What is Amazon Cross-border E-commerce Listing_Composition and Function of Listings-Amazon Amazon

Upload product listing

A good listing is the key to deciding whether consumers will end up buying a product. This course takes you through an initial understanding of the presentation format and components of a listing

1.2 The importance of listing

1.3 Preparation before uploading a listing

1.4 Listing method and quality self-check

What is Listing?

Get an initial understanding of the presentation format and components of Listing

Listing effect display

Listing is the key to influencing sales conversions

The listing of a product has a direct impact on whether traffic can be successfully converted into an order. The introduction of different traffic will eventually be carried out by the listing page. Listing is critical to whether it can be successfully converted into an order.

ASIN: The ASIN code, the full name “Amazon Standard Identification Number”, is Amazon's own product ID, automatically generated by Amazon's system, and there is no need for sellers to add it themselves. An ASIN code is equivalent to a unique product ID and is unique on the Amazon platform. An ASIN code corresponds to a SKU.

The composition and function of Listing

Looking at the consumer purchasing decision process Listing:

Looking at the consumer purchasing decision process Listing:
Listing is a specific introduction to the product. Since consumers cannot actually touch the product, all product information can only be displayed through listing. A good listing is the key to deciding whether a consumer will end up buying a product. If the listing is incomplete or incorrect, it may be difficult for consumers to find your products, affecting sales.

Understand the importance of listing through the customer buying process:

Learn the importance of listing from the customer buying process:
Scenario setting: US buyer A is planning to buy a Kindle on Amazon. His search for keywords on Amazon's US site is divided into the following steps.

Step 1: Search for products

Step 2: Click on the item

Step 3: Decide to buy

The 8 basic elements of a listing

① Browse Nodes:

Make it easier for consumers to find the products you have listed on the Amazon website.

② Search Term:

Terms explaining the product are used by consumers to search for products and are not displayed in the front desk.

③ Product Image:

Each product requires one or more product images, including the main image and attached images.

④ Title (Title):

It is the component that conveys product brand, model, and performance information in the most intuitive and clear manner.

⑤ Product Highlights (Bullet Points):

Communicate important product features and highlight important or special information about the product.

⑥ Product Description (Product Description):

This is a more in-depth text description of the product.

⑦ A+/Premium A+ (product graphic details):

You can improve the effectiveness of product promotion by combining images and text.

⑧ Brand Name (Brand Name):

In the Brand Name field, enter the brand of the product you are selling.

Click to download the PDF courseware

Data sources:
1. Ai Media Consulting
2. General Administration of Customs
3. Worldwide Ecommerce Forecast Update 2022, eMarketer , 2022
4. https://forecastsna1.emarketer.com/5a53f4d9d8690c0d70ffaa04/5a53e370d8690c0d70ffa9a5，2022
5. https://www.polarismarketresearch.com/industry-analysis/cross-border-b2c-e-commerce-market，2021
6. Amazon China Seller Survey 2022; Ipsos “2021 Chinese Brand Global Trust Index”