New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon Middle East Marketplace
Middle East Marketplace (UAE Marketplace & Saudi Arabia Marketplace)
Covering five Gulf countries with higher profit margins
Introducing the “Middle East Launch Gifts,” with the referral fee of up to 50% off in the first year
Marketplace Overview
MARKETPLACE INTRODUCTION
Establish in the Middle East Marketplace
Established in the Middle East for 20 years, Amazon receives 70 million visits per month and is one of the region’s largest e-commerce platforms by traffic.
High growth rate
The annual growth rate of e-commerce volume has reached 42.8%, exceeding that in developed countries and regions such as China, the United States, Japan, and Europe and indicating great potential.
Fast fulfillment across multiple Gulf countries
The United Arab Emirates and Saudi Arabia have already established 10+ local FBA warehouses, together with a “2-hour Express Delivery” service and a next-day shipping network, enabling consumers anywhere in the Middle East to receive the products as soon as possible
Competitive average order value
The average order value in the Middle East region is $40, especially in the UAE and Saudi Arabia, where the average order values are even higher than in the US and the UK
Prepare to Sell on Amazon
BEFORE YOU START
Registering an account is the first step in starting a cross-border business on Amazon. Please prepare the required materials in advance so you can complete your account registration smoothly.
To register an account with Amazon, sellers need to prepare two main things:
To register an account with Amazon, sellers need to prepare two main things:
Check the list of information required for registration.
If the information is incomplete and untrue, registration will not be successful.
If the information is incomplete and untrue, registration will not be successful.
Register according to the guide. The registration process is irreversible,
and you cannot return to the previous step once completed.
and you cannot return to the previous step once completed.
Fees and Costs
COST OVERVIEW
To operate an Amazon Middle East storefront, the following four basic fees are involved.
Monthly Subscription Fee
If sellers open stores in the Middle East Marketplace through the 1-click global registration feature, then they are exempt from the monthly subscription fee.
（*Tip: If you also sell in other Amazon stores, you will still need to pay the monthly subscription fees for those stores. You can downgrade at any time after completing registration.)
Referral Fee
Amazon Marketplace charges the referral fee at different percentages based on the product category. For details, please refer to the referral fee details for each Marketplace: UAE Marketplace and Saudi Arabia Marketplace.
Logistics Costs
Cross-border fulfillment involves a variety of logistics costs. Amazon provides a variety of logistics solutions and promotions to help sellers minimize logistics costs.
Sponsored Products Charge
To accelerate the success of your business, Amazon recommends launching and using promotional tools such as ads and coupons within 90 days of product listing, as well as branding tools. Amazon has launched multiple discount programs to help sellers reduce advertising costs.
Product Selection and Consumer Insights
SELECTION & INSIGHTS
Understanding consumer needs and selecting the right products are your first steps to getting started in the Middle East Marketplace (UAE and Saudi Arabia). Please refer to the latest product selection rankings for the Middle East Marketplace, to quickly understand product selection trends in the Middle East Marketplace.
● 2025 Middle East Marketplace Product Selection Rankings
● CE Product Selection Insights for the Middle East Marketplace (UAE/Saudi Arabia)
● OHL Product Selection Insights for the Middle East Marketplace (UAE/Saudi Arabia)
● Fashion Category Product Selection Insights for the Middle East Marketplace (UAE/Saudi Exhibition)
Logistics and Warehousing
LOGISTICS & INVENTORY
Amazon sellers can choose between "Delivery by Amazon" or "Merchant Fulfillment Network" when shipping products to overseas consumers.
Delivery by Amazon
Amazon and third-party logistics service providers offer cross-border fulfillment, warehouse management, and last-mile delivery services to ship products to Amazon warehouses overseas, and Amazon then handles subsequent delivery and after-sales services. Currently, the logistics solutions Amazon offers in UAE and Saudi Arabia include: Pre-S (the third-party logistics service project offered in the Middle East Marketplace), Amazon Seller Export and Delivery (SEND), FBA New Product Selection Program, FBA Inventory, Fulfillment by Amazon (FBA), and Amazon Middle East Market Export Plan (Export Plan).
