orderly, and that the heavier boxes are on the lower layer. Do not use packing straps or large staples to bind cartons. Overweight cartons must be labeled as specified.

Again, make sure that the item's barcode is attached correctly. Use manufacturer barcodes first, use Amazon barcodes if they don't have manufacturer barcodes, and leave enough blank space for them. When labeling, avoid sticking to the edge or curve of the box to ensure that the barcode is clear and scannable.

Finally, be sure to upload accurate box content information on Seller Central, including product description, box size and weight, etc., so that Amazon can plan receipt in advance and speed up inbound processing. Adhering to the above specifications will help the goods be stored smoothly and avoid unnecessary delays and cost increases.

How does Amazon handle returns?What is the process and are there any precautions?
The Amazon returns process and considerations are summarized below:
- To request a return, log in to your Amazon account, select the item to be returned on the order page, fill in the reason for the return and other required information, and submit the request. Amazon will provide a return address and tracking number.
- Package the product. Keep the item and all accessories organized, and use the original packaging as much as possible. If it's lost, another protective package will need to be replaced. Attach the shipping label provided by Amazon to the outside of the package.
- Return the item Make your own arrangements to send the packaged item back to Amazon. Free returns require an Amazon carrier, and additional shipping charges will apply if you choose another shipping method. Remember to save the tracking number after shipping to track the location of the shipment.
- Waiting for a refund Amazon will inspect the return once it has been received. If you comply with the return policy, the original amount will be refunded to your payment account within about 1-2 weeks. The results of the inspection will also be notified by email.

Note:
• Carefully review the item's specific return policy for details such as whether it can be returned and the return window period.
• Ensure that the return is requested and shipped within the validity period. Many items only have a 15-30 day return period.
• Be sure to pack the returned item in perfect condition to avoid further damage during transit.
• If it is a virtual item such as a gift card, the refund can be completed directly through the website, and there is no need to send it back in person.
• Be patient and wait for the refund to arrive; once you receive the Amazon refund slip, you have successfully returned the item.

First, it is recommended that everyone take into account the situation in their own supply chain and find opportunities in categories they are relatively familiar with and have advantages, such as those with export experience in target sales countries, cost advantages, etc.

Second, understand the competitive products in the target category. For example, the easiest way for novice sellers is to see what products and brands are in the target category, and what are the characteristics, price ranges, and star ratings of the products. Further, go to the product page to understand the needs of users and what are the advantages and disadvantages of the product in the eyes of users through user reviews, so as to further determine the product pricing direction they want to make, and what characteristics and differentiation they need to have to meet user needs.

Finally, you also need to understand operational and compliance issues related to product selection. For example, oversized products will have higher logistics requirements and require the cooperation of overseas warehouses. Seasonal products present certain challenges to inventory planning and the pace of replenishment. If you miss a time point, you will miss the entire sales season. These are also things that need to be considered during the product selection phase to help later products perform better.

At the same time, we recommend sellers who haven't registered to open a store, sellers who are currently registering, or novice sellers who have trouble selecting products. If you lack tools and data support in the early stages, and don't have product selection ideas, want to get product selection inspiration you can learn from?Also, do you want to verify the viability of the intended category at an early stage?For the first time, Amazon released “Analyzing Front Office Data: Amazon Product Selection Guide”. The official guide takes you to the front desk list, interprets product selection information, and teaches you practical methods to determine category opportunities and your level of competitiveness.

Amazon has launched two major product selection tools, the “Business Opportunity Detector” and the “Product Selection Compass”. Using Amazon big data analysis and artificial intelligence algorithms, it helps sellers find unmet needs from a consumer perspective, and provides sellers with corresponding dynamic product category analysis and product selection needs in target sales countries. Sellers who meet the usage requirements can check the Seller Central home page card or menu bar to find the tool. Amazon also has a detailed, continuously updated guide to popular products to help you understand the needs and concerns of consumers in different countries.

You can choose to find the right reliable suppliers to distribute your existing products. This is a common way for new sellers on Amazon to acquire products. Not only is it cost-effective, but it's also relatively easy to get started. You can also work directly with manufacturers to produce products which can give you more potential for growth, but this is also a challenging approach for new sellers.

A new account is calculated within 90 days from when sellable inventory is listed (FBA sellers calculate from the time the product is placed in stock and calculated from the time the shipping seller lists sellable inventory), which is called “90 days of new seller gold”. According to the data, new sellers who have launched and used Amazon series of tools (such as Amazon Logistics FBA, brand registration, Amazon advertising, coupons, etc.) have performed better in these 90 days.