Upload product listing

A good listing is the key to deciding whether consumers will end up buying a product. This course takes you through an initial understanding of the presentation format and components of a listing

Preparation before uploading a listing

Written certification of product standardization
Definition of product certification
The International Organization for Standardization (ISO) defines product certification as “a procedure for a third party to verify whether an enterprise's products, processes, or services meet specific requirements through inspection and evaluation of an enterprise's quality management system and sample type tests, and whether it has the ability to continuously and stably produce products that meet the requirements of the standards, and provide written certification. Abbottt, Premiere Creative’s creative director.
Common product certification categories
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Certification category
Definition
FDA
The full name is “Food and Drug Administration,” and it is one of the executive agencies established by the US government within the Department of Health and Human Services (DHHS) and the Department of Public Health (PHS). You can click here for more information.
CPC
The full name “Children's Product Certificate” means children's product certificate. You can click here for more information.
FCC
The full name “Federal Communications Commission” refers to the US Federal Communications Commission. Many radio application products, communications products, and digital products require FCC approval to enter the US market. You can click here for more information.
BQB
The full name “Bluetooth Qualification Body”, or Bluetooth certification, is a certification procedure that any product using Bluetooth wireless technology must go through. You can click here for more information.
DOT
The full name is “US Department of Transportation,” or the US Department of Transportation. DOT certification is mandatory, meaning that all motor vehicles and accessories products sold in the US must pass DOT certification and bear the DOT mark. You can click here for more information.
IC
Known as “Industry Canada”, it is a testing standard for analog and digital terminal equipment specified by Industry Canada. You can click here for more information.
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Certification category
Definition
CE
The full name “Conformite Europeenne” is a safety certification mark that is considered a manufacturer's passport to open and enter the European market. You can click here for more information.
RoHS
The full name “Conformite Europeenne” is a safety certification mark that is considered a manufacturer's passport to open and enter the European market. You can click here for more information.
Erp
The full name “Energy-related Products”, or energy-related products, is the energy efficiency certification part of CE certification. You can click here for more information.
GS
The full name is “Geprüfte Sicherheit”, which is a German safety certification mark recognized in the European market. You can click here for more information.
E-Mark
In other words, the European Common Market. Automobiles, locomotives and their safety spare parts products, noise and exhaust gas are all subject to the provisions of EU law [EEC Directives] and European Economic Commission regulation [ECE Regulation]. You can click here for more information.
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Certification category
Definition
PSE
The full name is “Product Safety of Electrical Appliances & Materials,” a mandatory market entry system for Japanese electrical products. It is an important part of Japan's Electrical Appliance Safety Law, which divides electrical goods into “specific electrical goods” and “non-specific electrical goods.” You can click here for more information.
TELEC
The full name is “Telecom Engineering Center,” and it is the main registration certification body for radio equipment compliance certification in Japan. You can click here for more information.
VCCI
The full name “Electromagnetic Control Council for Competence by Information Technology Equipment” is Japan's electromagnetic compatibility certification mark. You can click here for more information.
More product certification categories
US site
US FDA certification: FDA is an abbreviation for Food and Drug Administration (Food and Drug Administration), and is one of the executive agencies established by the US government within the Department of Health and Human Services (DHHS) and the Department of Public Health (PHS). The agency's role is to ensure the safety of food, cosmetics, pharmaceuticals, biologics, medical devices, and radiation products produced or imported from within the United States. If the products sold by sellers involve food, pharmaceuticals, or any product requiring human contact, they are required to submit such certification; otherwise, they face the risk of the product being forcibly removed from the shelves. For more details, click here for more information.
Examples of products: food, cosmetics, pharmaceuticals, biologics, medical devices, and radiation products.
US CPC certification: The US Consumer Product Safety Act (CPSA) requires manufacturers and importers of children's products to provide a written Children's Product Certificate (CPC) based on test results from CPSC-approved laboratories to prove that their products meet the corresponding children's product safety regulations. CPC applies to all products that are mainly intended for use by children aged 12 and under, such as toys, cradles, children's clothing, etc. If produced locally in the US, the manufacturer is responsible for providing them, and the importer is responsible for supplying them if produced in other countries. For more details, click here for more information.
Product examples: electric toys, rattle toys, pacifiers, children's clothing, strollers, cribs, fences, harnesses, safety seats, bicycle helmets, etc.
US FCC certification: FCC is an abbreviation for the US Federal Communications Commission (Federal Communications Commission). The FCC coordinates domestic and international communications by controlling radio, television, telecommunications, satellite, and cable. Many radio application products, communications products, and digital products require FCC approval to enter the US market. For more details, click here for more information.
Product examples: personal computers and peripherals, household appliances, power tools, audio and video products, lamps, wireless products, toy products, security products, industrial machinery, etc.
