As spring blossoms blossom, the prevention and control of the epidemic has finally been effectively controlled thanks to the efforts of all parties, and the resumption of work and production by enterprises across the country is also being promoted in an orderly and steady manner. The door to the cross-border e-commerce business is still open, waiting for Chinese sellers to continue to be strong and work hard to resume production and operation to create another brilliant new year. In order to help sellers better develop their business during the special period and after winning the war against the epidemic, we have compiled a 2020 Amazon Business Peak Season Hot Sale Calendar, which includes an introduction to the peak season and operation suggestions. We hope this useful and useful information can help you!

How much does seizing the Amazon business shopping boom help increase order growth?Let's first listen to an experienced seller share it:

*As a one-stop procurement site for corporate and institutional buyers, Amazon Business helps Chinese sellers directly reach a large number of high-quality corporate buyers and build international brands. When business and institutional buyers browse the Amazon Business front-end page, they can also select high-quality commercial products that meet their needs from different themed events.

Now, let's take a look at Amazon's top business purchases for the whole year!
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Event profile
Japanese taxpayers will submit personal income and tax information for the past year to the finance department during this period, which is the most important period for sales to individual businesses and corporate entities.

Operational recommendations
Setting a corporate price/volume discount > 5% is more likely to attract inquiries from business buyers.

Event profile
As the climate warms up in spring, many construction sites will choose to start construction during this period. A peak in industrial category sales will follow. Amazon Business sellers can use more favorable corporate pricing to help business buyers prepare the industrial materials needed at construction sites.

Operational recommendations
Not only is the demand for various industrial products at construction sites high, but the supply cycle is long. Prices are the focus of enterprise buyers when inquiring. Therefore, sellers need to set corporate product price/batch discounts to provide them with preferential price information; upload product documents to emphasize professionalism to corporate buyers.

Event profile
The peak back-to-school sales season in Japan is different from European and American sites. Usually in spring, more than half of annual school-related expenses are generated at this time. The back-to-school season is a time for students and parents to purchase school supplies and clothing for the new school year. At the same time, as people pay more and more attention to computers and related devices in education, such electronic office supplies have also become an important part of the back-to-school sales season.

Operational recommendations
It is necessary to set corporate product prices/volume discounts to let corporate buyers know about price discounts ; Japanese schools organize school trips during the return to school season, so in addition to stationery and electronic products, popular products are also a major category of outdoor products. At the same time, because Japanese buyers value product quality very much, sellers must pay attention to products when selecting products quality.

Event profile
In order to avoid the loss of budget surpluses for this fiscal year, many institutions and enterprises will conduct a new round of procurement from April to June. In the US, it's no exaggeration for state and regional governments to describe spring as “extremely busy ,” not only managing numerous projects and various suppliers, but also stocking lounges, upgrading offices, or preparing for special projects or summer programs. And for the new school year to arrive, American educational institutions will also take advantage of this period to expand their budget funds and purchase educational supplies such as books and computers. In this “spring and summer renewal season,” American institutional businesses have not only needs, but also budgets. This is a big promotion period for Amazon Business sellers to pay attention to.

Event profile
June is National Security Month hosted by the US National Security Council. With numerous safety initiatives to prevent work injuries made by the US Occupational Safety and Health Administration, the demand for safety and protective equipment from major institutions and companies will increase dramatically, and Amazon Business will become a one-stop shopping site for buyers in the industrial and construction industries.

Operational recommendations
Set quantity discounts, and consumables can be added to the Amazon Wholesale Store (Bulk Supply Store); the product is highly specialized, so it is recommended to upload product documents/business documents.

Event profile
The “back to school season” is an exciting and busy time for students and parents of all grades. From elementary school to high school, school bags, school uniforms, glue, crayons, scissors... are too many to count on their shopping list for the items they need to go to school. At the same time, universities and educational institutions are busy preparing to welcome students back to school, and demand for teaching materials has surged. Amazon Business's “Back to School Season” special event can reduce everyone's purchasing burden. Whether it's parents who plan to buy in bulk or various educational institutions preparing for the new school year, they can buy the items they need here and also enjoy promotional discounts.

Operational recommendations
You need to set up business prices/volume discounts to let business buyers know about peak season promotions . At the same time, it is recommended to set more quantity discounts and join the Amazon wholesale store (bulk supply store) for office, cultural and educational products; for laboratories, it is recommended to mainly promote instruments with low unit price and low level of expertise, and that do not require pre-sales training and after-sales maintenance.

