Good news, coupons (Coupons) and deal events in the US/Canada/Germany/UK stations have been reopened for reporting. Sellers can create new promotions or coupons themselves by going to Seller Central.

As a display event with the highest traffic threshold, Zhendian Zhibao has always selected ASINs with excellent historical performance to participate. In the past, all sites had an invitation system, and must be reported through customer development and operation managers. However, along with the Coupons and Deals campaign, there is also a self-service declaration channel for sellers in the European Zhanzhen Store.

Zhendian Treasure (DOTD) is a top promotion that impacts product sales through extremely favorable promotional prices within a limited period of time (24 hours or until inventory is sold out, which may reach 48 hours during the holiday season). Not only can it bring an instant surge in traffic and sales to products, but it can also make powerful products instantly popular and increase in popularity!

(Zhendian's treasure is displayed first at the top of the Today's Deals page with the DEAL OF THE DAY logo)

We love the Zhendian Treasure (DOTD) promotion, because a successful DOTD (DOTD) promotion can usually bring in 2 months of sales within 24 hours, which greatly helps the product rank!

ASINs need to meet the following requirements before they can be considered for an upgrade to participate in the Treasure of the Town Store campaign:
▼ The discount is at least 20% off the current sales price or more (not considering the flash sale price)
▼ 5% off or more of the lowest sales price (including the Lightning Deal) in the past 30 days
▼ Sufficient inventory to support the Zhendian Treasure activity time - 24 hours
▼ Product rating 4 stars or above
▼ The image conforms to the style guide
Additionally, ASINs and accounts must meet the following requirements to be eligible:

Please pay attention!
The above are the minimum criteria for applying to participate in the Zhendian Treasure Campaign. Products that meet the above standards are not guaranteed to be selected to participate in the Zhendian Treasure Campaign. Amazon reserves the right to cancel, suspend, and modify the Treasure of the Town Store campaign.

From now on, European sellers can obtain applications to upgrade the Town Store Treasure (DOTD) campaign by reporting Lightning Deals. When reporting a flash sale, sellers enter the discount on products targeted to participate in the DOTD event as the discount conditions for the DOTD campaign. If the seller's Lightning Deal is eligible for a discount to upgrade the Zhendian Treasure (DOTD) campaign, the seller will receive an email from Seller Support on the Monday of the week before Zhendian Zhibao runs — informing the seller that the reported Lightning Deal will be eligible to upgrade to the DOTD (DOTD) upgrade next week.

Please pay attention!
The email will also include a link to the form for abandoning the Town Store Treasure upgrade. If you complete this form, we assume that your account has waived the opportunity to upgrade all of your ASINs to Deal of the Day (Deal of the Day) on all Amazon European sites in 2020.

If the seller does not submit an application to abandon the upgrade within the specified time, they will receive a confirmation email on Friday informing them that the previously submitted Lightning Deal has been upgraded to Town Store Treasure and will be launched next week. At this point, the ASIN Lightning Deal to be upgraded to Zhendian Zhibao will be automatically cancelled and automatically re-created within the system. No action is required from the seller during this process.

Sellers who have not submitted a Lightning Deal application but have an ASIN that meets the requirements for the Zhendian Treasure campaign may also be invited to participate in the Zhendian Treasure event. Seller Support will send out an invitation email with recommended ASINs every Thursday, inviting sellers to participate in the Town Store Treasure event by submitting a Lightning Deal. Sellers can report recommended ASINs by following the email prompts. If the submitted Lightning Deal application is eligible for the DOTD upgrade, the seller will receive an email from Seller Support on the Monday of the week before the DOTD program runs. After that, refer to the process as above.

After the seller logs in to Seller Central, click “Lightning Deals” under the advertising module to go directly to the Lightning Deals management page. At the bottom of the default Lightning Deal Creation page, you can see the products recommended to participate in the Lightning Deal. These products are all recommended by the back-office system based on an algorithm; if this section is empty, it means that there are currently no products you can apply for.

Knock on the blackboard!
The list of products recommended to participate in the Lightning Deal (LD) will change dynamically every week. Please report recommendations as soon as possible and check back regularly for updates.

❓ Why don't I have any deals recommended?

Your product doesn't meet the deal campaign requirements. It is recommended to first check whether the product and account meet the basic conditions listed above, and participate more in low-threshold promotions such as coupons and Prime exclusive discounts on weekdays to optimize ASIN performance and increase the possibility of being recommended to participate in deal events.

❓ I received a DOTD (DOTD) event upgrade email from the system. Can I choose not to participate in the event?

Can ASINs be upgraded to the Treasure of Town Stores (DOTD) campaign by declaring 7-day deals?
No, the DOTD (DOTD) campaign can only be completed by reporting Lightning Deals (Lighting Deals) events.

❓ Can ASINs participate in other promotions after participating in the DOTD (DOTD) event?

Yes, the same ASIN can run the 7-day promotion every other week, re-run the Lightning Deal after 7 days, and re-run Deal of the Day (Deal of the Day) after 30 days.

Please pay attention!
Prices for various types of promotions will be recorded in historical prices. Sellers need to make promotional arrangements to avoid the recommended prices for different types of promotions being affected by each other.