What’s hot in Europe and the US right now?Bicycles!Can I get a $400 transportation allowance if I commute to work by bike?![1] Google Trends shows bicycle-related search volume surged by 4,000%, and on Amazon Europe and the US Marketplace, bicycle accessories are all selling extremely well. In addition, the ongoing boom in the health economy has made dietary supplements part of overseas consumers’ daily routines, and many families have also stocked up on small medical devices so they can monitor their health at any time. At the same time, those who are used to staying home are also showing more ways to bring “refined living” into life at home—from decorating and organizing to gearing up, skincare, dressing up, and hosting parties—without missing a thing. At this stage, overseas demand for products in Health and Personal Care, outdoor travel, home living, and Beauty categories continues to grow.

Save this fresh update on the latest overseas consumer trends, and easily stay on top of the bestselling categories overseas right now!There’s even a surprise at the end of the article: a collection of 2020’s hottest product selection picks, all put together for you!

Cycling, driving, outdoor hiking, and other outdoor sports

People overseas who value freedom are almost irresistibly drawn to sports and outdoor products. As more and more countries define the pandemic as the “new normal,” outdoor activities have become the top choice for getting close to nature, meeting up with friends, and still maintaining social distance, driving explosive growth in outdoor gear.

Examples of bestselling products: bicycle accessories
Consumer concerns: Consumers in Europe and the US love outdoor sports. Taking the US as an example, the popularity of bicycles, as well as the wide variety of water sports, jungle adventures, and everyday leisure activities, all rely on the products above. Bicycle accessories require close attention to size, material, and durability, need to fit different bicycle models, and should also take into account the bicycle brands currently popular on the market
Suggestions for sellers: Focus more on materials and product design, and have durability and safety tested by Accredited Laboratories to avoid customer complaints caused by product quality issues later.
Top Marketplace: North America
Industrial cluster: Guangdong, Fujian, and Jiangsu-Zhejiang

Examples of bestselling products: car charging adapters, car phone holders, and car phone audio cables
Consumer concerns: compatibility with different vehicle models, no-trace installation, and a holder and charger in one
Suggestions for sellers: In Europe, the United States, and Japan, where vehicle ownership is already high, self-driving travel is becoming increasingly popular, and demand for improved in-car features and their use is also growing. Limited by in-car space, a better choice is to keep the core functions while making the design as compact as possible. Features such as Bluetooth connectivity or wireless charging can also be added value for the product. You can also reduce installation effort and minimize marks or impact on the car interior by using magnets, clips, gravity, or similar methods. At the same time, pay attention to differences in common vehicle models and interiors across regions, and produce products that better meet local needs
Best-selling months: summer and year-round
Best-selling marketplaces: United States, United Kingdom, Germany, Japan
Price reference range: $7–$50, £5–£30, €5–€35, 500–5,000 Japanese Yen

Examples of bestselling products: outdoor grilling tools, portable bags, travel compression bags, outdoor water bottles, sports gloves, folding beds, vehicle air mattresses, outdoor cookware, cigarette lighters, aluminum lunch boxes
Consumer concerns: whether it is easy to assemble and clean, the materials of the grill body and grate, whether the charcoal tray allows temperature control, whether it is foldable and includes hooks, how many people it serves; portability, fire and heat resistance, stain resistance, easy cleaning, and light weight
Suggestions for sellers: Sellers of outdoor barbecue equipment should provide detailed assembly instructions whenever possible. Consumers also tend to prefer free skewers, food-grade grill grates, stainless steel grill bodies, temperature control for charcoal grills, and safety instructions. As summer and fall approach, demand for outdoor activities grows, and outdoor travel and hiking are becoming popular use scenarios. For outdoor products, durability matters more than appearance and refinement, especially when developing and selecting materials. Detailed features such as non-slip handles and built-in hooks can greatly improve a product’s practicality. On the detail page, combining images that show the product’s multiple uses in real-life scenarios can help consumers quickly understand the product’s features and speed up their purchase decisions. Products that are lightweight and compact when stored will appeal to a wider range of users
Best-selling month: summer
Bestselling Marketplaces: United States, United Kingdom, Germany, Japan
Price reference range: $15–$100, £10–£75, €10–€80, 1,500–10,000 Japanese Yen

