When buyers discover that they can enjoy promotional offers on purchased products, they may increase their probability of making purchasing decisions, especially during peak sales seasons such as Prime Day and Black Five Network. Therefore, Amazon sets promotions as a regular feature of the website, and sellers on each site can also use a variety of promotional tools to create unique promotions based on store operations and product sales, based on consumer preferences and holiday distribution in various countries. This content will give you a detailed introduction to how to make better use of Amazon's promotional tools and peak season activities to increase sales, strengthen store operation and maintenance, brand building, and increase conversion rates. This course will give you a detailed introduction to what promotions are, the benefits of promotions, and how to better participate in them.