Chinese version of Amazon SPN Service Provider Network

Understand the role and use of the Amazon SPN Service Provider Network

China version of the Amazon SPN Service Provider Network

The pain points of cross-border e-commerce and the importance of services in the seller journey

In the process of opening a store, compliance, product selection, drainage, operation, logistics delivery, etc., cross-border e-commerce sellers will face problems and challenges in many unknown fields. Taking trade-type and factory-type sellers as examples, the following summarizes the different pain points and service needs in corresponding fields faced by sellers at different stages of opening a store or sales process. Let's see if you are also facing these problems and need support from various service providers?

Pain points and needs of trade sellers at different stages

Unopened stage

What kind of products should sellers choose to list?How big is the profit margin?

Preparation for opening a store

The first question sellers need to solve while preparing to open a store is: How to achieve compliance? Including how to register VAT in the destination country and how to meet the requirements of the laws and regulations of the destination country of sales (such as: EU authorized representatives, extended producer responsibility, trade compliance related to import and export, etc.);
The problem to be solved during the preparation stage is: What should I do if the logistics advance pressure is high? How to choose the financial services that suit you and are reliable;
A typical question before a product goes on sale is: How to price it reasonably? What kind of pricing strategy can you use to maximize your profits;
The problem to be solved before a successful order is: how to deliver the goods to overseas shoppers? This requires sellers to choose the shipping method and carrier that suits them;

Already in the store opening stage

The product has been on the shelves for a few months, but sales and traffic are very low. Is there any way to improve it?
There are too many competitors and too much competitive pressure. Are there any ways to help me establish a brand image and enhance product competitiveness?

* The stage of not opening a store refers to the process from the seller's initial intention to open a store to deciding to open a store;
* The stage of preparing to open a store refers to the process between the seller preparing to open a store and the seller successfully placing an order;
* The already opened store stage means that the seller has already sold a certain amount of sales, but wants to do more and better.

The above issues are all common pain points faced by trade sellers at different stages. Sellers can gain an in-depth understanding of service content such as product selection tools, logistics, tax consulting, and advertising drainage, and participate in operation training services to master the operating principles at every stage of opening a store.

1 Seller pain points

Demand service

Unopened stage

Difficult to choose

Selection tool

Unopened stage

Cost accounting is difficult

Logistics and overseas warehouse consulting

Preparation for opening a store

Does not meet the regulatory requirements of the sales site

Taxation and compliance consulting

Preparation for opening a store

Low logistics acceptance rate, high warehousing costs, difficult to choose carriers

Logistics services, overseas warehouse information

Preparation for opening a store

Unreasonable pricing

Store opening training

Preparation for opening a store

There is a lot of pressure to advance funds in preparation and logistics

Financial Services

Already in the store opening stage

Low sales volume, low traffic, low order volume

Advertising flow

Already in the store opening stage

Operation is not going well and bottlenecks have been encountered

Operation training

Already in the store opening stage

Competition pressure is high, and establishing brands to enhance product competitiveness

Brand Services

Pain points and needs of factory sellers at different stages

Unopened stage

Is the product suitable for listing on Amazon?How much profit margin is there?

Preparation for opening a store

The first question to be solved is: how to achieve compliance? Including how to register and file VAT in the destination country?How to meet the requirements of the laws and regulations of the destination country of sale (e.g. EU authorized representative, extended producer responsibility, trade compliance related to import and export, etc.)?
Factory sellers may also need to do some testing and certification of their products to meet the sales requirements of the destination country. The problem to be solved at this stage is: how to deliver goods to overseas shoppers? How can the transportation problem of large quantities of goods be optimized?
Another typical question is: How do you get good reviews? How can I express the advantages of my products so that sellers can understand them?How can I automate the integration between my resource planning system and Amazon's seller platform?

Already in the store opening stage

How can more people see the product?
How to drain?Are there any effective drainage methods?
How do I increase my sales?
How to scale up?

