2021 Amazon US, Europe, and Japan site fee reduction and promotional offers!
January 29, 2021 | The full text is 1,838 words and takes about 5 minutes
The current situation is still difficult for entrepreneurs and small to medium businesses around the world, but you have risen to the challenge and serve buyers wholeheartedly. We are encouraged by your efforts, and Amazon will do everything it can to help you thrive during this special time.
As previously announced, Amazon has postponed the annual fee adjustment until June 1, 2021. To further help sellers overcome this difficult situation, the Amazon US, Europe, and Japan sites will launch the following fee relief and promotional offers.
As previously announced, Amazon has postponed the annual fee adjustment until June 1, 2021. To further help sellers overcome this difficult situation, the Amazon US, Europe, and Japan sites will launch the following fee relief and promotional offers.
Contents:
1/ Amazon Japan Site Benefits
Amazon Europe marketplace
3/ Amazon US site benefits
1/ Amazon Japan Site Benefits
Amazon Europe marketplace
3/ Amazon US site benefits

Benefit 1: Free return processing service for “clothing and accessories” and “shoes, shoes and bags” products
Starting March 15, 2021, Amazon Japan will launch a one-year promotion to provide a free Amazon Logistics customer return processing service for “Clothing & Accessories” and “Shoes, Shoes, and Bags” products. You can click the link 👈 to visit the Japan Seller Central Help page for more information.
Benefit 2: Monthly storage fees for “clothing” and “shoes” products are reduced by about 40%
From April 1, 2021, Amazon Logistics's monthly storage fees for “clothing” and “footwear” products on Amazon Japan will be reduced by about 40%. You can click the link 👈 to visit the Japan Seller Central Help page for more information.
Benefit 3: Amazon Logistics New Product Selection Program Discounts Expanded and Upgraded
In April of last year, Amazon Japan announced the launch of Amazon Logistics's new product selection program. Since then, more than 29,000 registered sellers in Japan have shipped more than 450,000 new Amazon Logistics ASINs to Amazon fulfillment centers in Japan. Based on positive feedback from sellers, Amazon Japan will expand the program's preferential benefits this year:
1. Large products that meet the requirements can also join the program and enjoy preferential benefits
Starting April 1, 2021, in addition to qualifying standard-size products, Amazon will provide free storage for up to 90 days and free removal for up to 180 days for eligible oversized products (up to 30 items per parent ASIN).
2. Remove the 500 ASIN quantity limit
Starting April 1, 2021, Amazon will remove the 500 ASIN quantity limit, so that an unlimited number of new Amazon Logistics ASINs that meet the requirements can enjoy the program's benefits.
3. Discounted upgrades for “clothing” and “footwear” products
Starting April 1, 2021, Amazon will increase the number of products that can enjoy free storage and free removal services from 50 to 100 for clothing and footwear products in Japan, and extend the free storage period from 90 days to 120 days (4 months). In addition, the Japan site will also offer a one-year promotional offer to waive the return processing fees you pay for “clothing and accessories” and “shoes, shoes, and bags” products returned by buyers. For details, please refer to Benefit 1 above.
4. Offer discounts on Amazon advertising costs
Starting April 1, 2021, Amazon will offer eligible sellers a discount on Amazon advertising costs.
Starting April 1, 2021, in addition to qualifying standard-size products, Amazon will provide free storage for up to 90 days and free removal for up to 180 days for eligible oversized products (up to 30 items per parent ASIN).
2. Remove the 500 ASIN quantity limit
Starting April 1, 2021, Amazon will remove the 500 ASIN quantity limit, so that an unlimited number of new Amazon Logistics ASINs that meet the requirements can enjoy the program's benefits.
3. Discounted upgrades for “clothing” and “footwear” products
Starting April 1, 2021, Amazon will increase the number of products that can enjoy free storage and free removal services from 50 to 100 for clothing and footwear products in Japan, and extend the free storage period from 90 days to 120 days (4 months). In addition, the Japan site will also offer a one-year promotional offer to waive the return processing fees you pay for “clothing and accessories” and “shoes, shoes, and bags” products returned by buyers. For details, please refer to Benefit 1 above.
4. Offer discounts on Amazon advertising costs
Starting April 1, 2021, Amazon will offer eligible sellers a discount on Amazon advertising costs.

