How can we do a good job in European cross-border e-commerce in 2021!Amazon Global Selling “Win in Europe” Campaign Officially Launched!
November 19, 2020
This article has a total of 1,722 words and takes about 6 minutes to read
Contents:
1/Amazon's “Win in Europe 2021” campaign, an artifact to help expand business!
2/The continent of Europe, a golden continent with unlimited business opportunities!
3/Amazon Europe site, nuggets Europe's green channel!
1/Amazon's “Win in Europe 2021” campaign, an artifact to help expand business!
2/The continent of Europe, a golden continent with unlimited business opportunities!
3/Amazon Europe site, nuggets Europe's green channel!
Today, the cross-border e-commerce business has become an important force in the development of China's foreign trade, and is growing from a new form of foreign trade to a new normal of foreign trade. More and more foreign traders are transforming into cross-border e-commerce, hoping to rapidly expand global business. And Europe, where the e-commerce penetration rate is increasing year by year, is a market that sellers cannot ignore when expanding their export cross-border e-commerce business!
The words in the red frame were changed to, how can we do a good job in European cross-border e-commerce in 2021
Participate in Amazon's Global Selling “2021 Win in Europe” campaign
Seize opportunities and win business!
Seize opportunities and win business!
Show off Amazon's pioneer record in Europe!

Seller A
Our overall annual sales on Amazon increased more than fivefold in 2020, with a large portion of the contribution coming from European sites.
Through Amazon Europe, we have been able to reach more online user groups. Our annual sales have bucked the trend and increased nearly 3 times, and even small products can have big sales!

Seller B
Aren't you impressed by such impressive sales performance?
Scan the QR code to register
Scan the QR code to participate in the “Win in Europe” campaign and enter Amazon Europe. The next dark horse in sales is you
Scan the QR code to participate in the “Win in Europe” campaign and enter Amazon Europe. The next dark horse in sales is you


Amazon Global Store has officially launched the “2021 Win in Europe” campaign to provide a full range of services from logistics, compliance to operation in response to the operational pain points of European sellers. The aim is to help more Chinese sellers expand their European sites, tap the huge potential of cross-border e-commerce in Europe, and help sellers “win in Europe”!
❓ Q1: European multi-country sites, what should I do if logistics and delivery are too complicated?
Amazon provides you with a full range of logistics services.
Amazon provides a variety of logistics services to sellers in Europe, and sellers can choose according to their business development needs. For example, Amazon Logistics Europe Integrated Service (Pan-EU), sellers can send products to any Amazon fulfillment center in Europe, transfer them across countries and regions within Europe, ship them to other Amazon fulfillment centers, and use local inventory to distribute orders. Sellers can flexibly choose inventory storage in 2-7 countries, greatly reducing logistics and management costs, and improving the consumer shopping experience through fast and reliable delivery services. In addition, logistics services and projects such as the European Distribution Network, Amazon Logistics Light and Small Product Program, and “Purchase and Delivery” can meet the different business development needs of sellers in Europe.
Amazon provides a variety of logistics services to sellers in Europe, and sellers can choose according to their business development needs. For example, Amazon Logistics Europe Integrated Service (Pan-EU), sellers can send products to any Amazon fulfillment center in Europe, transfer them across countries and regions within Europe, ship them to other Amazon fulfillment centers, and use local inventory to distribute orders. Sellers can flexibly choose inventory storage in 2-7 countries, greatly reducing logistics and management costs, and improving the consumer shopping experience through fast and reliable delivery services. In addition, logistics services and projects such as the European Distribution Network, Amazon Logistics Light and Small Product Program, and “Purchase and Delivery” can meet the different business development needs of sellers in Europe.
❓ Q2: What should I do if I don't understand the various compliance policies when opening a store in Europe?
Amazon has easy seller compliance support.
To support seller compliance, Amazon not only provides professional resources, a strong seller service team, but also continuously updates, upgrades tools and solutions, and necessary training to help and guide sellers to proactively achieve compliance, so as to develop European business more smoothly.
To support seller compliance, Amazon not only provides professional resources, a strong seller service team, but also continuously updates, upgrades tools and solutions, and necessary training to help and guide sellers to proactively achieve compliance, so as to develop European business more smoothly.
Take VAT as an example. In order to help sellers better achieve VAT compliance, Amazon provides sellers with integrated VAT services. This is a VAT compliance solution launched by Amazon that can help sellers register and file VAT in up to 7 European countries, and can also achieve one-stop VAT solutions in multiple countries, which is convenient and quick.
❓ Q3: What should I do if I'm new to the European site and can't figure out the operating skills?
Amazon provides professional operational guidance and assistance.
Amazon can provide sellers with professional guidance from the three aspects of product selection, operation, and promotion to help sellers operate efficiently.
▼ In terms of product selection, Amazon Global Store provides product selection suggestions based on big data and combined with the seller's business strategy.
▼ In terms of operation, Amazon provides a variety of innovative tools to simplify the seller's operation process. It also communicates relevant European policy changes in real time through various official channels, such as the Seller University Systematic Course, which covers all stages of sellers' operational problems and helps solve the urgent needs of sellers.
▼ In terms of promotion: Amazon comes with a variety of marketing tools, such as advertising tools to help sellers actively attract traffic, promotion tools such as Deals, etc., to help quickly channel and convert products, achieve rapid product orders, and sales soar!
Amazon can provide sellers with professional guidance from the three aspects of product selection, operation, and promotion to help sellers operate efficiently.
▼ In terms of product selection, Amazon Global Store provides product selection suggestions based on big data and combined with the seller's business strategy.
▼ In terms of operation, Amazon provides a variety of innovative tools to simplify the seller's operation process. It also communicates relevant European policy changes in real time through various official channels, such as the Seller University Systematic Course, which covers all stages of sellers' operational problems and helps solve the urgent needs of sellers.
▼ In terms of promotion: Amazon comes with a variety of marketing tools, such as advertising tools to help sellers actively attract traffic, promotion tools such as Deals, etc., to help quickly channel and convert products, achieve rapid product orders, and sales soar!

