Starter Pack

Learn about the eligibility requirements and specific benefits of the New Seller Starter Pack

Starter Pack

What is the New Seller Incentives?

Introduction to the Starter Pack for New Sellers

In the New Seller Incentives, Amazon provides new sellers with a series of official recommendations for getting started based on analysis of historical data (mainly including Brand Registry, Fulfillment by Amazon, Sponsored Products, and Amazon coupons). At the same time, Amazon offers a range of fee discounts for these actions to reduce the risks and costs for sellers of taking these actions, helping them achieve rapid sales growth.

Available marketplaces: United States marketplace, Japan marketplace, Europe marketplace (United Kingdom marketplace/France marketplace/Germany marketplace/Italy marketplace/Spain marketplace), Australia marketplace, Canada marketplace.

Requirements to join the New Seller Starter Pack

New sellers who meet the following conditions will automatically be enrolled in the Starter Pack:

Seller requirements:

You must register as a Professional Seller.

Time requirements:

1. New sellers in mature marketplaces (US, EU, and Japan) must publish their first ASIN available for purchase on or after March 1, 2024;
2. New sellers in the Australia marketplace must make their first ASIN available for purchase on or after January 1, 2024;
3. New sellers in the Canada marketplace must list their first ASIN available for purchase on or after January 1, 2025, and use local Fulfillment by Amazon (FBA) or Merchant Fulfilled Network. If you previously used Remote Fulfillment with FBA (NARF) to sell in Canada, you can also qualify for benefits as long as you meet the seller requirements and timing requirements (the date you enabled NARF must be on or after 08/01/2023).

Starter Pack task details and corresponding benefits–established marketplaces (US, Europe, Japan)

The New Seller Starter Pack has prepared 4 task tracks for sellers, and you can get the corresponding benefits when you complete them!
Eligibility: applies to Professional Sellers who published their first ASIN available for purchase on or after 03/01/2024. The task duration is calculated based on the publish date of the first ASIN available for purchase.

Task 1

Brand owners complete Brand Registry within 6 months

Benefits

● 10% rebate on the first $50,000 in sales of branded products!5% back on subsequent brand sales, up to $52,500 back in the first year or on the first $1 million in branded product sales1
● $200 Amazon review management tool (Vine) discount 2

Task 2

Join Fulfillment by Amazon (FBA)

Benefits

If you send inventory to an Amazon fulfillment center within 90 days, you can get the following benefits (the 90-day period is calculated based on the FBA shipment creation date):
● $400 Inbound Placement Service fee discount (United States marketplace only)
● Up to $200 off inbound or fulfillment fees3
● Automatically enrolled in the FBA New Selection program
● 10% discount on the fulfillment fees for the first 100 Amazon Multi-Channel Fulfillment products
All sellers new to FBA:
● No storage utilization surcharge for the first 365 days4
● Low-inventory-level fees are waived for the first 365 days4
● 10% off AWD storage fees for the first 90 days

Task 3

Use Amazon Sponsored Products to create a campaign within 90 days

Benefits

● $50 Amazon Advertising discount coupon (for sellers on the United States marketplace, Japan marketplace, United Kingdom marketplace, and Germany marketplace)
● Expires if not used within 30 days after claiming

Task 4

Use Amazon Coupons within 90 days

Benefits

● $50 Amazon coupon fee discount
● Expires if not used within 1 year after claiming

Note: 1. Accrued rebates expire 12 months after the end of the accrual period. If you claimed the accumulated rebates in the 2022 or 2023 version of the New Seller Starter Pack, they will expire 24 months after the end of the accrual period. 2. To receive the $200 fee discount for Amazon review management tool Vine, sellers must enroll in the Vine program within 90 days after completing Brand Registry (or within 90 days after launching the first purchasable ASIN, whichever is later). 3. ① If you ship domestically within the destination country to a Fulfillment by Amazon (FBA) fulfillment center, you can receive a $100 discount toward your inbound transportation fees with the Partnered Carrier program; ② if you ship directly from China to a Fulfillment by Amazon (FBA) fulfillment center, you can receive a $200 discount toward your Amazon Global Logistics Service (AGL) or Amazon SEND inbound transportation fees. 4. Calculation begins after the date FBA Inventory is first received.