These pain points hinder factory sellers at different stages to successfully carry out store operations and obtain high returns. Sellers need professional compliance, tax, logistics, advertising and other services to understand detailed advertising campaign operations and participate in the latest operation training to further improve store performance.

1 Seller pain points

Demand service

Unopened stage

Difficult to choose

Selection tool

Unopened stage

Cost accounting is difficult

Logistics and overseas warehouse consulting

Preparation for opening a store

Does not meet the regulatory requirements of the sales site

Taxation and compliance consulting

Preparation for opening a store

Low logistics acceptance rate, high warehousing costs, difficult to choose carriers

Logistics services, overseas warehouse information

Preparation for opening a store

Difficulty connecting with Amazon automation

ERP service provider

Preparation for opening a store

I don't know how to improve product profits

Brand Services

Preparation for opening a store

The language is not understood, and the seller cannot understand the advantages of our products

Translation and product display services are required

Already in the store opening stage

Low sales volume, low traffic, low order volume

Advertising flow

Already in the store opening stage

Operation is not going well and bottlenecks have been encountered

Operation training

What is the Amazon SPN Service Provider Network?

Sellers at different stages have different service needs, so how can you efficiently find the right, professional, and trustworthy service provider?The main channels for sellers to find service providers include various related offline activities, online searches, official Amazon events, referrals from friends or acquaintances, etc. However, it is difficult to accurately match the service plan that suits you in a short period of time. Not only is it inefficient, but it is also difficult to guarantee the quality of the service provider. Meanwhile, Amazon SPN has gathered more than 100 service providers, covering 19 major sites. Service providers provide 8 categories of 30+ sub-services to provide efficient support for sellers in obtaining services from third-party service providers.

Amazon's SPN Service Provider Network Positioning

The Amazon SPN Service Provider Network is an aggregated website that brings together high-quality service provider information to help sellers easily and efficiently find reliable service providers and establish connections, and provide sellers with one-stop cross-border service information. Amazon does not charge any additional fees for this.

Amazon SPN Service Provider Network Support Site

Currently, the Amazon SPN service provider network supports a total of 19 major sites. Including: the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, Spain, the Netherlands, Sweden, Poland, Japan, Singapore, India, the United Arab Emirates, Saudi Arabia, Australia, Belgium, and Brazil.

What are the features and characteristics of the Chinese version of Amazon SPN?

Pain points and needs of trade sellers at different stages

Fulfillment

Including: self-shipping, FBA first-way express, FBA first-way air freight, FBA first-way sea freight, FBA first-way truck self-delivery services.

Overseas warehouses

Including: one drop shipping standard item, one item drop shipping for large items, warehousing/forwarding, self-shipping return processing, and other returns/overage inventory processing.

Tax compliance

These include: testing and certification, VAT registration and declaration, EPR producer liability extension, authorized representative (EU/BRD), product compliance consulting, EU energy efficiency labeling, SABER certification (Saudi).

Operational support

Including: proxy operation, listing optimization, translation, training, product selection support, ERP tool software.

Marketing

Including: advertising agency operation, advertising tool software.

finance

Including: cross-border payments, loans.

Product Display

Including: 3D modeling, product shooting, brand flagship store design/A+.

Brand Services

Including: brand strategy planning, brand image design, off-site marketing, brand loyalty.

* Service categories and service providers continue to expand, so stay tuned!
In the future, Amazon will continue to optimize and expand the SPN service layout based on feedback from Chinese sellers and new demand for services. More than 100 local Chinese service provider companies and multinational service provider companies with physical offices in China have been selected for Amazon's top 19 sites for Chinese sellers. In the future, Amazon also hopes that more high-quality local service providers will join SPN to provide better services to sellers.

Amazon SPN Service Provider Network Characteristics

Scope of users: Currently, the Amazon SPN service provider network covers users who have not opened a store and those who have already opened a store.

Supported devices: Supports web PC and WeChat applets. Two types of devices can be logged in.

User experience: Through functions such as accurate navigation, accurate search, and multi-dimensional reviews, the efficiency of users in finding service providers is improved, and selection decisions are helped.