Merchant Fulfillment Network
The Amazon Self-Ship program provides you with an option to fulfill orders yourself. You can pack, label and ship your orders directly to buyers using Amazon integrated carriers. Also, if you have an eligible local warehouse address, you can request to join Easy Ship. The Amazon Easy Ship program provides a paid service for sellers on Amazon where packaged orders are picked up from the seller's location by an associate from Amazon’s identified courier and delivered to the buyer’s location. ”(The Buy Shipping service is not yet available in the Middle East)
Dedicated Support
PROGRAM SUPPORT
Middle East Launch Gifts
New Seller Incentives
1. Receive a 5% rebate on gross merchandise sales (Brand Registry sellers only)
2. The maximum rebate amount across both marketplaces can be up to$100,000, and the rebate amount will be deducted from the next-month commission
3. Up to $1,000 off voucher on Sponsored Products ads
1. Receive a 5% rebate on gross merchandise sales (Brand Registry sellers only)
2. The maximum rebate amount across both marketplaces can be up to$100,000, and the rebate amount will be deducted from the next-month commission
3. Up to $1,000 off voucher on Sponsored Products ads
Exclusive benefits for the Middle East Marketplace
From store registration to seller support, Amazon provides end-to-end, comprehensive operational support and benefits
Amazon Service Provider Network
Helps sellers quickly find high-quality third-party service providers and solve pain points such as product compliance, taxes, logistics and warehousing, trademarks, and Brand Registry
Guide to Efficient Operations for New Sellers
Help new accounts and new products get orders quickly
Get ahead of your year-round operations rhythm
A one-stop place to systematically learn operational knowledge
Seller Stories
SELLER STORIES
Latest News
THE LATEST NEWS
Frequently Asked Questions
Account Registration
I already have a selling account on another Amazon Marketplace. Can I use my existing account to sell in the Middle East Marketplace?
Yes. In Amazon Seller Central, select “Global Selling” from the “Inventory” drop-down menu, select “Middle East and North Africa,” and create seller accounts for UAE and Saudi Arabia.
Is it difficult to start selling in Middle East Marketplace?What do you need to prepare?
Amazon welcomes high-quality sellers from China who are interested in entering the Middle East Marketplace, and we will also help you explore business opportunities in the Middle East. The preparations needed to sell in the Middle East Marketplace are similar to those for other marketplaces, mainly including the company qualifications, credit card, and payment account needed to register an account, as well as arranging a logistics carrier in advance. Of course, we also recommend that sellers do some research in advance on the Middle East consumer market and policy environment before they start selling there, and we will also provide helpful information in various areas for sellers to use as a reference. In addition, we recommend that sellers who have successful operating experience in other Amazon marketplaces, or sellers who are already selling in the Middle East, join the Middle East Marketplace. These two types of sellers are more likely to succeed in the Middle East Marketplace.
What information do I need to provide to register an account on the Amazon Middle East Marketplace?
You need an international credit card that can be charged in the US Dollar to register, and you need to provide ID card so Amazon can verify your identity.
Before you begin registration, make sure you have the following information:
▪ Your storefront name (this name will be displayed on the Product Details page)
▪ Your credit card number and expiration date
▪ The company name on your business license
▪ The registered address on your business license
Before you begin registration, make sure you have the following information:
▪ Your storefront name (this name will be displayed on the Product Details page)
▪ Your credit card number and expiration date
▪ The company name on your business license
▪ The registered address on your business license
What fees do sellers need to pay in the Amazon Middle East Marketplace?
There is no monthly subscription fee for the Middle East Marketplace. Submit promotions for free. Referral fees vary by category. Click the link below to learn more about referral fees. Referral fees vary by category. Click the link below to learn more about pricing.
UAE address: https://sellercentral.amazon.ae/gp/help/external/G200336920?language=zh_CN&ref=efph_G200336920_cont_521
Saudi Arabia address: https://sellercentral.amazon.sa/gp/help/external/G200336920?language=zh_CN&ref=efph_G200336920_cont_521
In addition, there is an inventory storage fee of AED 2/SAR 3 per cubic foot per month. FBA fees: FBA fees are fixed fees charged per item and depend on the product’s size and weight. Search for “Weight Handling Fee” for the relevant marketplace in Seller Central to learn more.
