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The 9 highlights of the Amazon Global Selling Cross-border Summit, fully covering the 2021 operational strategy priorities
July 7, 2023
⏰ The full text is about 4,823 words, and the reading time is about 13 minutes
So fast!！！
Halfway through the agenda of the annual Cross-border Summit
Did you miss out on attending the free conference and feel like you're missing out on hundreds of millions?！
There are too many dry articles. Do you feel like knowledge points are fragmented and hard to remember?！
Did you miss out on attending the free conference and feel like you're missing out on hundreds of millions?！
There are too many dry articles. Do you feel like knowledge points are fragmented and hard to remember?！
▼
Halfway through the summit, more than enough dry stuff!Your good helper, Amazon, is online to take stock of the nine highlights of the 2020 Amazon Global Online Cross-border Summit to take you to continue to experience the popularity of the summit, clarify your thoughts, and seize the experience of becoming rich through cross-border e-commerce!
Highlight 1
Looking forward to the future!
Strategy release indicates a future path for cross-border people!
Amazon Global Selling 2021 Key Strategies Released
Russell Grandinetti, Amazon's global senior vice president and head of Amazon's global international retail business, and Cindy Tai, Amazon's global vice president and head of Amazon's global retail sales in Asia Pacific, discussed in depth the future development of the cross-border e-commerce industry and identified four strategic priorities for 2021:
● Continue to support the transformation of Chinese enterprises to online business models and seize the development opportunities of cross-border e-commerce
● Support Chinese sellers to expand global opportunities, develop multi-site business, and reduce risk
● Support Chinese sellers to build international brands trusted by consumers and build “brand power”
● Support Chinese sellers to continuously optimize product selection strategies and enhance “brand power”
● Support Chinese sellers to expand global opportunities, develop multi-site business, and reduce risk
● Support Chinese sellers to build international brands trusted by consumers and build “brand power”
● Support Chinese sellers to continuously optimize product selection strategies and enhance “brand power”
Highlight 2
Global layout!
Expand potential sites and bring sellers to do business all over the world!
Cross-border e-commerce competes with mature sites in Europe and America, and has experience; if you switch to a new site without fear of challenges, you can also discover new benefits!Entering 2021, many Amazon sites have new policies and changes:
✦ Unlimited business opportunities!One-stop connection with high-potential sites in 7 countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands and Sweden.
✦ New action!Amazon Global Selling launches the “2021 Win in Europe” campaign:
● A variety of European logistics solutions, multi-country delivery is more hassle-free!
● Official local+overseas team guidance to resolve all store compliance issues!
● Multiple operating tool support+official courses, drainage conversion is no longer difficult!
✦ New action!Amazon Global Selling launches the “2021 Win in Europe” campaign:
● A variety of European logistics solutions, multi-country delivery is more hassle-free!
● Official local+overseas team guidance to resolve all store compliance issues!
● Multiple operating tool support+official courses, drainage conversion is no longer difficult!
Amazon Japan will help you expand your business faster through the following 4 “acceleration packages”:
✦ Commission discount, cost savings
✦ Advertising resources, help in issuing orders
✦ Language support, easy communication
✦ Improve logistics and worry-free delivery
✦ Commission discount, cost savings
✦ Advertising resources, help in issuing orders
✦ Language support, easy communication
✦ Improve logistics and worry-free delivery
Amazon has a total of 9 emerging sites, including: the UAE, Singapore, Australia, India, Canada, Mexico, and the Netherlands, Sweden, and Saudi Arabia, which were newly opened to Chinese sellers this year.
✦ Demographic dividend
✦ High level of consumption
✦ The Internet is growing at a significant rate
✦ Demographic dividend
✦ High level of consumption
✦ The Internet is growing at a significant rate
Amazon provides you with special offers to help you capitalize on the new site:
● FBA logistics discount program
● Multiple discounts in India support the growth of Chinese sellers
● Emerging sites are just as rich in promotions and tools
● Multiple discounts in India support the growth of Chinese sellers
● Emerging sites are just as rich in promotions and tools
Highlight 3
Prepare for category battles!