Benefit 1:50% reduction in customer return processing fees
Starting March 1, 2021, Amazon Europe will reduce customer return processing fees for clothing, footwear, and luggage products by 50%, and completely eliminate customer return processing fees for jewelry and watch products.
Benefit 2: Approximately 50% off sales commissions on clothing, shoes and bags. Promotion extended to 2022
Amazon Europe's current referral fee promotion, which reduces the referral fee from 15% to 7% (approximately 50% off) of the total sales price of clothing, footwear, and luggage products sold through Amazon Logistics and Seller-Fulfilment Prime from 15% to 7% (approximately 50% off), was originally scheduled to end on April 30, 2021, and will now be extended until March 31, 2022. (The exact referral fee ratio for UK and EU sites may vary slightly due to digital services tax. )
Benefit 3: Amazon Logistics New Product Selection Program Discounts Expanded and Upgraded
Since April of last year, more than 20,000 European sellers have registered new Amazon Logistics ASINs in the program and have been eligible for the corresponding benefits. Standard-size ASINs that meet the requirements can enjoy free storage, free removal, free customer return processing, and storage fee relief in 2021. Amazon Europe will expand the program's preferential benefits:
1. Large products that meet the requirements can also join the program and enjoy preferential benefits
Starting April 1, 2021, in addition to eligible standard-size products, Amazon will provide free storage for up to 90 days and free removal for up to 180 days for eligible oversized products (up to 30 items per parent ASIN).
2. Remove the 500 ASIN quantity limit
Starting April 1, 2021, Amazon will remove the 500 ASIN quantity limit, so that an unlimited number of new eligible Amazon Logistics ASINs can enjoy the program's benefits.
3. Discounted upgrades for “Clothing,” “Shoes,” and “Bags” categories
Starting April 1, 2021, Amazon will increase the number of products eligible for free storage and free removal services from 50 to 100 for clothing, shoes, and bags, and extend the free storage period from 90 days to 120 days (4 months). Additionally, Amazon will extend the period of time you can enjoy the free customer returns processing service from 120 days to 180 days (6 months), and the number of items that are exempt from customer return processing fees per parent ASIN will change to 20 items.
4. Offer discounts on Amazon advertising costs
Starting April 1, 2021, Amazon will offer eligible sellers a discount on Amazon advertising costs.
Starting April 1, 2021, in addition to eligible standard-size products, Amazon will provide free storage for up to 90 days and free removal for up to 180 days for eligible oversized products (up to 30 items per parent ASIN).
2. Remove the 500 ASIN quantity limit
Starting April 1, 2021, Amazon will remove the 500 ASIN quantity limit, so that an unlimited number of new eligible Amazon Logistics ASINs can enjoy the program's benefits.
3. Discounted upgrades for “Clothing,” “Shoes,” and “Bags” categories
Starting April 1, 2021, Amazon will increase the number of products eligible for free storage and free removal services from 50 to 100 for clothing, shoes, and bags, and extend the free storage period from 90 days to 120 days (4 months). Additionally, Amazon will extend the period of time you can enjoy the free customer returns processing service from 120 days to 180 days (6 months), and the number of items that are exempt from customer return processing fees per parent ASIN will change to 20 items.
4. Offer discounts on Amazon advertising costs
Starting April 1, 2021, Amazon will offer eligible sellers a discount on Amazon advertising costs.
The new preferential benefits will officially take effect on April 1, 2021 at the five major European sites (namely the United Kingdom, Germany, France, Italy, and Spain). Currently, you can refer to the following Amazon Europe Seller Central help pages, please click on the following link:
2021 Amazon Europe Site Fee Reduction and Promotional Offers 👈
Amazon Logistics's new product selection plan is about to change 👈
2021 Amazon Europe Site Fee Reduction and Promotional Offers 👈
Amazon Logistics's new product selection plan is about to change 👈

Benefits: Amazon Logistics New Product Selection Program Discounts Expanded and Upgraded
In April of last year, Amazon US announced the launch of Amazon Logistics's new product selection program. Since then, more than 60,000 registered sellers in the US have shipped more than 680,000 new Amazon Logistics ASINs to Amazon fulfillment centers in the US. Based on positive feedback from sellers, Amazon US will expand the program's coverage. The new benefits are included below:
1. Large products that meet the requirements can also join the program and enjoy preferential benefits
Starting April 1, 2021, in addition to qualifying standard-size products, Amazon will provide free storage for up to 90 days and free removal for up to 180 days for eligible oversized products (up to 30 items per parent ASIN).
2. Remove the 500 ASIN quantity limit
Starting April 1, 2021, Amazon will remove the 500 ASIN quantity limit, so that an unlimited number of new Amazon Logistics ASINs that meet the requirements can enjoy the program's benefits.
3. Discounted upgrades for “clothing” and “footwear” products
Starting April 1, 2021, Amazon will increase the number of products that can enjoy free storage and free removal services from 50 to 100 for clothing and footwear products in the US, and extend the free storage period from 90 days to 120 days (4 months). Additionally, Amazon will extend the period of time you can enjoy the free customer returns processing service from 120 days to 180 days (6 months), and the number of items that are exempt from customer return processing fees per parent ASIN will change to 20.
4. Offer discounts on Amazon advertising costs
Starting April 1, 2021, Amazon will offer eligible sellers a discount on Amazon advertising costs.
Starting April 1, 2021, in addition to qualifying standard-size products, Amazon will provide free storage for up to 90 days and free removal for up to 180 days for eligible oversized products (up to 30 items per parent ASIN).
2. Remove the 500 ASIN quantity limit
Starting April 1, 2021, Amazon will remove the 500 ASIN quantity limit, so that an unlimited number of new Amazon Logistics ASINs that meet the requirements can enjoy the program's benefits.
3. Discounted upgrades for “clothing” and “footwear” products
Starting April 1, 2021, Amazon will increase the number of products that can enjoy free storage and free removal services from 50 to 100 for clothing and footwear products in the US, and extend the free storage period from 90 days to 120 days (4 months). Additionally, Amazon will extend the period of time you can enjoy the free customer returns processing service from 120 days to 180 days (6 months), and the number of items that are exempt from customer return processing fees per parent ASIN will change to 20.
4. Offer discounts on Amazon advertising costs
Starting April 1, 2021, Amazon will offer eligible sellers a discount on Amazon advertising costs.
For further information on Amazon Logistics's new product selection program, Xiaobian will update you later. The current version of the Amazon Logistics New Selection Program benefits will continue to be valid until April 1, 2021. You can now add new products through the program as usual to help reduce the cost of testing new products. New sellers can also experience Amazon Logistics at a low cost through this program. You can access more information about the “Amazon Logistics New Selection Program” by logging on to Amazon Seller Central and visiting the following link:
👉 USA 👈 👉 Europe 👈 👉 Japan 👈
👉 USA 👈 👉 Europe 👈 👉 Japan 👈
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