WARSAW, January 27, 2021 — Today, Amazon announced that the Polish site is open for global sellers to register!Sellers can register and open an account through the European site to prepare for the launch of the Polish site.

Currently, more than half of the products sold on the Amazon Marketplace come from third party sellers. Sellers can sell products to more than 200 countries and regions through Amazon, reaching more than 300 million active Amazon users around the world. Worldwide, 1.7 million SMEs sell on the Amazon Marketplace, of which more than 200,000 had sales of more than $100,000 in 2019.

Every year, Amazon invests billions of dollars to improve infrastructure, innovative tools and services to help small and medium-sized enterprises reach more consumers and succeed. The upcoming launch of the Amazon Poland site will help sellers reach Polish and European consumers and bring sellers new opportunities for business development.

Sellers who want to expand their Polish site can skip to the end of the article to learn how to sign in!You can also visit the European site for more details.

Poland ranks among the fastest growing e-commerce markets in Europe with a 2-digit annual growth rate [1]. E-commerce retail sales in Poland accounted for 7% of total retail sales in 2018, and it is expected that the e-commerce market will continue to grow faster than traditional retail sales in the next few years [2].

Amazon entered Poland in 2014 and has set up 9 modern operations centers in Poland so far.

► Fast economic growth
Poland's GDP reached 595.86 billion US dollars in 2019 [3], making it the third-fastest growing economy in Europe;
► Large population
Poland ranked 5th in Europe in terms of population, with a total population of 38.4 million [1];
► The Internet and e-commerce are developing rapidly
Poland's internet penetration rate is as high as 84.9% [4]. According to the 2021 survey data, 55.6% of the Polish population has an online shopping habit, and this figure is expected to reach 57.4% in 2025 [5];
► High online spending power
Poland has strong online spending capacity, and total online spending is expected to reach US$13.55 billion in 2021 [5];
► Perfect Amazon logistics service
Up to now, Amazon has set up 9 modern operation centers in Poland. You can use Amazon Logistics (FBA) to enjoy a full range of services from warehousing, sorting, delivery, customer service, returns, etc., so you can save worry and effort and concentrate on your operations.

It is currently being gradually added.

▲ If you have a professional selling plan, you can sell products on Amazon.pl without paying an additional monthly service fee. With a European Unified Account, you can access all eight Amazon European marketplaces by paying only one monthly service fee (€39, £25, or PLN 169.51, VAT not included). For every product sold on Amazon.pl, you pay a corresponding referral fee. Referral fees vary depending on the product category;
▲ If you are using an individual selling plan, there are no additional fees for selling products on Amazon.pl.

Amazon.pl is only available in Polish. If your product already appears in the Amazon.pl catalog, you don't need to translate your product information. If your product is not in the Amazon.pl catalog, you must provide product information in Polish for each new product, including: EAN, UPC, or ISBN number, product title, product description, and product images.

You can use the Build International Listing (Build International Listing) tool to sync your product information and prices from the source marketplace to Amazon.pl and resolve translation issues.
Please note that the price of your product is shown in PLN on Amazon.pl.

You can sell products on Amazon.pl in more than 20 categories. Some product categories have additional guidelines that sellers must follow. All product categories on Amazon.pl are limited to products in new condition. (Selling used, collectible, or refurbished products is currently not permitted. )

You can use Fulfilment by Amazon (FBA) services to fulfill orders on Amazon.pl. For Amazon Fulfilment fees on Amazon.pl, please log in to Seller Central to inquire.

Note
Amazon will not launch all Amazon logistics features after sellercentral.amazon.pl goes live.
You can enable SellerCentral.amazon.pl to list products on Amazon.pl, convert your current self-fulfilled inventory to FBA inventory, and manually manage pricing or set pricing rules. Amazon will fulfill customer orders on Amazon.pl through a network of fulfillment centers throughout the European Union.

Yes.

If you store products in Poland (using FBA or Pan-European programs), or if your sales exceed the EU's remote sales threshold of 160,000 PLN (approximately €35,000) for cross-border sales to Polish consumers (shipping from another EU country), you need to register a VAT number in Poland.

If you already have an Amazon Europe Joint Account (an account that allows you to sell products in 7 other Amazon European marketplaces at the same time), you do not need to create a separate seller account for Amazon.pl. Amazon.pl will automatically appear in your seller account (click on the drop-down menu, the eighth option).