Capturing more global consumers, we are ready!
▼ Prepare calmly for 2021, category tracks are the key
At this seller conference, Amazon's senior expert group on the global store category, and senior US category managers helped the front line to provide sellers with a detailed explanation of 2021 global online retail category trends and Amazon's hot product selection trends.
In 2021, the “home” economy is still popular. “Online communication” has become a habit, “health” has become a trend, and the rebound in “outdoor” demand cannot be ignored. Under this trend, consumer electronics, household goods, fashion categories, consumer goods, and high-demand categories for overseas companies still have unlimited potential. The conference also launched the Amazon Seller Compliance System (ECTS) to provide sellers with a one-stop product compliance solution, so stay tuned!
Highlight 4
Get traffic!
Brand operation tips to accelerate sellers to win globally!!
As consumer demand continues to escalate, putting a brand imprint on one's products is almost a “must” to achieve long-term growth in cross-border e-commerce sales and avoid risks. In the 2021 plan, if you want to upgrade sales, Amazon Brand Registry is a top priority:
01 Sales started, faster!
Pending trademarks (pending trademarks) can also be immediately registered as brands.
Pending trademarks (pending trademarks) can also be immediately registered as brands.
02 Brand rights, more complete!
After brand registration, you can enjoy the one-stop exclusive features of the seller platform for brands, making it easy to search and apply for use.
(Go to Seller Central > Brands > Brand Dashboard > View Brands and Relationships)
After brand registration, you can enjoy the one-stop exclusive features of the seller platform for brands, making it easy to search and apply for use.
(Go to Seller Central > Brands > Brand Dashboard > View Brands and Relationships)
03 Global layout, easier!
Just complete the Amazon brand registration for one site, and you can simultaneously launch brand building tools for other sites to quickly increase cross-site sales!
Just complete the Amazon brand registration for one site, and you can simultaneously launch brand building tools for other sites to quickly increase cross-site sales!
Highlight 5
Optimize your business!
Use Amazon's existing services to steadily improve business efficiency!
From Amazon Business purchases to private brand projects, as well as official payment services and payment collection artifacts, for sellers and friends, there's always one for you!
Three advantages help Chinese sellers compete in the trillion-dollar online cross-border B2B business sea:
► One-stop new commercial procurement model: disrupt tradition and help sellers directly reach millions of high-quality enterprise end customers around the world.
► Target key scenario-based categories where demand is surging: industrial products, medical supplies, commercial furniture for schools, and commercial IT products.
► Provide overseas enterprise buyer insights and business layout suggestions: Innovative B-side exclusive tools and projects to obtain efficient interchain procurement supply and demand.
► One-stop new commercial procurement model: disrupt tradition and help sellers directly reach millions of high-quality enterprise end customers around the world.
► Target key scenario-based categories where demand is surging: industrial products, medical supplies, commercial furniture for schools, and commercial IT products.
► Provide overseas enterprise buyer insights and business layout suggestions: Innovative B-side exclusive tools and projects to obtain efficient interchain procurement supply and demand.
Amazon is now opening two major private label models to third-party sellers in China: the Amazon Accelerator Program and the Amazon Authorized Brand Program. At this summit, for the first time, we thoroughly analyzed the project's exclusive resources in terms of traffic exposure.
In response to the needs of launching and developing cross-border e-commerce businesses, Amazon Global Selling Service+ provides high-standard and multi-type payment services for Chinese sellers at different stages of business development. It helps sellers improve operational capabilities, reduce trial and error costs, and accelerate success on the Amazon site with the core advantages of “trustworthiness, full stage, and high efficiency”.
5 premium paid services to meet your diverse business needs:
► Exclusive Account Manager Service - Growth Plan: For mature sellers on the US/Europe/Japan site, 1-on-1 official account manager paid service to help break through business bottlenecks.
► New seller launch plan: For new sellers in the US, a one-on-one official account manager paid service to help quickly start a business.
► Official Lecture Hall: Offline small-class premium paid training created by official professional instructors for interested and existing Chinese sellers.
