New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon New Seller Starter Pack
New Seller Incentives
Learn about the entry requirements and specific benefits of the New Seller Starter Pack
New Seller Incentives
What is the New Seller Starter Pack
Intro to New Seller Incentives
In the New Seller Starter Package (New Seller Starter Package), Amazon provides new sellers with a series of initial operational recommendations based on past data analysis (mainly including brand registration, joining Amazon Logistics, use of product promotion, use of Amazon coupons, etc.). At the same time, Amazon provides a series of preferential rates for these operations to reduce the risk and cost of taking these actions and help sellers achieve rapid sales growth.
Online stations: US station, Japan station, European station (UK/France/Germany/Italy/Spain), Australian station, Canada station.
Conditions for joining the New Seller Starter Pack
New sellers who meet the following criteria will automatically join the New Seller Starter Pack Program:
Seller requirements:
You must register as a Professional Sellers (Professional Sellers).
Time requirements:
1. New sellers on mature sites (US, Europe, Japan) must list the first ASIN available for purchase on or after March 1, 2024;
2. New sellers in Australia must list the first ASIN available for purchase on or after January 1, 2024;
3. New sellers in Canada must list the first ASIN available for purchase on or after January 1, 2025, and use local FBA or seller-self delivery. If you previously used Amazon Logistics Remote Delivery (NARF) to sell in Canada, you can also qualify for benefits as long as you meet the seller's requirements+time requirements (you need to enable NARF on or after August 1, 2023).
2. New sellers in Australia must list the first ASIN available for purchase on or after January 1, 2024;
3. New sellers in Canada must list the first ASIN available for purchase on or after January 1, 2025, and use local FBA or seller-self delivery. If you previously used Amazon Logistics Remote Delivery (NARF) to sell in Canada, you can also qualify for benefits as long as you meet the seller's requirements+time requirements (you need to enable NARF on or after August 1, 2023).
New Seller Starter Package Task Contents and Corresponding Benefits - Mature Sites (US, Europe, Japan)
The New Seller Starter Pack provides sellers with 4 quests to complete to get the corresponding benefits!
Eligibility: For Professional Sellers (Professional Sellers) who list their first ASIN for purchase on or after March 1, 2024. The task length is calculated based on when the first ASIN available for purchase was posted.
Eligibility: For Professional Sellers (Professional Sellers) who list their first ASIN for purchase on or after March 1, 2024. The task length is calculated based on when the first ASIN available for purchase was posted.
Task 1
Brand owners complete brand registration within 6 months
welfare
● 10% rebate on sales of the first 50,000 dollar brand product!5% of the brand's sales thereafter, up to $52,500 in the first year or the first $1 million in branded product sales 1
● $200 Amazon Review Manager (Vine) discount
● $200 Amazon Review Manager (Vine) discount
Task 2
Using Fulfillment by Amazon (FBA)
welfare
If you ship inventory to an Amazon fulfillment center within 90 days, you'll get (90 days based on the FBA shipment creation date):
● $400 warehousing configuration service fee discount (US stations only)
● Up to $200 off storage or delivery fees3
● Automatically join the FBA New Product Inventory Promotion Program
● 10% discount on delivery fees for the first 100 Amazon Multi-Channel Fulfilment products
All sellers newly added to FBA:
● Free storage utilization surcharges for the first 4 days of 365 days
● Low-volume inventory fees are waived for the first 4 days, 365 days
● 10% off AWD storage fee for the first 90 days
● $400 warehousing configuration service fee discount (US stations only)
● Up to $200 off storage or delivery fees3
● Automatically join the FBA New Product Inventory Promotion Program
● 10% discount on delivery fees for the first 100 Amazon Multi-Channel Fulfilment products
All sellers newly added to FBA:
● Free storage utilization surcharges for the first 4 days of 365 days
● Low-volume inventory fees are waived for the first 4 days, 365 days
● 10% off AWD storage fee for the first 90 days
Task 3
Use Amazon Sponsored Products to create an ad campaign within 90 days
welfare
● $50 Amazon Sponsored Products Discount Coupon (applicable to sellers in the US, Japan, UK, and Germany)
● Expires if not used within 30 days of receipt
● Expires if not used within 30 days of receipt
Task 4
Use an Amazon coupon within 90 days
welfare
● $50* Amazon coupon fee discount
● Expires after 1 year of use after receipt
● Expires after 1 year of use after receipt
Note: 1. Accumulated refunds will expire 12 months after the end of the accrual period. If you have received the 2022 or 2023 New Seller Starter Pack, the accumulated rebates will expire 24 months after the end of the accrual period. 2. To receive the $200 Amazon Review Manager Vine fee discount, sellers must sign up for the Vine program within 90 days of completing brand registration (or 90 days after launching the first purchasable ASIN, whichever is later). 3. ① If you ship from within your destination country to an Amazon logistics center, you can get a $100 discount on inbound shipping costs with your Amazon partner carrier; ② if you ship directly from China to an Amazon logistics center, you can get a $200 discount on your Amazon fulfillment center delivery fees, but you need to use Amazon Cross-border Logistics Service (AGL) or Amazon SEND to ship the warehouse. ** Calculation begins on the date the Amazon Logistics inventory is first received
6.1.4 New Seller Starter Package Task Contents and Corresponding Benefits - Emerging Site (Australian Site)
Eligibility: For Professional Sellers (Professional Sellers) who list their first ASIN for purchase on or after January 1, 2024. The task length is calculated based on when the first ASIN available for purchase was posted.