Examples of bestselling products: kayaks, surfing, fishing, throwing, darts, roller skates, and sports wristbands
Key consumer considerations: for inflatable kayaks, consider the material, weight, and whether they are easy to transport, carry outdoors, and assemble; for surfboards, design and materials matter; for fishing kits (fishing gear, rods, line, hooks, and bait), consider durability, assistive design, and materials; for sports bands, consider the overall design, price, materials, comfort, feature completeness, battery life, and more; for roller skates, consider wheel size, hardness, materials, and braking mode
Suggestions for sellers: Focus more on materials and product design. We recommend having durability and safety tested by Accredited Laboratories to avoid customer complaints later due to product quality issues; for roller skates, we recommend customizing products based on the foot shape of European and American consumers. If you can make a breakthrough in roller skate comfort, the product will sell better, and bearing quality also needs to be strictly controlled to ensure a smooth user experience
Best-selling Marketplace: North America
Industrial cluster: Guangdong, Fujian, and Jiangsu and Zhejiang

Home improvement, home safety, home organization, entertainment and social media, home office, family gatherings

While quarantined at home, people overseas have an amazing knack for entertaining themselves!Playing DJ at the stove is more and more fun; artistic fried eggs and a toilet paper “Taj Mahal” show that talent is everywhere; and with DIY projects at home, creativity knows no limits. Such a rich and colorful home lifestyle overseas has made a huge contribution to the “stay-at-home economy.”

Examples of bestselling products: bathroom accessories, room light strips, shower curtains, home water filters, track light strips, faucets, drawer handles, scissors, screws, hand saws, sealants, glue, and wallpaper
Consumer concerns: for kitchen and bathroom improvement products, consumers pay more attention to whether the products are compatible with existing fixtures, offer versatile functions, and are easy to use; for home improvement tools, consumers pay more attention to ease of use, country of origin, quality, size, service life, and usage scenarios and locations; for glue and wallpaper, whether the materials are environmentally friendly
Suggestions for sellers: As the pandemic has evolved, labor costs have increased and labor availability has decreased, so more home maintenance work has shifted into the home. Tasks such as replacing water filter cartridges and maintaining plumbing have become part of daily life in Europe and the US, and products such as lighting fixtures and replacement cartridges are becoming more popular. For lighting products, we recommend plug-in, battery-powered, or rechargeable options to improve compatibility with consumers’ existing home furnishings and decor. Providing aftermarket accessories or replacement parts based on the sizes and popular models of household appliances in different regions is also one way to break into the market. Bathroom hardware should follow different regional connection standards. In addition, for home improvement tools, sellers should try to offer tool sets and accessory kits, and focus on product safety and ease of use, as well as the environmental friendliness and sustainability of glue and wallpaper
Best-selling month: summer
Top-selling marketplaces: United States, United Kingdom, Europe
Price reference range: $4–$70, £5–£55, €4–€65

Examples of bestselling products: security alarms, monitors, home surveillance cameras, burglar alarms
Consumer concerns: easy installation, night vision, wide-angle coverage, motion detection, automatic alerts, and easy-to-use companion software
Suggestions for sellers: As overseas consumers become more security-conscious, household users are increasingly willing to buy these products, and demand continues to grow. For home use, products should be easy to install and use, and should come with complete, clear instructions. For products that do not require a wired power connection for installation, make sure the battery life, charging method, and rechargeable battery are compliant and safe. Product images can use different real-life scenarios to clearly illustrate product features, while also showing the product’s wide range of applications and improving conversion. Summer is often the peak season for this type of product. In Europe and the US, for example, most consumers install security system equipment when renovating their homes or fixing up their yards
Best-selling months: summer or year-round
Best-selling Marketplace: Germany
Price reference range: €25–€100

