MFN_Amazon Seller Self-Fulfillment_Cross-border Self-Delivery

Seller Self-Fulfilled (MFN)

Sellers master the whole process of product delivery

What is seller-self-delivery (MFN)?

FBA INTRODUCTION

Merchant Fulfilment (MFN) is the full name of the Merchant Fulfilment Network, which means that sellers themselves ship products from sellers to buyers after receiving an order from the buyer. Sellers master the entire process from inventory management, product packaging, cross-border transportation, customer service to return and exchange management. For Chinese sellers, this means shipping products from within China to overseas buyers on their own.

Seller Self-Fulfilment (MFN) Benefits

MFN ADVANTEGES

Flexible investment costs

Choose your own logistics carriers, delivery methods, customer service, etc., and plan investment costs flexibly

Free storage method

Freely decide to store products in domestic warehouses or overseas warehouses, and choose more suitable storage methods for different products

Testing new products is easy

It is convenient to test the popularity of new products in the market, reduce the cost of trial and error, and prepare for the creation of popular models

Wide range of products to choose from

Flexible product selection, sell products at any of the 17 major sites, and collect massive orders

Free delivery method

You can choose Amazon's official 'buy and delivery' service, or independently contact third-party logistics carriers to meet different delivery needs

Seller Self-Fulfilled (MFN) capacity

MFN CARRIER RESOURCES

Sellers can choose Amazon's official “Buy Shipping” service (Buy Shipping) to directly select suitable third-party carriers in Seller Central to deliver products more conveniently and affordably; sellers can also contact third party carriers to ship products themselves.

Buy Shipping services

The Buy Shipping (Buy Shipping) service is an online shipping service for sellers' self-fulfilling orders. “Buy Delivery” automatically filters delivery options (carriers and delivery methods) that can be delivered on time and meet Amazon's shipping requirements (such as delivery tracking and customs clearance) to ensure that sellers' self-delivery orders comply with Amazon's delivery policies.

Some carriers that support the “Buy and Ship” service provide additional discounts, and all carriers promise that the delivery fee using the Buy Delivery service will not be higher than the carrier's published rate, and they support door-to-door pickup services starting with a single order within the covered cities.

Learn more

Advantages of the “Buy and Ship” service

Maintaining Seller Performance Metrics

Guaranteed Valid Tracking Rate (VTR)

Hide negative delivery reviews

Additional discount offers

Marketplace transaction claim protection

（A-to-Z）

Improve seller operational efficiency

“Buy and Ship” service capacity

* The capacity of the “Buy and Ship” service will be updated continuously. The above images are for reference only, please focus on the actual options in the seller's back office.

Third-party carrier capacity

Sellers can also contact third party carriers to ship their products themselves. The following are third party carriers that currently support different sites for seller reference.

Spain

Japan

China Post
China Post

√

Yanwen
Yanwen

√

Yun Express
Yun Express

√

Delivery logistics
CNE

√

Delivery to Sifang Logistics
4PX

√

NetEase Express
Equick

√

SF Logistics
SF Express

√

Tri-state logistics
SFC

√

Sunyou
Sunyou

√

WANB EXPRESS
Wanb
Express

√

Yida Logistics
YDH

√

Chukou1
Chukou1

√

Jiacheng Logistics
JCEX

√

Litong Logistics
UBI

√

The above are third-party carrier capacity resources for the US, Europe, and Japan sites. You can click the chart below to view more site capacity resources:

* Third-party carriers' capacity will be updated continuously. The above pictures are for reference only, please focus on reality.

Seller Self-Fulfilled (MFN) After-Sales Service

MFN CUSTOMER SERVICE

Buyers may also require after-sales service after the product is sold. Sellers can provide their own after-sales service to buyers or use official Amazon Customer Service (CSBA).

Amazon Customer Service (CSBA), the full name of Customer Service by Amazon, provides 24/7 customer service in the target marketplace language for sellers who sell on Amazon's overseas sites. Sellers' self-delivery orders can enjoy the same customer service experience as Amazon Logistics (FBA), which helps reduce transaction claims, return rates, and order defect rates, reduces the seller's customer service burden, and helps sellers grow rapidly in overseas sites.

Currently, Amazon Customer Service (CSBA) is available in the US, Japan, and Germany.

Benefits of Amazon Customer Service

Provide 24/7 high-quality real-time native language customer service.

Develop multi-channel customer service (phone, online chat, AI customer service assistant and email).

A customer service experience consistent with FBA orders to improve service satisfaction with self-delivery orders.

Learn more

Seller success stories

SELLER STORY

Establishing more supply chain partners

We have expanded our logistics team to include commercial express delivery, air delivery, sea delivery, and full containers. Expand the supply chain team and establish more supply chain partners.

Chiu Ka Wai

Orolay CEO

More resources

MORE RESOURCES

Seller encyclopedia

Training Academy

Frequently asked questions

Can a single account/product use Seller Self-Fulfilment (MFN) and Fulfilment by Amazon (FBA) at the same time?

Yes, the same account or the same product can be shipped using both Seller Self Delivery (MFN) and Fulfilment by Amazon (FBA).

Is there an additional charge for seller-self-delivery (MFN)?

No.

Can I use Seller Self Fulfillment (MFN) for products that already use Fulfilment by Amazon (FBA)?

Yes.

Does Seller Self-Fulfill (MFN) have performance metrics?

Yes, currently there are 5 performance evaluation indicators for sellers' self-delivery: Order Defect Rate (ODR), Valid Tracking Rate (VTR), Pre-Delivery Cancellation Rate (CR), Late Shipment Rate (LSR), and On-time Delivery Rate (OTDR).

Can products that have already been shipped by seller (MFN) switch to Fulfilment by Amazon (FBA) in the future?

Yes, sellers can use Fulfilment by Amazon (FBA) at any stage they need.