It's probably hard for you to imagine that Black 5 welding promotion products can also become popular products, achieving an impressive record of 253% year-on-year increase in sales in 2021?!

What's even more surprising is that this welding brand, which sells a lot on Amazon, is still a veritable “fashion influencer.” Everyone who has seen their welding mask is amazed: It's so cool!

YesWelder has hundreds of thousands of fans on overseas social media, far surpassing other welding brands. Just 12 hours after a new video went live, it has already attracted over 10,000 viewers!

In 2006, a welding equipment manufacturer providing product processing services for foreign welding machine brands was established in Wenzhou (later renamed Wenzhou Zhonglun Electric Co., Ltd.). Over ten years of operation and production, this OEM has gradually matured and expanded, producing a variety of high-quality, high-performance welding products. However, with the development of the foreign trade industry, foreign trade products have also experienced problems such as homogenization, low price competition, and reduced profits, which gave them the idea of expanding into a new direction of development.

In many offline exhibitions, the name Amazon continues to be mentioned. Many customers have purchased a large number of welding products from them and launched on Amazon, and have also achieved impressive results.

YesWelder's journey to sea was not an easy one. When Amazon was first launched, since the original offline OEM was mainly aimed at the South American sector, after the launch of Amazon's US website, the same product broke because the material of the product accessories was not resistant to the low temperatures in the US, causing the first batch of Amazon goods to be returned in large numbers.

More than ten years of welding experience have established a good foundation of cooperation and mutual trust between YesWelder and the factory. Through timely communication with the factory, the problem was finally solved after many revisions and adjustments to materials and abrasives. Later, YesWelder also set up an independent product line for the e-commerce business. Both online and offline channels run in parallel, not only to ensure that its cross-border e-commerce inventory is sufficient, but also to avoid affecting the existing business.

In order to avoid homogenous competition of products, after detailed research, YesWelder discovered that American welding products are mainly high-end series and are expensive, which is a huge burden for individual consumers who like to do their own welding.

Considering the different customer groups on Amazon, YesWelder not only provides basic welding products preferred by corporate buyers, but has also launched a large number of trendy and cool designs to meet the individual needs of individual buyers. After determining the competitiveness of its products and the needs of its target audience, YesWelder spent its energy on building the best products, using electric welding caps as the main product, refining and expanding them, and at the same time further expanding more welding products to meet customer needs.

If you want to get enough traffic, it's also important to grasp the operating skills within the site. Considering the insufficient reserves of knowledge about cross-border e-commerce operations in the early stages, YesWelder participated in Amazon's official training courses to fully understand and learn about Amazon logistics, operation and promotion.

For business buyers on Amazon, YesWelder also set up corporate discounts & quantity discounts for products through an exclusive Amazon Business Purchase tool to increase the level of discounts to attract corporate buyers. This also contributed to the excellent results of Black Friday YesWelder in 2021 -- Black Friday sales increased 253% year over year, with orders from corporate buyers increasing 314% year over year!

YesWelder also carries out content marketing and brand building through overseas social media, posting welding-related topics on various social media channels, encouraging users to share welding stories, and building a fan base to facilitate user communication. Through various methods, YesWelder has collected a large number of “welding ring iron powders”, and further obtained feedback from a large number of consumers to help them optimize their products. In addition, they also invited American illustration designers to design rich decorative patterns for the welding caps, so that the welding caps vividly explain the individual needs of users one by one.

If you already sell on Amazon, log in to Seller Central to open a business purchase. Once activated, you can set additional corporate prices and quantity discounts for your products.

Follow the three steps below or search the “Amazon Business Buyer Marketplace” through the help page to independently unlock the Amazon Business Purchase feature!