Share the nine highlights of the Amazon Global Direct Procurement Conference

Combining “internal and external” training, nine highlights to help you comprehensively review the 2018 Amazon Global Seller Direct Procurement Conference

Just last Friday, the two-day “Come for U - Amazon Global Direct Sellers Conference” was successfully held at the Baima Lake International Convention and Exhibition Center in Hangzhou.

On the opening day of the exhibition on June 28, there was an endless stream of visitors lining up to register for admission

At the conference, 5,000 high-quality sellers from Amazon around the world had in-depth exchanges with 400 selected manufacturers in China to launch a direct docking model for selected products. In particular, it is worth mentioning that this is the first time that Amazon Global Store has invited overseas sellers from the US, Europe, Southeast Asia, etc. to participate in the matchmaking event. It is also another development of cooperation between the Hangzhou Comprehensive Pilot Office and Amazon Global Store in the field of cross-border e-commerce since the launch of Amazon's Global Store “Hangzhou Cross-border E-commerce Park” in October last year.

According to Xiaobian's understanding, every seller who visited the main venue said they had benefited greatly. So the question is, what are the highlights of this conference that are worth our attention?

No matter where the seller is, we are working with sellers to explore new opportunities brought about by cross-border e-commerce exports through “Amazon Global Selling” to lay out global business and build international brands. Through “Amazon Global Selling”, third-party sellers can directly connect with more than 300 million Amazon users and more than 1 million corporate and institutional buyers worldwide. Amazon has more than a dozen sites in different regions of the world, and the region accounts for 75% of the world's total economy.

Main venue highlight 1: Major release of trend reports

The main venue was full of seats, and relevant government departments and media from all levels gathered to discuss the development path and future opportunities of e-commerce exports from China.

Amazon released the “Amazon Global Selling Chinese Export E-commerce Cities Development Report” for the first time. Through the “Five Dimensions” analysis, it revealed the “Amazon Global Selling Top 20 Chinese Export E-commerce Cities” city list, showcased the current status and future development potential of sellers in major Chinese cities, and sorted out the cross-border e-commerce export transformation opportunities in the top 20 cities in terms of “regional trends” and “development characteristics” to help sellers seize the direction and business opportunities of the new era of trade.

Main venue highlight 2: Experts explain innovative technology

A senior manager from Alexa brought Alexa Smart App product trend analysis to explain how to expand the business with innovative tools. On the one hand, enterprises can add cutting-edge technological elements to existing products, and on the other hand, they can also provide new ideas for the future development of enterprises and guide them to further innovate and add value according to market and product needs.

Main venue highlight 1: Major release of trend reports

Wu Yu, CEO of Shenzhen Zebao E-Commerce Co., Ltd.

CEO & VP of Lil Gift Mr&Mrs Gesthalter

Li Feng, Vice President of Hangzhou Superstar Technology Co., Ltd.

In order for sellers and manufacturers to have a more intuitive understanding of Amazon's global store opening business, the conference specially invited relevant outstanding representatives to carry out successful experiences in category expansion, which greatly benefited the audience.

Main Venue Highlight 4: Brainstorming Roundtable

In order to solve the problem of supply chain optimization, Amazon sellers and factory representatives also held a special round table meeting that was both practical and innovative, with the aim of creating a “next-generation trade chain” optimization method.

Main venue highlight 5: live interview live broadcast preview

The conference selected the leading domestic corporate live streaming platform “Weiyao” for the online live broadcast preview, so that all viewers could learn about the live event as soon as possible.

If the main venue is the core center of this conference, and each branch venue is an extension, then the various events were really exciting, and many spectators couldn't help but lament the lack of skills... Don't worry, the highlights of all the branch venues have been sorted out for you!

Branch venue highlight 1: promotional cheats to prepare for the peak season

Amazon peak season promotion preparation strategy sharing

Amazon advertising program analysis

Amazon Logistics Solution Analysis

At the peak season sales branch, sellers from all over the world listen carefully to “sales secrets”

Promotion nodes such as Prime Day, Black Friday, and Christmas are coming soon. How can sellers easily get used to peak season promotions and achieve business growth?At the peak season promotion session, Amazon experts teach tips on site, as well as a full range of services and support, including Amazon advertising strategies and Amazon logistics solutions, which can help sales and create excellent results at key points.

Branch venue highlight 2: category special exciting roadshow

Excellent manufacturer in the tool category

Consumer electronics manufacturers

A senior manager from Alexa shares smart app product trends

The two-day seller event brought sales information covering the eight major categories of consumer electronics, home, kitchen, consumer goods, fashion, office supplies, tools and auto parts, category trend sharing, and product selection guidance.

Among them, in the tool category section, Amazon experts shared how B2B sellers can use the one-stop commercial procurement site Amazon Business to improve their performance.

In the consumer electronics segment, which received the most attention, Tuya, one of Alexa's service providers, had a wonderful sharing. At the same time, Amazon's technical experts also shared analysis and insights on related service products, providing valuable experience for related companies.

Session Highlight 3: Global Branch Insights into Fashion

In order to allow fashion sellers on Amazon's US and Japan sites to clearly understand fashion trends, a special “catwalk” was set up on site, which attracted countless visitors in the form of model catwalks in order to fully prepare for peak season promotions.

The sharing of successful experiences from overseas sellers has also brought the atmosphere to a new level. Consultations are popular, and there is an endless stream of inquiries.

Exhibition highlights: Overseas sellers come to China to buy directly

Amazon's main booth arranged for professionals from many countries to introduce various services

The exhibition site was crowded, and inquiries about procurement intentions for various products were very popular

Based on the influence of the successful hosting of the Xiamen Seller Conference last year, the advantages of Amazon's global store opening, and the development strength of the Chinese manufacturing industry, this conference also attracted overseas sellers to buy directly from China and conduct negotiations and cooperation with high-quality Chinese manufacturers with clear purchasing intentions. At the same time, outstanding overseas sellers shared their successful experiences at the conference and had direct on-site communication with Chinese sellers, so that Chinese sellers could better understand overseas markets and customer needs.

Conclusion

In the past two years, we have gone through Guangzhou and Xiamen, the two major economic and trade pioneer cities, and now we are once again in Hangzhou, the birthplace of domestic e-commerce, bringing together thousands of high-quality sellers who have already set up stores on Amazon's overseas sites and many manufacturers, brands, traders interested in joining Amazon...

With its grand scale and leading position in the industry, the Amazon Global Direct Seller Conference has become the top summit for the Chinese cross-border e-commerce industry, and we will continue to work hard to help more Chinese sellers go global in the future!Let's look forward to the Amazon Seller Summit at the end of the year!