As more and more e-commerce sellers focus their attention on the global cross-border e-commerce field, there are also more and more sellers who want to globalize e-commerce by opening a global store on Amazon.

So, how to successfully sign up for an Amazon Global Selling account and take the first step in e-commerce internationalization?Today's article will introduce a detailed explanation of the information you need to submit to register for an Amazon account, as well as the things you need to pay attention to!

Registration Foreword
Starting with account registration, all sellers on the Amazon Marketplace are required to comply with the Selling Policy and Seller Code of Conduct. We require sellers to act fairly and honestly on the Amazon Marketplace to ensure a safe buying and selling experience.
Violating the code of conduct or any other Amazon policies may result in actions against your account, such as cancellation of listings, suspension or forfeiture or payments, and removal of selling privileges.

Registration instructions
● All sellers must provide accurate information to Amazon and customers, and update the information as it changes. This includes:
➧ The business name you use must accurately identify your business;
➧ Provide the most accurate and current business address, email address, and phone number so Amazon can contact you if necessary.
● Make sure you use a valid international credit card and a valid billing address to debit.
● Amazon may suspend or terminate your account and selling privileges if we determine that your account has been used for deceptive, fraudulent, or illegal activity (for example, using a purchased account to sell).

Preparing registration information
Before signing up for a global retail account, you need to prepare all the information as required, mainly including:

1. A color scan of the company's business license: must be issued by mainland China, Hong Kong, and Taiwan
● Mainland Chinese companies: business license
● Companies in Hong Kong, China: Company Registration Certificates and Business Registration Regulations
➧ Taiwanese enterprises: Limited company registration form/Limited company registration form/Limited company change registration form/Company change registration form
Note: Mainland China business licenses should be more than 45 days from the expiration date, and the Hong Kong Business Registration Regulations should be more than 45 days from the expiration date

2. A color scan of the corporate ID card:
● The name on the ID card must match the name of the legal representative on the business license
● The name on the ID must match the name on the registered Amazon account exactly
➧ Must be issued by mainland China, Hong Kong, and Taiwan
➧ The ID must be within the validity period

3. Payment credit card:
➧ Credit cards that can be used for international payments (VISA or MasterCard, VISA is preferred)
➧ Confirm the activation of the payment function in the currency of the country of sale. If you open multiple marketplaces at the same time, it is recommended to use a credit card that can support multi-currency payments
➧ Verify that your credit card hasn't expired and has sufficient credit limits, and that there are no restrictions on online or mail order payments

4. Contact information:
● Contact person's email
➧ Contact person's phone number (it is recommended to fill in the contact number of the corporation)
● Company address, contact number
Be sure to provide the correct phone number, and we'll contact you via this contact information if there are any important questions!

5. Bank account: A bank account used to receive payments. You can choose from the following three methods (choose one of three)
➧ Domestic bank accounts
➧ US/Hong Kong bank account
➧ Third-party deposit accounts

The following registration information must be provided. If the information is incomplete or false, registration cannot be completed.

Reminders

● Please prepare the above materials before registration, otherwise you will be stuck at a certain step and you will not be able to continue. The registration process is irreversible, but it can be interrupted, that is, you can leave for a while and then come back and log in with the correct registration email address and set password to continue registration. If you are unable to log in, please make sure the network environment is stable. You can try clearing the browser cookies and changing the browser;
● Please fill in all information in Pinyin or English, except as specifically required in this document;
● Ensure that the information filled in and submitted on Seller Central must be true and valid, and match the information in the submitted documents;
● Make sure the contact information (email address and phone number) is current so that Amazon can contact you if necessary;
● The credit card submitted by Seller Central for payment and settlement is recommended to use a corporate credit card, and the bank account information must be true and valid;

● Other notes:
➧ It is recommended to use a stable dedicated network environment; VPN/VPS/Super Browser is not recommended
➧ It is recommended that sellers can keep the purchase invoice. If they encounter reviews or category applications during the subsequent business period, they may ask you to provide the corresponding purchase invoice
➧ Operations must be in compliance. Please strictly follow Amazon's regulations. If you don't understand Amazon's regulations, it is recommended to check Seller Central or Help-Seller Support
➧ Hong Kong sellers, China, should select “Hong Kong” in the country/region where the company is located (this information cannot be changed after submission; incorrect selection may cause verification to fail)

Merchant support
If you have any questions during registration, you can click the “Get Support” button on the page to get the corresponding support.