Task 1
Brand owners complete brand registration in Australia within 6 months
welfare
● 5% rebate on branded product sales!The first year or first AUD1.5 million in branded product turnover rebates, up to AUD75,000. Accumulated rebates expire 12 months after the end of the accrual period
Task 2
Ship inventory to Amazon fulfillment centers within 90 days
welfare
● Up to 300 Australian dollar storage or delivery fee discount
● Expires after 1 year of use after receipt
● Expires after 1 year of use after receipt
Note:
① If you ship from Australia, you can get a AUD150 Amazon Partnered Carrier (PCP) inbound shipping fee discount
② If you ship from China, you can get a 300 Australian dollar Amazon fulfillment center delivery fee discount, but you need to use Amazon SEND to ship to the warehouse
① If you ship from Australia, you can get a AUD150 Amazon Partnered Carrier (PCP) inbound shipping fee discount
② If you ship from China, you can get a 300 Australian dollar Amazon fulfillment center delivery fee discount, but you need to use Amazon SEND to ship to the warehouse
Task 3
Use Amazon Sponsored Products ad campaigns within 90 days
welfare
● $75 Amazon Sponsored Products advertising discount voucher
● Expires if not used within 30 days of receipt
● Expires if not used within 30 days of receipt
New Seller Starter Package Task Contents and Corresponding Benefits - Emerging Site (Canada Site)
Eligibility for admission:
For Professional Sellers (Professional Sellers) who list their first ASIN for purchase on or after January 1, 2025.
ASINs available for purchase must use local FBA (fulfillment center to Canada) or seller-shipped.
The task length is calculated based on when the first ASIN available for purchase was posted.
Note:
If you previously used Amazon Logistics Remote Delivery (NARF) to sell in Canada, you can also qualify for benefits as long as you meet the seller's requirements+time requirements (you need to enable NARF on or after August 1, 2023).
For Professional Sellers (Professional Sellers) who list their first ASIN for purchase on or after January 1, 2025.
ASINs available for purchase must use local FBA (fulfillment center to Canada) or seller-shipped.
The task length is calculated based on when the first ASIN available for purchase was posted.
Note:
If you previously used Amazon Logistics Remote Delivery (NARF) to sell in Canada, you can also qualify for benefits as long as you meet the seller's requirements+time requirements (you need to enable NARF on or after August 1, 2023).
Task 1
Brand owners complete brand registration in Canada within 6 months (must be recognized as the first brand owner)
welfare
● $71,000 CAD prepaid voucher, deductible from sales commissions
Note:
① For the first 70,000 Canadian dollar brand sales, commissions can be deducted from 10% of sales vouchers for each order; for brand sales after 70,000 Canadian dollars, commission can be deducted at 5% of sales for each transaction until the 71,000 Canadian dollar commission vouchers are fully used
② The voucher will expire 12 months after it is issued
① For the first 70,000 Canadian dollar brand sales, commissions can be deducted from 10% of sales vouchers for each order; for brand sales after 70,000 Canadian dollars, commission can be deducted at 5% of sales for each transaction until the 71,000 Canadian dollar commission vouchers are fully used
② The voucher will expire 12 months after it is issued
Task 2
Ship inventory to Amazon fulfillment centers within 90 days
welfare
● Free of low inventory fees and storage utilization surcharges
● You can join the “New Product Warehousing Promotion Program” to enjoy more logistics benefits
● You can join the “New Product Warehousing Promotion Program” to enjoy more logistics benefits
Note:
① How can Canadian sellers join the “New Product Delivery Promotion Program”: Visit the “Amazon Logistics New Product Storage Promotion Program” help page on the seller platform and click “Register Now” on the page
① How can Canadian sellers join the “New Product Delivery Promotion Program”: Visit the “Amazon Logistics New Product Storage Promotion Program” help page on the seller platform and click “Register Now” on the page
Task 3
Use Amazon Sponsored Products ad campaigns within 90 days
welfare
● $70 Amazon Sponsored Products advertising discount voucher
● Expires if not used within 30 days of receipt
● Expires if not used within 30 days of receipt
Site
US, Europe, and Japan sites
Australia Marketplace
CA
Task length is calculated based on when the first ASIN available for purchase was posted
Eligibility for admission
● For Professional Sellers (Professional Sellers) who list their first ASIN for purchase on or after March 1, 2024
● For Professional Sellers (Professional Sellers) who list their first ASIN for purchase on or after January 1, 2024
● For Professional Sellers (Professional Sellers) who list their first ASIN for purchase on or after January 1, 2025
ASINs available for purchase must use local FBA (fulfillment center to Canada) or seller-self-fulfilled
ASINs available for purchase must use local FBA (fulfillment center to Canada) or seller-self-fulfilled
Task 1
Brand owners complete brand registration within 6 months
Within 6 months for brand owners
Complete brand registration in Australia
Complete brand registration in Australia
Within 6 months for brand owners
Complete brand registration in Canada (must be recognized as the first brand owner)