6.1.4 Perfect Launch playbook tasks and corresponding benefits–Australia marketplace

Eligibility: applies to Professional Sellers who publish their first ASIN available for purchase on or after January 1, 2024. The task duration is calculated based on the launch date of the first ASIN available for purchase.

Task 1

Brand owners complete Brand Registry in the Australia marketplace within 6 months

Benefits

● 5% rebate on sales of branded products!Rebates on branded product sales in the first year or first A$1.5 million, up to A$75,000. Accumulated rebates expire 12 months after the end of the accrual period

Task 2

Send inventory to Amazon fulfillment centers within 90 days

Benefits

● Up to A$300 off inbound or fulfillment fees
● Expires if unused within one year after claiming

Note:
① If you ship from Australia, you can get an AU$150 discount on inbound shipping fees through the Amazon Partnered Carrier program (PCP)
② If you ship from China, you can get an A$300 discount on Amazon fulfillment center fees, but you must use Amazon SEND for inbound shipping.

Task 3

Use Amazon Sponsored Products campaigns within 90 days

Benefits

● AU$75 Amazon Sponsored Products ad coupon
● Expires if not used within 30 days of receipt

Starter Pack tasks and corresponding benefits—emerging marketplaces (Canada marketplace)

Eligibility:
Applies to Professional Sellers who publish their first ASIN available for purchase on or after 01/01/2025.
Offerable Amazon Standard Identification Numbers must use local Fulfillment by Amazon (FBA) (sent to fulfillment centers in Canada) or Merchant Fulfilled Network.
The task duration is calculated based on the publication date of the first ASIN available for purchase.

Note:
If you previously used Remote Fulfillment with FBA (NARF) to sell in Canada, you can also qualify for benefits as long as you meet the seller and timing requirements (NARF must have been enabled on or after 08/01/2023).

Task 1

Complete Brand Registry in the Canada marketplace within 6 months as the brand owner (must be recognized as the first Rights Owner)

Benefits

● CA$71,000 prepaid voucher to offset Referral Fee

Note:
① For the first CA$70,000 in brand sales, each order is eligible for a voucher equal to 10% of the sales amount to offset Referral Fee; for brand sales above CA$70,000, each order is eligible for a voucher equal to 5% of the sales amount to offset Referral Fee, until the full CA$71,000 in Referral Fee vouchers has been used
② The voucher will expire 12 months after issuance

Task 2

Send inventory to Amazon fulfillment centers within 90 days

Benefits

● No low inventory cost coverage fee or storage utilization surcharge
● You can join the FBA New Selection program to enjoy more Fulfillment by Amazon benefits

Note:
① How sellers in the Canada marketplace can join the “FBA New Selection program”: go to the “FBA New Selection program” help page in Seller Central and click “Register here” on the page

Task 3

Use Amazon Sponsored Products campaigns within 90 days

Benefits

● CA$70 Amazon Sponsored Products ads voucher
● Expires if not used within 30 days of receipt

Marketplace

United States, Europe, and Japan marketplaces

Australia marketplace

Canada marketplace

Task duration is calculated based on the launch date of the first ASIN available for purchase

Eligibility

● Applies to Professional Sellers who publish their first purchasable ASIN on or after 03/01/2024

● Applies to Professional Sellers whose first purchasable ASIN was published on or after 01/01/2024

● Applies to Professional Sellers whose first available-for-purchase ASIN is launched on or after 01/01/2025
Purchasable Amazon Standard Identification Numbers must use local Fulfillment by Amazon (FBA) (to fulfillment centers in Canada) or Merchant Fulfilled Network

Task 1

Brand owners complete Brand Registry within 6 months

Brand owner within 6 months
Complete Brand Registry on the Australia marketplace

Brand owner within 6 months
Complete Brand Registry in the Canada marketplace (you must be recognized as the first Rights Owner)