Examples of bestselling products: indoor and outdoor drying racks, pressure washers, household storage compartments, storage bags, lint removers/fabric shavers
Consumer concerns: drying space, ease of assembly, and whether it has a waterproof feature; for high-pressure water guns: lightweight design, easy mobility, easy storage, long battery life, strong water pressure, and no leaks; for household storage compartments and storage bags: material, storage capacity, number of compartments, and storage space design; whether lint removers/fabric shavers are suitable for various types of clothing and fabrics, including sweaters, blankets, bed sheets, sofas, and car seats, whether the blades are durable and easy to replace, whether some honeycomb-style shaver foils can protect fabrics from being cut or snagged, and whether they have strong battery life and are easy to carry
Suggestions for sellers: products should have an adjustable intensity range to suit different home environments, and assembly should be sturdy enough; consider the product’s packaging size and whether it is easy for consumers to install. For single renters, compact-size products may be more popular; high-pressure water guns should be lightweight and usable in different settings, both indoors and outdoors, such as for washing cars, windows, and balconies. At the same time, products with long battery life and no water leaks are more popular among sellers. In addition, products with stronger water pressure provide better cleaning results; household storage compartments and storage bags should offer different combination options to fit different home environments, consider stacking, and be designed for outdoor use
Best-selling months: all year
Top-selling marketplaces: North America, Europe
Industrial clusters: Zhejiang, Hebei, Fujian, Kunshan

Examples of bestselling products: computer monitors, webcams, headphones, measuring and cutting tools, desktop stands, pen holders, monitors, projectors, and cables
Consumer concerns: size, pixels, sound quality, use cases, and configuration options; stand material and stability, value for money, and compatibility with products of different sizes; monitor and projector brands, screen resolution, and the variety and compatibility of cable interfaces
Suggestions for sellers: Homes in Europe and the US tend to be more spacious, so large-screen monitors are more popular, but you should also consider packaging design during transportation to avoid damage. In addition, there are many major high-volume sellers in this category, so you also need to consider how to differentiate your products and precisely attract buyers to place orders; provide detailed installation instructions whenever possible, including sound quality and sound effects, LED brightness and water resistance, whether the bead string is foldable, lighting duration, and color variety; brand-name display sellers have a high penetration rate, and cable length, interface variety, and compatibility are important factors in buyers’ purchase decisions
Best-selling Marketplace: Europe
Industry cluster: Shenzhen, Yiwu

Examples of popular products: jigsaw puzzles, darts, dartboards, balloons, banners, decorations
Consumer concerns: color combinations, paper options, number of puzzle pieces, puzzle theme, material, dartboard, color patterns, patterns, how well the text matches customer needs, and attractive, creative designs
Suggestions for sellers: For puzzle products, we recommend researching relevant patents to help prevent infringement. Because puzzles are used by children, they must be safe, such as using safe dyes and preventing small children from inhaling puzzle pieces. It is also recommended to offer as many style options as possible; the dartboard surface pattern should be clear, the color registration accurate, and the colors even; the scoring rings and number ring should be standard; the dartboard material should be soft and free of cracks; the darts should stick into the dartboard without bouncing out, and the board should be installed flat and securely; the dart shafts and tips should be sturdy and not easy to break or bend; and all parts of the darts should be even and stable during throwing. Balloons, banners, and decorative products can be designed to reflect local features such as seasonal timing, seasons, and holidays in different regions, with corresponding decorations made accordingly. Appropriate DIY elements can also meet some customers’ need for customizable self-assembly, such as letter collages. You can also make simple updates to the colors, style, and theme of regular party products based on current trends
Best-selling months: summer or year-round
Best-selling Marketplace: Europe, United Kingdom
Price reference range: £5–15 (balloons, banners, decorations)
Industrial cluster: Jinhua, Shantou

Health and nutrition, home medical support

The waves of the pandemic have not yet subsided, and another wave is rising. At a time when even eating raw fish carries risks, how to guide and protect your own health has become a hot topic. Come take a look at these health and wellness tips: a bottle of fish oil is a must-have, take health products as needed, keep medical devices at home, and monitor your health regularly.