Complete brand registration in Canada (must be recognized as the first brand owner)
Task 1-
Corresponding benefits
Corresponding benefits
● 10% rebate on sales of the first 50,000 dollar brand product!After that, 5% of brand sales will be refunded, and $52,500 will be reimbursed for up to the first year or the first $1 million in brand product sales
● $200 Amazon Review Manager (Vine) discount
● $200 Amazon Review Manager (Vine) discount
5% rebate on branded product sales!The first year or first AUD1.5 million in branded product turnover rebates, up to AUD75,000. Accumulated rebates expire 12 months after the end of the accrual period
71,000 CAD prepaid voucher,
Sales commissions can be deducted
Sales commissions can be deducted
Task 2
Using Fulfillment by Amazon (FBA)
Ship inventory to Amazon fulfillment centers within 90 days
Ship inventory to Amazon fulfillment centers within 90 days
Task 2-
Corresponding benefits
Corresponding benefits
If you ship inventory to an Amazon fulfillment center within 90 days, you'll get (90 days based on the FBA shipment creation date):
● $400 warehousing configuration service fee discount (US stations only)
● Up to $200 off warehousing or delivery
● Automatically join the FBA New Product Inventory Promotion Program
● 10% discount on delivery fees for the first 100 Amazon Multi-Channel Fulfilment products
All sellers newly added to FBA:
● Free storage utilization surcharges for the first 365 days
● Low inventory fees are waived for the first 365 days
● 10% off AWD storage fee for the first 90 days
● $400 warehousing configuration service fee discount (US stations only)
● Up to $200 off warehousing or delivery
● Automatically join the FBA New Product Inventory Promotion Program
● 10% discount on delivery fees for the first 100 Amazon Multi-Channel Fulfilment products
All sellers newly added to FBA:
● Free storage utilization surcharges for the first 365 days
● Low inventory fees are waived for the first 365 days
● 10% off AWD storage fee for the first 90 days
● Up to 300 Australian dollar storage or delivery fee discount
● Expires after 1 year of use after receipt
● Expires after 1 year of use after receipt
● Free of low inventory fees and storage utilization surcharges
● You can join the “New Product Warehousing Promotion Program” to enjoy more logistics benefits
● You can join the “New Product Warehousing Promotion Program” to enjoy more logistics benefits
Task 3
Use Amazon Sponsored Products to create an ad campaign within 90 days
Use Amazon Sponsored Products ad campaigns within 90 days
Use Amazon Sponsored Products ad campaigns within 90 days
Task 3-
Corresponding benefits
Corresponding benefits
● $50 Amazon Sponsored Products Discount Coupon (applicable to sellers in the US, Japan, UK, and Germany)
● Expires if not used within 30 days of receipt
● Expires if not used within 30 days of receipt
● $75 Amazon Sponsored Products advertising discount voucher
● Expires if not used within 30 days of receipt
● Expires if not used within 30 days of receipt
● $70 Amazon Sponsored Products advertising discount voucher
● Expires if not used within 30 days of receipt
● Expires if not used within 30 days of receipt
Task 4
Use an Amazon coupon within 90 days
per
per
Task 4-
Corresponding benefits
Corresponding benefits
● $50* Amazon coupon fee discount
● Expires after 1 year of use after receipt
● Expires after 1 year of use after receipt
per
per
New Seller Starter Package “90 Days of Gold”
What is the new seller “90 Days of Gold”
*The above data is from the historical data of new sellers. The actual situation may vary depending on account operation. The data is for reference only.
Benefits of the New Seller Starter Pack
Sales rebates can be up to $50,000 1
Big benefits in the New Seller Starter Pack!For brand sales refunds, they are distributed on a monthly basis, and the sales commission for the next month is directly deducted!The first year or the first $1 million in branded product sales will be refunded, up to $52,5002. There are also multiple benefits such as logistics, promotions, and advertising!
Official Getting Started Guide for New Sellers
In the early stages, in the face of many transactions, what should sellers prioritize?What actions can help sellers quickly open up the business situation?The New Seller Starter Package combines data analysis and previous successful sellers' experience to provide sellers with starting suggestions and corresponding fee deductions to reduce sellers' risks and costs.
Auto join without manual intervention
Eliminate complicated procedures!If new sellers are eligible, they will automatically join the New Seller Starter Package Program. There is no need to register manually, and it takes effect immediately. The “low threshold” store opening is today!
Note: 1. For brand sales of new brand owners, the 5% rebate in the New Seller Starter Package will be effective for the first time. Sellers can enjoy a 5% sales refund from the New Seller Starter Package and then enjoy the new product sales (average 10%) rebate through the Amazon Logistics New Product Entry Promotion Program: For eligible Amazon Logistics (FBA) new parent ASIN sales, you will receive an average of 10% sales rebate on a monthly basis. Please go to the Amazon Logistics New Product Entry Promotion Program page for more details. 2. The sales amount of the first 50,000 US dollars will be refunded 10%, and the brand sales amount will be refunded 5% thereafter.