Task 1-
Associated benefits

● 10% rebate on the first $50,000 in sales of branded products!After that, 5% of brand sales will be refunded, up to $52,500 in refunds on brand product sales in the first year or the first $1 million.
● $200 Amazon Vine discount

5% rebate on Brand sales!Get rebates on branded product sales in your first year or first A$1.5 million, up to A$75,000. Accumulated rebates expire 12 months after the end of the accrual period

CA$71,000 prepaid voucher,
Referral Fee can be offset

Task 2

Join Fulfillment by Amazon (FBA)

Ship inventory to Amazon fulfillment centers within 90 days

Task 2-
Benefits

If you send inventory to an Amazon fulfillment center within 90 days, you can receive the following benefits (the 90-day period is calculated based on the FBA shipment creation date):
● $400 Inbound Placement Service fee discount (United States marketplace only)
● Up to $200 off inbound placement or shipping fees
● Automatically enroll in the FBA New Selection program
● 10% discount on fulfillment fees for the first 100 Amazon Multi-Channel Fulfillment products
All sellers who are new to Fulfillment by Amazon (FBA):
● No storage utilization surcharge for the first 365 days
● Low-inventory-level fees are waived for the first 365 days
● 10% off AWD storage fees for the first 90 days

● Up to A$300 off inbound or shipping fees
● Expires if unused within 1 year after claiming

● No Low-inventory-level fees or storage utilization surcharge
● You can join the FBA New Selection program to enjoy more Fulfillment by Amazon benefits

Task 3

Use Amazon Sponsored Products within 90 days to create a campaign

Use Amazon Sponsored Products campaigns within 90 days

Use Amazon Sponsored Products ad campaigns within 90 days

Task 3-
Associated benefits

● $50 Amazon Sponsored Products advertising coupon (for sellers on the United States marketplace, Japan marketplace, United Kingdom marketplace, and Germany marketplace)
● Expires if not used within 30 days after claiming

● AU$75 voucher for Amazon Sponsored Products ads
● Expires 30 days after claiming if unused

● CA$70 voucher for Amazon Sponsored Products ads
● Expires if not used within 30 days after claiming

Task 4

Use Amazon coupons within 90 days

Task 4-
Associated benefits

● $50 Amazon coupon fee discount
● Expires one year after receipt if unused

Golden 90-day guide for new sellers

What is the new seller "Golden 90-day guide"

*The above data is based on historical data from new sellers. Actual results may vary depending on account operations, and the data is for reference only.

Benefits of the Golden 90-day guide for new sellers

Sales rebates can be up to $50,0001

Major benefits of the New Seller Starter Pack!For brand sales rebates, issued monthly and directly applied to the next month’s Referral Fee!Refunds on branded product sales in the first year or the first $1 million, up to $52,5002. Additional benefits are available for logistics, promotions, advertising, and more!

Official getting-started guidance for new sellers

At the startup stage, with so many things to handle, what should sellers prioritize?What actions can help sellers quickly get their business off the ground?The New Seller Starter Pack combines data analysis with the experience of previously successful sellers to provide sellers with startup guidance and corresponding fee discounts, reducing sellers’ risks and costs.

Automatically enrolled with no manual action required

Skip the paperwork!If new sellers are eligible, they will be automatically enrolled in the Starter Pack for New Sellers, with no manual registration required, and it takes effect immediately. Start selling with a “low barrier to entry” today!

Note: 1. For brand sales by new brand owners, the 5% rebate in the Starter Pack will apply first. After receiving the 5% sales rebate from the Starter Pack, sellers can then receive a rebate on sales from new selections through the FBA New Selection program (an average of 10%): eligible sales of new parent Amazon Standard Identification Numbers under Fulfillment by Amazon (FBA) will receive an average 10% sales rebate each month. Please go to the FBA New Selection program page for more details. 2. The first $50,000 in sales receives a 10% rebate, and subsequent brand sales receive a 5% rebate.