US DOT certification: DOT is the US Department of Transportation
An English abbreviation for US Department of Transportation. Its responsibility is to develop and improve transportation-related regulations, make a series of regulations on various means of transportation and dangerous goods transported into the United States, issue certificates, etc. DOT certification is mandatory, meaning that all motor vehicles and accessories products sold in the US must pass DOT certification and bear the DOT mark. For more details, click here for more information.
Product examples: Motor vehicles and spare parts products.
Europe Marketplace
European CE certification: The “CE” mark is a mandatory certification mark in the EU market. Whether it is a product produced by an enterprise within the EU or a product produced in other countries, if it wants to circulate freely in the EU market, the “CE” mark must be attached to indicate that the product complies with the basic requirements of the EU's “New Methods of Technical Coordination and Standardization” Directive. This is a mandatory requirement for products imposed by EU law. CE covers a wide range of products. In principle, more than 90% of products require CE. For more details, click here for more information.
Product examples: All products that circulate freely in the EU market.
European RoHS certification: RoHS (RoHS) is a mandatory standard established by EU legislation. It is mainly used to regulate materials and process standards for electronic and electrical products, making them more beneficial to human health and environmental protection. For more details, click here for more information.
Product examples: large/small household appliances, toys, leisure and sports equipment, lighting equipment, user equipment, music equipment, IT and telecommunication equipment, etc.
Japan Marketplace
Japan PSE certification: PSE (Product Safety of Electrical Appliances & Materials) certification is a mandatory market entry system for Japanese electrical products. It is an important part of Japan's Electrical Appliance Safety Law, which divides electrical goods into “specific electrical products” and “non-specific electrical goods.” Any product included in the “Specified Electrical Appliances” catalogue must pass certification from a third-party certification body authorized by the Ministry of Economy, Trade and Industry of Japan, obtain a certification certificate of conformity, and affix a diamond-shaped PSE mark on the nameplate. However, when entering the Japanese market, products belonging to the “Non-Specific Electrical Appliances” catalogue must go through self-testing and self-declaration methods to confirm that they meet Japanese electrical appliance technical standards, and affix a round PSE mark on the nameplate. For more details, click here for more information.
Product examples: AC adapters, hair dryers, electric irons, electric mixers, electric shavers, etc.
Japan TELEC certification: TELEC certification is a mandatory certification for Japanese wireless products, and there are some similar to domestic SRRC. It complies with Japan's MIC Radio Act. TELEC certification is also called MIC certification. TELEC (Telecom Engineering Center) is the main registration certification body for radio equipment compliance certification in Japan. MIC (Ministry of Internal Affairs and Communications) is the Japanese government agency that controls radio frequency equipment, and MIC is the Japanese Ministry of Internal Affairs and Communications, which is responsible for preparing regulations and standards. TELEC is only one of the designated issuing agencies for MIC, so It can be called TELEC certification/MIC certification. To sell products that emit radio frequencies, the product must comply with the technical regulations stipulated in the Radio Law, and must have a technical compliance mark as proof that the product complies with legal requirements. For more details, click here for more information.
Product examples: wireless headphones, speakers, Bluetooth devices, etc.
Japan PSC certification: According to Japan's Consumer Products Safety Law, the following products cannot be sold without the PSC mark: household pressure cookers and autoclaves, helmets (cars, bicycles, etc.), cribs, climbing ropes, portable laser application equipment, bathtub hot water circulators, oil water heaters, oil bath boilers, oil heaters, indoor instantaneous gas heaters (city gas and liquefied petroleum gas), bath boilers with indoor gas stoves (city gas and liquefied petroleum gas) LPG), forced exhaust oil heaters, built-in electric dishwashers, electric dryers for bathrooms, electric fans, air conditioners, ventilators, washing machines, and CRT TVs. For more details, click here for more information.
Examples of products: household pressure cookers and autoclaves, helmets (cars, bicycles, etc.), climbing ropes, portable laser application equipment, washing machines, CRT televisions, etc.
Definition of classification review
For some product categories, sellers are not allowed to create product listings without prior approval from Amazon. Amazon limits sales in these categories to ensure that sellers' products meet quality requirements, listing standards, and other special requirements of the category. These standards help increase customer confidence in purchasing products from Amazon.
Therefore, before uploading products, sellers first need to find out what categories they sell and see if they need to be reviewed.
Common product classification and quality approval requirements (take the US site as an example)
Product category
Conditions allowed
Major appliances
New, used, certified refurbished
Independent Design
New, Certified Refurbished, Used
Industry and science
Product highlights can convey important product features and highlight important or special information about the product. The data shows that well-written product highlights can increase sales.
Baby Products
(Excluding clothing)
New
Automotive and Powersports
New, certified refurbished, used, collectible
Software
New, Used
Grocery and Gourmet
New
Video, DVD
Blu-ray disc
New, Used, Collectible
Video games
New, Used, Collectible
Cell Phones & Accessories
New, used, certified refurbished; unlocked
Sports Collectibles
Collectibles, like new items
Toys and Games
New, Collectible
consumer electronics
New, Certified Refurbished, Used
Fine Art
New
(including first-hand and second-hand traded art)
music
New, Used, Collectible
collectible coins
Collectibles, like new items
Entertainment Collectibles
Collectibles, like new items
Watches
New