Currently, third-party sellers on Amazon account for approximately 60% of sales of all physical products on Amazon. Worldwide, 1.7 million SMEs sell on the Amazon Marketplace, of which more than 200,000 had sales of more than $100,000 in 2019. Every year, Amazon invests billions of euros to improve infrastructure, innovative tools and services to help SMEs reach more consumers and succeed. Sellers who want to expand their Swedish site can learn more at https://sell.amazon.se.

Sweden is one of the fastest growing e-commerce countries in the European Union, with an internet penetration rate of 94% of the 9.6 million population. Total online spending reached €30 billion in 2019, an increase of 16% over 2018. Of these, 37% of online spending was used to buy products, reaching 11 billion euros [1].

On August 27, the Amazon Sweden site opened registration for global sellers. European sellers in China can sign in through their existing Amazon Europe Joint Account and begin preparing to list products.

If you already have an EU Amazon account (an account that allows you to sell products in 6 other Amazon European marketplaces at the same time), you don't need to create a separate seller account for Amazon.se. Amazon.se will automatically appear in your seller account (click on the drop-down menu with the 7th option). If you use a separate seller account to manage your business in each of Amazon's European online marketplaces and want to sell on Amazon.se, you'll need to create a new Swedish seller account.

It is currently being gradually added.

If you have a Professional selling plan, you can sell products on Amazon.se without additional monthly service fees. With a European Unified Account, you can access all seven Amazon European marketplaces by paying only one monthly service fee (€39, £25, or SEK 410, VAT not included). For every product sold on Amazon.se, you pay a corresponding referral fee. Referral fees vary by product category. If you are using an Individual selling plan, there are no additional fees for selling products on Amazon.se.

Amazon.se is only available in Swedish. If your products already appear in the Amazon.se catalog, you don't need to translate your product information. If your product is not in the Amazon.se catalog, you must provide product information in Swedish for each new product, including: EAN, UPC, or ISBN number, product title, product description, and product images.

You can use the Build International Listing tool to sync your product information and prices from the source marketplace to Amazon.se while resolving translation issues.

You can sell products on Amazon.se in over 30 categories. As with other Amazon marketplaces, most of the products you list do not require approval from Amazon. Some product categories have additional guidelines that sellers must follow. All product categories on Amazon.se are limited to products in new condition. (Selling used, collectible, or refurbished products is currently not permitted).

Yes. Amazon will fulfill customer orders on Amazon.se through a network of fulfillment centers throughout the European Union. Amazon Logistics Europe Integrated Service (Pan-EU) sellers can enjoy discounted FBA fees when shipping orders on Amazon.se.

Yes.