Table of Contents
1/ Ensure product compliance and enjoy peak sales season with peace of mind
2/ Full inventory of compliance requirements, list of national regulations
3/ Amazon sites prohibit restricted products and products requiring category review
4/ Pay attention to transportation safety!Products banned by FBA on Amazon sites
5/ Amazon Europe VAT and Product Compliance Guide

The peak season in the second half of the year is coming soon, and I believe many sellers are struggling to “sit back and wait” for barley... slow down!For products participating in the peak season promotion, Xiaobian reminds you to always pay attention to product compliance requirements, take advantage of peak season traffic, quickly investigate potential compliance hazards, and make compliant barley with peace of mind!

Xiaobian has compiled an introduction and summary of popular categories of markets and regulations in the US, Europe, and Japan for all Amazon sellers. Please keep an eye on the trends of products in the destination market and regulatory requirements in real time, especially for products that want to participate in peak season promotions.

In order to ensure that buyers can find all kinds of safe, reliable, and compliant products provided by sellers on various sites through Amazon, sellers will encounter product reviews or investigations at every stage of R&D, production, and sales. Only by understanding the compliance requirements that may be encountered can we investigate and resolve compliance issues in advance and sell safely. Product compliance is mainly divided into four categories.

Product safety: pre-listing review, customer safety complaints;
Destination country regulations: sales are prohibited on detail pages;
Transportation safety: dangerous goods audit (FBA), FBA inventory investigation;
Tax compliance

What are the regulatory requirements for each destination country site?Next, Xiaobian will take stock of them one by one for you.

■ FDA
FDA is the Food and Drug Administration (Food and Drug Administration). The agency's role is to ensure the safety of food, cosmetics, pharmaceuticals, biologics, medical devices, and radiation products produced or imported from the United States. Sellers are required to submit such certification if they sell products involving food, pharmaceuticals, or any product requiring human contact.

Product examples
Food and medical equipment, such as meat, snacks, ventilators, nursing beds, etc.
Open the link to learn more

■ CPC
The US Consumer Product Safety Act (CPSA) requires manufacturers and importers of children's products to provide a written Children's Product Certificate (CPC) based on test results from CPSC-approved laboratories to prove that their products meet the corresponding children's product safety regulations. CPC applies to all products whose primary target is children 12 years of age and under. If produced locally in the US, the manufacturer is responsible for providing it, and the importer is responsible for supplying it if produced in other countries.

Product examples
Electric toys, rattle toys, pacifiers, children's clothing, strollers, cribs, fences, harnesses, safety seats, bicycle helmets, etc.
Open the link to learn more

■ FCC
FCC is an abbreviation for the US Federal Communications Commission (Federal Communications Commission), which is responsible for coordinating domestic and international communications. Many radio application products, communications products, and digital products require approval from the FCC to enter the US market.

Product examples
Personal computers and their peripherals, household appliances, power tools, audio and video products, lamps, wireless products, toy products, security products, industrial machinery, etc.
Open the link to learn more

■ DOT
DOT is the US Department of Transportation (US Department of Transportation), which is responsible for developing and improving traffic and transportation-related regulations, making a series of regulations and issuing certificates for dangerous goods entering the United States. DOT certification is mandatory. All motor vehicles and accessories sold in the US must pass DOT certification and have the DOT mark.

Product examples
Motor vehicle and spare parts products
Open the link to learn more

■ CE
The “CE” mark in the European Union is a mandatory certification mark. Whether it is a product produced by an enterprise within the EU or a product produced in other countries, if it wants to circulate freely in the EU, the “CE” mark must be attached to indicate that the product complies with the basic requirements of the EU's “New Method for Technical Coordination and Standardization” Directive. CE covers a wide range of products. In principle, more than 90% of products require CE.

Product examples
Toys, pressure equipment, radio equipment, implantable medical devices, gas stoves, etc.
Click to learn more 👉🏻 I finally found the reason why it was previously said to be an uncompliant sale!Full analysis of CE Marking on Amazon Europe

Pay special attention to:
New EU product safety regulations introduced!Multiple categories will be affected
On July 16, 2021, a new EU product safety regulation (known as the Market Regulation (EU) 2019/1020) will come into effect. This new regulation requires that CE-marked products (other than medical devices, ropeway devices, civilian explosives, hot water boilers, and elevators) must have a person located within the European Union as a product compliance contact (i.e. “RSP Officer”). The contact information of the responsible person is required to appear on the product or its packaging, package, or accompanying documentation.
Click to learn more 👉🏻 IMPORTANT | Selling CE marked products on Amazon Europe will be considered illegal if there is no compliance officer

■ RoHS
RoHS (RoHS) is a mandatory standard established by EU legislation. It is mainly used to regulate material and process standards for electronic and electrical products, making them more beneficial to human health and environmental protection.

Product examples
Large/small household appliances, toys, leisure and sports equipment, lighting equipment, user equipment, music equipment, IT and telecommunication equipment, etc.
Open the link to learn more

■ PSE certification
PSE (Product Safety of Electrical Appliances & Materials) certification is a mandatory market entry system for Japanese electrical products. It is an important part of Japan's Electrical Appliance Safety Law, which divides electrical goods into “specific electrical goods” and “non-specific electrical goods.” Any product included in the “Specific Electrical Appliances” catalogue must pass certification from a third-party certification body authorized by the Ministry of Economy, Trade and Industry of Japan, obtain a certification certificate of conformity, and affix a diamond-shaped PSE mark on the nameplate. However, when entering the Japanese market, products belonging to the “Non-Specific Electrical Appliances” catalogue must go through self-testing and self-declaration methods to confirm that they meet Japanese electrical appliance technical standards, and affix a round PSE mark on the nameplate.

