New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
To do cross-border e-commerce, how to use strong channels to lay out the racetrack?
Choose the right overseas channels to strongly support cross-border businesses, and use strong channels to resolve challenges and achieve business take-off!
To do cross-border e-commerce, choose a third-party open website or start selling on a self-operated website?
There are many cross-border e-commerce channels, and choosing the right channel to start a cross-border e-commerce business often has the effect of doing more with less. You can choose to open a third-party website, start selling on a self-operated website, or do both at the same time!
Third-party open websites
If you choose a third-party open website, then you will have ready-made, diverse and systematic supporting services and diverse operating tools. The conversion efficiency is high, the risk of going overseas is low, and it is friendly to cross-border newbies. Moreover, sellers face up to consumers, control everything from supply to after-sales by themselves, and have pricing power.
Self-operated websites:
The seller is responsible for delivery and delivery to the warehouse, and the platform is responsible for subsequent pricing, marketing, logistics and distribution, and after-sales. It's relatively time-saving for sellers, but they may not have pricing power, and profits may be lower.
If you start a cross-border e-commerce business on Amazon, you can not only reach hundreds of million+ buyers, but also reach customers on both sides of the commercial procurement and retail side at the same time. In addition, Amazon will also provide full-stage support and various welfare policies for new sellers, covering various sectors of logistics, operation, and finance!Use strong channels to resolve challenges and achieve business take-off. See below for details!
Amazon Global Selling Model Choices
The main model for selling on Amazon is to sell products to individual consumers, or the B2C model. Amazon provides Chinese sellers with a broad range of business opportunities, helping sellers sell products to 19 major overseas sites (click here for details), reach hundreds of million+ active consumers around the world, and enjoy C-side business opportunities!
Hundreds of million+
Global activists
Amazon has 400+ operation centers, 150+ sorting centers, and 1,000+ distribution stations around the world, as well as a full range of operating tools such as logistics distribution plans, product detail page optimization, brand building tools, and product selection tools, which can provide detailed and efficient support and services to sellers!
400+
count
Fulfillment center
In addition, Amazon sellers can not only target a large number of C-side individual consumers, but also choose to join Amazon Enterprise Shopping to further explore the B-side market and enjoy 2B and 2C bilateral business opportunities!Sellers can use the new commercial procurement channel created by Amazon Business Purchasing - DTB (Direct to Buyer), a new foreign trade model, to achieve one-stop online B2B transactions without intermediaries, directly reaching 6 million+ high-quality overseas enterprise and institutional buyers, and expanding their business scale!
Amazon Business Shopping has now opened 10 major sites. The areas covered by corporate buyers include hospitals, educational institutions, Fortune 500 companies, government agencies, laboratories, daycare centers, etc.
Amazon Business Shopping has now opened 10 major sites. The areas covered by corporate buyers include hospitals, educational institutions, Fortune 500 companies, government agencies, laboratories, daycare centers, etc.
You can intuitively understand the differences between DTB's new foreign trade model and other foreign trade models through the image below:
The advantages of Amazon's global sales and full service support
In 2021, the number of Chinese sellers with sales exceeding $1 million increased by more than 50% year over year.
Third-party sellers made approximately $25 billion in profit from sales on Amazon in 2020.
Nearly 2 million sellers sell on Amazon, accounting for nearly 60% of Amazon's overall sales.
As the first stop to start a cross-border business, Amazon has become the best choice for many new sellers.
In summary, Amazon can help Chinese sellers win overseas from 3 major dimensions and provide strong channel support:
In summary, Amazon can help Chinese sellers win overseas from 3 major dimensions and provide strong channel support:
Reach a massive number of active users
Amazon has opened 19 overseas sites for Chinese sellers, helping sellers reach hundreds of millions of buyers around the world, including 200 million+ Amazon Prime members and 6 million+ corporate and institutional buyers, helping sell products all over the world!
Provide rich operational support
Amazon provides sellers with a full range of operational tools such as logistics and delivery plans, product detail page optimization, brand building tools, product selection tools, etc., as well as professional team support such as the New Seller Alumni Association and the Core Seller Choice Program. In addition, sellers can also get many official free courses and live streaming resources to systematically learn operational knowledge and get started easily!
