Amazon training support for sellers

Learn what learning resources and training support Amazon provides sellers.

Amazon training support for sellers

Amazon provides sellers with systematic learning resources, including free online self-study courses at Seller University, as well as high-quality offline official lecture hall training. It also covers official WeChat and free monthly live broadcasts. Sellers can choose different learning methods according to their own needs.

Seller University

Seller University is an online learning platform officially created by Amazon. For 7 days x 24 hours, all Amazon sellers can log in to Seller University to learn about exporting cross-border e-commerce and Amazon website operations online through graphics, videos, etc. The course covers the learning needs of Amazon sellers at all stages of developing a global business.

Seller University's courses are very comprehensive, covering everything from an introduction to Seller Central to instructions on uploading product listings, using FBA shipping or sellers' self-shipping, and how to use promotional tools, Amazon advertising, or participating in more Amazon projects to achieve performance growth. Sellers can choose and learn the appropriate courses according to their own business challenges. In addition, Seller University will continue to update courses according to seller needs, latest policies, industry status, etc. Sellers are advised to continue to pay attention to the latest developments at Seller University.

Diverse forms

The content is complete

Accompany sellers to grow

Applicable people

● New sellers
● New operations for mature sellers

Type of training

● Free global training programs

Seller participation

● One-way self-study

Project advantages

● The learning framework is complete, covering all topics
● Systematic learning experience, diverse forms
● Massive resources, hundreds of courses have been launched

Visit Seller University now and begin your learning journey!

Seller University - North America Site

Seller University - Japan site

Seller University - European site

Official live broadcast

Specially tailored for sellers in the Asia Pacific region, online question-and-answer breaks through difficult points and enhances interaction in real-time.

● One of the most popular online learning interactive modes today to achieve two-way communication with sellers

● Share operational knowledge by topic every day. Hundreds of shows have been launched this year, with an annual broadcast volume of nearly one million viewers

● Amazon managers joined to answer questions, each interaction reached hundreds, and the satisfaction rate was 98%

Training Academy

The Amazon Global Selling Official Lecture Hall is to provide Chinese sellers with a full-stage, systematic Amazon operation paid course experience.
Comprehensive, systematic cross-border e-commerce practical skills courses designed for the characteristics of sellers' store operations at different stages, including but not limited to introductory, basic, advanced and advanced courses. A team of professional official instructors provides detailed online and offline teaching, including real seller case analysis and on-site question answering; at the same time, it also provides on-site customized services for enterprise-level users, combined with actual data, to provide targeted guidance, question answering and review. Help you solve operational difficulties and accelerate business development!

Service benefits

Teaching by official instructors

Program in Systematic Learning

In-depth analysis of actual combat cases

Master the skills to go to sea anytime, anywhere

Online and offline teaching

Meet a variety of learning needs

Direct access to the business needs of enterprises

Tailor-made training content

Various forms of training

Offline boutique small class

The focus is on case practical experience analysis, and the training content is highly implementable.

Offline practical workshops

Live exercises, one-on-one guidance by instructors.

Online live streaming

Official instructors teach online, covering a full range of course topics.

Special corporate training session

Provide customized training sessions for enterprises to improve their internal operational capabilities.

You can talk to a course advisor or click here to learn more.

Beginner Course (No store opened and less than 1 year in business) - Offline course

Lesson

Course name

Course Highlights

￥ 2,980

Xinxue Store Basic Operation Practice (18 hours)

● Overview of the entire Amazon operation process
● Product detail page creation process
● Learn about cross-border logistics and Amazon FBA
● Amazon website referral tools and account health considerations

￥ 2,980

Hands-On Strategies to Grow Your On-Site Traffic

● Combining Amazon traffic and building a keyword bank to quickly channel traffic
● Principles of keyword delivery and other drainage tools

￥ 2,980

3 steps to boost conversions and boost sales (8 hours)

● Amazon conversion logic analysis and production of high-quality product detail pages
● How to optimize A+ and brand flagship store layouts and use tools to improve conversion rates

