Amazon Multi-Channel Fulfilment (MCF) introduces MCF Express Badge feature

To enable the MCF Quick Badge, you can choose the following five methods:

1. Using Shopify's Amazon MCF App
2. Using Webbee's Shopify Amazon MCF App
3. Using WooCommerce's NeverSettle Extension
4. Using the Sales Partner API
5. Using Google Product Listings

Method 1: Use Shopify's Amazon MCF App

1. Sign in to your Shopify admin and navigate to your store.

2. In the search field, click the Apps filter and type “Amazon MCF”. For more information, see the MCF App for Shopify User Guide and the Amazon Facilitated Fulfillment (MCF) App for Shopify demo.

3. Click the Amazon MCF app for Shopify to navigate to the Amazon Seller Central app page and log in.

4. In the side menu, click Settings, then begin your custom settings on the MCF Fast Badges tab.

5. Click Customize Widget to open Shopify's theme editor and add MCF Fast Badges to your product page.

6. Open the Product Information menu in Shopify's theme editor, go to Templates, then click Add block.

7. In the Add block menu, click or search for the MCF Fast Badges app block.

8. Customize the app block by modifying the settings in the MCF Fast Badges App Block menu, then click Save.

Note: Customization options include text color, font, alignment, padding, and margins. By default, the block appears at the bottom of the page, but you can move it to a different location.
Best practice: Placing the app block below the Add to cart button makes MCF Fast Badges more visible to shoppers and helps increase conversion rates.

9. Verify the MCF Fast Badges application block on the product detail page:

o After saving your customizations, open a product page. By default, the product page shows an estimated delivery time based on the zip code.
o Update the zip code, then click Submit to save the changes and generate a delivery date estimate based on the updated location.

Method 2: Shopify with WebBee

Amazon MCF App The Amazon MCF by WebBee Shopify App provides a no-code solution to integrate MCF Fast Badges.

1. Install the Amazon MCF by WebBee Shopify app and complete the steps to get started, including linking Seller Center and mapping SKUs.

2. Go to the sales channel and open the online store in your Shopify admin account.

3. To open the customization page, go to Themes and click customize.

4. In the Home Page menu, click Product.

5. In the side menu, click Add Block and then go to Apps.

6. Select Amazon MCF by WebBee's custom input form. A new block will appear on the product page.

7. Drag and drop the MCF Fast Badges widget below the Add to cart button for shoppers' reference.

8. To apply the changes and return to the store, click Save.

9. To open the front-end page on the Shopify website, click Preview in Themes.

10. Select a featured product. Customers can check the estimated delivery time by entering their zip code before purchasing the product.

11. Try different zip codes to see estimated delivery times for each zip code.

Note: You can change the location of this feature in the theme settings to better integrate with your store layout.

12. Go back to the product page and verify that the estimated delivery time is displayed.

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Method 3: Use WooCommerce's NeverSettle Extension

The Amazon Fulfilment Fulfillment (MCF) for WooCommerce extension settings page shows an option to enable MCF Fast Badges for products set to Send with Amazon.

1. Visitors will see a text prompt on the Product SKU page asking to add a US zip code. Once the required information has been added, an estimated delivery date will be displayed.

2. To change the delivery zip code, update and apply the changes on the Product SKU page.

Note: The estimated delivery time will only be shown if the product is in stock and is in your Fulfilled by Amazon (FBA) inventory.

Method 4: Use the Sales Partner API

First, set up a sales partner API integration in Seller Central to access the MCF (Fulfilment Outbound) API. The steps are as follows:

1. Log in using your Seller Central or MCF account and select Marketplace.

2. To create a developer profile, navigate to Apps, Services in the side menu, then Develop Apps.

3. Provide your contact information and set the following options:

o Private developer: I built an app that integrates my own company with the Amazon Services API.
o Organization developer ID (if applicable).
o Roles should include [Product Listing, Amazon Fulfilment, Inventory and Order Tracking]. There is no need to select any restricted characters for MCF.
Note: Profile approval may take 1-3 business days to process.

4. Answer Use Case and Security Control questions in the form.

5. Click Register to submit your private developer profile for approval.

6. To create a private app, after the configuration file is approved, go to the Developer Central page in Seller Central and click +Add new app client.

7. When prompted, enter the application name and API type, then select the following role [Product Listing, Amazon Fulfilment, Inventory and Order Tracking].

8. Click Save and Exit.

9. Once the app is created, click the Edit app drop-down arrow and then click Authorize.

10. To obtain Amazon login credentials (with a refresh token), click Authorize the app.

11. <OAuth>Use client credentials and refresh tokens to extract an access token from the SP-API endpoint.

12. <Production><Sandbox>Use an access token to call and endpoint.

Note: Only the outbound interface sandbox responds to dynamic responses. Other interfaces, including listing, inbound, and inventory interfaces, respond to static responses. Merchants and developers can create and update product listings in Seller Central by calling the Listings API, and manage inbound product inventory using the Seller Central UI or calling the inbound interface.
Next, use the deliveryOffers API to get MCF Fast Badges for individual products. Please review the sample request and response below for illustration.

Method 5: Use Google Ads

Important note: When you submit a form to use Google's MCF quick badge, you agree to share product identifiers for all listings in the MCF catalog with Google, which will be treated as “content” under the Google Merchant Center Terms of Service between you and Google.

To opt in to Google's MCF Quick Badge:

1. Go to Google for Retail to get your Google Merchant Center (GMC) account ID and website URL.

2. Go to https://sellercentral.amazon.com/mcf/ads/settings

3. Move the Opt-In switch to the “On” position.

4. Enter your GMC account ID and website URL.

5. If you have multiple GMC account IDs and website URLs, click Add another GMC Account ID and Website URL to enter additional information.

6. After entering all the necessary details, click Save to opt in to the program. This will begin sharing data with Google. Note: Allow up to 10 business days for the opt-in to take effect in your ads.

7. A banner message will confirm your opt-in status.

If you want to sign out of Google's MCF quick badge:

1. Go to https://sellercentral.amazon.com/mcf/ads/settings

2. Move the Opt-Out switch to the “Off” position.

3. Click Save to opt out of this plan. A banner message will confirm your opt-out status. This will stop sharing data with Google. Note: Allow up to 10 business days for the opt-out to take effect in your ads.

4. To opt in again later, you can revisit the form and switch the Opt-In switch to the “On” position.

Important: Make sure the GMC and URL are still valid.