From October to December, the fourth quarter sales season was filled with various festivals. How busy is the peak season?Let's first take a look at the sales data for the 2015 peak season:

The peak sales season for the fourth quarter of 2016 is right around the corner. As a “Global Store” overseas site seller, what goals do you want to achieve in the fourth quarter?Before making plans, let's first understand the recommended dates for FBA entry in 2016 holiday sales, the FBA fee change plan, the characteristics of peak sales seasons in Europe and the US, and learn from previous years.

North American sellers are aware that the US Amazon Logistics FBA fees will change in the fourth quarter. For details, please click to view the latest Amazon US Logistics fee schedule. We recommend that you keep an eye on and optimize your fourth quarter inventory. Here are the key dates for 2016 holiday sales:

Inventory optimization tips: In Seller Central's Inventory Dashboard, you can view your key inventory metrics and opportunities to improve inventory performance. The US FBA fee changes will take effect soon. The new StorageFee Comparison Report (StorageFee Comparison Report) allows you to compare the storage and first/lift fees you paid for products sold from October to December last year, as well as the storage and first/lift fees required for these products over the next three months.

Halloween - October 31, 2016 The traditional Western holiday Halloween is on October 31 every year. On the eve of Halloween, children will carry pumpkin lanterns, wear all kinds of weird and quirky costumes, and go door to door to ask for candy. When knocking on the door, they keep saying, “trick or treat. “If you don't give them candy, the kids will get angry and punish you in a variety of ways, such as throwing trash at your house, etc., until you give them candy.

Thanksgiving Day - November 24, 2016 Thanksgiving Day falls on the last Thursday of November every year. It's a family holiday, and the whole family will go back to their hometown to spend the holidays together. Thanksgiving shopping has also become an American custom. The month from Thanksgiving to Christmas is a traditional peak season for discounts and promotions for various merchants.

Black Friday - November 25, 2016 & Cyber Monday November 28, 2016 Black Friday is also used in the US to refer to the first day after Thanksgiving every year. This day is generally considered to mark the official start of the Christmas shopping season. “Cyber Monday” refers to the first Monday after “Black Friday,” and is one of the most popular shopping days of the year in the US. On this day, many merchants will attract customers by offering significant discount margins in online stores.

Christmas - December 25, 2016 Christmas gift-giving has almost become a global custom. In American tradition, Santa is always happy to arrive on a reindeer sleigh on Christmas Eve, crawl through the chimney into the house, leave gifts for the kids, and eat the food the kids have left for him.