Details of tasks and benefits
Recommended products in the New Seller Starter Pack
Based on data analysis, the New Seller Starter Package recommends that new sellers prioritize the use of the following Amazon products during the initial phase and support you with corresponding benefits:
A. Grow Your Brand
● Unlock Amazon brand tools, protect brand rights, and tell the brand story.
● Join the Brand Registry now and get a chance to get the first year or $1 million in brand product sales rebates, up to $52,5001, and $200 in Vine product discounts (to manage reviews).
● Join the Brand Registry now and get a chance to get the first year or $1 million in brand product sales rebates, up to $52,5001, and $200 in Vine product discounts (to manage reviews).
B. Scale Your Business (Scale Your Business)
● From product selection, packaging, and delivery to after-sales service, Amazon Logistics (FBA) provides you with a one-stop solution!
● Use Amazon Logistics (FBA) now to save up to $200 in inbound shipping fees. Eligible inventory can also reduce monthly storage fees, bulk clearance fees, and return processing fees.
● Use Amazon Logistics (FBA) now to save up to $200 in inbound shipping fees. Eligible inventory can also reduce monthly storage fees, bulk clearance fees, and return processing fees.
C. Promote Your Products (Promote Your Products)
● Amazon's various promotions can help you attract more buyers.
● Use an Amazon coupon now and get a $50 Amazon coupon fee reduction.
● If you participate in product promotion, you can also get a $50 Amazon Sponsored Products advertising discount.
● Use an Amazon coupon now and get a $50 Amazon coupon fee reduction.
● If you participate in product promotion, you can also get a $50 Amazon Sponsored Products advertising discount.
Note: 1. The first 50,000 US dollar sales will be refunded 10%, and the brand sales amount will be refunded 5% thereafter.
Brand Growth: Amazon Brand Registry
Brand owners can unlock the following benefits by completing brand registration within 6 months of posting the first purchasable ASIN:
A. 5% rebate on brand sales1
● New sellers will receive a monthly refund equal to 5% of the previous month's brand sales.
● After the brand owner or brand company insider completes brand registration, the first 50,000 US dollar brand product sales will be refunded 10%!After that, 5% of brand sales will be refunded, and up to $52,500 will be reimbursed for the first year or the first $1 million in branded product turnos1.
● The refund amount will be deducted from the next month's sales commission.
● For more information on the Brand Registry, visit the Amazon Brand Registry page.
● After the brand owner or brand company insider completes brand registration, the first 50,000 US dollar brand product sales will be refunded 10%!After that, 5% of brand sales will be refunded, and up to $52,500 will be reimbursed for the first year or the first $1 million in branded product turnos1.
● The refund amount will be deducted from the next month's sales commission.
● For more information on the Brand Registry, visit the Amazon Brand Registry page.
B. $200 off Vine products 2
● Amazon Vine invites Amazon's most trusted reviewers to post their thoughts on new products to help other buyers make informed purchasing decisions.
● Sellers participating in the program provide products to reviewers free of charge.
● This fee discount can be used to offset the cost of using Vine, and offers not used within 90 days will expire.
● Sellers participating in the program provide products to reviewers free of charge.
● This fee discount can be used to offset the cost of using Vine, and offers not used within 90 days will expire.
To receive the $200 Vine fee discount, sellers must sign up for the Vine program within 90 days of completing brand registration (or within 90 days of launching the first purchasable ASIN, whichever is later).
● For more information about the Vine Product Review Program, please visit the Vine Program webpage.
Note: 1. If you ship from within your destination country to an Amazon fulfillment center, you can get a $100 discount on the inbound shipping fees of your Amazon-partnered carrier. 2. If you ship directly from China to an Amazon fulfillment center, you can get a $200 discount on your Amazon fulfillment center delivery fees, but you must use Amazon Global Logistics (AGL) or Amazon SEND to ship to the warehouse. 3. In addition to sellers who listed their first ASIN for purchase on or after March 1, 2024, new sellers who first placed an offer between January 1, 2024 and March 1, 2024 are also eligible for the Inbound Placement Service Fee discount.
Canada Brand Sales Refund Rules
Unlike other sites, the Canadian site will directly disburse $52,500 to the seller within one week of confirming eligibility. There is no need to accumulate the amount in the first month and wait until the deduction starts in the second month!
A. How to unlock
● The brand owner completed brand registration within 6 months of posting the first purchasable ASIN and was identified as the first brand owner of the registered brand
● How to register a brand?Please click here: How to complete brand registration?
● How to register a brand?Please click here: How to complete brand registration?