Event profile
Since the launch of Amazon Business Japan in 2017.09, data such as the number of corporate customers and website page traffic has grown exponentially, attracting benchmark companies in many segments, including transportation, catering, media entertainment, retail, real estate, education, etc., such as Japan Airlines, Yamato Transport Co., Ltd. (Kuroneko Delivery Service), Hoshino Resorts Group, Ichiran Ramen, Toyo Gakuen University, etc. This promotion offers business-priced discount products for businesses and individual business users registered with Amazon Business.

Operational recommendations
It is necessary to set the enterprise product price/volume discount > 5%, check the quotation management function in the Seller Central Office in a timely manner, and handle inquiries from corporate buyers.

Event profile
The purpose of this festival is to encourage citizens to cultivate physical and mental health through sports. Sports stadiums all over the country will host sports-related events on the day of the holiday. The festival usually takes place on the second Monday of October every year, but in 2020 it will be held on July 24, at the same time as the Tokyo Olympics and Paralympics.

Operational recommendations
Business price/volume discounts need to be set up to let business buyers know about peak season promotions.

Event profile
At the end of each year, Japanese people and Japanese companies participate in a clean-up event called “osouji.” For Japanese people who have always maintained good cleaning habits, this is not just regular cleaning, but a traditional activity with special significance. Refresh your living and office environment before the New Year. People thoroughly clean and dust off areas they don't usually clean regularly, such as cleaning the corners of the room, wiping the windows, and wiping the floor with a damp cloth. One of the activities of “osouji” is “susuharai,” which refers specifically to cleaning up dust and soot. Furniture, window sills, fans, and other areas that are usually hard to reach should be thoroughly dusted; these areas that are not cleaned regularly will receive special attention. Another activity of “osouji” is to clean up the workplace. During the cleaning process, every employee is involved in cleaning, scrubbing, and organizing the office area. Another “osouji” activity is “seiri,” which means organizing items. Just because a room is dust-free doesn't mean it isn't cluttered. Cluttered rooms are cleaned up, and unnecessary items thrown away.

Operational recommendations
Improve the description of the cleaning/storage function of the product, add images of product usage in the office scene, set corporate price/volume discounts, and attract corporate buyers to buy more orders.

Event profile
At the end of the year, not only is it time for individuals to reward themselves, but companies and organizations have also entered a state of “celebration and reward” — donating to the community, rewarding outstanding employees, getting a batch of new equipment for better development in the coming year, etc. Government agencies, non-profit organizations, corporate offices, and the United States Labor Union will generate large procurement requirements for daily necessities and gifts due to organizations donating supplies to certain communities; companies will also need to purchase a large number of items to prepare year-end parties, thank customers, and reward outstanding teams and employees. At this time, the “institutional business peak season promotion” on Amazon Business US will also be divided into different ports for buyers to choose. All sellers need to do is prepare product quantities and discounted prices, and wait for these businesses and institutional buyers to be favored.

Event profile
The Japanese year-end party is a traditional custom where most Japanese organizations or institutions hold banquets at the end of every year in the form of a banquet at an izakaya, and is usually accompanied by heavy drinking. At the party, everyone will forget the setbacks and challenges of the past year and look forward to the new year.

Operational recommendations
Add images that include attractive product usage scenarios such as restaurants and izakayas, set corporate product prices/volume discounts, and let business buyers know about peak season promotions and discounts.

Event profile
Every year from January 12 to February 22, it is the “start season in the US.” All walks of life are upgrading the working environment at this time, adding updated high-tech products, and supplementing office necessities and professional equipment. Generally, in the first two weeks, there is a high demand for high-tech products; by the third and fourth weeks, companies make an inventory and begin to stock up on essential items; in the next two weeks, they mainly check for gaps in professional equipment. Based on such huge demand, this period of the year is also the first peak season promotion for Amazon Business in the US. Corporate and institutional buyers are also interested in promotional offers and bulk purchase discounts at this time, which not only fully prepare for the new year of business, but also save the company's expenses.

Hopefully, reading this 2020 Amazon Business peak season calendar, which is full of useful information, will give you more confidence. Overcoming difficulties and forging ahead, Amazon Business is with you. We will continue to monitor the latest situation of the epidemic and update relevant adjustments for everyone in a timely manner. If you want to prepare early after reading it, do your best to sprint to 2020, and join Amazon Business!

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