► Product detail page optimization service: For Japanese sellers, we provide official professional listing optimization payment services to help improve sales conversion.
► Amazon customer service: For Japanese sellers, we provide 7*24 language after-sales payment services for self-delivery orders to help reduce transaction claims, return and exchange rates, and order defect rates.
► Exclusive Account Manager Service - Growth Plan: For mature sellers on the US/Europe/Japan site, 1-on-1 official account manager paid service to help break through business bottlenecks.
► New seller launch plan: For new sellers in the US, a one-on-one official account manager paid service to help quickly start a business.
► Official Lecture Hall: Offline small-class premium paid training created by official professional instructors for interested and existing Chinese sellers.
► Product detail page optimization service: For Japanese sellers, we provide official professional listing optimization payment services to help improve sales conversion.
► Amazon customer service: For Japanese sellers, we provide 7*24 language after-sales payment services for self-delivery orders to help reduce transaction claims, return and exchange rates, and order defect rates.
The artifact of cross-border payments - Amazon Global Payments, is a cross-border payment collection service launched by Amazon. It supports 10 major sites in Europe, America, and Japan to help sellers use domestic bank accounts to receive global payments in RMB. With its three major advantages, Amazon's global payment collection has deeply captured the hearts of sellers!
►Security: No need to use a virtual bank account, no MWS transaction information authorization, and every transaction is traceable.
►Convenience: Funds are automatically transferred out on the settlement date, and the account is credited as soon as 1 working day, saving worry and effort.
►Transparency: “tiered pricing” is based on the seller's net sales ladder in the past 12 consecutive months, enjoying the corresponding 0.4%-0.9% rate, and as the seller's net sales increase, there is an opportunity to get a more favorable rate ladder every month.
►Security: No need to use a virtual bank account, no MWS transaction information authorization, and every transaction is traceable.
►Convenience: Funds are automatically transferred out on the settlement date, and the account is credited as soon as 1 working day, saving worry and effort.
►Transparency: “tiered pricing” is based on the seller's net sales ladder in the past 12 consecutive months, enjoying the corresponding 0.4%-0.9% rate, and as the seller's net sales increase, there is an opportunity to get a more favorable rate ladder every month.
Highlight 6
Strictly prevent infringement!
Brand protection tools to save sellers from fakes and sales worries!
How to avoid risks and avoid possible loss of sales due to infringement is as important as sales growth!In 2021, Amazon Brand Protection provides 4 major tools, 2 types of play: “prevention” and “control”.
01 Report violations efficiently and intelligently
By joining the Amazon Brand Registry, brands can enjoy automatic protection against potential infringement; the Project Zero project also allows eligible brands to remove counterfeit products on their own; at the legal level, Amazon actively cooperates with the Chinese judicial authorities to crack down on all kinds of illegal acts.
By joining the Amazon Brand Registry, brands can enjoy automatic protection against potential infringement; the Project Zero project also allows eligible brands to remove counterfeit products on their own; at the legal level, Amazon actively cooperates with the Chinese judicial authorities to crack down on all kinds of illegal acts.
02 Prevent counterfeiting and follow-up sales in advance
In addition to reporting after the fact, in order to help strengthen the protection and simplify operation of key products, brands can also choose to add suitable products to the Transparency transparency program to prevent sales losses that may be caused by the follow-up sale of counterfeit products at the source.
In addition to reporting after the fact, in order to help strengthen the protection and simplify operation of key products, brands can also choose to add suitable products to the Transparency transparency program to prevent sales losses that may be caused by the follow-up sale of counterfeit products at the source.
Highlight 7
Logistics and warehousing optimization!
Use logistics services wisely and manage inventory scientifically!
This year's pandemic has brought huge challenges to logistics and warehousing for cross-border sellers. How can sellers be logistically prepared in 2021?