B. Benefit content: $52,500 sales refund
● Within one week of completing the above eligibility requirements, you will receive a one-time $52,000 prepaid voucher, which expires 12 months after being issued
● For the first 50,000 US dollars of brand sales, the commission can be deducted from each order with a 10% voucher equal to the sales amount. For example, if an order totals $100, you can deduct a $10 referral fee for that order
● For brand sales after $70,000, commissions can be deducted at 5% of sales for each transaction until the $52,500 commission voucher is fully used
● No additional action is required, and orders that meet the requirements will automatically use vouchers
● For the first 50,000 US dollars of brand sales, the commission can be deducted from each order with a 10% voucher equal to the sales amount. For example, if an order totals $100, you can deduct a $10 referral fee for that order
● For brand sales after $70,000, commissions can be deducted at 5% of sales for each transaction until the $52,500 commission voucher is fully used
● No additional action is required, and orders that meet the requirements will automatically use vouchers
1
The first 50,000 dollars
10% off
transition period
(49,900 US dollars have been generated)
5% off the remaining $950,000
Order amount
$100 (first order)
$300
$100
Original commission (8%)
$8
$24
$8
The deductible amount applicable to this bill
$10
（100*10%）
（100*10%）
$20
（$100*10%+$200*5%）
（$100*10%+$200*5%）
$5
（100*5%）
（100*5%）
The total amount of deductions available
$52,500
$40,000
$10,000
The amount that can be deducted from this order
(Commission and deductions whichever is smaller)
(Commission and deductions whichever is smaller)
$8
$20
$5
Actual commissions
$0
$4
$3
Total amount of remaining deductions
$52,492
$39,980
$9,995
Business Expansion: Amazon Logistics
Sellers can unlock the following benefits by creating their first FBA shipment within 90 days of listing the first ASIN available for purchase:
A. ● $100 Amazon Partnered Carrier Fee Discount or $200 Amazon Fulfillment Center Delivery Fee Discount
● If the seller is signing up for Fulfilment by Amazon (FBA) services for the first time, Amazon will offer the seller a $100 Amazon Partnered Carrier Fee discount of 1 or a $200 Amazon Fulfilment Center Delivery Fee discount 2.
● To receive this fee discount, sellers must create their first FBA shipment within 90 days of listing the first purchasable ASIN.
● Sellers can choose to use Amazon Partnered Carriers, Amazon Cross-border Logistics Services, or Amazon SEND to ship inventory to Amazon fulfillment centers to obtain corresponding offers.
● Not only new Fulfilment by Amazon (FBA) ASINs are eligible for this reduction; the discount will apply to logistics costs within the next year. Offers not used within a year will expire.
● Follow the link to learn more about the Amazon SEND project.
● To receive this fee discount, sellers must create their first FBA shipment within 90 days of listing the first purchasable ASIN.
● Sellers can choose to use Amazon Partnered Carriers, Amazon Cross-border Logistics Services, or Amazon SEND to ship inventory to Amazon fulfillment centers to obtain corresponding offers.
● Not only new Fulfilment by Amazon (FBA) ASINs are eligible for this reduction; the discount will apply to logistics costs within the next year. Offers not used within a year will expire.
● Follow the link to learn more about the Amazon SEND project.
B. Various inventory and distribution fee concessions
All new sellers who join Amazon Logistics can enjoy:
● No storage utilization surcharges for the first 365 days: Storage usage fees are waived for the first 365 days after receiving Amazon Logistics inventory.
● Low-volume inventory fees are waived for the first 365 days: Low-volume inventory fees will be waived for the first 365 days after the date of initial receipt of Amazon Logistics inventory.
● 10% off AWD storage fees: Within 90 days after the first batch is shipped to the Amazon warehouse, you will automatically enjoy 10% off AWD storage fees for 90 days (US stations only).
Sellers can unlock the following benefits by creating their first FBA shipment within 90 days of listing the first ASIN available for purchase:
● 10% discount on delivery fees for the first 100 Amazon Multi-Channel Fulfilment products: The first 100 Amazon Multi-Channel Fulfilment products receive a 10% discount on delivery fees, enabling you to use Amazon's delivery network and expertise to deliver customer orders on time through any non-Amazon channel.
● $400 Inbound Provisioning Service Credit3: Allows you to take advantage of advanced shipping options by sending inventory to a single distribution center and let Amazon distribute inventory on Amazon's network on your behalf. (US stations only)
● No storage utilization surcharges for the first 365 days: Storage usage fees are waived for the first 365 days after receiving Amazon Logistics inventory.
● Low-volume inventory fees are waived for the first 365 days: Low-volume inventory fees will be waived for the first 365 days after the date of initial receipt of Amazon Logistics inventory.
● 10% off AWD storage fees: Within 90 days after the first batch is shipped to the Amazon warehouse, you will automatically enjoy 10% off AWD storage fees for 90 days (US stations only).
Sellers can unlock the following benefits by creating their first FBA shipment within 90 days of listing the first ASIN available for purchase:
● 10% discount on delivery fees for the first 100 Amazon Multi-Channel Fulfilment products: The first 100 Amazon Multi-Channel Fulfilment products receive a 10% discount on delivery fees, enabling you to use Amazon's delivery network and expertise to deliver customer orders on time through any non-Amazon channel.
● $400 Inbound Provisioning Service Credit3: Allows you to take advantage of advanced shipping options by sending inventory to a single distribution center and let Amazon distribute inventory on Amazon's network on your behalf. (US stations only)
B. Automatically sign up for the Amazon Logistics New Product Inventory Promotion Program
● Automatically join the FBA New Product Inventory Promotion Program. Eligible new Amazon Logistics (FBA) ASINs will enjoy services such as free storage for a limited time, free removal, and free return processing
● All new parent ASINs are eligible for the above fee relief, and there is no limit on the quantity.