Task and benefit details

Recommended products for the New Seller Starter Pack

Based on data analysis, the Starter Pack recommends that new sellers prioritize the following Amazon products during the startup phase and provides you with corresponding benefits and support:

A. Brand growth (Grow Your Brand)

● Unlock Amazon brand tools, protect your brand rights, and tell your brand story.
● Join Brand Registry now for a chance to receive rebates on your first year of branded product sales or your first $1 million in branded product sales, up to $52,501, plus a $200 Vine credit (for managing reviews).

B. Business expansion (Scale Your Business)

● From product selection, packing, and shipping to after-sales service, Fulfillment by Amazon (FBA) provides you with a one-stop solution!
● Start using Fulfillment by Amazon (FBA) now to save up to $200 on inbound shipping fees, and eligible inventory may also qualify for waivers of monthly storage fees, liquidation fees, and return processing fees.

C. Drive traffic and conversions (Promote Your Products)

● Amazon's various promotions can help you attract more buyers.
● Use Amazon coupon now to get a $50 waiver of Amazon coupon fees.
● Participate in Sponsored Products to also get a $50 Amazon Sponsored Products advertising credit.

Note: 1. Receive 10% back on the first $50,000 in sales, and 5% back on brand sales after that.

Brand growth: Brand Registry

Brand owners who complete Brand Registry within 6 months of listing their first ASIN available for purchase can unlock the following benefits:

A. 5% rebate on brand sales1

● New sellers will receive a monthly rebate equal to 5% of the previous month's brand sales.
● Once the brand owner or internal personnel at the brand company completes Brand Registry, 10% of sales from the first $50,000 in branded product sales will be refunded!After that, 5% of branded product sales will be refunded, up to $52,500 in the first year or on the first $1 million in branded product sales1.
● The rebate amount will be applied to next month's Referral Fee.
● To learn more about Brand Registry, go to the Amazon Brand Registry page.

B. $200 Vine product credit2

● Amazon Vine invites Amazon's most trusted reviewers to post their thoughts on new products to help other buyers make informed purchasing decisions.
● Sellers participating in the program provide products to reviewers free of charge.
● This fee discount can be used to offset the cost of using Vine, and offers not used within 90 days will expire.

To receive the $200 Vine fee discount, sellers must sign up for the Vine program within 90 days of completing brand registration (or within 90 days of launching the first purchasable ASIN, whichever is later).

● To learn more about the Vine product review program, go to the Vine program webpage.

Note: 1. If you ship domestically within the destination country to a Fulfillment by Amazon (FBA) fulfillment center, you can get a $100 credit toward your Amazon Partnered Carrier program inbound shipping fees. 2. If you ship directly from China to an Amazon fulfillment center, you can get a $200 credit toward your Fulfillment by Amazon (FBA) Fulfillment fees, but you must use Amazon Global Logistics (AGL) or Amazon SEND for inbound shipping. 3. In addition to sellers who launched their first buyable ASIN on or after 03/01/2024, new sellers who first published an offer between 01/01/2024 and 03/01/2024 are also eligible for the Inbound Placement Service fee discount.

Canada marketplace brand sales rebate rules

Unlike other marketplaces, the Canada marketplace will directly pay sellers $52,500 within one week after eligibility is confirmed, without the need to accumulate the amount in the first month and wait until the second month for offsets to begin!

A. How to unlock

● The brand owner completes Brand Registry within 6 months of listing their first buyable ASIN and is recognized as the first Rights Owner of the registered brand
● How do I register a brand?Please click to view: How to complete Brand Registry?

