Big orders dropped in the sky!Anke's operation caused sales to skyrocket by 50% in 3 weeks, and won 20+ Amazon sales orders in a year!

December 21, 2021

From the launch of Amazon's US site in 2011 to now that it has landed on more than 10 Amazon sites around the world, “30 out of every 100 Amazon consumers know Anke” *. Anke is already a household name among individual consumers on Amazon. And this year, Anker once again showed his strength among business buyers on Amazon. 20+ large commercial orders, with a total order value of over one million US dollars. Starting this year, Anke, an Amazon enterprise purchased, has reached an annual growth rate of more than 70% for the B-side in one year!

Xiaobian had the pleasure of interviewing the Anke team this time to share the story of Anke's growth on the B-side with more sellers and friends.

“If we hadn't started Amazon Business Purchase, we might have missed out on this golden business opportunity. Abbottt, Premiere Creative’s creative director.

Seize the opportunity: win multiple major cross-border commercial orders in one year

✔️ The first big order from an overseas company fell from the sky!

At the beginning of 2021, Anke received a call from the Amazon Enterprise Buying China team. Business buyers from Amazon companies that buy in the US want to buy more than 10,000 extension cords need to find a seller with supply capacity that can meet product quality and delivery needs. After learning about this demand, the Chinese purchasing team immediately notified high-quality brands and manufacturers in this category, including Anke.

Emily, Anker Business Manager

In fact, our Amazon back office started business purchases a long time ago, and some orders come from corporate buyers. But we don't know that companies can also receive large commercial orders when purchasing. It was also when the Amazon Business Buying team contacted us that we learned about the type of business called spot bidding.

After many exchanges and communication, Anke finally won the favor of corporate buyers with its high-quality products, stable supply chain, and competitive prices, and successfully completed Anke's first Amazon corporate purchase spot bidding order.

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Amazon Business Shopping: Products on Amazon are available to both individual consumers and business and institutional buyers. Business buyers can browse and purchase all products on Amazon by logging in to Amazon Business with a business account. Sellers can sell products to both individual and business buyers using the same account. Once Amazon Business Shopping is launched, sellers can also use the exclusive operating resources and tools of Enterprise Shopping to increase B-side traffic and sales, and have the opportunity to obtain large orders in bulk.
Prompt bidding: This means that buyers who have registered for Amazon Business can submit bulk and specific procurement requests on Amazon. Amazon Business helps communicate with buyers and sellers and carry out procurement management. Through a complete buyer-seller review and matching mechanism, we ensure the efficient completion of procurement, protect the interests of buyers and sellers, and control risks.

✔️ Sales of large commercial orders exceed one million US dollars a year!

After the first spot bidding order was successfully completed, Anke gradually began to understand and pay attention to Amazon's corporate purchases and spot bidding projects.

Emily, Anker Business Manager

B-side customers who buy from Amazon are high-quality enterprise terminal customers that have been screened and certified by Amazon, saving us a lot of trouble and making us more confident in arranging corporate purchases.

In order to help reach a major procurement order, when receiving the immediate tender project, the Amazon Business Buying Team will immediately follow up on the project, help coordinate the buyers and sellers at any time, communicate and understand the buyer's procurement needs, and provide guidance to all shortlisted sellers. After the order is completed, it will also guide the seller on how to fulfill the contract with quality and quantity, including checking the quality of the product.

Zeta, head of sales in the Anker battery category

Previously, there was an order. The company discovered technical adaptation issues when inviting a third party SGS (Societe Generale de Surveillance S.A.) to conduct an inspection. We sent a team of engineers to the domestic warehouse as quickly as possible and successfully solved the problem, so that the product was delivered to the customer as scheduled, and the quality of all aspects of the product was recognized by corporate buyers.

In 2021, Anke sold more than 20 large spot tenders on Amazon's European, American, and Japanese sites, with sales exceeding one million US dollars.

Multiply the chase: try more ways to play and unlock more traffic

After understanding the huge potential of Amazon Business Buying, Anke began to thoroughly understand the more operational features of Amazon Business Buying.

Emily, Anker Business Manager

We began an in-depth study of potential B-side products on Amazon and our B-side strengths. We also learned that Amazon businesses actually have many tools and activities to drive traffic and increase sales, and are beginning to gradually explore and explore these new ways to play.

✔️ Use promotional activities to build brand influence and achieve a 50% increase in sales

Sellers who buy from Amazon Business have launched. In addition to Black Five Network 1's peak season promotions and various promotions and coupons, they can also participate in peak season and special promotions for businesses, such as the hot season (back to office) when resuming work and resuming production at the beginning of the year (back to office), and the mid-year back-to-school season when demand for school supplies surges ( Events such as (Back to School), Japan Annual Sale, and year-end accounts.

Back to School (Back to School) Event Page

After learning about these promotions, Anke resolutely signed up for the US back-to-school season event purchased by the company.

Sevn, head of sales in the Anker hub category

We reported USB-C Hubs products for the back-to-school season event, and sales increased 50% within 3-4 weeks. Sales of all basic products increased by 10-20% during the event.

✔️ Set corporate prices and quantity discounts to increase the number of orders by 20%

One of the prerequisites for participating in various themed promotions is to ensure that the active products are set at a business price (Business Price) and quantity discount (Quantity Discount). Sellers who have launched corporate purchases can also display different prices for their products separately to individual consumers and corporate buyers, so as to use more favorable B-side prices to attract corporate buyers to bulk procurement.

Sevn, head of sales in the Anker hub category

We tried to set corporate prices and quantity discounts, and made a pricing strategy based on customer purchases and product characteristics. After completing the setup, traffic and sales increased markedly, and the number of orders immediately increased by 20%.

Anke has set a “corporate price” for the product

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Business Price: Sellers can offer lower business prices to business and institutional buyers who buy on Amazon.
Quantity Discounts (Quantity Discounts): Sellers can set corresponding tiered prices according to different quantities purchased to attract corporate and institutional buyers who purchase multiple items.

In addition to spot bidding, corporate price and quantity discounts, and exclusive B-side promotions, Amazon Business Purchase also provides sellers with more enterprise-specific tools, including value-added tax calculation services (VCS) for European sites to simplify the invoicing process; enhance business seller information and product content to enhance sellers' credibility and professionalism.

Emily, Anker Business Manager

Over the past year, we have also discovered that the B-side customers who purchased from Amazon companies are not only high-quality enterprise terminal customers, but also that these corporate buyers are still very sticky, and the repurchase rate of our products is exactly twice that of the C-side. Now our B-side sales have increased 70% + compared to a year ago!

Looking forward to the future, Anke is confident in B-side business

2021 is a good starting point. In the future, we will also focus on laying out the B-side market and carry out more refined operations for the B-side. At the same time, we will also consider more B-side R&D and optimization in product layout.

——Anke Innovation

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