● Sellers can automatically join the program by creating their first FBA shipment within 90 days of launching the first purchasable ASIN.
● You can learn more about the new product entry discount program on the program page.
● All new parent ASINs are eligible for the above fee relief, and there is no limit on the quantity.
● Sellers can automatically join the program by creating their first FBA shipment within 90 days of launching the first purchasable ASIN.
● You can learn more about the new product entry discount program on the program page.
A table summarizing all FBA benefits for new sellers
FBA fees at a glance
Welfare content
Eligibility Requirements
First trip air/sea freight
$200
AGL or Amazon SEND first trip shipping discount
AGL or Amazon SEND first trip shipping discount
● First time using FBA
● Create your first FBA shipment within 90 days of launching the first purchasable ASIN
● Use AGL or SEND to ship inventory to Amazon fulfillment centers
● Create your first FBA shipment within 90 days of launching the first purchasable ASIN
● Use AGL or SEND to ship inventory to Amazon fulfillment centers
Inbound placement service fees
$400
Inbound configuration service fee discount
Inbound configuration service fee discount
Seller creates first FBA shipment within 90 days of listing the first purchasable ASIN
Inbound defect fees
per
per
Base monthly storage fee
Monthly storage fees are waived for the first 100 items per parent ASIN (50 oversized items) within 120 days of inventory acceptance. Additionally, 39 weeks of unlimited storage after new sellers first launch FBA
per
Storage Utilization Surcharge
Storage utilization surcharges are waived within 365 days of receiving inventory
Using FBA for the first time
Aged inventory surcharge
per
per
AWD storage fees
If the seller uses AWD for overseas storage, within 90 days of receiving the inventory, they will enjoy a 10% discount on the AWD storage fee by default
Using FBA for the first time
Low inventory fees
Storage utilization surcharges are waived within 365 days of receiving inventory
Using FBA for the first time
Final delivery fee
Within 120 days of receiving inventory, each parent ASIN can have up to 100 new items (50 oversized items), and enjoy an average 10% rebate on sales, which can be deducted from FBA delivery fees
Seller creates first FBA shipment within 90 days of listing the first purchasable ASIN
Returns processing fee
Return processing fees are waived for the first 20 items per parent ASIN within 180 days of receiving inventory
Seller creates first FBA shipment within 90 days of listing the first purchasable ASIN
Refund administration fee
per
per
Removal, disposal, or bulk clearance fees
Waive bulk clearance fees for the first 100 items per parent ASIN (50 for large items) within 180 days of receiving inventory
Seller creates first FBA shipment within 90 days of listing the first purchasable ASIN
6.3.4 Drainage and Conversion: Amazon Product Promotion
Sellers can unlock the following benefits by setting up an ad campaign within 90 days of listing the first ASIN available for purchase:
A. $50 Amazon Sponsored Products Advertising Discount Voucher*
● Any unused advertising discount vouchers will expire 30 days after they are issued.
● Sellers can check the number of promotional clicks through “Campaign Manager”.
● For more information on “Product Promotion”, please visit the Product Promotion page.
● Sellers can check the number of promotional clicks through “Campaign Manager”.
● For more information on “Product Promotion”, please visit the Product Promotion page.
Note: Sellers who list their first purchasable ASIN after March 1, 2024 (Pacific Time) - create an ad campaign within 90 days of posting the first purchasable ASIN (there is no requirement to set an end time for the event) to receive a $50 Sponsored Products advertising discount voucher.
B. $50 discount on coupon fees
● Sellers can use coupons to create promotions on Amazon that are targeted and effective.
● To receive the $50 coupon fee discount, sellers must create their first coupon promotion within 90 days of listing the first purchasable ASIN.
● You can get benefits regardless of whether you join Fulfilment by Amazon (FBA) or not.
● This fee discount can be used to charge your first $50 Coupon product, and offers not used within a year will expire.
● For more information on coupons, visit the Amazon Coupons page.
● To receive the $50 coupon fee discount, sellers must create their first coupon promotion within 90 days of listing the first purchasable ASIN.
● You can get benefits regardless of whether you join Fulfilment by Amazon (FBA) or not.
● This fee discount can be used to charge your first $50 Coupon product, and offers not used within a year will expire.
● For more information on coupons, visit the Amazon Coupons page.
C. Promote Your Products (Promote Your Products)
● Amazon's various promotions can help you attract more buyers.
● Use an Amazon coupon now and get a $50 Amazon coupon fee reduction.
● If you participate in product promotion, you can also get a $50 Amazon Sponsored Products advertising discount.
● Use an Amazon coupon now and get a $50 Amazon coupon fee reduction.
● If you participate in product promotion, you can also get a $50 Amazon Sponsored Products advertising discount.
Note: Sellers who list their first purchasable ASIN after March 1, 2024 (Pacific Time) - create an ad campaign within 90 days of posting the first purchasable ASIN (there is no requirement to set an end time for the event) to receive a $50 Sponsored Products advertising discount voucher.