B. Benefit: $52,500 in sales rebates

● Within one week of completing the above eligibility requirements, you will receive a one-time $52,000 prepaid coupon, and the coupon will expire 12 months after it is issued
● For the first $50,000 in brand sales, you can use a voucher equal to 10% of the sales amount for each order to offset the Referral Fee. For example, if an order totals $100, you can deduct $10 from the referral fee for that order
● For brand sales above $70,000, 5% of each order’s sales amount can be used to offset the referral fee until the $52,500 commission voucher has been fully used
● No additional action is required, and orders that meet the requirements will automatically use vouchers

1 The first $50,000
10% rebate

transition period
($49,900 has already been generated)

5% discount on the remaining $950,000

Order amount

$100 (first order)

$300

$100

Original commission (8%)

$24

Deduction amount applied to this order

$10
（100*10%）

$20
（$100*10%+$200*5%）

$5
（100*5%）

Total available deduction amount

$52,500

$40,000

$10,000

Amount deductible for this order
(Whichever is smaller: the commission or deduction amount)

$20

Actual commission paid

Total remaining deduction amount

$52,492

$39,980

$9,995

Business expansion: Fulfillment by Amazon

Sellers can unlock the following benefits by creating their first FBA shipment within 90 days of listing the first ASIN available for purchase:

A. $100 Partnered Carrier program fee discount or $200 fulfillment center delivery fee discount

● If the seller is signing up for Fulfillment by Amazon (FBA) for the first time, Amazon will offer the seller a $100 discount on Partnered Carrier program fees1, or a $200 discount on fulfillment center delivery fees2.
● To receive this fee discount, sellers must create their first FBA shipment within 90 days after their first purchasable ASIN goes live.
● Sellers can choose to use the Partnered Carrier program, Amazon Global Logistics Service, or Amazon SEND to ship inventory to Amazon fulfillment centers to receive the corresponding discounts.
● This discount isn't limited to new ASINs in Fulfillment by Amazon (FBA); it applies to fulfillment fees over the next year. Offers not used within a year will expire.
● Click the link to learn more about the Amazon SEND program.

B. Multiple inventory and fulfillment fee discounts

All new sellers who enroll in Fulfillment by Amazon can enjoy:
● No storage utilization surcharge for the first 365 days: storage utilization surcharges are waived for the first 365 days after receiving Fulfillment by Amazon (FBA) inventory.
● Low-inventory-level fees are waived for the first 365 days: low-inventory-level fees will be waived for the first 365 days after the first inventory-received date of Fulfillment by Amazon (FBA) inventory.
● 10% off AWD storage fees: automatically get 10% off AWD storage fees for 90 days after the first shipment is sent to an Amazon warehouse (United States marketplace only).

Sellers can unlock the following benefits by creating their first FBA shipment within 90 days of listing the first ASIN available for purchase:
● 10% discount on Fulfillment fees for the first 100 Multi-Channel Fulfillment items: The first 100 Multi-Channel Fulfillment items are eligible for a 10% discount on Fulfillment fees, enabling you to use Amazon’s fulfillment network and expertise to deliver buyer orders on time through any non-Amazon channel.
● $400 Inbound Placement Service fee credit3: lets you take advantage of advanced placement options by sending inventory to a single fulfillment center, and lets Amazon distribute inventory across its network on your behalf. (United States marketplace only)

B. Automatically enroll in the FBA New Selection program

● The FBA New Selection program offers eligible new Fulfillment by Amazon (FBA) ASINs limited-time free storage, free removals, and free return processing.
● All new parent ASINs are eligible for the fee reductions described above, with no quantity limit.
● Sellers can automatically join the program by creating their first FBA shipment within 90 days of launching the first purchasable ASIN.
● You can learn more about the FBA New Selection program on the program page.