Key point to note: during the pandemic, consumers have shown strong demand for self-testing at home instead of going out for medical treatment, and demand for home medical devices has surged. As a result, home testing devices such as pulse oximeters and heart rate monitors have stood out, while devices related to middle-aged and elderly patients have also seen very significant growth.

Bestselling product example: Omega 3/6/9
Product features: Deep-sea fish oil may help with menstrual pain, stroke, and high cholesterol, can significantly reduce triglycerides, and may help prevent heart disease
Best-selling months: all year
Bestselling Marketplaces: the United States, Europe, and Japan
Price reference range: $11–$29
Main raw material supply locations: Shanghai, Shenzhen, Hangzhou, Suzhou
Entry requirement: relatively high (*see the end of the document for detailed entry requirements)

Product features:a must-have for fitness enthusiasts and needs to be taken continuously
Best-selling months: all year
Best-selling marketplaces: United States, Europe, Japan
Price reference range: $25–$75
Main raw material supply locations: Shanghai, Qingdao, Chengdu, Shenzhen
Entry barrier: relatively high (*see the end of the document for detailed entry requirements)

Examples of bestselling products: cinchona bark, Chong Immunity Capsules, and Haimo Xi dietary supplements
Product features: herbs and herbal extracts offer a wide range of benefits. Mainstream extracts currently include elderberry and cinchona bark. Unit prices are high, with strong profit potential
Best-selling months: year-round
Top marketplaces: United States, Europe, Japan
Price reference range: $40–$90
Main raw material supply locations: Hebei, Shandong, Jiangsu, Anhui, Zhejiang, Fujian, Henan, Guangdong, Sichuan, Guizhou, Yunnan
Entry requirement: relatively high (*for detailed entry requirements, see the end of the document)

Consumer concerns: heat retention, moisture resistance, separated storage compartments, size, and material
Consumer pain points:The insulation is too poor
Best-selling months: all year
Bestselling marketplaces: North America, Europe, and Japan
Price reference range: $20–$60
Industrial cluster: Zhejiang, Jiangxi, Guangdong
Entry barrier: basically none (*see the end of the document for detailed entry requirements)

Consumer concerns: measurement method, accuracy of measurement results, and whether there is APP support for data synchronization
Consumer pain points: poor measurement accuracy and no app sync for anytime viewing
Best-selling months: all year
Top marketplaces: North America, Europe, and Japan
Price reference range: $29–$49
Industrial cluster: Shenzhen, Guangzhou, Humen
Entry requirement: high requirement (*see the end of the document for detailed requirements)

Consumer concerns: how it is worn, additional features, the accuracy of measurement results, whether the app supports data synchronization, and product use
Customer pain points: inaccurate measurement results, limited use cases, and wearing method
Best-selling months: year-round
Top marketplaces: North America, Europe, and Japan
Price reference range: $30-70
Industrial cluster: Shenzhen, Guangzhou, Humen
Entry requirements: high requirements (*for detailed requirements, see the end of the article)

Consumer focus: sock length, size, and pressure level
Customer pain points: unable to tell real compression socks from regular socks, and unclear product use cases
Best-selling months: year-round
Top Marketplaces:North America, Europe, and Japan
Price reference range: $29–$59
Industrial cluster: Yiwu, Jinhua, Zhuji
Entry barrier: high (*see the end of the document for detailed barrier requirements)

Customer considerations: product versatility, installation difficulty, and replacement cycle
Customer pain points: limited product compatibility
Best-selling months: year-round
Best-selling marketplaces: North America, Europe, and Japan
Price reference range: $12–25
Industry cluster: Guangzhou, Yiwu
Entry barrier: relatively high (*see the end of the article for detailed entry requirements)

Consumer concerns: whether it can be ridden, sturdy and lightweight, easy to fold and adjustable in height, wheel size and steering, storage space
Customer pain points: whether DIY installation is easy, ease of steering, brake maintenance
Best-selling months: all year
Top marketplaces:North America, Europe, Japan
Price reference range: $50–180
Industrial cluster: Hebei, Guangdong, Zhejiang
Entry threshold: high threshold (*for detailed threshold requirements, see the end of the article)