￥ 2,980

Advertising Combinations Open New Traffic Spaces (8 hours)

● Start brand promotion ads and open traffic portals
● Use display promotion ads and more tools to enhance customer interaction and stickiness

￥3680

[Practical Workshop] Building a Listing with Own Traffic and New Product Delivery (7 hours)

● Understand the full picture of Amazon traffic and build a list of high-frequency product terms
● Build listings and new product advertising with your own traffic

￥3680

[Traffic Conversion Workshop] Detailed Page Optimization
(8 hours)

● Amazon traffic map
● Factors affecting conversion
● Optimize detail pages to improve conversions

￥1980

Embarking on the European Nugget Path (8 hours)
Target audience: New sellers or existing sellers who have not yet set up a store in Europe

● Launch of the European site: preparation, product selection and compliance
● Launch of the European site: logistics, operations and store performance

￥1980

Japan Station within easy reach (8 hours)
Target audience: New sellers or existing sellers who haven't set up a store in Japan

● Preparation for opening a store in Japan and product selection trends
● Suggestions for the successful launch and operation of the Japan Station

Advanced Course (Sellers who have been in business for more than a year) - Offline Course

Lesson

Course name

Course Highlights

￥5980

Complete Guide to Advanced Ad Diagnosis and Optimization (13 hours)

● Advertising diagnosis ideas and steps
● Ad ACOS optimization
● Find answers to common questions such as identifying key keywords
● Product lifecycle advertising target management

￥ 2,980

Interpretation of logistics solutions and data-based inventory management
(7 hours)

● Full explanation of Amazon logistics solutions and return processing methods
● Guidelines for storage policies and data-based inventory planning

￥3680

Hands-On Workshop: Advanced Ad Optimization
(7 hours)

● Product promotion advertising optimization delivery and location report analysis
● Product promotion advertising optimization uses search reports to optimize delivery strategies

￥3680

[Practical Workshop] Hands-on SP Advertising Diagnosis (7 hours)

● Systematic and efficient diagnosis of product promotion advertisements
● Skillfully use advertising reports
● Diagnose your store's ASIN

￥3680

[Practical Product Selection Workshop] Detailed Analysis of Product Selection Attributes (6 hours)

● The core idea of deep category cultivation: refined attribute analysis
● Data sources and commonly used analysis methods for attribute analysis
● Ways to expand attributes using ad search term reports

Full stage (for all new and existing sellers) - offline course

Lesson

Course name

Course Highlights

￥4980

Amazon Refined Product Selection Practical Course (16 hours)

● How to start product selection
● Data-based evaluation of product selection requirements
● Analysis of primary attributes of laundry
● In-depth attribute analysis of product selection

￥ 2,980

Data Perspective: Sales Bottleneck Diagnosis and Optimization
(9 hours)

● Identify products with sales issues based on business analysis methods
● Solve inventory, conversion, and traffic issues to increase sales

￥ 2,980

Data perspective: comprehensive diagnosis and optimization of profit margins
(9 hours)

● Identify products with profit margin issues based on business analysis methods
● Product cost and profit optimization methods and practices

￥3980

Rules for Successful Brand Building (16 hours)

● Find brand positioning and start a brand path
● Make good use of protective tools to maintain Pinteng's investment
● Master design ideas to build a brand image
● Broaden traffic channels to drive brand growth

￥1980

Account Health (9 hours)

● Product compliance and infringement
● Sales compliance and how to remove account restrictions

￥3680

Hands-On Workshop: Product Selection and Profit Analysis
(7 hours)

● How to find potential segments from major categories
● Market demand assessment for target selection - basic selection method and practical selection method

Beginner Course (No store opened and less than 1 year) - Online Course

Lesson

Course name

Course Highlights

￥297

Level 0: Zero-basic store opening and ordering practice (8 hours)

● Complete guide to creating the first product detail page
● First shipment logistics selection and preparation
● First shipment inventory planning and implementation
● The first step in advertising for newbies

