Prior to the establishment of cross-border e-commerce, Dexing was already a well-known national stationery brand in China. After going overseas across borders, DeLi also established a world of its own overseas, becoming a study partner and work assistant for domestic and foreign consumers.

Today, Xiaobian will take you to talk with Faye, the deputy manager of the Cross-border Self-Sales Department of an overseas e-commerce company, to see how to enjoy stationery and office supplies overseas. Come and copy your homework!

Strong brands have gone overseas for nearly ten years. They initially did OEM processing for international brands, then gradually expanded the brand's overseas offline distribution. In 2018, it was only through strength that I resolutely chose to transform cross-border e-commerce through Amazon and go overseas.

With the rise of cross-border e-commerce and the continuous increase in demand for overseas stationery, effective sales products cover many application scenarios such as office meetings, holiday arrangements, short commuting, and laboratory cleaning required by enterprises and school institutions, and are a “money” power stock. Under such a major trend, we have successfully formed a number of cross-border e-commerce teams with post-90s and post-00s as the main force. With leading products such as desktop storage boxes, staplers, and whiteboards, etc., we have made Chinese products overseas, and overseas stationery brands have seized market share. In just 3 years, Amazon occupied 90% of the effective cross-border e-commerce business.

Differences in consumer preferences at home and abroad make it easy to discover that product selection strategies cannot be “copied with one click”. As a result, Deli immediately re-conducted market research, studied the most popular stationery products from various overseas sites, analyzed various aspects such as product design, functional characteristics, and price, and thoroughly understood the selling points that consumers were concerned about. Based on analysis, a set of stationery such as desktop storage, staplers, and colored pencils was re-launched, which was more in line with the preferences of overseas consumers, and quickly became a hit on Amazon.

In particular, I have summed up the 5 major steps to create a hit model on Amazon

Dely often uses Amazon's Best Seller list to understand competitors' product features, sales volume, pricing, and keyword analysis to identify the key points of sale. In addition to the resources within the site, Strong will also use third-party tools outside the site to understand the popularity and consumption trends of different school supplies categories to better grasp popular sales trends.

Different sites and types of consumers have different purchasing preferences. Effectively understand buyer profiles and accurately target groups through brand analysis tools and seller platforms. At the same time, we also always pay attention to reviews of competitors' products on Best Seller and reviews of our own products, analyze user pain points, and better dig deeper into buyers' needs.

After listing, DeLi will also continue to pay attention to feedback, continuously optimize products, and invite buyers to provide high-quality videos and images to comment through the Amazon Vine Program, so that consumers can trust the product more.

The back-to-school season is an important annual event on Amazon Enterprise. It helps educational business buyers buy educational supplies such as school supplies, teaching activity supplies, etc., and carry out large-scale commercial procurement and storage. For the back-to-school season activities, effective efforts have also formed a complete preparation plan for product selection, development, preparation, promotion and promotion. The back-to-school season usually begins in the middle of that year, but Weili will start developing products one year early to ensure the depth and breadth of the products.

After deciding on the selected products, they began stocking and promotion in the first quarter of that year, formulated promotion plans in advance, played 28 distribution promotion combinations outside the site, and concentrated their main efforts on the layout of the site:
● Off-site is two: Effective use of social media to increase user stickiness, thereby increasing product and brand attention.
● Site 8: Reach target consumers through the holiday warm-up atmosphere and brand flagship stores, and provide attractive prices for corporate buyers by setting corporate prices & volume discounts.

A strong brand positioning is dedicated to creating the ultimate cost-effective office and school supplies through online sales channels. Therefore, in terms of building brand awareness, we can stick to the product as the main focus, and make the product the best endorsement of the brand through word-of-mouth marketing.

For cross-border e-commerce, it effectively combines consumers' visual experience to localize scenarios, and has also adopted a multi-brand strategy to design different visuals according to the brand style. For example, in the powerful tool category, the visual design is mainly yellow.

At the same time, Weili will also post some plantable video or graphic promotion materials through various social media, presented with a unified visual symbol, and comprehensive brand marketing to create brand awareness.

How to participate in the US station:
● Create volume discounts for ASINs with a rating of 4.0 or higher in Seller Central (buy 2 or more at the bulk discount and get at least 5% off)
● Submit exclusive pricing for educational buyers and contact your account manager to apply!
● Participating categories:

If you are already an Amazon seller:
You can log in to Seller Central and follow the following three steps or search the “Amazon Business Buyer Marketplace” through the help page to independently unlock the Amazon Business Purchase feature!