Amazon has more than 150 million Prime members worldwide, and Market Tract shows that 83% of shoppers make unplanned purchase decisions based on existing product discounts.
Exclusive discounts for Prime members can not only effectively stimulate purchases and increase sales, but the huge Prime member consumer group also provides a good promotion foundation, which many sellers like.

1 Effectively increase sales: stimulate purchases by providing information savings
2 Build up a loyal customer base: help consumers save money and win customer loyalty
3 Increase product visibility: Displaying discounted prices on search pages can encourage customers to further browse products
4 Long-term optimization of operation: steadily attract the attention of more high-quality members to the store

By creating exclusive Prime discounts, Prime members can enjoy lower prices, and stores can increase sales while steadily accumulating a high-quality Prime member customer base, which is an excellent win-win promotion strategy.

Items that offer exclusive Prime discounts will show Prime members pricing and savings information with a removal line. Many display opportunities and prominent logos can help sellers attract more Prime members to click on products!

Many sellers are already dazzled when they see this:

Everything you want to know is here!Today, let's learn about Prime exclusive discounts with Xiaobian. I'll teach you how to set them up to help you make money overseas with Prime exclusive discounts!

Step1
In the “Ads” drop-down menu, click “Prime Exclusive Discounts > Download Discount Upload Template” to fill in your products and pricing;

Step2
Click “Prime Exclusive Discount > Create Discount”, enter the name and date of the discount, then upload the completed electronic form;

Step3
Check the relevant information and click “Submit” to complete the creation of the exclusive discount;

Great job!Once the discount has been created, the seller can check the overall effect of the Prime Exclusive Discount on the Amazon Seller Platform through the next two steps

Step 4：
In the “Ads” drop-down menu, click “Prime Exclusive Discounts > View Details > Download Report”

Step 5：
Download the Prime Exclusive Discount operation report to check related performance.

By following these 5 steps, you can easily create an exclusive Prime discount and follow up to check the overall promotion results!

Prime Exclusive Discounts are a free promotional tool, and Amazon will not charge anything other than standard shipping and referral fees when you create the campaign. To create this discount, you need to meet the following criteria:

Please note:
1 If the discount is created for a high season sale (such as Prime Day, Black Friday, etc.), this standard may change.
2 Amazon regularly checks whether the products in the discount are eligible. Once the product is no longer eligible to create a discount, it will stop showing the discount offer; when the product is eligible again, the system will automatically reactivate the Prime Exclusive Discount.

As a coupon that also has a lower threshold and is suitable for new products, how is it different from Prime exclusive discounts?Xiaobian has specially compiled the following comparison for you to help you better distinguish between these two promotion tools.