Q4 Amazon Japan Cross-border E-commerce Operation Highlights and Precautions

As for the peak sales season in the fourth quarter, after understanding Japan's festivals and product selection suggestions (click to view: Amazon Japan Q4 Important Festivals and Product Selection Recommendations), the next step is for sellers to focus on operations. This time, we'll focus on introducing you to Japan's operating priorities and precautions during peak season. All in all, there are a few things to keep in mind:

Use Amazon Logistics FBA and get into the warehouse as soon as possible
A powerful tool for draining traffic — Amazon advertising
Make full use of the “Graphic Product Description (A+)”
Don't infringe!

Amazon Amazon (FBA)

If you want to win peak season sales in Japan, you must not only use FBA, but also prepare sufficient inventory in the FBA warehouse as soon as possible. The main reasons are as follows:

Japanese consumers have stricter requirements for logistics timelines than other sites. Due to the small size of Japan, consumers are used to receiving goods within 2-3 days no matter which e-commerce site they shop on; without using FBA, it is impossible to satisfy Japanese consumers in terms of timeliness.
Although Amazon Japan has 10 fulfillment centers (FBA warehouses) in Japan, sellers' demand for warehouses is always increasing, especially during peak seasons. In order to ensure that there are enough products to sell during this year's peak season, sellers are advised to stock all products in advance.
Use FBA and enjoy a free “gift wrap” service. Consumers shop during peak seasons not only to meet their own needs, but also often to give gifts. Most products are shipped using FBA, and consumers can choose “gift wrapping” when purchasing, which is certainly more appealing to buyers. More importantly, Amazon doesn't charge sellers extra for this!

Amazon Ads

In the fourth quarter, traffic to the entire Amazon Japan site will increase, and using Amazon advertising products can help you get more traffic. During peak season, there are the following things to keep in mind when setting up ads.

1. Take advantage of the latest “Display Ads” (Display Ads). Until recently, sellers in Japan were only able to use “display ads”. Compared to the well-known “Sponsor Products” (Sponsor Products) in the past, it not only has more places to display, but it also has more flexibility in settings.

(Product promotion vs. display advertising)

2. Keywords related to peak seasons, such as “Christmas gifts” (Christmas gifts), “Halloween” (Halloween), “costume” (costume), and “753,” can be considered as advertising keywords as long as they match your product. Also, since traffic to the entire site will increase during the peak season, everyone can also adjust the advertising budget again.

Graphic Product Description (A+)

In the “Product Description” on the product detail page, A+ has the effect of improving the product promotion effect through a combination of images and text. By combining images and product descriptions, specific appeal points such as product characteristics, differences, and product appeal are better reflected, thereby promoting consumers' purchasing decisions. Also, by inserting appropriate keywords and descriptions, it is also possible to better achieve search engine optimization (SEO) effects. Sales of products introduced to A+ pages have increased.

Taking advantage of the peak season, appropriately adding elements such as “pumpkin lanterns,” “Christmas trees,” and “Santa” to your product description page can undoubtedly make your products stand out from the many choices!

Don't infringe!

Whether it's the appearance, investigation of patent infringement, or the crackdown on the sale of counterfeit goods, Amazon Japan has always taken it very seriously. Because the peak season is supposed to be a harvest season, if accounts are restricted at this time, the losses will undoubtedly be huge. Therefore, once again, sellers are reminded not to sell infringing products.

With holiday reminders, product recommendations, and operation suggestions, the holiday season is coming soon, are you ready?