UAE address: https://sellercentral.amazon.ae/gp/help/external/G200336920?language=zh_CN&ref=efph_G200336920_cont_521
Saudi Arabia address: https://sellercentral.amazon.sa/gp/help/external/G200336920?language=zh_CN&ref=efph_G200336920_cont_521
In addition, there is an inventory storage fee of AED 2/SAR 3 per cubic foot per month. FBA fees: FBA fees are fixed fees charged per item and depend on the product’s size and weight. Search for “Weight Handling Fee” for the relevant marketplace in Seller Central to learn more.
Middle East Marketplace VAT Compliance Policy
Why do I need to register a VAT number in UAE/Saudi Arabia?
According to the requirements of the UAE/Saudi Arabia tax authorities and local VAT laws, if you are not a UAE/Saudi Arabia resident but sell products to local residents in the UAE/Saudi Arabia through the FBA service, you are required to register for a local VAT number within 30 days of your first FBA sale. Once the tax authorities have issued you a VAT number, you will need to upload your Tax ID Number to Seller Central as soon as possible. If you trigger VAT obligations but do not register and upload a valid Tax ID Number, this could result in fines and Account deactivation.
How do I register a VAT number in the UAE/Saudi Arabia?
UAE: You can register on the official website of the tax authority by yourself (see the self-Registration Guide), or contact a tax advisor to help you register.
Saudi Arabia: Because the registration process for a Saudi Arabia VAT number is complex (it is required to fill out forms in Arabic and use a local Saudi mobile phone number to receive a verification code), we recommend that you contact a tax advisor to help you register and achieve tax compliance more quickly.
Saudi Arabia: Because the registration process for a Saudi Arabia VAT number is complex (it is required to fill out forms in Arabic and use a local Saudi mobile phone number to receive a verification code), we recommend that you contact a tax advisor to help you register and achieve tax compliance more quickly.
How can I contact a tax advisor to get help on UAE/Saudi Arabia VAT?
Please refer to the following list of service providers in the Amazon Service Provider Network:
UAE
Saudi Arabia
Favorable Price link (including a QR code and optionally the WeChat account of the service provider)
Please note that Amazon does not provide tax advice, but provides the list of service providers for reference only. You can also work with tax advisors outside the Amazon Service Provider List. If you decide to work with a service provider listed on this page, please contact that service provider directly. Amazon does not endorse any service provider or any of their services.
UAE
Saudi Arabia
Favorable Price link (including a QR code and optionally the WeChat account of the service provider)
Please note that Amazon does not provide tax advice, but provides the list of service providers for reference only. You can also work with tax advisors outside the Amazon Service Provider List. If you decide to work with a service provider listed on this page, please contact that service provider directly. Amazon does not endorse any service provider or any of their services.
My UAE/Saudi Arabia Tax ID Number has been issued, where do I upload it?
Please log in to Seller Central → click [Settings] → click [Tax Settings] → click [Add VAT/GST Registration Number].
Note: Please select the correct country/region, such as the UAE or Saudi Arabia, otherwise the tax ID number will be rejected.
Note: Please select the correct country/region, such as the UAE or Saudi Arabia, otherwise the tax ID number will be rejected.
Account information and storefront settings
Do I have to have UAE and Saudi VAT numbers to operate the Middle East Marketplace?
Under the laws of the United Arab Emirates and Saudi Arabia, if you are not a resident of the United Arab Emirates or Saudi Arabia and sell products to customers in the United Arab Emirates or Saudi Arabia through Fulfillment by Amazon (FBA), you must start registering for VAT within 30 days after completing your first transaction, regardless of your sales revenue. Amazon also provides some information on the Seller Central Help page for sellers to reference, but it is important to emphasize that tax compliance is an obligation sellers must fulfill themselves, so we recommend that sellers consult a professional tax advisor before making decisions. The Merchant Fulfillment Network (MFN) business model does not require VAT registration.
Is it possible to receive payments in US Dollar in the Middle East Marketplace?What payment tools do you recommend?How long does it usually take to receive the payment?
The payment method is the same as on other marketplaces. We support receiving payments in multiple foreign currencies, including US Dollar, and we also support qualified third-party payment service providers. The payment period is about 14 days.
Product listing
What products can I sell on the Amazon Middle East Marketplace?
Over 20 product categories are open to all sellers. For more information about product categories that can be sold on the Amazon Middle East Marketplace, please go to the Product Categories section on this page.