01 Amazon Logistics (FBA) 5 golden warehousing rules to optimize warehousing efficiency:
▲ Check FBA product entry eligibility
▲ Match and improve product information
▲ Do a good job of product preprocessing
▲ Provide accurate information on the contents of the box
▲ Standardized goods, safe transportation
▲ Check FBA product entry eligibility
▲ Match and improve product information
▲ Do a good job of product preprocessing
▲ Provide accurate information on the contents of the box
▲ Standardized goods, safe transportation
02 Amazon's cross-border logistics service upgrade and update, more options to meet different needs
▲ Official first-haul transportation service: To provide sellers with stable, efficient and convenient cross-border shipping and air freight official first-haul logistics services, and continuously upgrade and launch projects such as charter flights and express boats.
▲ Lock-up service: Eliminate the trouble of sellers dividing their positions and improve warehousing efficiency!
▲ One-stop seller platform management: Shipment operation management, complicated customs documents, etc. can all be operated through Seller Central.
▲ Prices are transparent and open: Check the latest first-trip fees at any time, and there is no need to worry about hidden fees.
▲ Official first-haul transportation service: To provide sellers with stable, efficient and convenient cross-border shipping and air freight official first-haul logistics services, and continuously upgrade and launch projects such as charter flights and express boats.
▲ Lock-up service: Eliminate the trouble of sellers dividing their positions and improve warehousing efficiency!
▲ One-stop seller platform management: Shipment operation management, complicated customs documents, etc. can all be operated through Seller Central.
▲ Prices are transparent and open: Check the latest first-trip fees at any time, and there is no need to worry about hidden fees.
03 Scientifically manage inventory and continuously improve IPI scores
FBA provides inventory performance indicators (IPI) to help sellers monitor inventory health, and provides guidance on inventory optimization to improve IPI scores by reducing excess inventory and increasing sell-out rates.
FBA provides inventory performance indicators (IPI) to help sellers monitor inventory health, and provides guidance on inventory optimization to improve IPI scores by reducing excess inventory and increasing sell-out rates.
04 Scientifically manage inventory and launch more new projects
Amazon has launched policies and products such as Free Removals (Free Removal), Liquidation (Bulk Clearance), Donations (Donations), and Outlet Deals (Clearance Sale), and Amazon will continue to open up more new projects in 2021!
Amazon has launched policies and products such as Free Removals (Free Removal), Liquidation (Bulk Clearance), Donations (Donations), and Outlet Deals (Clearance Sale), and Amazon will continue to open up more new projects in 2021!
05 Flexible use of self-delivery and overseas warehouse solutions
Amazon is also actively cooperating with service providers such as logistics carriers and overseas warehouses to provide sellers with additional transportation resources and storage capacity, and continuously optimize the customer experience for self-delivery orders.
Amazon is also actively cooperating with service providers such as logistics carriers and overseas warehouses to provide sellers with additional transportation resources and storage capacity, and continuously optimize the customer experience for self-delivery orders.
Highlight 8
Obsessed with instructions!
Amazon official training, one-stop operation support for sellers!
Still worried about getting started with cross-border e-commerce?Still afraid of not learning the doorway Amazon operates?The official learning channel has always been:
▼ Amazon official training to serve sellers at all stages of development
The official training provides systematic teaching courses from entry to popularity. It provides selected courses for cross-border e-commerce operations and direct access to sellers' pain points. The content covers the learning needs of Chinese sellers at all stages, and provides five learning channels: the official website, official live broadcast, Seller University, help page, and official lecture hall to help sellers improve operational efficiency in a targeted manner.
The official training provides systematic teaching courses from entry to popularity. It provides selected courses for cross-border e-commerce operations and direct access to sellers' pain points. The content covers the learning needs of Chinese sellers at all stages, and provides five learning channels: the official website, official live broadcast, Seller University, help page, and official lecture hall to help sellers improve operational efficiency in a targeted manner.
A live broadcast was also held at this summit to introduce learning resources and experiences from various channels:
√ Briefly describe the five major advantages of official training
√ Overview of all stages of official training courses
√ Learn about the rich learning experiences of various training channels
√ Comes with an official training and learning package
√ Briefly describe the five major advantages of official training
√ Overview of all stages of official training courses
√ Learn about the rich learning experiences of various training channels
√ Comes with an official training and learning package
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