Amazon today announced the launch of the Global Selling “Manufacturing+” program. The program will draw on Amazon’s extensive experience in global e-commerce to provide Chinese manufacturers with comprehensive services and high-quality exclusive resources, helping them use Amazon Global Selling and cross-border e-commerce to expand their overseas business, explore new sales channels, and build global brands.

Dai Jinglei, vice president of Amazon China, said, “Supporting manufacturing companies is one of Amazon Global Selling’s strategic priorities this year. Traditional manufacturing companies in China face challenges such as rising costs and shifts in manufacturing bases, and urgently need to find new resources and ways to expand their business channels. Cross-border selling offers significant growth opportunities, but most manufacturers still haven’t been able to establish a cross-border selling channel because they lack relevant experience and resources. Amazon Global Selling’s “Manufacturing+” program uses Amazon’s strengths in cross-border e-commerce to help Chinese manufacturers build new channels to expand their global business, sell high-quality Chinese products directly to nearly 300 million active paid users across Amazon marketplaces worldwide, and help Chinese manufacturers expand overseas business, optimize their profit structure, and improve their competitiveness. Abbottt, Premiere Creative’s creative director.

The Amazon Global Selling “Manufacturing+” program will provide enterprises with comprehensive services and operational support through a dedicated local service team for manufacturers, including sharing operational best practices and training for manufacturers, technical consulting needed to connect the company’s ERP system with Amazon’s systems, international transportation and logistics solutions, warehousing planning, and recommendations for payment solutions. With Amazon’s full range of professional services, manufacturing companies can connect directly with consumers and get firsthand feedback, helping them design and manufacture more customer-centric, market-driven products. At the same time, Amazon will also provide brand promotion and brand protection tools to help Chinese manufacturing companies build their own brands around the world and achieve a comprehensive upgrade from “Made in China” to “global brands”.

China is actively promoting the integration of manufacturing and the internet to drive innovation and transformation in traditional manufacturing. Based on market demand and policy support, the Amazon Global Selling “Manufacturing+” program integrates Amazon’s high-quality global resources to provide new opportunities for Chinese companies to upgrade their business models, expand internationally, and build global brands, helping Chinese manufacturers engage the world more proactively and win the future.

Currently, through Amazon Global Selling, many companies from China have already achieved business breakthroughs in overseas markets with a wide selection of products, high quality and innovation, and competitive prices. Guangzhou Liwei Electronics Co., Ltd. launched its Bluedio Bluetooth headset brand in 2009. At first, Bluedio had low brand awareness in the domestic market, and sales were not very strong. In 2013, Liwei joined Amazon Global Selling and quickly expanded its overseas business through Amazon’s global operations network. During the 2015 Amazon Global Prime Day promotion, one of Bluedio’s products became the third bestselling electronics product among global sellers. Today, Liwei’s business has expanded from the Amazon US Marketplace to major international markets, including Canada, the United Kingdom, Germany, Spain, Italy, France, and Japan, and has earned recognition from consumers around the world.

Yang Jiawei, founder and chairman of Liwei Electronics, said, “The international platform and one-stop services provided by Amazon Global Selling helped Bluedio brand products successfully sell overseas and build the brand in just a few short years. We believe that the Amazon Global Selling “制造+” program will become another growth opportunity for Chinese manufacturers that, like Liwei, are working to build their own brands and expand their overseas business. Abbottt, Premiere Creative’s creative director.