A summary table of all the benefits for new sellers using FBA

FBA fee overview

Benefit details

Eligibility Requirements

First-mile air/ocean freight charges

$200
AGL or Amazon SEND first-mile shipping discount

● First use of FBA
● Create your first FBA shipment within 90 days after your first purchasable ASIN goes live
● Use AGL or SEND to ship inventory to Amazon fulfillment centers

Inbound Placement Service Fee

$400
Inbound Placement Service fee discount

The seller creates their first FBA shipment within 90 days after listing their first purchasable ASIN

Inbound defect fee

Base monthly storage fee

Within 120 days of inventory acceptance, monthly storage fees are waived for the first 100 units per parent ASIN (50 for large bulky items). In addition, new sellers get unlimited storage capacity for 39 weeks after they first start using FBA

Storage Utilization Surcharge

Storage utilization surcharge is waived within 365 days of inventory receipt

Using FBA for the first time

Aging inventory surcharge

AWD storage fees

If the seller uses AWD for overseas storage, within 90 days of receiving the inventory, they will enjoy a 10% discount on the AWD storage fee by default

Using FBA for the first time

Low-inventory-level fees

Storage utilization surcharges are waived within 365 days of receiving inventory

First-time use of FBA

last-mile delivery fee

Within 120 days of receiving inventory, each parent ASIN can have up to 100 units of a new product (50 for heavy and bulky items), receive an average 10% rebate on sales, and use it to offset FBA Fulfillment Fee

Seller creates their first FBA shipment within 90 days after listing their first purchasable ASIN

Returns Processing Fee

Return processing fees are waived for the first 20 items per parent ASIN within 180 days of receiving inventory

Seller creates their first FBA shipment within 90 days after listing their first purchasable ASIN

Refund administration fee

Removal, disposal, or FBA Liquidations fees

No bulk liquidation fee for the first 100 units per parent ASIN (50 for large, bulky items) within 180 days of receiving inventory

Seller creates their first FBA shipment within 90 days after listing their first purchasable ASIN

6.3.4 Traffic and conversion: Amazon Sponsored Products

Selling partners can unlock the following benefits by setting up a campaign within 90 days of listing their first ASIN available for purchase:

A. $50 Amazon Sponsored Products advertising voucher*

● Any unused ad credits will expire 30 days after they are issued.
● Selling partners can view promotional clicks in “Campaign Manager.”
● For more information about Sponsored Products, please visit the Sponsored Products page.

Note: Sellers who list their first purchasable ASIN after 03/01/2024 (Pacific Time) can receive a $50 Sponsored Products advertising discount voucher by creating an ad campaign within 90 days of listing their first purchasable ASIN (there is no requirement to set an end date for the campaign).

B. $50 coupon fee credit

● Sellers can use coupons to create promotions on Amazon that are targeted and effective.
● To receive the $50 Coupon fee discount, sellers must create their first coupon promotion within 90 days after the first purchasable ASIN goes live.
● You can get the discount whether or not you enroll in Fulfillment by Amazon (FBA).
● This fee discount can be applied to your first $50 Coupon product charge, and any unused discount will expire within one year.
● For more information about coupons, visit the Amazon Coupons page.

C. Drive traffic and conversions (Promote Your Products)

● Amazon’s various promotions can help you attract more buyers.
● Use Amazon coupons now and get a $50 Amazon coupon fee credit.
● Participate in Sponsored Products to also get a $50 Amazon Sponsored Products advertising credit.

Note: Sellers who list their first purchasable ASIN after March 1, 2024 (Pacific Time) can receive a $50 Sponsored Products ad coupon by creating a campaign within 90 days of listing their first purchasable ASIN (there is no requirement to set an end date for the campaign).

More details

Starter Pack progress dashboard

You can click here to go to the New Seller Starter Pack dashboard for more information.

If you have completed Brand Registry as required

Your dashboard will show qualifying brand sales, total rebates received, total rebates used to pay referral fees, and a list of ASINs eligible for sales rebates.

As shown above, the displayed amounts are broken down by two time periods: [Total] and [Monthly].