More details
New Seller Starter Pack Progress Dashboard
You can click here to go to the New Seller Starter Pack dashboard for more information.
If you have completed brand registration as required
Your dashboard will show qualifying brand sales, total rebates received, total rebates used to pay referral fees, and a list of ASINs eligible for sales rebates.
As shown in the figure above, the displayed amounts are calculated according to the two time dimensions [Total] and [Monthly].
List of benefits for each site
New Seller Incentives
Site
US
Europe
Japan
CA
AU
Brand sales refund, commission deduction
First $50,000 10%, then 5%, up to $52,500
5% back up to $50,000
First trip freight
$200 off
$200 off
☑️
☑️
☑️
per
☑️
Inbound configuration
Service fee discount
Service fee discount
☑️
There is no such fee
Free storage utilization surcharges
☑️
☑️
☑️
☑️
per
No low inventory fees
☑️
☑️
☑️
☑️
per
AWD
Storage Fee
Storage Fee
☑️
per
per
per
per
MCF
10% off
10% off
☑️
☑️
☑️
per
per
Vine
$200 off
$200 off
☑️
☑️
☑️
per
per
SP
$50 discount
$50 discount
☑️
☑️
☑️
☑️
☑️
Coupon
$50 discount
$50 discount
☑️
☑️
☑️
per
per
List of benefits for each site
Combined with the “New Product Inventory Promotion Program”, you can enjoy it by creating your first FBA shipment within 90 days of launching the first purchasable ASIN
Site
US
Europe
Japan
CA
AU
Brand sales refund, commission deduction
First $50,000 10%, then 5%, up to $52,500
5% back up to $50,000
First trip freight
$200 off
$200 off
☑️
☑️
☑️
per
☑️
Inbound configuration
Service fee discount
Service fee discount
☑️
There is no such fee
Free monthly storage fees
☑️
☑️
☑️
☑️
☑️
Refund of new product sales, deducting FBA delivery fees
An average of 10%
An average of 10%
An average of 5%
An average of 10%
per
Free storage utilization surcharges
☑️
☑️
☑️
☑️
per
No low inventory fees
☑️
☑️
☑️
☑️
per
AWD
Storage Fee
Storage Fee
☑️
per
per
per
per
MCF
10% off
10% off
☑️
☑️
☑️
per
per
Free returns processing fees
☑️
☑️
☑️
per
per
Free bulk clearance fees
☑️
☑️
per
per
per
No inventory removal fees
per
per
☑️
☑️
☑️
$200 off Vine
☑️
☑️
☑️
per
per
25% off Vine
☑️
☑️
☑️
☑️
☑️
SP
$50 discount
$50 discount
☑️
☑️
☑️
☑️
☑️
Coupon
$50 discount
$50 discount
☑️
☑️
☑️
per
per
To learn more about the specific policies of the “New Product Entry Promotion Program”, please visit the Seller University course link below:
Seller stories
Adam recently wanted to sell small headlamps in the US. Use the “New Seller Gift Pack” and add the “New Product Entry Discount Price” to calculate his cost.
The normal cost is $18.03
The profit margin is about 24.8%, which is profitable
The profit margin is about 24.8%, which is profitable
If Adam uses a new FBA product, he takes advantage of all official benefits:
1
Normal cost structure
New Seller
Purchase price
￥25≈$3.43
$3.43
Referral Fee
$3.6
0
SEND sea freight first trip
￥5≈$0.68
0
Inbound placement service fees
$0.16
0
3-month FBA storage fee
$0.09
0
Final delivery fee
$3.88
0
Estimated damage
$5
$0.5
Returns and Clearance
$0.69
0
Estimated marketing expenses
$5
0
Total costs
$18.03
$3.93
78% down
78% down
Expected selling price
$23.99
$23.99
Frequently asked questions
For more questions, please contact Amazon for more information.
01 Does the program apply to existing sellers?
Existing sellers who wish to open a new business in the US, Europe, Japan, Canada, or Australia can enjoy the benefits of the New Seller Starter Package. For example, if a seller currently opening a store in the US is about to open a store in Japan and meets other applicable conditions, they can enjoy the corresponding benefits. Note: Sellers who have already set up a store on one of the European sites above are not eligible to participate in the New Seller Starter Package when opening a new business on other European sites. For example, sellers who already have a German site cannot enjoy the benefits of the New Seller Starter Package by opening a store in France. As a result, a new seller can enjoy up to 5 full New Seller Starter Package benefits, and eligible brand owners can get up to 250,000 US dollars back!Existing sellers can also enjoy this benefit if they set up a new business on the above site.
02 Can only brand owners get the benefits in the New Seller Starter Pack?
This edition of the New Seller Starter Pack is for all new sellers who launch products in the US, Japan, UK, Germany, France, Italy, and Spain on or after March 1, 2024 (Pacific Time). However, only brand owners can enjoy refunds on brand sales, as well as discounts on Vine products.
03 Where can I check my benefits claims and usage?
Sellers can check the distribution, receipt, and usage of various benefits on the New Seller Starter Pack dashboard.
In 2025, Amazon plans to provide sellers with a downloadable list detailing orders that have used benefits.