Europe's economy and consumption levels are impressive
▼ Europe's total GDP in 2019 reached more than 1559.2 billion US dollars 1
▼ The average per capita income in Europe is 48,000 US dollars per month 2
▼ Europe's total GDP in 2019 reached more than 1559.2 billion US dollars 1
▼ The average per capita income in Europe is 48,000 US dollars per month 2
The size of the European retail e-commerce market continues to rise
▼Europe's retail e-commerce market reached US$393.8 billion in 2019, with a growth rate of more than 10% 3
▼ In recent years, the share of European cross-border e-commerce in European online consumers has increased year by year, reaching 23.55% in 2019 4
▼ The pandemic has indeed caused global consumption to shift from offline to online, accelerating the development of cross-border e-commerce in Europe.
▼Europe's retail e-commerce market reached US$393.8 billion in 2019, with a growth rate of more than 10% 3
▼ In recent years, the share of European cross-border e-commerce in European online consumers has increased year by year, reaching 23.55% in 2019 4
▼ The pandemic has indeed caused global consumption to shift from offline to online, accelerating the development of cross-border e-commerce in Europe.
Trade relations between China and Europe are good, and there is a market for Chinese goods in Europe
In 2019, China became the EU's largest source of imports. In the first seven months of 2020, the total import and export volume between the EU and China reached 328.7 billion euros. For the first time, China became the EU's largest trading partner 5.
In 2019, China became the EU's largest source of imports. In the first seven months of 2020, the total import and export volume between the EU and China reached 328.7 billion euros. For the first time, China became the EU's largest trading partner 5.

Providing multi-country mining opportunities
Since the launch of the European site, Amazon has continued to develop new sites in Europe. Currently, Amazon has 7 sites with high potential and great business opportunities in Europe: the United Kingdom, France, Germany, Italy, Spain, the Netherlands, and Sweden.
Since the launch of the European site, Amazon has continued to develop new sites in Europe. Currently, Amazon has 7 sites with high potential and great business opportunities in Europe: the United Kingdom, France, Germany, Italy, Spain, the Netherlands, and Sweden.
Invest a large amount of manpower, material resources and financial resources to provide business assistance to sellers
Since 2010, Amazon has invested 55 billion euros in infrastructure, talent, etc. at various European sites. In 2019 alone, Amazon invested more than 2.2 billion euros in logistics, tools, services, etc. 6 specifically to support SME sellers to do business. Currently, Amazon has set up more than 50 operating centers in Europe, and One-Day Delivery for Prime members has covered many countries such as the United Kingdom, France, Germany, Italy, the West, and the Netherlands.
Since 2010, Amazon has invested 55 billion euros in infrastructure, talent, etc. at various European sites. In 2019 alone, Amazon invested more than 2.2 billion euros in logistics, tools, services, etc. 6 specifically to support SME sellers to do business. Currently, Amazon has set up more than 50 operating centers in Europe, and One-Day Delivery for Prime members has covered many countries such as the United Kingdom, France, Germany, Italy, the West, and the Netherlands.
Third-party sellers have room for development
On Amazon, more than half of the sellers who sell on the European site come from third-party sellers.
On Amazon, more than half of the sellers who sell on the European site come from third-party sellers.
The mecca of nuggets full of business opportunities is beckoning for you, so why are you still hesitating?Participate in Amazon's “2021 Win in Europe” campaign to win in Europe in 2021, and the possibilities for winning Europe in 2021 are limitless!
Data sources:
[1]https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=EU
[2]https://www.statista.com
[3]eMarketer; ID 183750
[4]https://ecommercenews.eu/24-of-ecommerce-in-europe-is-cross-border/
[5]http://world.people.com.cn/n1/2020/1028/c1002-31908465.html
[6]https://www.aboutamazon.eu/map/investing-in-europe
[1]https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=EU
[2]https://www.statista.com
[3]eMarketer; ID 183750
[4]https://ecommercenews.eu/24-of-ecommerce-in-europe-is-cross-border/
[5]http://world.people.com.cn/n1/2020/1028/c1002-31908465.html
[6]https://www.aboutamazon.eu/map/investing-in-europe
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