Start diversified business models
In addition to retail e-commerce, Amazon has also launched Amazon Business Shopping for sellers, so you can carry out retail and commercial procurement business at the same time, directly reach overseas individual and corporate buyers, and seize 2B and 2C bilateral business opportunities!
Full-stage support from Amazon
New Seller Alumni Association
The New Seller Alumni Association is an official seller community established by Amazon to help new sellers start and grow more smoothly in their first year on Amazon. It helps you grow rapidly by providing diverse community activities, rich and detailed official learning materials, and daily online questions from official managers. Sellers can also get tips from peer-to-peer exchanges on operational skills, celebrity seller experience sharing, and official information interpretation to solve startup problems.
New Seller Launch Program
Amazon will show high development potential within 90 days of the launch of the new account, and will focus its business on new sellers in North America, Europe, and Japan, select sellers with good overall performance and are willing to match, and provide more and more in-depth support. Therefore, sellers can seize the “90 Days of Gold” to expedite order placement, expand their business, and get the opportunity to be selected for the Core Seller Preferred Program. How to grasp the “90 Days of Gold” for new sellers?Click here to get practical operation strategies right away.
In addition to the new seller launch plan, in order to help sellers continue to improve their competitiveness and operational capabilities, Amazon will also provide rich online and offline paid courses through Amazon's official lecture hall to help you master all aspects of operation skills!
Core Seller Choice Program
Amazon will show high development potential within 90 days of the launch of the new account, and will focus its business on new sellers in North America, Europe, and Japan, select sellers with good overall performance and are willing to match, and provide more and more in-depth support. Therefore, sellers can seize the “90 Days of Gold” to expedite order placement, expand their business, and get the opportunity to be selected for the Core Seller Preferred Program. How to grasp the “90 Days of Gold” for new sellers?Click here to get practical operation strategies right away.
Comprehensive analysis of accounts
The account manager will focus on analyzing your account's key issues from multiple dimensions, and compare new sellers in the same category that were launched during the same period to help you seize core opportunities.
Account page upgrade
Through customized reports, we compare data on popular products in the same category to help you improve the traffic conversion performance of your store listing and place orders faster.
Account selection analysis
You will be able to obtain multi-dimensional product selection analysis from competition, growth potential, seasonality, price bands, keywords, etc., to identify product sales opportunities.
Account ad optimization
In response to the actual situation of the seller's store, the account manager will give practical optimization suggestions, improve your sales performance and optimize advertising investment, and continuously track the results.
Amazon Exclusive Service Plan for Key Customers
The Amazon Exclusive Customer Service Program is aimed specifically at large Chinese brands or large manufacturing enterprises willing to develop cross-border e-commerce export business on Amazon. It helps solve problems related to the brand's overseas marketing process, provides professional service support and advice, and uses Amazon's global resources to continuously empower brands to go overseas before, during, and after opening a store to help Chinese companies explore new overseas channels, achieve business growth, and build a truly global brand made in China.
Exclusive service content for Amazon's major customers:
The service covers the entire cross-border process
This includes product selection and development, compliance and international certification, brand building, cross-border logistics, off-site promotion, and in-site operation.
Providing professional guidance on day-to-day operations
Includes support for services such as guidance on the launch process, guidance on day-to-day operations, Amazon Brand Registry, and brand protection.
Enjoy exclusive brand building customized services
This includes performance review and analysis, successful brand experience sharing, customized support for “brand building”, and channel connection with third party service providers.
Get rich resources to accelerate brand growth
Resources such as ad customization analysis, various official projects and high-potential seller training camps for major customers help brands go overseas.
Eligibility to participate in the Amazon Exclusive Customer Service Program:
The service covers North America, 5 European countries and Japan. Moreover, there is no additional cost for the project itself; you only need to have the following qualification documents to join!
Required: A business license to sell on Amazon
Required: Main supplier's contract or invoice (unlimited amount)
Required: The trademark of the target country where the store is to be opened. The trademark owner must be the business name or legal entity of the company that opened the store. If the above conditions are not met, a trademark authorization letter must be provided in both Chinese and English (TM or R mark)
Required: In the registration form, please ask the question “Your current entity's turnover?” Under, select “60 million yuan and above”
Required: Main product image (with logo)
Choice 1: Factory certification or product certification
Summary of preferential policies for new sellers entering Amazon
NEW SELLER GIFT PACK
The New Seller Starter Package (New Seller Starter Package) is a series of incentives for new sellers to try out product solutions provided by Amazon, such as Brand Registry, Amazon Logistics, and Amazon Advertising, to receive corresponding rewards.