In 2025, Amazon plans to provide sellers with a downloadable list detailing orders that have used benefits.
04 If I release an ASIN before February 29, 2024, will I not be able to enjoy program benefits?
Frequently Asked Questions - Brand Sales Refunds
For more questions, please contact Amazon for more information.
01 When can I start receiving brand sales rebates?
If the seller is eligible for a refund, they can check the return deadline on the New Seller Starter Pack dashboard. The return start date is less than one year from that date.
02 Is there any other way to confirm this date?
Yes, you can also estimate from your launch date and brand registration date. The benefits will be distributed starting at the later of the two.
03 Which ASINs are eligible for brand sales rebates?Where can I find these ASINs?
Each month within a year, sellers can refund 10% (first 50,000 US dollars) or 5% (950,000 sales after that) of each branded product sales. This refund amount will be used to deduct sales commissions for subsequent months until all sales are deducted.
Frequently Asked Questions - Logistics
For more questions, please contact Amazon for more information.
01 How do sellers get logistics-related benefits?
Sellers are required to create an FBA shipment. When the shipment is received by the Amazon fulfillment center, the corresponding logistics benefits will be issued.
02 Why didn't I get the first trip shipping fee reduction?？
To receive the $200 first-order shipping discount, sellers must meet the following conditions: 1) New FBA sellers; 2) Professional sellers; 3) First-tier use Amazon Cross-Border Logistics Services (AGL) or Amazon SEND shipping warehouses; and 4) create the first FBA shipment within 90 days of launching the first ASIN available for purchase. Once you meet the above requirements, the first shipping fee will still be charged as normal, and you will be able to use the $200 discount for shipping after 10 days.
03 Why are FBA shipments still being charged an inbound configuration service fee, and why can't I use the $400 reduction?
The $400 discount will arrive in your account 10 days after you create an FBA shipment, so prior shipments will still be charged the Inbound Placement Service Fee as normal.
Frequently Asked Questions - Vine
For more questions, please contact Amazon for more information.
01 How do I get Vine deals?When can I get Vine deals?
Sellers can receive a Vine registration reduction by enrolling in the ASIN to Vine program within 90 days of the brand's sales rebate. If you sign up for Vine after 90 days, you won't receive this offer; only brand sellers can get Vine registration benefits. Vine offers generally take effect 5 days after brand sales are refunded. If you sign up for Vine before this time, you will be charged the registration fee as normal.
Frequently Asked Questions - Coupons
For more questions, please contact Amazon for more information.
01 How do I activate a coupon?
New sellers can receive a $50 bonus by creating a coupon promotion within 90 days of listing the first ASIN available for purchase. You can get the benefits regardless of whether you join Fulfilment by Amazon (FBA) or not. Click here to learn how to create coupon promotions.
More info
Visit the following pages or contact Amazon for more information.
Seller Central Help Page
● US: https://sellercentral.amazon.com/gp/help/external/GXMJ38VA95GUN5XU
● Europe: https://sellercentral-europe.amazon.com/gp/help/external/GXMJ38VA95GUN5XU
● UK: https://sellercentral.amazon.co.uk/gp/help/external/GXMJ38VA95GUN5XU
● Germany: https://sellercentral.amazon.de/gp/help/external/GXMJ38VA95GUN5XU
● France: https://sellercentral.amazon.fr/gp/help/external/GXMJ38VA95GUN5XU
● Italy: https://sellercentral.amazon.it/gp/help/external/GXMJ38VA95GUN5XU
● Spain: https://sellercentral.amazon.es/gp/help/external/GXMJ38VA95GUN5XU
● Japan: https://sellercentral.amazon.co.jp/gp/help/external/GXMJ38VA95GUN5XU
● Europe: https://sellercentral-europe.amazon.com/gp/help/external/GXMJ38VA95GUN5XU
● UK: https://sellercentral.amazon.co.uk/gp/help/external/GXMJ38VA95GUN5XU
● Germany: https://sellercentral.amazon.de/gp/help/external/GXMJ38VA95GUN5XU
● France: https://sellercentral.amazon.fr/gp/help/external/GXMJ38VA95GUN5XU
● Italy: https://sellercentral.amazon.it/gp/help/external/GXMJ38VA95GUN5XU
● Spain: https://sellercentral.amazon.es/gp/help/external/GXMJ38VA95GUN5XU
● Japan: https://sellercentral.amazon.co.jp/gp/help/external/GXMJ38VA95GUN5XU
Global store opening website
● US: https://sell.amazon.com/grow
● UK: https://sell.amazon.co.uk/grow
● Germany: https://sell.amazon.de/wachstum
● France: https://sell.amazon.fr/grandir
● Italy: https://sell.amazon.it/crescere
● Spain: https://sell.amazon.es/crecer
● Japan: https://sell.amazon.co.jp/grow
● UK: https://sell.amazon.co.uk/grow
● Germany: https://sell.amazon.de/wachstum
● France: https://sell.amazon.fr/grandir
● Italy: https://sell.amazon.it/crescere
● Spain: https://sell.amazon.es/crecer
● Japan: https://sell.amazon.co.jp/grow
Getting Started: New Seller Guide
Global business opportunities