Communication efficiency: By logging in through the WeChat Mini Program, sellers can communicate with the service provider online in real time at any time, and the service assistant will provide timely message reminders.

How do I use the Chinese version of Amazon SPN?

Web-side usage scenarios

You can go to the Amazon Global Selling website and find the Amazon SPN Service Provider Network PC portal through “Resources and Services > SPN Service Provider Network”. Or click here to get started right away.

Mobile applet usage scenarios

STEP 1: Discover apps

● Sellers can search for “Amazon SPN Service Provider Network” in the WeChat Mini Program (Amazon SPN can be found) and enter the SPN web interface. You can also scan the QR code below to experience it right away!

STEP 2: Browse and search service providers

● In the applet, there are two ways to search service providers:
1. Sellers can select different service provider types on the applet home page and browse service provider information on different sites;
2. You can search for target service providers by entering keywords in the search bar or search page on the applet's homepage.
* Sellers can also expand from the arrow in the upper right corner to further search for service providers based on the number of inquiries, average responses, and overall ranking.

STEP 3: Service Provider Introduction

● All service providers registered on the Amazon SPN Service Provider Network will cover: company description, service scope, service history, and picture description to help all sellers more efficiently and comprehensively understand service provider information.
● Sellers can also check other reviews that have used this service provider's services at the bottom of the service introduction page.

STEP 4: REGISTER LOGIN

● If the seller already has a confirmed or preferred service provider, they can choose to collect and contact the service provider directly. However, before that, all sellers need to go through WeChat authentication or mobile phone number verification to complete SPN registration.

STEP 5: Collection Service Provider

● Afterwards, sellers can click “Add Now” on the service provider details page to bookmark interested service providers.

STEP 6: Contact and evaluate service providers

● If you need to communicate with the service provider in real time, click the “Inquire” column on the page.
● The seller can evaluate the customer service after communicating with the service provider's customer service.

Common seller questions and answers?

Frequently asked questions

For more questions, please contact Amazon for more information.

Are the service providers in Amazon SPN officially approved?Does Amazon track service fulfillment?Can I trust the service providers on SPN?

Amazon SPN provides sellers with one-stop service provider information from opening and operating a store to growing their business. Here, sellers can find third-party service providers that have been reviewed and approved by Amazon. The services and apps provided by the service providers have all been reviewed by Amazon and accepted a wide range of seller experience reviews.
Note that Amazon provides these listings as an informational resource only. If you choose to use an SPN service provider, you will directly contract with that service provider, which will provide you with services in your direction. The Amazon Service Provider Network does not provide certification or authorization for service providers.

What if I'm not satisfied with the service of the service provider on SPN or need to make a complaint?

If the seller believes that certain service providers are in violation, they can collect relevant evidence, such as service contracts, proof of breach, proof of delivery, proof of payment, arbitration ruling, court decision, etc., and send it to the Amazon reporting email address (AGSRCM-ExternalCommunication@amazon.com), and Amazon will respond within three business days. After Amazon verifies the reporting materials, if the report is true, it will immediately dismiss the service provider.

What are the advantages of Amazon SPN compared to other channels for finding service providers?

Amazon SPN incorporates information on third-party service providers that have been reviewed and approved by Amazon to help sellers efficiently search for and contact service providers. It's the best choice for sellers considering starting a store, automating, managing operations, and improving their business.

I'm considering selling on Amazon. Are there any service providers on the SPN platform that provide services related to the early stages of selling?

The Amazon SPN service provider network targets both potential sellers who are preparing to open a store, as well as new and old sellers. The scope of service provider services includes the needs of sellers throughout the chain of opening a store, and is continuously expanding the service categories required by sellers.

How can I access the Amazon SPN?

The Chinese version of Amazon SPN has a web version and a WeChat Mini Program version:
● For the web version, please visit: https://spn.globalsellingcommunity.cn
● The applet version can be accessed by searching for “Amazon SPN” on WeChat, and you can also scan the QR code below. Sellers can bind to My Applets for easy access.