Help sellers grow rapidly on Amazon by reducing the potential risk of sellers trying out these product solutions through rewards. Eligible sellers can each enjoy up to $50,000 in rebates on US, European, and Japanese sites, up to $52,500*; multi-site sales rebates of up to 150,000 US dollars.
Help sellers grow rapidly on Amazon by reducing the potential risk of sellers trying out these product solutions through rewards. Eligible sellers can each enjoy up to $50,000 in rebates on US, European, and Japanese sites, up to $52,500*; multi-site sales rebates of up to 150,000 US dollars.
Applicable sites:
American station, Japan station, European station (English/French/German/Italian/West)
Seller Information
● Must be registered as a professional seller
● The first ASIN available for purchase must be listed on or after March 1, 2024
● New sellers who meet the above 2 conditions will automatically join the New Seller Starter Package Program
● The first ASIN available for purchase must be listed on or after March 1, 2024
● New sellers who meet the above 2 conditions will automatically join the New Seller Starter Package Program
FBA New Selection program
Join the Amazon Logistics New Product Warehouse Promotion Program and test new products at zero cost!For new sellers, it's important to quickly find the right products in the early stages of opening a store. Want to catch hot sales faster and speed up store orders?New sellers can sign up to join the Amazon Logistics New Product Warehouse Promotion Program to test new products at a lower cost and with higher efficiency, effectively save early product selection costs, test unlimited products, and lay a solid foundation for continuous business growth!
Overview of the 2024 Amazon Logistics New Product Entry Promotion Program upgrade benefits:
Starting March 1, 2024 (Pacific Time), the benefits of the Amazon Logistics New Product Warehousing Promotion Program have been upgraded again to cover all stages of the product “new warehousing - new product sales - redundant processing”. Whether you're a new or existing seller, don't miss out on this special offer!
List of benefits
● An average 10% return on sales (the scope of the refund was extended to include new non-branded products)
● Exemption from storage fees (more quantity+longer shelf life)
● Exemption from inventory removal fees (more quantity+longer time period)
● Exemption from return processing fees (more extensive)
● Free bulk clearance (US/Europe only)
●Amazon Vine registration fee reduction
● Global registration
Financial solutions
Amazon has launched a number of cross-border financial support services, including services such as Amazon Global Payments, Amazon Seller Loan Program, and Amazon Seller Wallet to help grow global business.
Currency Converter for Sellers
It can help sellers use domestic bank accounts to receive global payments in RMB. There is no need to authorize transaction information or transfer to a third-party platform, automatic transfers and exchanges, no minimum withdrawal limits, and the fastest delivery time is 1 working day. It is compliant, worry-free, fast and transparent!You can contact your Amazon account manager for more information on Amazon's global payouts.
Currency Converter for Sellers
It is a service that helps sellers obtain commercial financing opportunities. Commercial financing opportunities are provided by local financial institutions and loan referrers in China. The program provides a variety of flexible loan solutions to help sellers expand their business globally.
Amazon Seller Wallet
It is a one-stop cross-border payment solution. Sellers can store local currency in the seller's wallet, and can independently choose the withdrawal time and withdrawal amount, check the estimated exchange rate and payment amount in advance, and directly manage funds and transfers through the Amazon Seller Platform without having to go to an external website to seamlessly manage your cross-border business and funds, which is convenient, fast, transparent and compliant!
Amazon SPN Service Provider Network
In the process of opening a store, compliance, product selection, drainage, operation, logistics delivery, etc., cross-border e-commerce sellers may face problems and challenges in many unknown fields. The Amazon SPN Service Provider Network integrates high-quality third-party service provider information to help sellers find their favorite service providers more quickly and conveniently. At the same time, it can also provide sellers with one-stop cross-border service information, and Amazon does not charge any additional fees for this.
You can search for “Amazon SPN Service Provider Network” or “Amazon SPN” in the WeChat applet to enter the SPN web interface. You can also scan the QR code on the left to experience it right away!
Getting Started: New Seller Guide
Global business opportunities