Consumer concerns: reminder alarm, whether there is a safety lock to prevent young children from opening it, and whether the labeling is clear
Consumer pain points: ease of refilling medication, ease of removing medication, alarm setting method
Best-selling months: all year
Top marketplaces: North America, Europe, Japan
Price reference range: $35–$89
Industrial clusters: Guangdong, Yiwu, Anhui
Entry barrier: relatively high (*for detailed entry barrier requirements, see the end of the article)

Consumer concerns:
• Helps relieve pain and sore muscles, including arthritis, sports injuries, muscle pain, muscle tension, and more
• Different massage intensity levels and timing options
• Full-body relaxation for use on multiple areas: back, knees, shoulders, hands, etc.
• Easy to carry and suitable for multiple situations: at home, in the office, while traveling, etc.
• Skin-friendly reusable electrode pads
• Long battery life
Best-selling months: year-round
Bestselling marketplaces: North America, Europe
Price reference range: $25–$99
Industrial cluster: Shenzhen
Entry threshold: high entry barrier (*see the end of the article for detailed entry requirements)

Skin and eye care, hair and makeup

The pandemic has given more and more beauty lovers more time at home to DIY their styling or do skincare and live a “refined” life. As a result, hair-cutting scissors, combs, beauty devices, and other related tools, as well as skin care products, have become hot-selling bestselling products.

Because these products are frequently used and often repurchased, consumers care deeply about the user experience and tend to stay loyal to products they like. We recommend that sellers avoid competing with high-end major brands and instead develop products in the low- to mid-price range, focusing mainly on selling multipacks!

Usage scenario: For young beauty lovers and office workers who pay a lot of attention to skin care, the face steamer is a very popular skincare and stress relief product. It would be a pleasure to fumigate the face before going to bed after work
Customer focus points: fineness of the mist particles, evaporation speed, the angle at which the mist spreads, whether it is noisy, whether it is convenient to charge, and appearance
Suggestions for sellers:A face steamer can turn the water poured into it into a finer mist, which helps skin feel more comfortable and absorb moisture more easily; the mist should spread more widely rather than going straight up and down, so users can let their face come into contact with the mist without extra effort; because facial care is usually done at night before bed, make sure the device is quiet, and to meet the needs of office workers who stay up late and work overtime, include a USB charging port; you can also improve the exterior design to create a more premium feel, and consider adding color-changing LED lights to help create a more pleasant and relaxing experience
Best-selling months: year-round
Best-selling Marketplace: Japan
Price reference range:Japanese Yen 4,000–7,000
Industrial cluster: Guangzhou, Shenzhen, Shanghai, Jinhua, Wuhan
Entry barrier: relatively low (*for detailed entry requirements, see the end of the document)

Consumer concerns: product functions, including whether they offer benefits beyond basic hydration, such as brightening, repair, and acne treatment, and whether there are special products for specific skin types, such as sensitive or oily skin
Best-selling months: year-round, especially in winter
Bestselling Marketplaces: United States, Europe, Japan
Price reference range: $10–$25
Industry cluster: Guangdong
Entry threshold: there is a certain threshold (*for detailed threshold requirements, see the end of the document)

Consumer focus:
• Easy to apply and absorbs quickly
• Deeply repairs dry and damaged eye areas and reduces eye skin issues such as fine lines, dark circles, and puffiness
• The ingredients used are harmless to human skin and natural
• The packaging indicates how to use the product, what it is made of, and which skin types it is suitable for
Best-selling months: all year
Top-selling marketplaces: North America, Europe, Japan
Price reference range: $10–$99
Industry cluster: Guangzhou
Entry threshold: There is a higher threshold (*see the end of the article for detailed threshold requirements)

Customer focus:
• The built-in heating function promotes blood circulation, and the vibration function massages the eyes to relieve eye fatigue, puffiness, dark circles, etc.
• Adjustable headband length, soft skin-friendly lining
• Rechargeable, easy to fold and carry
Best-selling months: Year-round
Best-selling Marketplaces: North America, Europe, Japan
Price reference range: $30–$99
Industrial cluster: Shenzhen, Zhejiang
Entry threshold: there is a relatively high threshold (*see the end of the document for detailed threshold requirements)

