Amazon will invest $100 million to support the promotion of global SMEs on Prime Day and the fourth quarter shopping season to cope with the impact of the COVID-19 pandemic

SEATTLE, September 27, 2020 — Amazon announced today that Amazon Prime Day will simultaneously start at 00:00 Western Time on October 13, and end on October 14, US Western Time. This year's Prime Day offers Prime members in 19 countries more than one million exclusive deals from many brands. These brands also include global brands from Chinese sellers, such as Roborock and Ticwatch. At the same time, in order to further help small and medium-sized enterprises and mitigate the impact of the COVID-19 pandemic, Amazon will invest 100 million US dollars globally to help small and medium-sized enterprises launch more promotions, reach more consumers, and achieve business growth during Prime Day and the peak shopping season at the end of the year.

This year has been extremely challenging for many small to medium businesses. By doing business on Amazon's global site, hundreds of thousands of small and medium-sized enterprises have maintained stable business, and many of them have also improved their sales performance. Jeff Wilke, CEO of Amazon's global consumer business, said, “This is an extraordinary year. We are doing our best to bring a successful Prime Day event to small and medium-sized enterprises, so that Prime members can buy the products they need at better discounts, and also support the development of small and medium-sized enterprises. Abbottt, Premiere Creative’s creative director.

After several years of development, Prime Membership Day has become an important opportunity for sellers to expand their business and increase sales every year. During the 2019 Prime membership day, Amazon's global third-party seller sales exceeded $2 billion. Half of the products sold on Amazon's global site come from third-party sellers. This year, Prime members will also have the chance to buy hundreds of thousands of exclusive deals from small to medium businesses. At the same time, in order to guarantee effective logistics delivery during Prime membership day and the year-end shopping season, in early September, Amazon also announced the addition of 100,000 full-time and part-time jobs in operation centers and logistics distribution networks, and will work with hundreds of thousands of existing Amazon employees to guarantee delivery time during the peak shopping season.

Zou Xiu, general manager of Thumb Technology, who is also actively preparing for Prime membership day, said, “Prime membership day will bring a peak in traffic throughout the year, greatly enhance and drive our overall sales volume and new user conversion, and can create a continuous sales cycle. Amazon provides many promotion opportunities for SME sellers to help us increase our brand reach and exposure. We're doing our best to prepare for this year's Prime Day. Furthermore, this year's Prime Day is close to the end of the year shopping season. We hope to seize this opportunity to achieve a breakthrough in performance. We also hope that the entire industry can benefit from the two-day Prime Day event, recover energy, and achieve growth. Abbottt, Premiere Creative’s creative director.

A big wave of seller experiences is coming!15 days until Prime Day!