Verify email
During the seller registration process, you will receive an email from Amazon containing a 6-digit verification code. If you haven't received the email to verify it, go to your spam box to see if it's classified as spam. If not, wait a few moments and click the “Resend Verification” link in the screen.

Fill in company information
1. Select the company address: In the “Company Address” drop-down list, please select the correct country or region where you are located (for sellers in mainland China, select “China”);
2. When filling in the company address, please be consistent with your office address;
3. Fill in the company name: When filling in the company's legal name, if the seller is prompted that the legal name is too long, it is recommended to use all lowercase pinyin without spaces; if the maximum input limit is exceeded, please fill in the main part of the company name as much as possible;
4. PIN verification: The method of receiving a PIN means which method is used to verify it. You can choose SMS or phone call. When there is an error in system verification, please try another language or SMS verification. If 3 unsuccessful attempts, you will need to wait 1 hour before re-verifying;
5. Main contact person: Please fill in the pinyin of the company's legal name. If the main contact person is not the legal representative, you will need to provide a letter of authorization for the legal representative during the later review;
6. Fill in your credit card information:
➧ If the credit card billing address you filled in does not match the billing address you filled in at the bank, account registration may fail.

Fill in the seller's personal information
● If the residential address is different from the default corporate office address on the page, you can click the “Add another address” link to add a new address;
● Company beneficiaries: Beneficiaries must be company owners or managers, that is, self-employed persons or companies that directly or indirectly own 25% or more of the company's shares, or have the power to decide on business development, or otherwise exercise management power over the company. Please fill in the amount of beneficiary information according to the actual situation and fill in the contact information for each beneficiary. Please fill in all information in pinyin, and the information may be verified. If the beneficiary of the company has only one legal representative, “I have added all the beneficiaries of the company” then select “yes”, and “no” if no. If no is selected, additional beneficiary information will need to be entered.

Fill in credit card information
Check that the default address information is the same as your credit card billing address. If not, please click “Add New Address” and fill in the new address information in English or Pinyin.

Submit identity verification
● The photo may take some time to upload. After the upload is successful, click the “Submit” button at the bottom, and when you see the green authentication information submitted, you can close this page;
● If you see a red message correction page at the time of submission, please check the email in your registered email stating the reason for failure and resubmit as required. There will be a total of three opportunities to re-submit;
● Please check the company address here. In particular, it is important to note that the company address here is the office address entered earlier by default. If the office address is not the business address of the company, you need to click “Add a different billing address” and enter the registered address on the company's business license in pinyin.

⚠️ Please note: Please provide a color photo or color scan of the business license and corporate ID card (paper scans are accepted, electronic business licenses are not accepted), no missing corners, black and white copies are not accepted, screenshots are not accepted, the file must be complete, clear and readable, and it is not allowed to upload puzzle files using Meitu tools such as PS or Meitu Xiuxiu.

Complete account information
● After entering Seller Central, please check the small red flag in the upper left corner and any unfinished operations in the notification bar. Please complete them promptly, otherwise you will not be able to create the product.

After completing registration, if the account is deactivated
● After completing account registration, if you encounter account suspension, please click Performance to view the “Performance Notice” and take appropriate action; if your performance notice mentions that you are required to submit piping or natural gas, electricity, water, or internet service bills issued in the past 90 days, sellers on the North America/Japan site should submit utility and coal grid bills as required; note! Sellers on European sites only need to submit a business license;
● Prepare the bills required for the appeal. The requirements are as follows:
➧ Documents must be authentic, valid, and unmodified
➧ Date of issue: Provide utility bills within the last 90 days
➧ Bill Type: We only accept bills for plumbing or gas, electricity, water, or internet services
➧ Bill title and address: The bill must show your full and current address of operation or residence; bill title requirements for company sellers: The bill must show the full legal name of your company or the full name of the legal representative, and this name also needs to be displayed on your business license
➧ Bill format: Only color photos or color scans of invoices in pdf, png, and gif formats are accepted (screenshots are not accepted)