Overview of benefits by marketplace

Only "Starter Pack"

Marketplace

United States marketplace

Europe

Japan

Canada

Australia

Brand sales rebate to offset referral fees

10% for the first $50,000, then 5%, up to $52,500

5% rebate, up to $50,000

First-mile shipping fee
$200 off

☑️

Inbound Placement
Service fee discount

☑️

No such fee

No storage utilization surcharge

☑️

No low-inventory-level fees

☑️

AWD
10% off storage fees

☑️

MCF
10% off

☑️

Vine
$200 off

☑️

SP
$50 discount

☑️

Coupon
$50 discount

☑️

Overview of benefits by marketplace

Can be combined with the FBA New Selection program: create your first FBA shipment within 90 days after your first purchasable ASIN goes live to qualify

Marketplace

United States marketplace

Europe marketplace

Japan marketplace

Canada marketplace

Australia

Brand sales rebate to offset referral fees

10% on the first $50,000, then 5%, up to $52,500

5% rebate, up to $50,000

First-mile shipping costs
$200 off

☑️

Inbound placement
Service fee discount

☑️

No such fee

No monthly storage fee

☑️

Sales rebate for new products to offset FBA Fulfillment Fee

Average 10%

Average 5%

Average 10%

No storage utilization surcharge

☑️

No low-inventory-level fees

☑️

AWD
10% off storage fees

☑️

MCF
10% off

☑️

No Returns Processing Fee

☑️

No bulk liquidation fee

☑️

No inventory removal fee

☑️

Vine $200 discount

☑️

Vine 25% discount

☑️

SP
$50 discount

☑️

Coupon
$50 discount

☑️

To learn more about the specific policies of the FBA New Selection program, go to the Seller University course links below:

North America marketplace

Europe Marketplace

Japan Marketplace

Seller case study

Adam recently wanted to sell small headlamps in the United States marketplace. Using the “Starter Pack” together with the “FBA New Selection program” discount, let’s calculate his costs.

The regular cost is $18.03
The profit margin is about 24.8%, making it profitable

If Adam uses FBA to launch a new product and takes full advantage of the official benefits:

1 Normal cost structure

New seller

Purchase cost

￥25≈$3.43

$3.43

Referral Fee

$3.6

SEND ocean freight first-mile

￥5≈$0.68

Inbound Placement Service Fee

$0.16

3-month FBA storage fee

$0.09

last-mile delivery fee

$3.88

Estimated damage

$0.5

Returns, exchanges, and inventory clearance

$0.69

Estimated marketing expenses

Total cost

$18.03

$3.93
Down 78%

Expected selling price

$23.99

Frequently Asked Questions

For more questions, contact Amazon to learn more.

01 Does the program apply to existing sellers?

Existing sellers who want to start a new business in the United States marketplace, Europe marketplace, Japan marketplace, Canada marketplace, or Australia marketplace can also enjoy the benefits of the Starter Pack. For example, if a seller who currently sells in the United States marketplace is about to start selling in the Japan marketplace and meets the other applicable conditions, they can enjoy the corresponding benefits. Note: Sellers who already sell in any of the Europe marketplace sites listed above are not eligible for the Starter Pack when starting a new business in another Europe marketplace site. For example, a seller already selling in the Germany marketplace cannot enjoy the benefits of the Starter Pack by starting a business in the France marketplace. Therefore, a new seller can enjoy the full Starter Pack benefits up to 5 times, and eligible brand owners can receive more than $250,000 in rebates!Existing sellers can also enjoy this benefit when they start a new business in the marketplaces listed above.

02 Can only brand owners receive the benefits in the New Seller Starter Pack?

This version of the Starter Pack is for all new sellers who list products in the United States marketplace, Japan marketplace, United Kingdom marketplace, Germany marketplace, France marketplace, Italy marketplace, and Spain marketplace on or after 03/01/2024 (Pacific Time). However, only brand owners can receive rebates on brand sales and discounts on Vine products.

03 Where can I check benefit claims and usage?

Sellers can view the issuance, claiming, and usage of each benefit in the Starter Pack dashboard.
In 2025, Amazon plans to provide sellers with a downloadable list detailing orders that have used benefits.

04 If you publish an ASIN before February 29, 2024, will you be ineligible for program benefits?

If you publish your first ASIN available for purchase between March 1, 2023, and February 29, 2024, refer to the 2023 New Seller Starter Pack tasks and benefit criteria.

Frequently asked questions—brand sales rebate

For more questions, contact Amazon to learn more.