￥297

Level 0 Zero-Basic Operation Customs Guide (8 hours)

● The first step to getting started with product selection
● First event Weiguang guide
● Open the door to brand management
● Compliance that newbies must know

￥499

Level 1 Beginner Traffic Map and Product Selection Guide
(12 hours)

● Must-have product practical skills for beginners
Find all keywords
● Build high-quality detail pages
● Quickly grasp promotions

￥499

Level 1: Novice operation promotion and brand building
(12 hours)

● A full set of new product advertising solutions
● Amazon logistics and self-delivery return processing and inventory management
● Clarify brand value, price and product line
● Make good use of A+ to help the brand's initial business growth

￥99

Master Your Keywords: The First Step to Boosting Sales
(2.5 hours)

● Classification analysis of keywords
● Expand keywords through competition and ABA
● Steps to verify the effectiveness of keywords

￥99

Listing Optimization: The Secret to Converting Traffic into Sales
(2.5 hours)

● Detailed page and traffic conversion analysis
● Quick diagnosis of detail page quality
● Detailed page and core input and optimization

Advanced Course (Sellers who have been in business for more than a year) - Online Course

Lesson

Course name

Course Highlights

￥99

Ad ACOS Optimization: Increase Traffic, Reduce Costs
(2.5 hours)

● Core ideas for optimizing ACOS
● Combining sales and profit diagnosis ACOS
● Data-based diagnosis of ACOS and targeted optimization

￥499

Level 2 Advanced ad diagnosis and detail page upgrade
(12 hours)

● Use search term reports to optimize campaigns
● Delivery problem diagnosis priority
● Targeted optimization of positioning problems
● Scientifically designed A+ page and brand flagship store

￥499

Level 2 Advanced Ad Optimization and New Product Development Strategy
(12 hours)

● Product promotion advertising optimization
● Amazon product selection expansion strategy

￥699

Level 3 Seller Business Operation Development Course (8 hours)

● Cross-site product selection expansion strategy
● Solutions for supply chain management and site expansion logistics
● Brand protection during business development
● Guidelines on compliance issues for new sites

￥699

Level 3 Seller Business Operation Intensive Course (8 hours)

● Interpretation of product promotion advertising reports
● Comprehensive diagnosis and improvement of business
● Brand flagship store optimization
● New ideas for brand promotion and advertising optimization

Full Stage (for all new and existing sellers) - Online Course

Lesson

Course name

Course Highlights

￥198

Store Compliance Guide: Don't step on the red line and avoid pitfalls
(4 hours)

● Product compliance and infringement
● Operational compliance and account restriction complaints

Asia Pacific Seller Training Center

Amazon Global Selling Asia Pacific Seller Training Center is located in Hangzhou, China. As Amazon Global Selling's first comprehensive seller training center in the world, it is committed to providing one-stop, world-class seller education services for sellers in the Asia-Pacific region, promoting the cultivation and preparation of “complex talents”, and promoting the sustainable development of the industry.

Hardware facilities

World-class construction standards, complete advanced hardware facilities, including multi-functional classrooms, live broadcast studios, open collaborative spaces, etc.

Teacher strength

Authoritative and professional teaching staff, covering multiple functions and multiple languages.

Instructor team

An average of 10 years or more
Professional training experience

Amazon full time employee
Passed strict training and assessment to take up the job

Amazon seller management
and experts in the field of store operation

Learn more about the lecturer's style

Training system

Amazon's 4X4X4 scientific training system covers the entire life cycle of seller development.

Four major training programs

Seller encyclopedia

Official live broadcast

Training center

Training Academy

Four content modules

Operation practice

Policy compliance

brand building

Cross-border logistics

Four major training center activities

Big names in the industry say

Operation question and answer station

Practical training camp

Chief Experience Officer

Seller Education Week is a monthly key event at Amazon's Global Selling Asia Pacific Seller Training Center. It aims to provide official authoritative and comprehensive training to meet the diverse needs of sellers at different times.

Learn about upcoming events

Click to download the PDF courseware