What types of products cannot be sold on the Amazon Middle East Marketplace?
You may not sell products that are illegal or prohibited by Amazon policies. These include (but are not limited to) prescription drugs, illegal drugs, guns, ammunition, and tobacco. Please go to the Restricted Products page in Seller Central.
What is a UPC/EAN code?
The UPC/EAN codes are 12-digit and 13-digit product IDs, respectively. They are a set of one-to-one codes, and the same code cannot be used to tie to different products separately. The UPC/EAN codes are shared across Amazon Marketplaces in different countries/regions and are tied to a specific product. Once a UPC/EAN code has been used on one country/region’s Amazon Marketplace for a product, you cannot use the same UPC/EAN code on another country/region’s Amazon Marketplace for a different product. Note: Be sure to buy UPC/EAN through official channels.
Can I sync Listing from the US Marketplace to the Middle East Marketplace?
Yes. With “Build International Listings,” you can sync eligible ASINs from the US Marketplace to the Middle East Marketplace in just five steps.
Logistics
How can I view the pricing preview for FBA products?
If you would like to view the details of the FBA fees associated with an FBA item, you can do so in the following ways:
▪ Go to the Manage Inventory page and search for the corresponding product.
▪ Click the amount shown under “Fee Preview” in the list.
▪ View the detailed FBA fee breakdown in the pop-up window.
▪ Go to the Manage Inventory page and search for the corresponding product.
▪ Click the amount shown under “Fee Preview” in the list.
▪ View the detailed FBA fee breakdown in the pop-up window.
I heard that MFN is not supported in the Middle East Marketplace. Is it true?Is FBA the only option?
In Amazon Middle East Marketplace, both Fulfillment by Amazon (FBA) and Merchant Fulfillment Network (MFN) are supported, and the experience is the same as on other Amazon marketplaces.
What is “FBA New Product Selection Program”?
After you register for the program, you can apply the fee waiver to new parent ASINs that you create for products newly added to Fulfillment by Amazon, with no limit on quantity.
Monthly storage fee waiver for standard-sized ASINs: Within 90 days after the first unit is received at an Amazon fulfillment center, the monthly storage fee will be waived for the first 30 units of each new parent ASIN.
Monthly storage fee waiver for oversized ASINs: Within 90 days after the first unit is received at an Amazon fulfillment center, the monthly storage fee will be waived for the first 30 units of each new parent ASIN.
Additional benefits for products in the Apparel & Shoes category: Within 120 days after the first unit is received at an Amazon fulfillment center, the monthly storage fees will be waived for the first 100 units of each new parent ASIN in the small and standard sizes.
Monthly storage fee waiver for standard-sized ASINs: Within 90 days after the first unit is received at an Amazon fulfillment center, the monthly storage fee will be waived for the first 30 units of each new parent ASIN.
Monthly storage fee waiver for oversized ASINs: Within 90 days after the first unit is received at an Amazon fulfillment center, the monthly storage fee will be waived for the first 30 units of each new parent ASIN.
Additional benefits for products in the Apparel & Shoes category: Within 120 days after the first unit is received at an Amazon fulfillment center, the monthly storage fees will be waived for the first 100 units of each new parent ASIN in the small and standard sizes.
Other
Can customers leave feedback? Why is the customer feedback important?
Yes, customers can leave feedback. On the Amazon Middle East Marketplace website, maintaining a high feedback rate is a key factor for success. It's the best way to make customers believe that you're a trustworthy seller. Your scores will appear on the Product Listing page, and is one of the first things the customers will see. Customers are more likely to buy products from the sellers with higher scores. Your feedback scores are a key metric used by the Amazon Middle East Market to measure your performance.
I have more questions. Where can I get more information?
Please click the Help button in Seller Central to find answers related to your questions, learn from seller training materials, or contact our Seller Support team for more support.
Covering five Gulf countries with higher profit margins
Sign up now to start selling in all 18 Amazon Marketplaces with one click!
Data Sources:
[1] Similarweb, July 2023
[2] BMI Research
[3] 2018 Google Consumer Survey
[1] Similarweb, July 2023
[2] BMI Research
[3] 2018 Google Consumer Survey
Getting Started: New Seller Guide
Global business opportunities