Customer focus:
• Equipped with multiple blade sizes, easy to install, remove, and adjust, suitable for trimming different hair types and lengths
• Waterproof design, easy to clean with running water after use
• Long battery life, low noise, cordless design, and easy to carry
• Suitable for gift-giving, with packaged accessories (including scissors, combs, and blades)
Best-selling months: suitable year-round
Top marketplaces: North America, Europe
Price reference range: $20–$50/set
Industrial cluster: Yiwu, Wenzhou, Guangzhou
Entry barrier: basically no barrier (*see the end of the article for detailed entry requirements)

Customer focus:
• Stainless steel, resistant to rust
• Sharp blade edge for precise cutting
• Easy to adjust the opening angle to fit your hand’s grip and tension
• Lightweight, easy to carry
Best-selling months: all year
Best-selling marketplaces: North America, Europe, and Japan
Reference price range: $10–$40
Industrial cluster: Zhangjiagang, Guangzhou, Yangjiang
Entry requirement: basically none (*for detailed requirements, see the end of the article)

Usage scenario: used for daily hair styling
Examples of bestselling products: hair tie sets
Consumer concerns: whether the colors and styles are attractive, how well they work (whether they can hold hair securely in place); stretchability, pack quantity, durability, and more. Price is also a factor that consumers value
Best-selling months: all year
Best-selling Marketplaces: North America, Europe
Price reference range: $5–$10
Industrial cluster: Yiwu
Entry requirements: basically none (*see the end of the document for detailed requirements)

Usage scenarios: for daily hair styling, hair, and scalp care
Examples of bestselling products: electric hair-drying combs, styling combs, scalp massage combs, mini portable combs, etc.
Consumer concerns: functionality—some electric hair styling combs can both dry and style hair; comfort—reduces static and hair loss; scalp massage—stimulates hair growth and scalp health; portability—easy to carry and use anytime
Best-selling months: all year
Bestselling Marketplaces: North America, Europe
Price reference range: non-electric products: $5–10; electric products: $20–50
Industrial cluster: Zhejiang, Guangdong
Entry threshold: basically none (*for detailed entry requirements, see the end of the document)

Usage scenario: When working or walking, you may not want stray hairs blocking your view, and you also need to pull your hair back when washing your face. This simple headband is very lightweight and practical
Consumer concerns: whether it is lightweight enough, won’t hurt the scalp, and is soft and flexible enough to hold hair in place
Suggestions for sellers: Black simple headbands are more versatile, and zigzag designs can be more varied to suit different styling needs; in Japan, many men also follow trends and wear long hair, creating some demand for simple headbands. You can also refine the look to make it more masculine
Best-selling months: year-round
Top Marketplace: Japan
Price reference range: ¥1,050–¥1,600 (6–8 pieces per set)
Industry hubs: Beijing, Guangzhou, Dongguan, Jinan, Jinhua
Entry requirements: basically none (*see the end of the document for detailed entry requirements)

Consumer focus: product functions; in addition to general styling sprays, hair sprays with special benefits such as coloring, smoothing, leave-in, and shine are also very popular with consumers
Best-selling months: all year
Best-selling marketplaces: United States, Europe, Japan
Price reference range: $3–$20
Industrial cluster: Guangdong
Entry threshold: there is a certain threshold (*for detailed threshold requirements, see the end of the document)

Consumer focus: the product’s styling effect, how long it lasts, and additional features such as color and shine
Best-selling months: all year
Bestselling Marketplaces: United States, Europe, Japan
Price reference range: $8–25
Industrial cluster: Guangdong
Entry threshold: there is a certain threshold (*see the end of the article for detailed threshold requirements)

Consumer focus: product functions; how the product is used, such as topical and shampoo types
Best-selling months: year-round
Top marketplaces: United States, Europe, Japan
Price reference range: $25–$50
Industrial cluster: Guangdong
Entry barrier: relatively high (*see the end of the document for detailed barrier requirements)

