In addition to individual consumers, there are also a large number of businesses that make purchases on the Amazon website. Products sold by Amazon sellers can be sold to both individual consumers and business buyers.

Amazon Business Purchase is a business procurement business provided by Amazon for business customers. Business customers use their business account to log in to Amazon, go to Amazon Business, and browse and purchase a wide selection of products on Amazon.

The goal of Amazon Business Buying is to provide a convenient purchasing experience for business and institutional customers who love the Amazon website. At the same time, it also provides sellers with efficient tools and channels to connect millions of high-quality business and institutional buyers around the world to further help sellers sell on the Amazon website.

The differences between the shopping experience for individual consumers and business buyers on Amazon are as follows:

Business purchases provide more tools for Amazon sellers. Here's a comparison:

Amazon Business has become the go-to site for businesses to buy online. According to the B2becNews survey, approximately 8 out of every 10 US business customers search and buy products through Amazon. Sellers can use the visibility that comes from selling on Amazon to expand their global business and expand their customer base to millions of business and institutional buyers on Amazon.

Since operating in 2015, Amazon Business Shopping has developed rapidly. In its first year of operation, sales revenue reached $1 billion. In 2025, Amazon Business Buying has expanded to ten countries around the world: the United States, Canada, Mexico, the United Kingdom, Italy, India, Japan, Germany, France, and Spain.

As of 2025, Amazon Business has accumulated more than 5 million high-quality corporate and institutional buyers, and has generated more than 35 billion US dollars in annual global sales revenue, of which 50% of sales come from third-party sellers.

Today, Amazon companies buy high-quality corporate and institutional customers covering four vertical fields of healthcare, government agencies, educational institutions, and commercial users, including retail, manufacturing, pharmaceuticals, banking, energy, information technology, catering, entertainment, and electronic communications. These companies include more than 80 US Fortune 100 companies, 92 US Top 100 hospitals, and more than 90 of the top 100 local governments by population. In Japan, over 90% of national universities and over 80% of Japan's Top 100 companies by market capitalization have registered as Amazon Business buyers. In Europe, more than half of the British FTSE 100 companies, 15 of the 20 largest universities in the UK, 25 DAX30 companies in Germany, and more than 1,650 schools and universities in Spain use Amazon companies to buy.

Enterprise customers have a higher number of purchases, more frequent purchases, and a high repurchase rate. They are high-quality customers on Amazon, providing rich business opportunities for sellers in different fields on Amazon.

According to a Forrester survey, 92% of B2B buyers use Amazon to research job purchases, and 82% of buyers buy jobs on the Amazon website. These professional business customers are used to buying from Amazon.

An Amazon seller account can target individual and business buyers at the same time. One inventory, single operation, cross-border e-commerce B2B and B2C markets can be fully covered, and it also eliminates complicated requirements such as contracts required for purchases by these companies.

Sellers on Amazon can reach these high-quality, sustainable corporate customers, and use Amazon's technology, visibility, and traffic advantages to quickly develop business-oriented business.

Business customers can buy everything on Amazon. Based on the purchasing behavior and habits of corporate customers, Amazon has summarized the 15 high-demand categories of overseas companies as follows:

Various official projects and tools on Amazon, including logistics, advertising, promotions, etc. are aimed at individual consumers and business buyers at the same time, and sellers do not need to operate separately.

At the same time, in order to help sellers do business better with business users, Amazon Business Purchase also provides a series of special features.