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Here it is!Amazon officially launched in Sweden!A wider range of global businesses are waiting for you!
October 28, 2020
The full text is 1,550 words and takes about 5 minutes
Table of Contents
01New Amazon site - Sweden
02How to enter the Swedish station
03 Common problems such as language, logistics, operation, etc.
01New Amazon site - Sweden
02How to enter the Swedish station
03 Common problems such as language, logistics, operation, etc.
Another treasure of Amazon - Sweden officially launched!
Currently, Amazon has increased the number of overseas sites open to Chinese sellers to 15.
Currently, Amazon has increased the number of overseas sites open to Chinese sellers to 15.
How fragrant is the Swedish station?When entering a new site, how to resolve issues related to registration, language, logistics, operation, etc.?Xiaobian takes you to find out!
As one of the largest economic entities in Northern Europe, Sweden has a huge number of Internet users, and the e-commerce market has huge potential.
Small countries, big potential
High level of consumption, objective potential
▲As a developed country, Sweden's per capita GDP in 2019 was 55,000 US dollars, 20% higher than the EU average per capita GDP, and is one of the top 10 countries in the European Union1.
▲As a developed country, Sweden's per capita GDP in 2019 was 55,000 US dollars, 20% higher than the EU average per capita GDP, and is one of the top 10 countries in the European Union1.
High internet penetration rate, keen on online shopping
▲Sweden has a population of about 10 million, and the Internet penetration rate is as high as 96%. Among them, e-commerce users are expected to have a penetration rate of 76% in 2020, and it is expected to reach 81% 2 in 2024.
▲In 2019, the total amount of online spending in the four Nordic countries reached about 80 billion euros, of which Sweden accounted for 37%, nearly 30 billion euros, up 14% from 2018. It is the fastest growing online consumption among the Nordic countries2.
▲E-commerce consumption in Sweden reached 8 billion in 2019, and 70% of Swedes bought at least one product online every month. In addition, e-commerce consumption in Sweden is also rising year by year, increasing 13% in 2019 compared to 2018, and is expected to grow 22% to 9.8 billion in 2020 3.
▲Sweden has a population of about 10 million, and the Internet penetration rate is as high as 96%. Among them, e-commerce users are expected to have a penetration rate of 76% in 2020, and it is expected to reach 81% 2 in 2024.
▲In 2019, the total amount of online spending in the four Nordic countries reached about 80 billion euros, of which Sweden accounted for 37%, nearly 30 billion euros, up 14% from 2018. It is the fastest growing online consumption among the Nordic countries2.
▲E-commerce consumption in Sweden reached 8 billion in 2019, and 70% of Swedes bought at least one product online every month. In addition, e-commerce consumption in Sweden is also rising year by year, increasing 13% in 2019 compared to 2018, and is expected to grow 22% to 9.8 billion in 2020 3.
Value price and convenience, and get used to buying foreign products
▲In terms of consumption habits, Swedes value price, convenience, and product selection the most. According to the Nordic E-Commerce Report, in the 2019 survey on the distribution of products purchased by Swedish consumers at foreign e-commerce merchants, China ranked third, with the top two being the United Kingdom and Germany. This also shows the enthusiasm of Swedish consumers for products offered by Chinese sellers.
▲Research shows that 61% of Swedish customers prefer to buy personal care and health products online, followed by fashion products, and 59% of Swedish customers buy footwear products online. Building materials, furniture, and toys are also a few of the rapidly growing categories in the Swedish e-commerce industry2.
▲In terms of consumption habits, Swedes value price, convenience, and product selection the most. According to the Nordic E-Commerce Report, in the 2019 survey on the distribution of products purchased by Swedish consumers at foreign e-commerce merchants, China ranked third, with the top two being the United Kingdom and Germany. This also shows the enthusiasm of Swedish consumers for products offered by Chinese sellers.
▲Research shows that 61% of Swedish customers prefer to buy personal care and health products online, followed by fashion products, and 59% of Swedish customers buy footwear products online. Building materials, furniture, and toys are also a few of the rapidly growing categories in the Swedish e-commerce industry2.
Amazon Sweden site, enjoy the advantages of 7 European countries
Amazon Sweden is another new Amazon site in Europe. It can be opened with one click through the European Joint Account, saving time and effort. Therefore, the Swedish station has the same advantages as the European French/German/Italian/Western/Dutch site.
▲ European logistics distribution network and European logistics integration services to solve logistics problems.
▲ Abundant promotions and large-scale holiday events.
▲ European logistics distribution network and European logistics integration services to solve logistics problems.
▲ Abundant promotions and large-scale holiday events.
Please pay attention!
If you use a separate seller account to manage your business in each of Amazon's European online marketplaces and want to sell products on Amazon Sweden, you'll need to create a new European Joint Account.
If you use a separate seller account to manage your business in each of Amazon's European online marketplaces and want to sell products on Amazon Sweden, you'll need to create a new European Joint Account.
If you have an Amazon Europe Joint Account (an account that allows you to sell products in 7 Amazon European marketplaces simultaneously), you do not need to create a separate seller account for Amazon Sweden. Amazon Sweden Amazon.se will automatically appear in your seller account (click on the drop-down menu, where the seventh option is selected).
❔ What language do I need to list products on Amazon Sweden?How do I list products if I don't understand the local language?
Amazon.se is only available in Swedish. If you don't understand Swedish, we recommend using the Build International Listing (Build International Listing) tool to sync your listings from the source marketplace to the Swedish marketplace and resolve translation issues.
❔ How much does Amazon Logistics cost for Amazon Sweden?
The Swedish site supports both Amazon delivery (mainly based on the existing European delivery network) and self-delivery logistics models. Chinese sellers can continue to use the existing “Amazon Logistics Europe Integrated Service” and “European Delivery Network” to fulfill orders from Sweden. Starting with the launch of the Swedish marketplace, we will be offering discounts on local delivery fees and Amazon Logistics Europe integrated service delivery fees until June 30, 2021. Please go to the Swedish seller portal and search for “Amazon Logistics Delivery Fees” for specific rates.
❔ Do I need to register for a VAT number?
If you store products in Sweden, or if your sales exceed the Swedish remote sales VAT threshold of 320,000 kroner (34,000 euros), then you need to register a VAT number in Sweden.
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
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