Usage scenario:Refined Japanese women may carry lipsticks in different shades when they go out and apply different colors throughout the day depending on the occasion and their mood, so they need a portable, elegant pouch designed specifically for storing lipstick
Consumer concerns: whether the storage bag includes a small mirror for easy lipstick application, whether it can fit 2–3 lipsticks, and the material texture
Suggestions for sellers: The storage bag should ideally include a small mirror, have a leather exterior, and be about the size of a wallet or the palm of your hand for easy carrying. You can personalize the exterior to make it cuter while giving it a premium feel, which can better appeal to young beauty-conscious women’s pursuit of fashion
Best-selling months: all year
Top-selling Marketplace: Japan
Price reference range:¥1,500–¥3,200
Industrial cluster: Wenzhou, Deqing, Guangzhou
Entry requirements: low barrier to entry (*see the end of the article for detailed requirements)

Usage scenarios: In Japan, both men and women care a lot about their body odor, which is seen as a matter of etiquette. In daily situations such as work, dating, and commuting, large perfume bottles are not convenient to use, so small perfume atomizers are very practical
What customers care about: compact and lightweight, easy to refill, a bottle and nozzle that are sturdy enough (won’t leak), and the feel of the exterior
Suggestions for sellers: be sure the seal is tight so the perfume will not leak; the bottom of the bottle can have an opening that connects to the tube of a larger perfume bottle, allowing the perfume to flow in naturally through the connection instead of being poured by hand (which can easily cause spills); the bottle design should be novel and stylish, with a premium metallic look that is generally well received, and you can also create specialized exterior designs for different genders and customer groups
Best-selling months: year-round
Top Marketplace: Japan
Price reference range: ¥1,300–¥1,700
Industrial belts: Beijing, Guangzhou, Dongguan, Jinan, Jinhua
Entry threshold: relatively low (*see the end of the document for detailed entry requirements)

Use cases: used to create an everyday makeup look, shape the eyebrows, blend eyebrow color, and make the makeup look more defined
Examples of bestselling products: eyebrow pencils, brow mascaras, and eyebrow powders
Consumer concerns: natural ingredients, color payoff, long-lasting wear, waterproof and sweat-resistant, easy removal, etc. In addition, consumers also want a variety of color options to match different makeup looks, skin tones, and hair colors.
Best-selling months: all year
Bestselling Marketplaces: North America, Europe, Japan
Price reference range: $5–$20
Industrial cluster: Zhejiang, Guangdong
Entry threshold: there is a certain threshold (*for detailed threshold requirements, see the end of the article)

Use cases: for creating everyday and party eye makeup looks, with colorful, vibrant eye makeup effects
Examples of bestselling products:eyeshadow palettes, eyeshadow sticks
Consumer concerns: Since eyeshadow products are generally sold in multiple colors, the color scheme is one of the main factors consumers consider. Consumers want a wide range of colors that are easy to use and suitable for various occasions. They also want products that keep up with seasonal trends. Therefore, sellers need to keep introducing new options based on popular trends, such as glitter effects and designer collaborations. Innovative, attractive packaging and product design can easily encourage consumers to make a purchase. In addition, brands and KOLs have a strong influence in consumers' purchasing decisions on makeup products. Finally, consumers also value how the product feels to use and the results it delivers, requiring eyeshadow products to be easy to apply, long-lasting, and easy to remove.
Best-selling months: all year
Bestselling Marketplaces: North America, Europe, Japan
Price reference range: $5–30
Industrial cluster: Zhejiang, Guangdong
Entry barrier:there is a moderate barrier (*for detailed barrier requirements, see the end of the article)

*Note: reference requirements for entry barriers
There are basically no barriers to entry. The certification process for this type of product is clear, the supporting market services are mature, the requirements are clear, and certification can be completed in a relatively short time;
There is a low barrier to entry, requiring North American UL/ASTM, European CE, and other related certifications, with certification taking about 2–4 months;
There is a certain threshold. North American FDA registration, European CE, and other relevant certifications are required, and the registration time is 1–5 months;
There is a relatively high barrier to entry, requiring North American FDA, European CE, and other relevant certifications. The certification time is more than 7 months.