01 When can I start receiving the brand sales rebate?

If the seller is eligible for the rebate, they can check the rebate end date in the New Seller Starter Pack dashboard. The rebate start date is one year before that date.

02 Is there any other way to confirm this date?

Yes, you can also estimate it based on your launch date and brand registration date, and the benefits start from the later of the two dates.

03 Which ASINs are eligible for brand sales rebates?Where can you find these ASINs?

Each month for one year, sellers can get 10% back on sales of each branded product (on the first $50,000) or 5% back (on the next $950,000), and the rebate amount will be used to offset referral fees in subsequent months until it is fully applied.

Frequently asked questions—logistics

For more questions, contact Amazon to see more information.

01 How can sellers get logistics-related benefits?

Sellers are required to create an FBA shipment. Once the shipment is received by an Amazon fulfillment center, the corresponding logistics benefits will be provided.

02 Why didn’t I receive the first-mile shipping fee discount?？

To receive the $200 first-mile shipping fee discount, sellers must meet the following conditions: 1) be a new FBA seller; 2) be a Professional seller; 3) use Amazon Global Logistics Service (AGL) or Amazon SEND for first-mile inbound shipping; and 4) create your first FBA shipment within 90 days after your first purchasable ASIN goes live. Once you meet the above eligibility requirements, the first shipping fee will still be charged as normal, and shipping fees after 10 days will be eligible for the $200 discount.

03 Why are FBA Shipments still charged the Inbound Placement Service Fee, and why can’t I use the $400 discount?

The $400 discount will be added to your account 10 days after you create an FBA shipment, so shipments before that will still be charged the Inbound Placement Service Fee as normal.

Frequently asked questions—Vine

For more questions, contact Amazon for more information.

01 How do I get Vine discounts?When can I get Vine discounts?

Sellers can receive a Vine registration discount by enrolling ASINs in the Vine program within 90 days after the brand sales rebate starts. If you enroll in Vine after 90 days, you won’t be eligible for this offer; only brand sellers can receive the Vine registration offer. The Vine offer generally takes effect 5 days after the brand sales rebate starts. If you enroll in Vine before then, you will be charged the registration fee as usual.

Frequently Asked Questions—Coupon

For more questions, please contact Amazon to learn more.

01 How do I create a Coupon?

New sellers can receive a $50 benefit by creating a coupon promotion within 90 days after their first purchasable ASIN is published. You can receive the benefit whether or not you use Fulfillment by Amazon (FBA). Click here to learn how to create a coupon promotion.

More information

Visit the following pages or contact Amazon for more information.

Brand Registry

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Vine

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Fulfillment by Amazon (FBA)

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Product promotion

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Amazon Coupons

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Seller Central help page

● United States marketplace: https://sellercentral.amazon.com/gp/help/external/GXMJ38VA95GUN5XU
● Europe: https://sellercentral-europe.amazon.com/gp/help/external/GXMJ38VA95GUN5XU
● United Kingdom: https://sellercentral.amazon.co.uk/gp/help/external/GXMJ38VA95GUN5XU
● Germany: https://sellercentral.amazon.de/gp/help/external/GXMJ38VA95GUN5XU
● France: https://sellercentral.amazon.fr/gp/help/external/GXMJ38VA95GUN5XU
● Italy: https://sellercentral.amazon.it/gp/help/external/GXMJ38VA95GUN5XU
● Spain: https://sellercentral.amazon.es/gp/help/external/GXMJ38VA95GUN5XU
● Japan: https://sellercentral.amazon.co.jp/gp/help/external/GXMJ38VA95GUN5XU

Global Selling website

● United States: https://sell.amazon.com/grow
● United Kingdom: https://sell.amazon.co.uk/grow
● Germany: https://sell.amazon.de/wachstum
● France: https://sell.amazon.fr/grandir
● Italy: https://sell.amazon.it/crescere
● Spain: https://sell.amazon.es/crecer
● Japan: https://sell.amazon.co.jp/grow