Product examples
AC adapters, hair dryers, electric irons, electric mixers, electric shavers, etc.
Open the link to learn more

■ TELEC certification
TELEC certification is a mandatory certification for Japanese wireless products, similar to domestic SRRC. It complies with Japan's MIC Radio Act. TELEC certification is also called MIC certification. TELEC (Telecom Engineering Center) is the main registration certification body for radio equipment compliance certification in Japan. MIC (Ministry of Internal Affairs and Communications) is the Japanese government agency that controls radio frequency equipment, and MIC is the Japanese Ministry of Internal Affairs and Communications, which is responsible for preparing regulations and standards. TELEC is only one of the designated issuing agencies for MIC, so it is called TELEC certification /MIC certification is acceptable. To sell products that emit radio frequencies, the product must comply with the technical regulations stipulated in the Radio Law, and must have a technical compliance mark as proof that the product complies with legal requirements.

Product examples
Wireless headphones, wireless speakers, Bluetooth devices, etc.
Open the link to learn more

■ PSC certification
According to Japan's Consumer Products Safety Law, the following products cannot be sold without the PSC mark: household pressure cookers and autoclaves, helmets (cars, bicycles, etc.), cribs, rock climbing ropes, portable laser application equipment, bathtub hot water circulators, oil heaters, indoor instantaneous gas heaters (city gas and liquefied petroleum gas), bath boilers with indoor gas stoves (city gas and liquefied petroleum gas), forced exhaust oil heaters, built-in electric dishwashers, bathroom dryers, electric fan, Air conditioning, ventilator, washing machine, and CRT television.

Product examples
Household pressure cookers and autoclaves, helmets (cars, bicycles, etc.), climbing ropes, portable laser application equipment, washing machines, CRT televisions, etc.
Open the link to learn more

According to the laws and regulations of the destination country, each Amazon site has established corresponding sales prohibition and restriction policies. Violation of the corresponding policies may result in the removal of products from the shelves. Here is a list of some prohibited and restricted products on the US, Europe, and Japan sites:

How can I learn more about prohibited and restricted products on each site?
Go to Seller Central > Go to Help Pages > Search for “Restricted Product”

In response to the relevant regulatory requirements of different countries, and in order to ensure the safety of product transportation for the majority of FBA sellers, the FBA on various Amazon sites has also set requirements for prohibited products. The details are as follows:

United States
▼ Alcoholic beverages (including non-alcoholic beer)
▼ Kongming lamp or water lamp
▼ Car Tires
▼ Gift cards, gift vouchers
▼ Other stored value instruments
▼ Products with unauthorized marketing materials (such as brochures, price tags, and other non-Amazon labels)
▼ Products that require pretreatment but have not been pretreated in accordance with Amazon Logistics packaging and pretreatment requirements
▼ Loose-packed battery
▼ Damaged or defective products
▼ Products that have been illegally copied, copied, or manufactured

Europe
▼ Gift cards, gift vouchers, and other stored value instruments
▼ Cigars, cigarettes, or other tobacco products, and products containing nicotine
▼ Brandy, drinks containing brandy, or food with excessive brandy content
▼ Guns (including air guns, toy guns, and paintball guns), gun parts, gun kits (including kits for model guns that cannot fire ammunition), gunpowder and other types of ammunition (including air gun bullets and toy gun bullets), and weapons (batons, anti-riot sticks)
▼ Products and derivatives derived from whales, dolphins, sharks, elephants (including ivory), and other animals and plants protected by the Endangered Species Act.
▼ Used cars/vehicle parts
▼ Any device, drug, nutritional and dietary supplement, or similar item that can only be purchased at a pharmacy or with a prescription from a doctor or other clinician, or products prohibited by the Federal Institute for Drugs and Medical Devices (BfArM)
▼ All DVDs except the following:
1. with the appropriate FSK/USK rating label (if required)
2. Contains the region code “2,” “0,” or “all regions”
▼ All Blu-ray discs except the following Blu-ray discs:
1. contains region code “B” or does not have a region code
2. with the appropriate FSK/USK rating label (if required)

The current usage of storage limits is real-time data derived from subtracting all inventory to be removed from existing inventory. The Amazon Logistics Warehouse Age page provides a list of all Amazon Logistics products sold, indicating the storage type of the product (standard size, oversize, clothing, footwear, flammables, or aerosols) and the amount of space the ASIN takes up (number of products being sold x volume of each product = cubic meters). You can also obtain this information through the Inventory Age Report.

In addition to complying with relevant product certification and audit requirements, trade within Europe also requires VAT compliance and newly introduced EU product safety regulations that sellers should pay attention to:

If the seller is engaged in the following business in Europe, VAT registration is required as required:
✔ Importing goods into the EU
✔ Use Amazon fulfillment centers or store your inventory in an EU country
✔ Selling products to business buyers in the European Union
✔ Selling products to private buyers in an EU country beyond a certain threshold

Non-compliance with VAT may limit sales!
If you do not complete your VAT obligations within the specified time, your selling privileges on the account site will be limited. Additionally, the European Tax Service may conduct checks on non-compliant sellers, which will have a negative impact on funds and inventory.